Shortlist (Creative Data Lions)

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1 Shortlist (Creative Data Lions) Cat. No Entry No Title Client Product Entrant Company Entrant Country Idea Creation Production Media PR Additional A01 (Creative Data Enhancement) A01/ UNLIMITED NIKE NIKE LUNAR EPIC BBH Singapore SINGAPORE BBH Singapore BBH Singapore STADIUM A01/ POCKET PATROL SAMSUNG SAMSUNG POCKET PATROL LEO BURNETT SYDNEY LEO BURNETT SYDNEY RAPID FILMS Sydney / SONAR MUSIC Sydney / USTWO Sydney A01/ HUNGERITHM MARS CHOCOLATE SNICKERS FINCH / FLUTTER STARCOM Sydney MEDIACOM MEC Stockholm A01/ IKEA RETAIL THERAPY IKEA FURNITURE & HOME ACCESSORIES ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST Stockholm ÅKESTAM HOLST Stockholm A01/ GREEN LIGHT RUN ADIDAS PUREBOOST JAPAN TOHOKUSHINSHA FILM CORPORATION A01/ REWORD HEADSPACE REWORD LEO BURNETT LEO BURNETT STUDIO PANCHO STARCOM A01/ SAFEST ROUTE GROUPAMA GROUPAMA MARCEL Paris FRANCE MARCEL Paris KUEST PROD Paris / VIZEUM Paris PRODIGIOUS Paris / PUBLICIS ETO La Madeleine A01/ THE COLOUR OF RECLAME AQUI VIGIE AQUI GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo GREY BRAZIL São Paulo / GREY BRAZIL São CORRUPTION RECLAME AQUI São Paulo Paulo EDELMAN Sydney ÅKESTAM HOLST Stockholm EDELMAN SIGNIFICA São Paulo / GREY BRAZIL São Paulo EDELMAN London A01/ NO MORE EXCUSES HEINEKEN BEER PUBLICIS LONDON UNITED KINGDOM POKE London / PUBLICIS COFFEE AND TV London / STARCOM ITALY Milan / PUBLICIS LONDON INDEPENDENT London / MPC CREATIVE London / OUTSIDER London / RESET Santa Monica Amsterdam A01/ KNOW YOU AGAIN BAIDU AI GLASSES F5 Shanghai CHINA F5 Shanghai F5 Shanghai F5 Shanghai A01/ AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA OGILVY AUSTRAILIA OGILVY AUSTRAILIA GROUPAMA Paris A02 (Data Driven Targeting) A02/ DOWN SYNDROME ANSWERS CANADIAN DOWN SYNDROME SOCIETY HEALTH AWARENESS FCB Toronto CANADA FCB Toronto REPRISE MEDIA Toronto A02/ TALKING NUMBERS FUNDACIÓN HUESPED FUNDACIÓN HUESPED IS AN ORGANIZATION DEDICATED TO THE CLINICAL INVESTIGATION OF HIV AND OTHER DISEASES. WUNDERMAN BUENOS AIRES ARGENTINA WUNDERMAN BUENOS AIRES WUNDERMAN BUENOS AIRES A02/ CITY WATCH SULAMERICA SULAMERICA AUTO GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo GREY BRAZIL São Paulo GREY BRAZIL São Paulo / WAZE São Paulo A02/ NO MORE EXCUSES HEINEKEN BEER PUBLICIS LONDON UNITED KINGDOM POKE London / PUBLICIS COFFEE AND TV London / STARCOM ITALY Milan / PUBLICIS INDEPENDENT London / Amsterdam LONDON MPC CREATIVE London / OUTSIDER London / RESET Santa Monica A02/ WRED SPOTIFY SPOTIFY SPOTIFY New USA SPOTIFY New SPOTIFY New SPOTIFY New GREY BRAZIL São Paulo EDELMAN London A03 (Data Driven Consumer Product )

2 Shortlist (Creative Data Lions) A03/ MICROSOFT COURSE IQ A03/ YOURNALIST EITB - EUSKAL IRRATI TELEBISTA MICROSOFT MICROSOFT CLOUD MRM//McCANN New USA McCANN NEW YORK / MRM//McCANN New CARAT New MICROSOFT Redmond / WSJ. CUSTOM STUDIOS New YOURNALIST - NEWS THE CYRANOS//McCANN SPAIN THE CYRANOS//McCANN GLASSWORKS / THE THE OXIGENO / THE CYRANOS//McCANN CYRANOS//McCANN CYRANOS//McCANN A03/ HACKBALL NESTLE NESQUIK McCANN WORLDGROUP London A03/ CHAT YOURSELF ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF