Shortlist (PR Lions) A01 (Food & Nutrition) A01/ WAKE UP & OSCAR MAYER OSCAR MAYER OLSON ENGAGE Chicago USA

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1 Cat. No Entry No Title Client Product Entrant Company Country A01 (Food & Nutrition) A01/ WAKE UP & OSCAR MAYER OSCAR MAYER OLSON ENGAGE Chicago SMELL THE BACON BACON A01/ #NOTBROKEN MONDELÉZ HONEY MAID DROGA5 New York INTERNATIONAL A01/ #MYFAMILYCAN SPC ARDMONA SPC CANNED FRUIT AND MELBOURNE A02 (Automotive and Transport) A02/ THE DANCING DAIMLER AG / SMART BBDO GROUP GERMANY GERMANY TRAFFIC LIGHT SMART MM Berlin A02/ GUARDIANS ŠKODA SPAIN ŠKODA SCOUT 4X4 PROXIMITY BARCELONA SPAIN OF WINTER Barcelona A02/ INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK A03 (Healthcare & Wellbeing) A03/ THE SALT YOU CAN SEE A03/ THE LUCKY IRON FISH PROJECT A03/ ROCCO SIFFREDI'S VOW OF CHASTITY A03/ HORSE SELLS NASAL STRIP TO HUMANS FUNDACIÓN FAVALORO LUCKY IRON FISH RECKITT BENCKISER ITALIA GSK FUNDACIÓN FAVALORO FORTIFIED NUTRITION PRODUCT DUREX BREATHE RIGHT NASAL STRIPS GREY ARGENTINA Buenos Aires GEOMETRY GLOBAL Dubai HAVAS WORLDWIDE MILAN ITALY PHD New York ARGENTINA UNITED ARAB EMIRATES A04 (Luxury goods, Fashion & Beauty) A04/ CALL HER NAME POLA RED B.A HAKUHODO Tokyo JAPAN A04/ TRUE WETSUITS QUIKSILVER JAPAN WETSUITS TBWA\HAKUHODO Tokyo JAPAN A04/ CATCALLING YOUR MOM A04/ CHOOSE BEAUTIFUL EVERLAST EVERLAST INDEPENDENCIA Lima PERU DOVE PERSONAL CARE EDELMAN London UNITED KINGDOM A05 (Other Consumer Products) A05/ KEEP THE FLAME DIAGEO LEBANON JOHNNIE WALKER BEIRUT LEBANON ALIVE A05/ COLOR FOR THE COLORBLIND VALSPAR PAINT FCB CHICAGO A05/ PRICE OF WATER COCA-COLA ARWA MEMAC OGILVY Dubai UNITED ARAB EMIRATES Agency OLSON ENGAGE Chicago / 360i Chicago DROGA5 New York / WEBER SHANDWICK MELBOURNE BBDO GROUP GERMANY Berlin / PROXIMITY BARCELONA Barcelona GREY NEW YORK / WAGGENER EDSTROM GREY ARGENTINA Buenos Aires GEOMETRY GLOBAL Dubai / MEMAC OGILVY Dubai HAVAS WORLDWIDE MILAN / HAVAS PR MILAN WEBER SHANDWICK New York HAKUHODO Tokyo / CYBERCASTING & PR TBWA\HAKUHODO Tokyo / MATERIAL Tokyo INDEPENDENCIA Lima EDELMAN London / OGILVY & MATHER BEIRUT / LEOCOMM Beirut MEMAC OGILVY Dubai

2 A05/ PRICELESS PETS PURINA / QUATRO PATINHAS NGO ANIMAL ADOPTION NBS Rio de Janeiro BRAZIL A05/ BREATHE AGAIN XIAO ZHU AIR PURIFIER Y&R SHANGHAI CHINA NBS Rio de Janeiro Y&R SHANGHAI A06 (Media, Arts & Entertainment) A06/ TAM'S MUSEUM ON A TROLLEY TAM MUSEUM AIRCRAFT MUSEUM WUNDERMAN BRAZIL São Paulo BRAZIL A06/ THE RGB NEWS ANTENA 1 - BLOOD DONATION GEOMETRY GLOBAL ROMANIA OBSERVATOR Bucharest A06/ THE HIV+ ISSUE VANGARDIST MAGAZINE SAATCHI & SAATCHI SWITZERLAND MAGAZINE SWITZERLAND Geneva A06/ BLACK CATS ON HOLIDAY LOTO LIBANAIS LOTO IMPACT BBDO Dubai UNITED ARAB EMIRATES A07 (Travel, Tourism & Leisure) A07/ SNACKHOLIDAYS TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE A07/ GREAT CHINESE VISITBRITAIN TOURISM OGILVY BEIJING CHINA NAMES FOR GREAT BRITAIN A07/ SECURITY MOMS SPORT CLUBE DO SOCCER