Shortlist (Creative Data Lions)

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1 Cat. No Entry No Title Client Product Entrant Company Country Agency Production Company A01 (Creative Data Enhancement) A01/ EMOTIONAL TRAILER A01/ SMARTBOWL FRESSNAPF ENGAGEMENT ECOSYSTEM A01/ MUSEUM OF FEELINGS A01/ VACATION MATCHMAKER A01/ NEXT McCANN AUSTRALIA McCANN AIRBAG PRODUCTIONS Melbourne OGILVY GERMANY Düsseldorf SC JOHNSON GLADE OGILVY & MAR TENNESSEE DEPARTMENT OF TOURISM DEVELOPMENT GERMANY OGILVY GERMANY Frankfurt OGILVY & MAR TOURISM VML Kansas City VML Kansas City ING ING A01/ GASCALE MABE DOMESTIC GAS SCALE A01/ SPOTIFY MUSIC FOR YOUR WORLD A01/ OPEN ROAD A01/ REAL TIME DONATIONS SPOTIFY CANADA SPOTIFY MUSIC STREAMING SERVICE NERLANDS MARURI GREY ECUADOR MARURI GREY ANOMALY Toronto, ON CANADA ANOMALY Toronto, ON DIAKONIA DIENSTLEISTUNGS BETRIEBE CHARITY DONATION APPEALS KINETIC WORLDWIDE Dusseldorf GERMANY KINETIC WORLDWIDE Dusseldorf RADICAL MEDIA New York NEW / MARURI GREY KINETIC WORLDWIDE Dusseldorf A02 (Data-Driven Targeting) A02/ DIVING INTO DATA FOR NARELLAN POOLS A02/ SEARCH RACISM. FIND TRUTH. A02/ 'ITALIAN' ART OF PERSUASION NARELLAN POOLS SWIMMING POOLS AFFINITY Darlinghurst AUSTRALIA AFFINITY Darlinghurst AFFINITY Darlinghurst REFUGEES WELCOME NPO FCB ZÜRICH SWITZERLAND FCB ZÜRICH FCB ZÜRICH MASERATI MASERATI GHIBLI GERMANY Duesseldorf GERMANY GERMANY Duesseldorf 1 of 6

2 A02/ SONGS OF VIOLENCE A02/ HINTS DIXONS CARPHONE CURRYS PC WORLD A02/ FEMALE RECRUITMENT A02/ QQ ALERT: TURNING SOCIAL NETWORK INTO A MISSING CHILDREN ALERT A02/ IMPOSSIBLE GAME ESTADAO DIGITAL ESTADAO DIGITAL FCB BRASIL São Paulo BRAZIL FCB BRASIL São Paulo BOSSA NOVA FILMS São Paulo / SAXSOFUNNY São Paulo DEFENCE FORCES QQ SNCF FEMALE RECRUITMENT QQ ALERT, QQ INSTANT MESSENGER SNCF ENGINEER CHALLENGE AMVBBDO London UNITED KINGDOM AMVBBDO London ROTHCO Dublin IRELAND ROTHCO Dublin TENCENT Shenzhen CHINA TENCENT Shenzhen TENCENT Shenzhen TBWA\PARIS FRANCE TBWA\PARIS ELSE Boulogne- Billancourt / DAN PARIS Boulogne- Billancourt A03 (Creative Data Client Strategy) A03/ ADOPTABLE TRENDS A03/ OPEN ROAD TBD TBD DIESTE Dallas DIESTE Dallas LETCA FILMS Miami / PERSONAL MUSIC Miami A04 (Data Storytelling) A04/ EMOTIONAL TRAILER A04/ NEXT A04/ BITTERSWEET PIES A04/ LIVING MEMORIES 2 of 6 ING ING PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Bucharest McCANN AUSTRALIA McCANN AIRBAG PRODUCTIONS Melbourne NERLANDS ROMANIA McCANN WORLDGROUP ROMANIA Bucharest / MRM//McCANN Bucharest NEW / BRAKE NZ ROAD SAFETY Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland TVNZ Auckland