UNITED KINGDOM AIRES CHAT YOURSELF Y&R ITALIA Milan ITALY Y&R ITALIA Milan NEXTOPERA Bari / SEDICI:9 Milan / THE BIGMAMA Milan McCANN SANTO McCANN SANTO DOMINGO / MEDIA CAÑA DOMINGO Santo Domingo / TECH.MARKETING Tel Aviv McCANN SANTO DOMINGO BURSON- MARSTELLER Milan A03/ KNOW YOU AGAIN BAIDU AI GLASSES F5 Shanghai CHINA F5 Shanghai F5 Shanghai F5 Shanghai A03/ AAMI McCANN SANTO DOMINGO / McCANN WORLDGROUP London / MRM//McCANN BUENOS SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA OGILVY AUSTRAILIA OGILVY AUSTRAILIA A04 (Data Storytelling) A04/ AIMEN CANAL + CANAL + BETC Paris FRANCE BETC Paris MAKE ME PULSE Paris HAVAS MEDIA Paris A04/ GEEKS GO FOR #CC9900 A04/ THE CORRUPTION CONVERTER A04/ MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA GE GE SYDNEY SYDNEY SYDNEY / MEDIAMONKS SINGAPORE Singapore ESTADÃO NEWSPAPER INSTITUTIONAL FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo ANTONIO BRASILIANO São Paulo / FCB BRASIL São Paulo / UMSTUDIO.COM São Paulo / VICTOR PATALANO São Paulo TRANSPORT AIRBAG PRODUCTIONS ACCIDENT / FLARE COMMISSION PRODUCTIONS BBDO VICTORIA FCB BRASIL São Paulo A04/ THANKS 2016, IT'S SPOTIFY SPOTIFY SPOTIFY New USA SPOTIFY New SPOTIFY New SPOTIFY New BEEN WEIRD. A04/ PREDICTIVE UBISOFT WATCH DOGS 2 SID LEE Paris FRANCE SID LEE Paris STINK Paris WORLD A04/ #GUILTYTAGS INNOCENCE IN DANGER NGO AGAINST CHILD VIOLENCE McCANN PARIS FRANCE McCANN PARIS LA PAC Paris / McCANN PARIS / MRM//McCANN PARIS / NO PROBLEMO Paris / THE Paris MEDIATRANSPORT S Issy-Les- Moulineaux A04/ YOURNALIST EITB - EUSKAL IRRATI TELEBISTA A04/ GOOGLE HOME OF THE WHOPPER YOURNALIST - NEWS THE CYRANOS//McCANN SPAIN THE CYRANOS//McCANN GLASSWORKS / THE OXIGENO / THE CYRANOS//McCANN CYRANOS//McCANN DAVID Miami SYDNEY FCB BRASIL São Paulo WEBER SHANDWICK Paris THE CYRANOS//McCANN BURGER KING WHOPPER DAVID Miami USA CAVIAR Los Angeles BURGER KING Miami / COSMO STREET New A04/ DEAR MEDIA UNILEVER DOVE SAPIENTRAZORFISH New USA SAPIENTRAZORFISH New FISHFACE Los Angeles / OPENTOPIC New / RESN Amsterdam / SAPIENTRAZORFISH New MINDSHARE USA New EDELMAN New A05 (Data Visualisation)

3 Shortlist (Creative Data Lions) A05/ UNLIMITED NIKE NIKE LUNAR EPIC BBH Singapore SINGAPORE BBH Singapore BBH Singapore STADIUM A05/ MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA TRANSPORT ACCIDENT COMMISSION VICTORIA AIRBAG PRODUCTIONS / FLARE PRODUCTIONS BBDO A05/ SAFEST ROUTE GROUPAMA GROUPAMA MARCEL Paris FRANCE MARCEL Paris KUEST PROD Paris / VIZEUM Paris PRODIGIOUS Paris / PUBLICIS ETO La Madeleine A05/ AI BUDDY VIDAX CENTER AI BUDDY WE BELIEVERS New USA WE BELIEVERS New NUNCHAKU CINE Buenos Aires A05/ THE COLOUR OF CORRUPTION RECLAME AQUI VIGIE AQUI GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo GREY BRAZIL São Paulo / GREY BRAZIL São RECLAME AQUI São Paulo Paulo EDELMAN SIGNIFICA São Paulo / GREY BRAZIL São Paulo GROUPAMA Paris CLOWDER TANK Mexico City / GIZMO Buenos Aires / PERSONAL MUSIC Miami / VAPOR POST EDITORIAL Miami, FL A06 (Data-Technology ) A06/ UNLIMITED NIKE NIKE LUNAR EPIC BBH Singapore SINGAPORE BBH Singapore BBH Singapore STADIUM A06/ QUEST TO LEGOLAND LEGOLAND FLORIDA RESORT LEGOLAND VML New USA VML New