TEAM OGILVY BRASIL São Paulo BRAZIL RECIFE A07/ BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM PROMOTIONAL TOURISM CAMPAIGN MARURI GREY Guayaquil ECUADOR A08 (Retail & Restaurants) A08/ #MACITBETTER McDONALD S BIG MAC DDB Sydney A08/ PROUD WHOPPER BURGER KING WHOPPER DAVID Miami WUNDERMAN BRAZIL São Paulo GEOMETRY GLOBAL Bucharest SAATCHI & SAATCHI SWITZERLAND Geneva / IMPACT BBDO Dubai LES GAULOIS Puteaux / MARIE-ANTOINETTE OGILVY PUBLIC RELATIONS Beijing OGILVY BRASIL São Paulo MARURI GREY Guayaquil DDB Sydney DAVID Miami / ALISON BROD PUBLIC A09 (Financial Services) A09/ THE CONCERT NO ONE WAS WAITING FOR A09/ LIGHTNING ROD BILLBOARD BBVA BBVA FAHRENHEIT DDB Lima PERU SEGUROS BOLÍVAR SEGUROS BOLÍVAR COLOMBIA Bogotá COLOMBIA FAHRENHEIT DDB Lima COLOMBIA Bogotá / MB A10 (Technology & Manufacturing) A10/ CLEVER BUOY OPTUS OPTUS NETWORK FUEL COMMUNICATIONS Sydney A10/ LIFELIVE SAMSUNG GEAR VR SYDNEY A10/ PERU TE LLAMA MOVISTAR COMMUNICATION SERVICES Y&R Lima A10/ TAXI PATROL MYTEKSI MYTEKSI APP OGILVY MALAYSIA Kuala Lumpur A10/ SUNDAY VODAFONE TELECOMMUNICATI McCANN ERICKSON GRANNIES ROMANIA ONS ROMANIA Bucharest PERU MALAYSIA ROMANIA FUEL COMMUNICATIONS SYDNEY / EDELMAN Sydney Y&R Lima OGILVY MALAYSIA Kuala Lumpur McCANN ERICKSON ROMANIA Bucharest

3 A11 (Charity & not for Profit) A11/ GUILT TRIP SUNDAY SOS CHILDREN'S VILLAGES SWEDEN A11/ MORE THAN A DOCTORS OF THE COSTUME WORLD A11/ LOVE HAS NO ADCOUNCIL LABELS A11/ A HAIR RAISING BARNCANCERFOND MESSAGE EN A11/ PROJECT SMARTLIFE AKSHAR (ALPHABETS) - GRADUATING BLUE-COLLAR TO A11/ WHITE-COLLAR NAZIS AGAINST ZDK GESELLSCHAFT NAZIS DEMOKRATISCHE GERMANY S KULTUR MOST INVOLUNTARY CHARITY WALK A11/ THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN A11/ COME AND VOTE! ASOCIATIA PRO DEMOCRATIA A11/ UNPAID LEGACY SPOKESPERSON A11/ SINGING SAILOR THE SWEDISH PEACE AND ARBITRATION SOCIETY A11/ THE GUN SHOP STATES UNITED TO PREVENT GUN A11/ MILLION NAMES A11/ THE 2 EURO T- SHIRT - A SOCIAL EXPERIMENT A11/ MUMS AND MAIDS UNITED NATIONS WORLD FOOD PROGRAMME FASHION REVOLUTION (NGO) TRANSIENT WORKERS COUNT TOO (TWC2) MOTHER'S DAY RIVER Stockholm SWEDEN DOCTORS OF THE WORLD LOVE HAS NO LABELS NON PROFIT ORGANIZATION GET SMART PROGRAM EXIT- DEUTSCHLAND GUN EDUCATION, AWARENESS AND LOBBYING PRO VOTING CAMPAIGN NATIONAL PUBLIC HEALTH FOUNDATION (TOBACCO PREVENTION & CEASTION) SUSTAINABLE PEACE AND HUMAN RIGHTS ANTI-GUN FIGHTING HUNGER WORLDWIDE SOCIAL ACTIVATION TWC2 PUBLICIS KAPLAN THALER New York R/GA New York GARBERGS Stockholm FP7/DXB Dubai GGH LOWE Hamburg FCB CHICAGO GROUP Bucharest KETCHUM New York SWEDEN UNITED ARAB EMIRATES GERMANY ROMANIA ÅKESTAM HOLST Stockholm SWEDEN GREY NEW YORK FORSMAN & BODENFORS Gothenburg KETCHUM PLEON Berlin OGILVY & MATHER SINGAPORE SWEDEN GERMANY SINGAPORE RIVER Stockholm PUBLICIS KAPLAN THALER New York R/GA New York GARBERGS Stockholm FP7/DXB Dubai GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg FCB CHICAGO / CURRENT Chicago GROUP Bucharest / MSLGROUP KETCHUM New York / 72ANDSUNNY Playa Vista ÅKESTAM HOLST Stockholm GREY NEW YORK / GREY ACTIVATION & PR New York FORSMAN & BODENFORS Gothenburg KETCHUM PLEON Berlin / BBDO GROUP GERMANY Berlin OGILVY & MATHER SINGAPORE

