Page 1 of 5. GREY CANADA Toronto CANADA Gold Lion
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1 Cat. No Entry No Title Advertiser Entrant / Agency Country Prize I01/ GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York Grand Prix A02/ HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York A03/ THE OTHER SIDE HONDA MOTOR EUROPE WIEDEN+KENNEDY A03/ GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York A08/ THE BERLIN WALL OF SOUND SOUNDCLOUD GREY Düsseldorf / GREY Berlin B04/ GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York B05/ LOOK AT ME SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA B13/ GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN E01/ #LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER GREY CANADA Toronto CANADA E02/ THE OTHER SIDE HONDA MOTOR EUROPE WIEDEN+KENNEDY F01/ PRINT FOR HELP HEWLETT-PACKARD BRASIL FCB BRASIL São Paulo BRAZIL F04/ DREAM ON ADOBE GOODBY SILVERSTEIN & PARTNERS San Francisco F04/ THE ICE BUCKET CHALLENGE THE ALS ASSOCIATION THE ALS ASSOCIATION Washington F08/ #LIKEAGIRL PROCTER & GAMBLE LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER F12/ UNSKIPPABLE: ELEVATOR GEICO THE MARTIN AGENCY Richmond Campaign F12/ UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond Campaign CANADA CANADA F12/ UNSKIPPABLE: FAMILY GEICO THE MARTIN AGENCY Richmond Campaign F12/ UNSKIPPABLE: FAMILY LONG FORM GEICO THE MARTIN AGENCY Richmond Campaign F12/ UNSKIPPABLES: HIGH FIVE GEICO THE MARTIN AGENCY Richmond Campaign H01/ CLEVER BUOY OPTUS M&C SAATCHI Sydney AUSTRALIA H02/ HOUSE OF MAMBA NIKE AKQA / AKQA Shanghai H02/ SAFETY TRUCK SAMSUNG LEO BURNETT ARGENTINA Buenos Aires Page 1 of 5 ARGENTINA A03/ MADE IN NY GATORADE TBWA\CHIAT\DAY Los Angeles A03/ JEFF BRIDGES SLEEPING TAPES SQUARESPACE WIEDEN+KENNEDY New York A04/ DREAM ON ADOBE GOODBY SILVERSTEIN & PARTNERS San Francisco A06/ THE MSSNG PROJECT AUTISM SPEAKS BBDO NEW YORK A06/ STREET ART PROJECT GOOGLE 84.PARIS FRANCE A07/ GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York A08/ THE OTHER SIDE HONDA FACTORY / WIEDEN+KENNEDY A10/ CLEVER BUOY OPTUS M&C SAATCHI Sydney AUSTRALIA
2 A10/ SAFETY TRUCK SAMSUNG LEO BURNETT ARGENTINA Buenos Aires A11/ BE MORE HUMAN ONLINE EXPERIENCE REEBOK VENABLES BELL & PARTNERS San Francisco A12/ REVIVING LEGENDS SPORT COUNCIL DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo ARGENTINA B01/ NEWCASTLE BAND OF BRANDS HEINKEN DROGA5 New York B05/ THE SOFTTEST UNILEVER OGILVY & MATHER SINGAPORE SINGAPORE B06/ UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond B09/ SELF-DESTRUCTING BOOK JAMES PATTERSON MOTHER NEW YORK B12/ RELOCKLOVE ORANGE MARCEL Paris FRANCE B13/ HOPE.LY N RED CROSS & BITLY BBDO NEW YORK C02/ EVERY MAN REMEMBERED ROYAL BRITISH LEGION RKCR/Y&R C02/ WEBER BBQ CULTURES EMEA MARKETING DIRECTOR STIG PEDERSEN UNCLE GREY Copenhagen DENMARK C03/ HOPE.LY N RED CROSS & BITLY BBDO NEW YORK C03/ MUTANT FONT AMNESTY INTERNATIONAL AFRICA São Paulo BRAZIL D02/ EA SPORTS MADDEN GIFERATOR: AN ART, E01/ GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN EA SPORTS GROW Norfolk GREY CANADA Toronto CANADA E01/ LEGO: EVERYTHING IS NOT AWESOME GREENPEACE DON'T PANIC E01/ TASTE THE TRANSLATION ELAN J. WALTER THOMPSON E01/ THE GAME BEFORE THE GAME BEATS BY DR. DRE R/GA LONDON E02/ GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York E03/ WHAT LIVES INSIDE - EPISODE ONE INTEL + DELL PEREIRA & O'DELL San Francisco Campaign E03/ WHAT LIVES INSIDE - EPISODE TWO INTEL + DELL PEREIRA & O'DELL San Francisco Campaign E03/ WHAT LIVES INSIDE - EPISODE THREE INTEL + DELL PEREIRA & O'DELL San Francisco Campaign E03/ WHAT LIVES INSIDE - EPISODE FOUR INTEL + DELL PEREIRA & O'DELL San Francisco Campaign F01/ ASSASSIN'S CREED UNITY UBISOFT SID LEE Paris FRANCE F03/ KEEP THE FLAME ALIVE DIAGEO LEBANON LEO BURNETT BEIRUT LEBANON F03/ GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York F03/ INTERCEPTION VOLVO GREY NEW YORK F06/ GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York F08/ GROCERIES NOT GUNS MOMS DEMAND ACTION FOR GUN SENSE IN Page 2 of 5 GREY CANADA Toronto CANADA G02/ HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK H01/ REDUCE SPEED DIAL VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND H01/ HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York H02/ HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN H03/ LOOK AT ME WOMEN'S AID WCRS H03/ ESPN EYE TEST / BUS SHELTER ESPN AFRICA São Paulo BRAZIL
3 I01/ BE MORE HUMAN REEBOK VENABLES BELL & PARTNERS San Francisco A01/ IMAGINATION MACHINE S7 AIRLINES WIEDEN+KENNEDY A01/ STREET ART PROJECT GOOGLE 84.PARIS FRANCE A02/ HOUSE OF MAMBA NIKE AKQA / AKQA Shanghai A03/ THE BERLIN WALL OF SOUND SOUNDCLOUD GREY Düsseldorf / GREY Berlin A03/ WHAT LIVES INSIDE INTEL + DELL PEREIRA & O'DELL San Francisco A04/ FENCING VISUALIZED SPORTS BIZ CO. DENTSU INC. Tokyo / RHIZOMATIKS Tokyo A04/ SAMSUNG HOLIDAY DREAMS SAMSUNG TELECOMMUNICATIONS R/GA New York A05/ WEBER BBQ CULTURES EMEA MARKETING DIRECTOR STIG PEDERSEN UNCLE GREY Copenhagen DENMARK A05/ THE VOICE OF THE DROUGHT AKATU - NGO DDB BRASIL São Paulo BRAZIL A06/ KEEP THE FLAME ALIVE DIAGEO LEBANON LEO BURNETT BEIRUT LEBANON A06/ ANIMAL COPYRIGHTS WWF/LATINSTOCK CHEIL SPAIN Madrid SPAIN A07/ ENDLESS ROAD HONDA MCGARRYBOWEN A07/ UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond Campaign A07/ UNSKIPPABLE GEICO THE MARTIN AGENCY Richmond Campaign A10/ UBER SAFE UBER RETHINK Toronto CANADA A10/ HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York A11/ HAMMERHEAD HAMMERHEAD NAVIGATION R/GA New York B02/ LIFEPAINT VOLVO UK GREY LONDON B06/ HELLO PLAY! BNP PARIBAS WE ARE SOCIAL Paris FRANCE B13/ LOVE HAS NO LABELS ADCOUNCIL R/GA New York B14/ PLAY! IBM OGILVY NEW YORK C01/ #PROJECT360 MAMMUT SPORTS GROUP HEYE Munich C02/ WHERE GOOD DAYS START IKEA SMFB Oslo NORWAY C02/ ASSASSIN'S CREED UNITY UBISOFT SID LEE Paris FRANCE C03/ THE AD FILTER D&AD BETC Paris / BETC DIGITAL Paris FRANCE C03/ NFSCAN NFSCAN LODUCCA São Paulo