MEDIAMONKS New VML New THE ZOO Mountain View A06/ GREEN LIGHT RUN ADIDAS PUREBOOST JAPAN TOHOKUSHINSHA FILM CORPORATION A06/ SEA HERO QUEST DEUTSCHE TELEKOM DEUTSCHE TELEKOM SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI London BUF VFX Paris / GRAND CENTRAL SOUND STUDIOS London / UNIT MEDIA London MEDIACOM Düsseldorf PROUD ROBINSON Brighton GLITCHERS London A06/ AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA OGILVY AUSTRAILIA OGILVY AUSTRAILIA A06/ THE SOUND BOOK NORDSÜD VERLAG CHILDREN BOOK JUNG VON MATT/LIMMAT Zürich SWITZERLAND JUNG VON MATT/LIMMAT Zürich JUNG VON MATT/LIMMAT Zürich A06/ YOURNALIST EITB - EUSKAL IRRATI YOURNALIST - NEWS THE CYRANOS//McCANN SPAIN THE CYRANOS//McCANN GLASSWORKS / THE THE TELEBISTA OXIGENO / THE CYRANOS//McCANN CYRANOS//McCANN CYRANOS//McCANN A06/ POWERED BY RESPECT GLOBO TV AND INSTITUTO RODRIGO MENDES AWARENESS MESSAGES INSTITUTO RODRIGO MENDES São Paulo BRAZIL GLOBO COMUNICAÇÃO E PARTICIPAÇÕES Rio De AC DESIGN São Paulo / GLOBO P&D Rio de Janeiro / GLOBO TV Rio De Janeiro / GLOBO TV Rio Janeiro De Janeiro / LA CASA DE LA MADRE São Paulo F5 Shanghai GLOBO TV Rio De Janeiro GLOBO TV Rio De Janeiro A06/ KNOW YOU AGAIN BAIDU AI GLASSES F5 Shanghai CHINA F5 Shanghai F5 Shanghai A07 (Use of Real-time Data ) A07/ AIMEN CANAL + CANAL + BETC Paris FRANCE BETC Paris MAKE ME PULSE Paris HAVAS MEDIA Paris A07/ POCKET PATROL SAMSUNG SAMSUNG POCKET PATROL A07/ M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER M LIVE MARRIOTT INTERNATIONAL LEO BURNETT SYDNEY LEO BURNETT SYDNEY RAPID FILMS Sydney / SONAR MUSIC Sydney / USTWO Sydney MEC GLOBAL New USA MARRIOTT MARRIOTT INTERNATIONAL Bethesda INTERNATIONAL Bethesda STARCOM Sydney MEC GLOBAL New EDELMAN Sydney MARRIOTT INTERNATIONAL Bethesda MEC GLOBAL New

4 Shortlist (Creative Data Lions) A07/ HUNGERITHM MARS CHOCOLATE A07/ SBERBANK. NEIGHBORHOODS SBERBANK SNICKERS LOANS FOR SMALL BUSINESSES SBERBANK OF RUSSIA Moscow FINCH / FLUTTER RUSSIA GOOD Moscow HYPE PRODUCTION Moscow MEDIACOM DENTSU SMART Moscow / SEGMENTO Moscow GOOD DATA NEW YORK A07/ QUEST TO LEGOLAND LEGOLAND FLORIDA RESORT LEGOLAND VML New USA VML New MEDIAMONKS New VML New THE ZOO Mountain View A07/ GREEN LIGHT RUN ADIDAS PUREBOOST JAPAN TOHOKUSHINSHA FILM CORPORATION A07/ AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA OGILVY AUSTRAILIA OGILVY AUSTRAILIA A07/ YOURNALIST EITB - EUSKAL IRRATI YOURNALIST - NEWS THE CYRANOS//McCANN SPAIN THE CYRANOS//McCANN GLASSWORKS / THE THE TELEBISTA OXIGENO / THE CYRANOS//McCANN CYRANOS//McCANN CYRANOS//McCANN A07/ NO MORE EXCUSES HEINEKEN BEER PUBLICIS LONDON UNITED KINGDOM POKE London / PUBLICIS COFFEE AND TV London / STARCOM EDELMAN London ITALY Milan / PUBLICIS LONDON INDEPENDENT London / MPC CREATIVE London / OUTSIDER London / RESET Santa Monica Amsterdam A07/ UNLIMITED NIKE NIKE LUNAR EPIC BBH Singapore SINGAPORE BBH Singapore BBH Singapore STADIUM A07/ KNOW YOU AGAIN BAIDU AI GLASSES F5 Shanghai CHINA F5 Shanghai F5 Shanghai F5 Shanghai A08 (Business-to-Business Data Solution) A08/ SBERBANK. NEIGHBORHOODS SBERBANK LOANS FOR SMALL BUSINESSES SBERBANK OF RUSSIA Moscow RUSSIA GOOD Moscow HYPE PRODUCTION Moscow DENTSU SMART Moscow / SEGMENTO