3 A04/ NRG SOLAR FORECAST A04/ LIFE UNPAUSED SICKKIDS FOUNDATION A04/ SPOTIFY MUSIC FOR YOUR WORLD NRG ENERGY DROGA5 New York DROGA5 New York / NRG ENERGY Princeton, NJ SPOTIFY CANADA SICKKIDS COSSETTE Toronto CANADA COSSETTE Toronto / SICKKIDS FOUNDATION Toronto SPOTIFY MUSIC STREAMING SERVICE ANOMALY Toronto, ON CANADA ANOMALY Toronto, ON SKIN & BONES Toronto A05 (Data Visualisation) A05/ PLAYDOWJONES J&T BANK INVESTMENTS WIKTOR LEO BURNETT Bratislava A05/ EMOTIONAL TRAILER A05/ RATE MY ROOF ORIGIN ENERGY ORIGIN ENERGY CLEMENGER BBDO A05/ DELICIOUS TREND- MAPPING A05/ END OF SOCIETY SIMULATOR A05/ NEXT ZAIM A05/ LIVE LOGO INEC: NATIONAL STATISTICS INSTITUTE HOUSEHOLD ACCOUNTING APP SLOVAK REPUBLIC WIKTOR LEO BURNETT Bratislava McCANN AUSTRALIA McCANN AIRBAG PRODUCTIONS Melbourne AUSTRALIA CLEMENGER BBDO FINCH Melbourne HAKUHODO Tokyo JAPAN HAKUHODO Tokyo HAKUHODO PRODUCT'S Tokyo UBISOFT UBISOFT BETC Paris FRANCE BETC Paris MAKE ME PULSE Paris / BETC DIGITAL Paris ING ING INNOVATIVE LOGO DESIGN WITH LIVE DATA NERLANDS MARURI GREY ECUADOR MARURI GREY NEW / MARURI GREY A05/ HEARTBEAT LEXUS AUSTRALIA RCF M&C SAATCHI Sydney AUSTRALIA M&C SAATCHI Sydney RAPID FILMS Sydney A05/ FIELD TRIP TO MARS LOCKHEED MARTIN GENERATION BEYOND McCANN NEW YORK McCANN NEW YORK FRAMESTORE VR STUDIO New York A06 (Data-Technology Models / Tools / Platforms) A06/ RATE MY ROOF ORIGIN ENERGY ORIGIN ENERGY CLEMENGER BBDO AUSTRALIA CLEMENGER BBDO FINCH Melbourne 3 of 6

4 A06/ ALAND INDEX - BALTIC SEA BANK OF ALAND BALTIC SEA ALAND INDEX RBK COMMUNICATION SWEDEN RBK COMMUNICATION A06/ FOCUSMOTION FOCUSMOTION FOCUSMOTION R/GA New York R/GA New York NOIR Prague A06/ KINDUCT KINDUCT KINDUCT R/GA New York R/GA New York A06/ EMERGENCY PIN CODE A06/ NEXT SEKRON SECURITY SYSTEMS SEKRON DIGITAL PROTECTION ING ING A06/ PUMA BEATBOT PUMA ATHLETIC WEAR New York A06/ TRAIN BRAIN STOCKHOLMSTÅG STOCKHOLM'S COMMUTER TRAIN SERVICE GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo NERLANDS New York KÄRNHUSET SWEDEN KÄRNHUSET A06/ WIFIALARM WIFIALARM WIFIALARM GREY BRAZIL São Paulo BRAZIL GREY BRAZIL São Paulo A06/ DISCOVER WEEKLY A06/ SUNCELL GUIDE NEW / KÄRNHUSET SPOTIFY SPOTIFY SPOTIFY New York SPOTIFY New York SPOTIFY New York VATTENFALL ENERGY MRM//McCANN SWEDEN MRM//McCANN A07 (Use of Real-time Data ) A07/ PIGEON AIR PATROL PLUME LABS A07/ #COMEONIN SYDNEY A07/ MUSEUM OF FEELINGS A07/ GLOBAL BEER FRIDGE A07/ COLDER IT GETS... A07/ NRG SOLAR FORECAST PIGEON AIR PATROL SYDNEY DIGITASLBi London SC JOHNSON GLADE OGILVY & MAR MOLSON CANADIAN MOLSON CANADIAN BEER / ALCOHOLIC BEVERAGE UNITED KINGDOM DIGITASLBi London DDB Sydney AUSTRALIA DDB Sydney OGILVY & MAR RADICAL MEDIA New York RETHINK Toronto CANADA RETHINK Toronto RETHINK Toronto / SUNEEVA Toronto MARK'S SOFTGOODS TOUCHÉ! Montréal CANADA SID LEE Montreal NRG ENERGY DROGA5 New York DROGA5 New York / NRG ENERGY Princeton, NJ 4 of 6