4 A12 (Public Sector) A12/ THE SAD BUS THE CENTER FOR INFORMATION TECHNOLOGY AT THE MINISTRY OF THE INTERIOR A12/ ANTI-ROBBERY COURSE BEZPIECZNYAUTO BUS.GOV.PL K2 Warsaw NATIONAL POLICE NATIONAL POLICE McCANN WORLDGROUP COLOMBIA Bogotá POLAND COLOMBIA K2 Warsaw McCANN WORLDGROUP B01 (Corporate Reputation & Communication) B01/ CLEVER BUOY OPTUS OPTUS NETWORK FUEL COMMUNICATIONS Sydney B01/ THE DAVOS CHALLENGE: WALK FOR EDUCATION UBS CORPORATE SOCIAL RESPONSIBILITY PUBLICIS PIXELPARK Berlin GERMANY B01/ TUVALU LG ELECTRONICS SMART TV GREY ARGENTINA Buenos ARGENTINA Aires B01/ TRUE WETSUITS QUIKSILVER JAPAN WETSUITS TBWA\HAKUHODO Tokyo JAPAN B01/ SNACKHOLIDAYS TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE B01/ TINY POWER SIXNINE CO. FOOTWEAR DENTSU YOUNG & THAILAND PLANT RUBICAM Bangkok B01/ INFREQUENT TIGERAIR INFREQUENT McCANN MELBOURNE FLYERS CLUB FLYERS CLUB B01/ PERU TE LLAMA MOVISTAR COMMUNICATION Y&R Lima PERU SERVICES B01/ RELOCKLOVE ORANGE ORANGE FRANCE MARCEL Paris FRANCE B01/ THE ART OF RECLAME AQUI INSTITUTIONAL GREY BRAZIL São Paulo BRAZIL WAITING B01/ TAXI PATROL MYTEKSI MYTEKSI APP OGILVY MALAYSIA Kuala Lumpur MALAYSIA FUEL COMMUNICATIONS PUBLICIS HAMBURG GREY ARGENTINA Buenos Aires TBWA\HAKUHODO Tokyo / MATERIAL Tokyo LES GAULOIS Puteaux / MARIE-ANTOINETTE DENTSU YOUNG & RUBICAM Bangkok McCANN MELBOURNE Y&R Lima MARCEL Paris GREY BRAZIL São Paulo OGILVY MALAYSIA Kuala Lumpur B02 (Public Affairs & Lobbying) B02/ VOTE FOR US. WE'LL VOTE FOR YOU KAFA B02/ GROCERIES NOT MOMS DEMAND GUNS ACTION FOR GUN B02/ HOLOGRAMS FOR FREEDOM SENSE IN AMERICA NO SOMOS DELITO (WE ARE NOT CRIME) WOMEN'S RIGHTS NGO BEIRUT LEBANON PUBLIC AWARENESS - GUN CONTROL GREY CANADA Toronto CANADA NGO DDB SPAIN Madrid SPAIN BEIRUT / LEOCOMM Beirut GREY CANADA Toronto DDB SPAIN Madrid

5 B02/020 B02/ NAZIS AGAINST NAZIS GERMANY S MOST INVOLUNTARY CHARITY WALK TOYS IN ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR EXIT- DEUTSCHLAND GRABARZ & PARTNER Hamburg GERMANY UNICEF INSTITUTIONAL ONIRIA/TBWA Asuncion PARAGUAY MOURNING B02/ THE GUN SHOP STATES UNITED TO PREVENT GUN ANTI-GUN GREY NEW YORK GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg ONIRIA/TBWA Asuncion / VIENTO SUR\URBAN GREY NEW YORK / GREY ACTIVATION & PR New York B03 (Crisis Communications & Issue Management) B03/002 B03/ #TECHNOLOGYA NDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY SHRED OF GENERAL MOTORS DAINTREE PAPER DECENCY CHEVROLET TRUCKS MARRIAGE EQUALITY FLEISHMANHILLARD St. Louis ROTHCO Dublin IRELAND FLEISHMAN-HILLARD DALLAS ROTHCO Dublin B04 (Corporate Responsibility) B04/ LIFE SAVING DOT TALWAR BINDI BINDI GREY GROUP Singapore SINGAPORE B04/ TOUCH THE PROCTER & GAMBLE WHISPER BBDO INDIA Mumbai INDIA PICKLE INDIA SANITARY NAPKINS B04/ PROUD BURGER KING WHOPPER DAVID Miami WHOPPER B04/ MARCH OF TOYS KASPERLE KASPERLE BBDO GUATEMALA GUATEMALA B04/ THE RAMP DRIVER'S SCHOOL DRIVING SCHOOL VML México MEXICO LESSON B04/ SIDE BY SIDE SPORT CLUB GRENAL SPORT CLUB BRAZIL INTERNACIONAL INTERNACIONAL Porto Alegre B04/ COFFEE VS MONDELÉZ KENCO J. WALTER THOMPSON UNITED KINGDOM GANGS London B04/ THE WORLD'S FIRST BILLBED MOLTYFOAM MATTRESSES BBDO PAKISTAN Lahore PAKISTAN B05 (Environmental (incl. Sustainability)) B05/ CLEVER BUOY OPTUS OPTUS NETWORK FUEL COMMUNICATIONS Sydney B05/ TREE BOOK TREE PEQUEÑO EDITOR TREE BOOK TREE FCB BUENOS AIRES ARGENTINA B06 (Internal Communications (incl. employee Engagement)) B06/ THE VERY GOOD WISHES PUBLICIS GROUPE PUBLICIS 2015 ANNUAL WISHES DIGITASLBI FRANCE Paris FRANCE GREY GROUP Singapore BBDO INDIA Mumbai DAVID Miami / ALISON BROD PUBLIC BBDO GUATEMALA VML México J. WALTER THOMPSON London BBDO PAKISTAN Lahore FUEL COMMUNICATIONS FCB BUENOS AIRES / NV PRENSA Buenos DIGITASLBI FRANCE Paris

6 B06/ ASHES CAMPOFRIO INSTITUTIONAL. FIRE LA BUREBA FACTORY. McCANN MADRID SPAIN McCANN MADRID B07 (Media Relations) B07/ THE 30TH ANNIVERSARY OF THE UK'S FIRST MOBILE PHONE CALL VODAFONE B07/ THE WORLD'S TOUGHEST JOB B07/ VITTEL COUCH CONVERTER SERVICE AMERICAN GREETINGS VITTEL - NESTLÉ WATERS 30TH VODAFONE GROUP London UNITED KINGDOM ANNIVERSARY OF THE UK'S FIRST MOBILE CALL, THE FIRST EVER CALL ON THE VODAFONE NETWORK CARDSTORE.COM MULLEN Boston MINERAL WATER OGILVY PARIS FRANCE GOLDEN GOOSE PR London MULLEN Boston OGILVY PARIS / C'EST DIT, C'EST ÉCRIT Paris B08 (Events & Experiential (incl. stunts)) B08/ THE DANCING TRAFFIC LIGHT DAIMLER AG / SMART MM B08/ LICHTGRENZE THE CITY OF BERLIN (KULTURPROJEKTE BERLIN) SMART CITY WIDE MEMORIAL LIGHT INSTALLATION AND LIVE EVENT BBDO GROUP GERMANY Berlin WHITEVOID Berlin GERMANY GERMANY B08/ STAY WITH PRIDE AIRBNB TRAVEL & ACCOMMODATION WHYBIN\TBWA GROUP SYDNEY B08/ HEARING HANDS SAMSUNG ELECTRONICS TURKEY SAMSUNG ISTANBUL TURKEY B08/ LOVE HAS NO LABELS B08/ HOLOGRAMS FOR FREEDOM ADCOUNCIL NO SOMOS DELITO (WE ARE NOT CRIME) LOVE HAS NO R/GA New York LABELS NGO DDB SPAIN Madrid SPAIN B08/ THE MARATHON WALKER WATER FOR AFRICA CHARITY OGILVY PARIS FRANCE B08/ PAY PER LOVE TEATRENEU PAY PER LOVE THE CYRANOS//McCANN Barcelona SPAIN B08/ NAZIS AGAINST ZDK GESELLSCHAFT EXIT- GGH LOWE Hamburg GERMANY NAZIS GERMANY S MOST INVOLUNTARY CHARITY WALK DEMOKRATISCHE KULTUR DEUTSCHLAND B08/ THE HEARING TEST CONCERT B08/ THE RAMP LESSON NEUROTH HEARING AID FCB ZÜRICH SWITZERLAND DRIVER'S SCHOOL DRIVING SCHOOL VML México MEXICO BBDO GROUP GERMANY Berlin / WHITEVOID Berlin WHYBIN\TBWA GROUP SYDNEY / N2N ISTANBUL R/GA New York DDB SPAIN Madrid OGILVY PARIS THE CYRANOS//McCANN GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg FCB ZÜRICH VML México

