CATEGORY DM01 : FLAT MAIL & PRINT CATEGORY DM02 : DIMENSIONAL MAIL CATEGORY DM03 : LOW BUDGET MAILER CATEGORY DM04 : FILM AND INFOMERCIALS

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2 CATEGORY DM01 : FLAT MAIL & PRINT DM01/003 ANTI-BACTERIAL RED PACKET LIFEBUOY BBH CHINA SHANGHAI FINALIST DM01/006 SHOWROOM HOME DELIVERY AUDI A3 TOW CO.,LTD TOKYO FINALIST DM01/008 THE HEALING EXAM EDUCATIONAL BROADCASTING SERVICE CHEIL WORLDWIDE SEOUL FINALIST CATEGORY DM02 : DIMENSIONAL MAIL DM02/004 KIT MAIL HOLOGRAM KIT KAT J. WALTER THOMPSON JAPAN TOKYO FINALIST DM02/006 FRAGILE FRIENDS IFAW&IFENG CHEIL CHINA BEIJING FINALIST CATEGORY DM03 : LOW BUDGET MAILER DM03/001 ANTI-BACTERIAL RED PACKET LIFEBUOY BBH CHINA SHANGHAI FINALIST DM03/005 THE TATTOO FLYER TOURISM AUTHORITY OF THAILAND THE LEO BURNETT GROUP THAILAND BANGKOK FINALIST CATEGORY DM04 : FILM AND INFOMERCIALS DM04/002 A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY INNOCEAN WORLDWIDE SEOUL FINALIST DM04/004 THE PERFECT MATCH A SPACE ME SWAT BANGKOK FINALIST DM04/005 NOODLE CRADLE KAGAWA PREFECTURE DENTSU INC. TOKYO FINALIST DM04/006 JUST WWF AUSTRALIA LEO BURNETT, SYDNEY SYDNEY FINALIST DM04/012 SILENT SHOUT NIIGATA NIPPO HAKUHODO INC. TOKYO FINALIST DM04/013 NO DETAILS TOO SMALL SINGAPORE AIRLINES DENTSU MOBIUS PTE LTD SINGAPORE FINALIST DM04/014 GAME OF BALLS TESTICULAR CANCER AWARENESS M&C SAATCHI SYDNEY FINALIST DM04/015 TAXI TESCO LOTUS THE LEO BURNETT GROUP THAILAND BANGKOK FINALIST

3 CATEGORY DM05 : RADIO DM05/001 CRASH RADIO HONG KONG AUTOMOBILE ASSOCIATION CATEGORY DM06 : DIRECT AMBIENT: SMALL SCALE CHEIL HONG KONG FINALIST DM06/009 FRAGILE FRIENDS IFAW&IFENG CHEIL CHINA BEIJING FINALIST DM06/012 DENTAPPLE DENTAPPLE HAKUHODO KETTLE.INC TOKYO FINALIST DM06/019 MOTO REPELLENT DUANG PRATEEP FOUNDATION BBDO BANGKOK LTD BANGKOK FINALIST DM06/021 REDUCE SPEED DIAL VOLKSWAGEN COLENSO BBDO AUCKLAND FINALIST DM06/025 TEST AND DRIVE OPTICALS BAZAAR J. WALTER THOMPSON INDIA MUMBAI FINALIST CATEGORY DM07 : DIRECT AMBIENT: LARGE SCALE DM07/001 A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY INNOCEAN WORLDWIDE SEOUL FINALIST DM07/002 MELBOURNE INTERNATIONAL FILM FESTIVAL DM07/004 THE FRESHEST BILLBOARDS 3M ZIPPER BAGS CREATIVE JUICE\BANGKOK BANGKOK FINALIST DM07/010 CHANGING ROOM C&A BEIJING DENTSU ADVERTISING CO., LTD BEIJING FINALIST DM07/013 OPENROAD PROJECT I-ROAD DENTSU INC. TOKYO FINALIST DM07/017 CANDY ROCKET PROJECT "PUCCHO" CANDY PYRAMID FILM INC. TOKYO FINALIST DM07/021 MUAY THAI HOTEL MUAY THAI HOTEL BBDO BANGKOK LTD BANGKOK FINALIST DM07/022 SAMSUNG IPHONE CHARGER SAMSUNG GALAXY S5 LEO BURNETT JAKARTA JAKARTA FINALIST DM07/025 TOYOTA BARISTA TOYOTA HYBRID ADK JAPAN TOKYO FINALIST DM07/027 CINEMA ROULETTE NEWPORT CINEMAS ACE SAATCHI& SAATCHI MANILA MANILA FINALIST