BRAZIL C03/ ESPN EYE TEST / WEBSITE ESPN AFRICA São Paulo BRAZIL D01/ THE BANNER THAT MAKES YOU LIKE BANNERS E01/ LET'S MAKE AN ANTI-AD WITH RICKY GERVAIS 3M BBDO RUSSIA GROUP Moscow / PROXIMITY RUSSIA Moscow OPTUS Page 3 of 5 EMOTIVE Sydney / M&C SAATCHI Sydney RUSSIA AUSTRALIA E01/ LIVING WITH LAG UMEÅ ENERGI / UME.NET ANR BBDO Stockholm SWEDEN E01/ RADIANT RETURN MASTER FILM PZ CUSSONS DDB GROUP MELBOURNE AUSTRALIA E01/ NAZIS AGAINST NAZIS S MOST INVOLUNTARY CHARITY WALK ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR GRABARZ & PARTNER Hamburg / GGH LOWE Hamburg E01/ HOLOGRAMS FOR FREEDOM NO SOMOS DELITO (WE ARE NOT CRIME) DDB SPAIN Madrid SPAIN E01/ PROUD WHOPPER BURGER KING DAVID Miami E01/ MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN
4 E01/ LOVE HAS NO LABELS ADCOUNCIL R/GA New York E01/ NOW IT IS OUR TURN TO WALK NORWEGIAN CHURCH AID POL Oslo NORWAY E02/ ASSASSIN'S CREED UNITY UBISOFT SID LEE Paris FRANCE E02/ INSTACONCERT TELEKOM DDB GROUP DÜSSELDORF E03/ QUESTION EVERYTHING NEWS UK GREY LONDON / PITCH & SYNC E03/ TIMES NEW ROMAN NEWS UK GREY LONDON / PITCH & SYNC E03/ BRINGING THE WORLD TO BRITAIN NEWS UK GREY LONDON / PITCH & SYNC E03/ THE FIFA FILES NEWS UK GREY LONDON / PITCH & SYNC E03/ ART OF SATIRE NEWS UK GREY LONDON / PITCH & SYNC Page 4 of 5 Campaign Campaign Campaign Campaign Campaign E04/ WI FI DOGS DEUTSCHE TELEKOM DDB GROUP Berlin F01/ HELLO PLAY! BNP PARIBAS WE ARE SOCIAL Paris FRANCE F01/ TACO BELL BLACKOUT TACO BELL DIGITASLBi San Francisco F03/ EA SPORTS MADDEN GIFERATOR: AN ART, EA SPORTS GROW Norfolk F03/ #HAPPYTOHELP KLM ROYAL DUTCH AIRLINES DDB & TRIBAL WORLDWIDE F03/ NEWCASTLE BAND OF BRANDS HEINKEN DROGA5 New York F04/ EA SPORTS MADDEN GIFERATOR: AN ART, EA SPORTS GROW Norfolk F04/ WHAT LIVES INSIDE INTEL + DELL PEREIRA & O'DELL San Francisco F05/ HORSE WITH HARDEN FOOT LOCKER BBDO NEW YORK F05/ MILLION NAMES UNITED NATIONS WORLD FOOD PROGRAMME FORSMAN & BODENFORS Gothenburg SWEDEN F06/ HOPE.LY N RED CROSS & BITLY BBDO NEW YORK F06/ THE BERLIN WALL OF SOUND SOUNDCLOUD GREY Düsseldorf / GREY Berlin F07/ SPECIAL OLYMPICS - KEVIN DE BRUYNE SPECIAL OLYMPICS BELGIUM LDV UNITED Antwerp BELGIUM F07/ THE BERLIN WALL OF SOUND SOUNDCLOUD GREY Düsseldorf / GREY Berlin F09/ ADOPTABLE TRENDS DPA DIESTE Dallas F09/ #HAPPYTOHELP KLM ROYAL DUTCH AIRLINES DDB & TRIBAL WORLDWIDE F10/ MUTANT FONT AMNESTY INTERNATIONAL AFRICA São Paulo BRAZIL F11/ HOPE.LY N RED CROSS & BITLY BBDO NEW YORK G03/ IMAGINATION MACHINE S7 AIRLINES WIEDEN+KENNEDY H01/ EYE PLAY THE PIANO THE UNIVERSITY OF TSUKUBA S SPECIAL NEEDS SCHOOLS H02/ REVIVING LEGENDS SPORT COUNCIL DENTSU INC. Tokyo / DENTSU TEC INC. Tokyo HAKUHODO KETTLE Tokyo H02/ LOVE HAS NO LABELS ADCOUNCIL R/GA New York H03/ LOOKING FOR YOU BATTERSEA DOGS HOME OGILVYONE LONDON I01/ NIKE RISE NIKE AKQA / AKQA Shanghai I01/ #THEREWILLBEHATERS ADIDAS IRIS WORLDWIDE
5 I01/ IS THIS THE NEXT? SAMSUNG DDB STOCKHOLM SWEDEN I01/ ASSASSIN'S CREED UNITY UBISOFT SID LEE Paris FRANCE I01/ NEWCASTLE BAND OF BRANDS HEINKEN DROGA5 New York Total Awards: 126 Page 5 of 5