5 A07/ BRAINBAND SAMSUNG AUSTRALIA A07/ OPEN ROAD A07/ RMOMETER THAT GETS COLD SAMSUNG BRAINBAND LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY SALVATION ARMY DONATIONS WMcCANN Rio De Janeiro BRAZIL WMcCANN Rio De Janeiro POOL COLLECTIVE Sydney / WE LOVE JAM Sydney A07/ LIFE SIGNAL UNACEM UNACEM CIRCUS GREY Lima PERU CIRCUS GREY Lima PICNIC Lima / SANGRE Lima / AUDIOPOST Lima A07/ SECOND SCOREBOARD TELETICA, INAMU, FEDEFUTBOL DOMESTIC VIOLENCE COSTA RICA San José COSTA RICA COSTA RICA San José A07/ VIVI BAY INNOVATIONS A HEAD-MOUNTED METHOD San Francisco METHOD San Francisco DISPLAY TO HELP MEDICAL CLINICIANS MONITOR PATIENT HEALTH A08 (Business-to-Business Data Solution) A08/ ANGEL CALL SCANIA SCANIA FLEET MANAGEMENT SYSTEM Moscow RUSSIA Moscow Moscow A09 (Social Data ) A09/ #COMEONIN SYDNEY A09/ YOU'RE ACCEPTED MINUS 18 A09/ BIGGER ISSUES LYNX, UNILEVER & CAMPAIGN AGAINST LIVING MISERABLY A09/ MOST CONFIDENT FANS A09/ MIRRORS OF RACISM SYDNEY LGBT YOUTH SUPPORT LYNX & CAMPAIGN AGAINST LIVING MISERABLY DDB Sydney AUSTRALIA DDB Sydney GPY&R Melbourne AUSTRALIA GPY&R Melbourne TMW UNLIMITED London TD AMERITRADE TD AMERITRADE HAVAS WORLDWIDE NEW YORK UNITED KINGDOM TMW UNLIMITED London HAVAS WORLDWIDE NEW YORK NGO CRIOLA NGO W3HAUS São Paulo BRAZIL W3HAUS São Paulo W3HAUS São Paulo 5 of 6

6 A09/ UNTYPIC VUELING - LING XXXXXX CYRANOS//McCANN Barcelona A09/ SECOND SCOREBOARD A09/ QQ ALERT: TURNING SOCIAL NETWORK INTO A MISSING CHILDREN ALERT TELETICA, INAMU, FEDEFUTBOL QQ DOMESTIC VIOLENCE QQ ALERT, QQ INSTANT MESSENGER COSTA RICA San José SPAIN COSTA RICA CYRANOS//McCANN Barcelona / McCANN WORLDGROUP Barcelona COSTA RICA San José ALBINAÑA FILMS Barcelona TENCENT Shenzhen CHINA TENCENT Shenzhen TENCENT Shenzhen A10 (Creative Data Collection & Research) A10/ HASHTAGS FOR LIFE. A10/ NEXT A10/ OPEN ROAD PERUVIAN RED CROSS VOLUNTARY BLOOD DONORS ING ING McCANN LIMA PERU McCANN LIMA NERLANDS NEW / A11 (Data Integration ) A11/ ZYRTEC 'ALLERGY IMPACT' A11/ CREATE CURRENT FACE OF MISSING CHILDREN A11/ AROUND WORLD IN 200 MILLISECONDS MCNEIL CONSUMER HEALTHCARE OTC ORAL MEDICINE New York BAOBEIHUIJIA BAOBEIHUIJIA HAVAS WORLDWIDE SHANGHAI FEDERATION FOR INTERNET ALERTS FEDERATION FOR INTERNET ALERTS CHINA New York HAVAS WORLDWIDE SHANGHAI CONVERSANT FEDERATION FOR INTERNET ALERTS SHINEWORKS Shanghai Total Entries: 73 6 of 6

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