7 B08/ THE GUN SHOP STATES UNITED TO ANTI-GUN GREY NEW YORK PREVENT GUN B08/ A KISS IS A STAMP POSTNL POSTAL SERVICES JOE PUBLIC TAKE-AWAY ADVERTISING Amsterdam THE NETHERLANDS B08/ THE BILLBOARD WITH NOTHING TO HIDE FARM PRIDE FOODS FREE RANGE EGGS GPY&R Melbourne B08/ SECURITY MOMS SPORT CLUBE DO SOCCER TEAM OGILVY BRASIL São Paulo BRAZIL RECIFE B08/ THE 2 EURO T- FASHION SOCIAL KETCHUM PLEON Berlin GERMANY SHIRT - A SOCIAL REVOLUTION (NGO) ACTIVATION EXPERIMENT B08/ ZOOLANDER RETURNS TO THE RUNWAY PARAMOUNT PICTURES B08/ BLIND TRIP MINISTRY OF TRANSPORTATION AND TOURISM B08/ TOYS IN MOURNING B08/ THE VALENTINE EXPERIMENT B08/ MORE THAN A SIGN ZOOLANDER 2 WME IMG New York PROMOTIONAL TOURISM CAMPAIGN MARURI GREY Guayaquil ECUADOR UNICEF INSTITUTIONAL ONIRIA/TBWA Asuncion PARAGUAY ANTHON BERG DISLIFE B09 (Celebrity Endorsement) B09/ PRETZEL BACON CHEESEBURGER - YES, YES, YES WENDY'S B09/ THE WEATHER TOYOTA MOTOR CHALLENGE EUROPE B09/ WAKE UP TO AMERICAN EGG EGGS WITH BOARD BACON B09/ SUPPORTING GREATNESS WITH JOCKEY MADBUM UNDERWEAR B09/ CELIBACY CHALLENGE B09/ MILLION NAMES ANTHON BERG ROBERT/BOISEN & LIKE- CHOCOLATE MINDED Copenhagen DISABILITY RIGHTS Y&R Moscow AWARENESS QUICK SERVICE RESTAURANT VML Kansas City DENMARK RUSSIA AYGO DEL CAMPO SAATCHI & SPAIN SAATCHI MADRID Madrid EGGS EDELMAN Chicago JOCKEY APPAREL JOCKEY INTERNATIONAL Kenosha GLAAD, GAY MEN'S HEALTH CRISIS UNITED NATIONS WORLD FOOD PROGRAMME PUBLIC SERVICE FIGHTING HUNGER WORLDWIDE SAATCHI & SAATCHI New York FORSMAN & BODENFORS Gothenburg SWEDEN GREY NEW YORK / GREY ACTIVATION & PR New York JOE PUBLIC TAKE- AWAY ADVERTISING GPY&R Melbourne / PPR SYDNEY Sydney OGILVY BRASIL São Paulo KETCHUM PLEON Berlin / BBDO GROUP GERMANY Berlin CATALYST PUBLIC RELATIONS New York MARURI GREY Guayaquil ONIRIA/TBWA Asuncion / VIENTO SUR\URBAN ROBERT/BOISEN & LIKE-MINDED Y&R Moscow / PROSTOR PR AND VML Kansas City / KETCHUM New York DEL CAMPO SAATCHI & SAATCHI MADRID EDELMAN Chicago / GREY NEW YORK ZENO GROUP New York SAATCHI & SAATCHI New York / FORSMAN & BODENFORS Gothenburg B10 (Sponsorship) B10/ STAY WITH PRIDE AIRBNB TRAVEL & ACCOMMODATION WHYBIN\TBWA GROUP SYDNEY WHYBIN\TBWA GROUP SYDNEY / N2N

8 B10/ MINERS BANCO DE CHILE BANCO DE CHILE PROLAM Y&R Santiago CHILE B10/ RUNWAY HAIR, YOU CAN WEAR B10/ DACIA SPONSOR DAY - THE SPLIT TRESEMMÉ HAIRCARE EDELMAN London UNITED KINGDOM RENAULT ITALIA DACIA PUBLICIS CONSULTANTS ITALIA Milan B11 (Launch or Re-launch) B11/ TWINGO RENAULT FOOTWEAR PUBLICIS Lisbon PORTUGAL STILETTO B11/ THE SAD BUS THE CENTER FOR INFORMATION TECHNOLOGY AT THE MINISTRY OF THE INTERIOR BEZPIECZNYAUTO BUS.GOV.PL K2 Warsaw POLAND B11/ MAKEUP LINE AVON COMPANY COSMETICS NEWSTYLE São Paulo BRAZIL B11/ BOOKBOOK IKANO RETAIL ASIA IKEA CATALOGUE BBH ASIA PACIFIC SINGAPORE Singapore B11/ CINEMA CIRKO FILM FOR SOME Y&R BUDAPEST HUNGARY DELIVERY INEXPLICABLE REASON B11/ IS THIS THE SAMSUNG GALAXY S6 DDB STOCKHOLM SWEDEN NEXT? B11/ TRUE WETSUITS QUIKSILVER JAPAN WETSUITS TBWA\HAKUHODO Tokyo JAPAN B11/ SNACKHOLIDAYS TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE B11/ STATUE JUST FOR LOVING BEER B11/ THE FRESHEST ORANGE JUICE BRAND BREWERY NATAKHTARI (EFES