Moscow GOOD DATA NEW YORK A09 (Social Data ) A09/ LIKE MY ADDICTION ADDICT'AIDE ADDICT'AIDE BETC Paris FRANCE BETC Paris FRANCINE FRAMBOISE Paris / GUM Paris A09/ AIMEN CANAL + CANAL + BETC Paris FRANCE BETC Paris MAKE ME PULSE Paris HAVAS MEDIA Paris A09/ HUNGERITHM MARS CHOCOLATE SNICKERS FINCH / FLUTTER A09/ REWORD HEADSPACE REWORD LEO BURNETT LEO BURNETT STUDIO PANCHO A09/ NO MORE EXCUSES HEINEKEN BEER PUBLICIS LONDON UNITED KINGDOM POKE London / PUBLICIS COFFEE AND TV London / ITALY Milan / PUBLICIS INDEPENDENT London / LONDON MPC CREATIVE London / OUTSIDER London / RESET Santa Monica A09/ M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER M LIVE MARRIOTT INTERNATIONAL MEC GLOBAL New USA M LIVE: MARRIOTT M LIVE: MARRIOTT INTERNATIONAL'S REAL- TIME COMMAND CENTER Bethesda INTERNATIONAL'S REAL- TIME COMMAND CENTER Bethesda MEDIACOM STARCOM Sydney STARCOM Amsterdam MEC GLOBAL New EDELMAN London M LIVE: MARRIOTT INTERNATIONAL'S REAL-TIME COMMAND CENTER Bethesda MEC GLOBAL New A10 (Creative Data Collection & Research) A10/ GREEN LIGHT RUN ADIDAS PUREBOOST JAPAN TOHOKUSHINSHA FILM CORPORATION A10/ OUTTHINK IBM COGNITIVE OGILVY AUSTRAILIA Sydney OGILVY AUSTRAILIA GEORGE P. JOHNSON MELANOMA TECHNOLOGY Sydney Sydney / MYCELIUM STUDIOS / OGILVY AUSTRAILIA Sydney OGILVY AUSTRAILIA TEXT 100 Sydney Sydney

5 Shortlist (Creative Data Lions) A10/ MICROSOFT COURSE IQ A10/ CARE COUNTS WHIRLPOOL HOUSEHOLD LIANCE A10/ YOURNALIST EITB - EUSKAL IRRATI TELEBISTA A10/ AAMI MICROSOFT MICROSOFT CLOUD MRM//McCANN New USA McCANN NEW YORK / MRM//McCANN New CARAT New MICROSOFT Redmond / WSJ. CUSTOM STUDIOS New DIGITASLBI Chicago USA DIGITASLBI Chicago C41 MEDIA New / DIGITASLBI Chicago KETCHUM Chicago CUTTERS Chicago / GOODSTORY FILMS New YOURNALIST - NEWS THE CYRANOS//McCANN SPAIN THE CYRANOS//McCANN GLASSWORKS / THE OXIGENO / THE CYRANOS//McCANN CYRANOS//McCANN OGILVY AUSTRAILIA SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA OGILVY AUSTRAILIA THE CYRANOS//McCANN A11 (Data Integration ) A11/ BOOST YOUR VOICE BOOST MOBILE PROMOTE BOOST STORES AS POLLING STATIONS 180LA Santa Monica USA 180LA Santa Monica 180LA Santa Monica / ATOMICA MUSIC Texas / THE CORNER SHOP Santa Monica / THERAPY STUDIOS Los Angeles A11/ GREEN LIGHT RUN ADIDAS PUREBOOST JAPAN TOHOKUSHINSHA FILM CORPORATION A11/ AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA OGILVY AUSTRAILIA OGILVY AUSTRAILIA A11/ MICROSOFT COURSE IQ MICROSOFT MICROSOFT CLOUD MRM//McCANN New USA McCANN NEW YORK / MRM//McCANN New CARAT New MICROSOFT Redmond / WSJ. CUSTOM STUDIOS New A11/ THE COLOUR OF CORRUPTION RECLAME AQUI VIGIE AQUI GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo GREY BRAZIL São Paulo / GREY BRAZIL São RECLAME AQUI São Paulo Paulo EDELMAN SIGNIFICA São Paulo / GREY BRAZIL São Paulo A11/ MYCARPULSE SAIC GENERAL AUTOMOTIVE ZENITH Shanghai CHINA SAIC MOTOR PASSENGER SAIC MOTOR ZENITH Shanghai SAIC MOTOR SUPER ID - CAR WELLNESS GETS HYPER- PERSONALIZED WITH AI AND MEGA- DATA MOTORS (VEHICLE MAINTENANCE) VEHICLE COMPANY Shanghai / ZENITH Shanghai PASSENGER VEHICLE COMPANY Shanghai PASSENGER VEHICLE COMPANY Shanghai Total Entries: 77

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