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Cat. No Entry No Title Client Product Entrant Company Country A01 (Interface & Navigation) A01/009 00983 200 FACTORY CHRYSLER AUTOMOBILES TOUR A01/022 01180 WEBSITE VIRGIN AMERICA RESPONSIVE WORK & CO
Cyber Lions Winners - Cannes Lions 2013
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Shortlist (Mobile Lions)
Cat. No Entry No Title Client Product Entrant Company Country A01 (Activation by Location) A01/008 00301 CLEVER BUOY OPTUS TELECOMS AUSTRALIA NETWORK A01/022 00843 HAMMERHEAD HAMMERHEAD HAMMERHEAD A01/029
Entry Detail (Direct)
Cat. No Entry No Title Advertiser Product Entrant Company Country Agency Prize D01/070 01249 ORCON + IGGY POP A02/016 00406 CARDBOARD RECORD PLAYER A04/019 01009 HIDDEN SOUND CAMPAIGN A06/016 00673 LIVE
INTERACTIVE LOTUS CODE ENTRY TITLE BRAND COMPANY ENTERING CITY AWARDS IT01/003 NIKE SNEAKER SLAM NIKE SPORTSWEAR AKQA SHANGHAI SHANGHAI BRONZE
CATEGORY IT01 : WEBSITE: BEST CONSUMER WEBSITE IT01/003 NIKE SNEAKER SLAM NIKE SPORTSWEAR AKQA SHANGHAI SHANGHAI BRONZE CATEGORY IT02 : WEBSITE: SELF-PROMOTION & CORPORATE WEBSITE IT02/001 ADMAN DNA HAKUHODO
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CATEGORY PM01 : EVENT & FIELD MARKETING CATEGORY PM02 : AMBIENT PROMOTION: SMALL SCALE CATEGORY PM03 : AMBIENT PROMOTION: LARGE SCALE
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Entry Detail (Direct Lions)
Cat. No Entry No Title Advertiser Product Entrant Company Country Agency Prize C04/025 01445 SMALL BUSINESS GETS AN OFFICIAL DAY A04/043 00985 MOBILE MEDIC AUSTRALIAN DEFENCE FORCE A05/078 01427 THE BEAUTY
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Cat. No Entry No Title Client Product Entrant Company Country Agency Production Company A01 (Creative Data Enhancement) A01/019 00343 EMOTIONAL TRAILER A01/020 00292 SMARTBOWL FRESSNAPF ENGAGEMENT ECOSYSTEM
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Cat. No Entry No Title Client Product Entrant Company Country A01 (Best Use of Screens) A01/004 00223 BRING HAPPINESS HOME PEPSICO PEPSI, TROPICANA, LAY'S OMD Shanghai A01/009 00447 THE B-MOVIE STAR AFFECTION
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Cat. No Entry No Title Advertiser Product Entrant Company Country Agency A01/012 00127 SECRET SOCIETY OF THE GOURMANDISE A01/025 00242 STOLEN SIGNATURE A05/007 00079 KIT KAT CHAIRS NESTLÉ CHOCOLATE BAR
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F/NAZCA SAATCHI & SAATCHI São Paulo. PARK PICTURES New York. SMUGGLER Los Angeles, CA. WIEDEN+KENNEDY Portland
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Title Advertiser/Client Product/Service Entrant Company Country Media Agency Country Grand Prix
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CODE ENTRY TITLE BRAND AGENCY COMPANY ENTERING AWARD CF01/027 GRAVITY CAT GRAVITY DAZE 2 HAKUHODO INC., TOKYO HAKUHODO INC.
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