GEORGIA) ITALY 34 LEAVINGSTONE Tbilisi REPUBLIC OF GEORGIA INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE B12 (Brand voice (incl. strategic storytelling)) B12/ MAKEUP LINE AVON COMPANY COSMETICS NEWSTYLE São Paulo BRAZIL B12/ PEPPER HACKER MARS FOOD DOLMIO CLEMENGER BBDO SYDNEY B12/ FISHER-PRICE: FISHER-PRICE TOYS & BABY WEBER SHANDWICK New WISHES FOR GEAR York BABY B12/ FORTUNE ADANI WILMAR EDIBLE OILS AND OGILVY & MATHER MOTHER FOODS MUMBAI EXCHANGE B12/ INSPIRING SPIRIT SCOOT AIRLINES AIRLINE SAATCHI & SAATCHI Singapore B12/ A MESSAGE TO HYUNDAI MOTOR BRAND CAMPAIGN INNOCEAN WORLDWIDE SPACE COMPANY Seoul INDIA SINGAPORE SOUTH KOREA PROLAM Y&R Santiago EDELMAN London PUBLICIS CONSULTANTS ITALIA PUBLICIS Lisbon K2 Warsaw NEWSTYLE São Paulo / BBH ASIA PACIFIC Singapore Y&R BUDAPEST DDB STOCKHOLM / WENDERFALCK TBWA\HAKUHODO Tokyo / MATERIAL Tokyo LES GAULOIS Puteaux / MARIE-ANTOINETTE LEAVINGSTONE Tbilisi MARCEL Paris NEWSTYLE São Paulo / CLEMENGER BBDO SYDNEY / OGILVY WEBER SHANDWICK New York SAATCHI & SAATCHI Singapore / INNOCEAN WORLDWIDE Seoul

9 B12/ DONATION BADGES B12/ ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT ABTO (BRAZILIAN INSTITUTIONAL ASSOCIATION OF ORGAN TRANSPLANTATION) PROCTER & GAMBLE FEMCARE PRODUCT TAILOR MADE São Paulo MSLGROUP New York BRAZIL B12/ INTIMATE WORDS PROCTER & GAMBLE ALWAYS MEXICO MEXICO TAILOR MADE São Paulo MSLGROUP New York / TORONTO MEXICO B13 (Research, Data Analytics & Insight Generation) B13/ CALL HER NAME POLA RED B.A HAKUHODO Tokyo JAPAN B13/ NOU-IKUMIN PROCTER & GAMBLE PAMPERS BLUECURRENT JAPAN Tokyo JAPAN B13/ LUCOZADE SPORT CONDITIONS ZONE LUCOZADE RIBENA SUNTORY LUCOZADE SPORT GREY LONDON UNITED KINGDOM C01 (Use of digital Platforms) C01/ LOOK AT ME SAMSUNG SAMSUNG CHEIL WORLDWIDE Seoul SOUTH KOREA ELECTRONICS ELECTRONICS C01/ CATSTACAM MARS PETCARE WHISKAS CLEMENGER BBDO SYDNEY C01/ STREET VIEW THE AUTOMOBILE THEORY TESTS PUBLICIS ROMANIA ROMANIA TEST CLUB OF ROMANIA Bucharest C01/ LEAVE IT TO US REQUEST SYSTEM AIR NEW ZEALAND AIR NEW ZEALAND ASATSU-DK Tokyo JAPAN C01/ WORLD WIDE ELECTROLUX HOME APPLIANCES PRIME Stockholm SWEDEN VAC (VACUUM CLEANERS) C01/ IS THIS THE SAMSUNG GALAXY S6 DDB STOCKHOLM SWEDEN NEXT? C01/ TINDER SEX IMMIGRANT SEX TRAFFICKING EIGHTYTWENTY Dublin IRELAND TRAFFICKING AWARENESS CAMPAIGN COUNCIL OF IRELAND AWARENESS C01/ RUN4TIGER WWF RUSSIA TIGER POSSIBLE HUNGRY BOYS RUSSIA CONSERVATION Moscow C01/ RELOCKLOVE ORANGE ORANGE FRANCE MARCEL Paris FRANCE C01/ GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN TOURISM OGILVY BEIJING CHINA HAKUHODO Tokyo / CYBERCASTING & PR BLUECURRENT JAPAN Tokyo GREY LONDON / SPEED COMMUNICATIONS London CHEIL WORLDWIDE Seoul CLEMENGER BBDO SYDNEY / PORTER PUBLICIS ROMANIA Bucharest ASATSU-DK Tokyo PRIME Stockholm DDB STOCKHOLM / WENDERFALCK EIGHTYTWENTY Dublin POSSIBLE HUNGRY BOYS Moscow MARCEL Paris OGILVY BEIJING / OGILVY PUBLIC RELATIONS Beijing