4 CATEGORY DM08 : ONLINE DM08/001 MELBOURNE INTERNATIONAL FILM FESTIVAL DM08/006 MAMAMETAL VAN HOUTEN COCOA TOKYU AGENCY INC. TOKYO FINALIST DM08/016 GREAT E-STORE WARM UP THE NORTH FACE FRED & FARID SHANGHAI SHANGHAI FINALIST CATEGORY DM09 : MOBILE MARKETING DM09/002 KIT MAIL HOLOGRAM KIT KAT J. WALTER THOMPSON JAPAN TOKYO FINALIST DM09/004 'MISSING CHILD' LOCK SCREENS SAVE THE CHILDREN CHEIL HONG KONG FINALIST DM09/005 MCNOW MCDONALD'S TBWA\HAKUHODO INC. TOKYO FINALIST DM09/009 DENTAPPLE DENTAPPLE HAKUHODO KETTLE.INC TOKYO FINALIST DM09/011 SAMSUNG IPHONE CHARGER SAMSUNG GALAXY S5 LEO BURNETT JAKARTA JAKARTA FINALIST DM09/017 THE UPGRADE CHALLENGE AIR FRANCE FRED & FARID SHANGHAI SHANGHAI FINALIST DM09/019 MOVE FROM DM08/004 NOODLE CRADLE KAGAWA PREFECTURE DENTSU INC. TOKYO FINALIST CATEGORY DM10 : BEST USE OF SOCIAL MEDIA DM10/009 JUST WWF AUSTRALIA LEO BURNETT, SYDNEY SYDNEY FINALIST DM10/010 FUEL THE FIRE GIO INSURANCE LEO BURNETT, SYDNEY SYDNEY FINALIST DM10/018 THE KICK-BAG JOURNEY AMERICAN TOURISTER CJ WORX BANGKOK FINALIST DM10/021 CHOR CHANG WWF OGILVY GROUP THAILAND BANGKOK FINALIST

5 CATEGORY DM11 : FIELD MARKETING DM11/001 MELBOURNE INTERNATIONAL FILM FESTIVAL DM11/003 LAST MINUTE SOUVENIR ANGKASA PURA II J. WALTER THOMPSON JAKARTA JAKARTA FINALIST DM11/ PARMESAN COLLECTION KRAFT PARMESAN CHEESE J. WALTER THOMPSON JAPAN TOKYO FINALIST DM11/010 WEARABLE TOMATO TOMATO HAKUHODO INC. TOKYO FINALIST DM11/011 TRUE WETSUITS WETSUITS TBWA\HAKUHODO INC. TOKYO FINALIST DM11/012 SHELL WE MOVE? SUUMO HAKUHODO KETTLE.INC TOKYO FINALIST DM11/018 THE KICK-BAG JOURNEY AMERICAN TOURISTER CJ WORX BANGKOK FINALIST DM11/019 MUAY THAI HOTEL MUAY THAI HOTEL BBDO BANGKOK LTD BANGKOK FINALIST DM11/020 BALD BARBER BIOTHYMUS M GREYNJ UNITED BANGKOK FINALIST DM11/025 WORLD OF LUCK NEWPORT CINEMAS ACE SAATCHI& SAATCHI MANILA MANILA FINALIST CATEGORY DM12 : DIRECT CAMPAIGN FOR RETENTION/LOYALTY DM12/002 #MYFAMILYCAN SPC CANNED FRUITS AND VEGETABLES LEO BURNETT MELBOURNE MELBOURNE FINALIST DM12/003 JOB IN THE FANTASY TOKYO GHOUL (COMIC BOOK) HAKUHODO INC. TOKYO FINALIST CATEGORY DM13 : BEST INTEGRATED DIRECT CAMPAIGN DM13/001 MELBOURNE INTERNATIONAL FILM FESTIVAL DM13/004 JUST WWF AUSTRALIA LEO BURNETT, SYDNEY SYDNEY FINALIST DM13/007 #MYFAMILYCAN SPC CANNED FRUITS AND VEGETABLES LEO BURNETT MELBOURNE MELBOURNE FINALIST

6 DM13/008 WEARABLEBOTTLE CSR TOHOKUSHINSHA FILM CORPORATION TOKYO FINALIST DM13/012 SILENT SHOUT NIIGATA NIPPO HAKUHODO INC. TOKYO FINALIST DM13/016 THE GREAT WARM UP THE NORTH FACE FRED & FARID SHANGHAI SHANGHAI FINALIST AS OF 15 MARCH 2016

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