10 C02 (Community Building/Management) C02/ PHOTOSHOP ADOBE PHOTOSHOP EDELMAN San Francisco MURDER MYSTERY C02/ CATSTACAM MARS PETCARE WHISKAS CLEMENGER BBDO SYDNEY C02/ MOVE THE LUNCH HEINEKEN HEINEKEN CHICO LATAM Bogotá COLOMBIA C02/ #THATSONGWHE SPOTIFY STREAMING MUSIC OGILVY NEW YORK N SERVICE C02/ SPEAKING CNA LANGUAGE FCB BRASIL São Paulo BRAZIL EXCHANGE C02/ THE MOST ECO- BIOCOOP FRIENDLY CAMPAIGN EVER SCHOOL ORGANIC FRED & FARID PARIS PRODUCTS RETAIL FRANCE EDELMAN San Francisco CLEMENGER BBDO SYDNEY / PORTER CHICO LATAM Bogotá / COLECTIVO Bogotá OGILVY NEW YORK FCB BRASIL São Paulo FRED & FARID GROUP Paris C03 (Audience Targeting/Engagement (incl. social listening and conversational insight)) C03/ #HAPPYTOHELP KLM ROYAL DUTCH AIRLINES #HAPPYTOHELP DDB & TRIBAL WORLDWIDE AMSTERDAM C03/ PRETZEL BACON WENDY'S QUICK SERVICE VML Kansas City CHEESEBURGER - RESTAURANT YES, YES, YES C03/ MAS QUE UN TOYOTA BRAND LOYALTY CONILL SAATCHI & AUTO SAATCHI Miami THE NETHERLANDS DDB & TRIBAL WORLDWIDE VML Kansas City / KETCHUM New York CONILL SAATCHI & SAATCHI Miami C04 (Influencer Communications) C04/ LOS CABOS RESELFIES MEXICO BOARD OF TOURISM C04/ #SPEAKFORTHEM SAVE THE CHILDREN LOS CABOS, MEXICO CAMPAIGN AGAINST CHILD ABUSE LAPIZ Chicago McCANN LIMA PERU LAPIZ Chicago McCANN LIMA C05 (Response/Real-Time Activity (including crowdsourcing)) C05/ #APEARFORANAP SAMSUNG CONSUMER PLE ELECTRONICS ELECTRONICS C05/ #TECHNOLOGYA NDSTUFF: RAPID INTEGRATION TURNS PR CRISIS INTO SOCIAL CURRENCY C05/ MORE THAN A COSTUME C05/ THE JERSEY SELFIE C05/ DOWNLOADED WITH #FASTWEB BELGIUM GENERAL MOTORS CHEVROLET TRUCKS DOCTORS OF THE DOCTORS OF THE WORLD WORLD L'EQUIPE SPORTS NEWSPAPER FASTWEB INTERNET - OPTICAL FIBER KETCHUM Brussels FLEISHMANHILLARD St. Louis PUBLICIS KAPLAN THALER New York HAVAS MEDIA Puteaux M&C SAATCHI Milan BELGIUM FRANCE ITALY KETCHUM Brussels / CONTENT COWBOYS Antwerp FLEISHMAN-HILLARD DALLAS PUBLICIS KAPLAN THALER New York M&C SAATCHI Milan / ISOBAR Milan

11 C05/ AUDI LED AUDI LED LIGHT RAZORFISH Berlin GERMANY SCOREBOARD TECHNOLOGY C05/ INTERCEPTION VOLVO AUTOMOBILES GREY NEW YORK C06 (Use of Co-Creation & User Generated Content) C06/ VOTE FOR US. WE'LL VOTE FOR YOU KAFA C06/ #SPEAKFORTHEM SAVE THE CHILDREN WOMEN'S RIGHTS NGO CAMPAIGN AGAINST CHILD ABUSE BEIRUT McCANN LIMA LEBANON C06/ THE ICE BUCKET THE ALS THE ALS THE ALS ASSOCIATION CHALLENGE ASSOCIATION ASSOCIATION Washington C06/ ASSASSIN'S UBISOFT VIDEO GAME SID LEE Paris FRANCE CREED UNITY C06/ #LITTLEMONEYBI KFC RESTAURANT McCANN ERICKSON ROMANIA GFUN CHAIN ROMANIA Bucharest C06/ GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN TOURISM OGILVY BEIJING CHINA C07 (Innovative Use of Social or Community) C07/ PHOTOSHOP ADOBE PHOTOSHOP EDELMAN San Francisco MURDER MYSTERY C07/ DON'T TRADE ME PAW JUSTICE ANIMAL WELFARE DDB GROUP NEW NEW ZEALAND ORGANISATION ZEALAND Auckland C07/ HIDDEN INSTITUTO MARIA AFRICA São Paulo BRAZIL MESSAGES DA PENHA AGAINST WOMEN C07/ THE VOICE TENCENT WECHAT PUBLICIS GUANGZHOU CHINA DONOR 2.0 C07/ SUNDAY GRANNIES VODAFONE ROMANIA TELECOMMUNICATI ONS McCANN ERICKSON ROMANIA Bucharest PERU ROMANIA D01 (Multi-Markets Campaigns) D01/ CHOOSE BEAUTIFUL DOVE PERSONAL CARE EDELMAN London UNITED KINGDOM D02 (Territory Marketing & Communication (incl. city/region/country branding, etc.)) D02/ LICHTGRENZE THE CITY OF BERLIN CITY WIDE WHITEVOID Berlin (KULTURPROJEKTE BERLIN) MEMORIAL LIGHT INSTALLATION AND D02/ ARUBA IMAGE BANK GERMANY LIVE EVENT ARUBA ARUBA TOURISM GREY BRAZIL São Paulo BRAZIL RAZORFISH Berlin GREY NEW YORK / WAGGENER EDSTROM BEIRUT / LEOCOMM Beirut McCANN LIMA PORTER NOVELLI New York SID LEE Paris McCANN ERICKSON ROMANIA Bucharest / OGILVY PUBLIC RELATIONS Beijing EDELMAN San Francisco DDB GROUP NEW ZEALAND Auckland / AFRICA São Paulo PUBLICIS GUANGZHOU McCANN ERICKSON ROMANIA Bucharest EDELMAN London / OGILVY & MATHER WHITEVOID Berlin GREY BRAZIL São Paulo E01 (Integrated Campaign led by PR)

12 E01/ VOTE FOR US. WE'LL VOTE FOR YOU KAFA WOMEN'S RIGHTS NGO BEIRUT E01/ CHEETEAU FRITO-LAY CHEETOS KETCHUM San Francisco E01/ BUDWEISER: MAKE OPENING DAY A NATIONAL HOLIDAY AB-INBEV BEER WEBER SHANDWICK New York LEBANON E01/ ONE RAND MAN SANLAM SANLAM KING JAMES GROUP Cape SOUTH AFRICA Town E01/ DOVE #SPEAKBEAUTIF UL DOVE PUBLIC MESSAGE EDELMAN New York E01/ SHARE THE LOAD PROCTER & GAMBLE ARIEL MATIC BBDO INDIA Mumbai INDIA INDIA E01/ MISSION 22: WAR ELDER HEART MISSION 22 CP+B Miami AT HOME E01/ MOVE THE HEINEKEN HEINEKEN CHICO LATAM Bogotá COLOMBIA LUNCH E01/ NEWCASTLE BROWN ALE S BAND OF BRANDS HEINEKEN NEWCASTLE BROWN ALE FAST HORSE Minneapolis E01/ ALWAYS #LIKEAGIRL: TURNING AN INSULT INTO A CONFIDENCE MOVEMENT PROCTER & GAMBLE FEMCARE PRODUCT MSLGROUP New York E02 (Costs/Creative Performance PR Campaign) E02/ #SEATBELTB00BI THE AUTOMOBILE PUBLIC PUBLICIS ROMANIA ROMANIA NG CLUB OF ROMANIA AWARENESS Bucharest E02/ THE SAD BUS THE CENTER FOR BEZPIECZNYAUTO K2 Warsaw POLAND INFORMATION TECHNOLOGY AT THE MINISTRY OF THE INTERIOR BUS.GOV.PL E02/ PREGNANT THE BOOK OF PERSONALISED THE BOOK OF EVERYONE UNITED KINGDOM DADS EVERYONE BOOKS London E02/ HEARING HANDS SAMSUNG VIDEO CALL ISTANBUL TURKEY ELECTRONICS TURKEY CENTRE E02/ EMOTICOKE THE COCA-COLA COMPANY COCA-COLA DDB EJE San Juan PUERTO RICO E02/ BLINDFOLD RIDE HIRAKATA PARK AMUSEMENT PARK HAKUHODO PRODUCTS Tokyo JAPAN E02/ ESCORT MEN FC ZÜRICH WOMEN CHAMPIONS FREUNDLICHE GRüSSE SWITZERLAND LEAGUE CAMPAIGN Zürich BEIRUT / LEOCOMM Beirut KETCHUM San Francisco WEBER SHANDWICK New York KING JAMES GROUP Cape Town / EDELMAN New York BBDO INDIA Mumbai CP+B Miami CHICO LATAM Bogotá / COLECTIVO Bogotá FAST HORSE Minneapolis / DROGA5 New York MSLGROUP New York / TORONTO PUBLICIS ROMANIA Bucharest K2 Warsaw LITTLE BIRD PR Bournemouth ISTANBUL DDB EJE San Juan HAKUHODO Tokyo FREUNDLICHE GRüSSE Zürich

13 E02/ RED PHONE TELMA TV CORPORATE NEW MOMENT NEW IDEAS COMPANY Skopje MACEDONIA E02/ THE MARATHON WALKER WATER FOR AFRICA CHARITY OGILVY PARIS FRANCE NEW MOMENT NEW IDEAS COMPANY OGILVY PARIS Total Entries: 200