Shortlist (Digital Craft Lions)
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1 Shortlist (Digital Craft Lions) Cat. No Entry No Title Client Product Entrant Company Entrant Country Idea Creation Production Media PR Additional A01 (Interface & Navigation (UI)) A01/ PANTONE STUDIO PANTONE PANTONE STUDIO ROKKAN USA ROKKAN ROKKAN KWITTKEN / SWEENEYVESTY A01/ SIR DAVID BBC WORLDWIDE BBC'S NATURAL AKQA UNITED KINGDOM AKQA ATTENBOROUGH'S STORY OF LIFE HISTORY DOCUMENTARIES A01/ THE MAGIC CASTORAMA STORE TOOLS TBWA\PARIS FRANCE DAN PARIS Boulogne- WALLPAPER Billancourt / TBWA\PARIS A01/ APPLE WATCH NIKE NIKE+ R/GA PORTLAND USA R/GA PORTLAND NIKE+ A01/ SCARS UBISOFT FOR HONOR DDB PARIS FRANCE DDB PARIS MAKE ME PULSE Paris A01/ VISIT BRITAIN EXPEDIA VISIT BRITAIN PARTNERSHIP A01/ A BEAR S-EYE VIEW NATIONAL OF YELLOWSTONE GEOGRAPHIC INFORMATION RELATED TO THE PRINTED VERSION OF NATIONAL GEOGRAPHICS 180LA Santa Monica USA 180LA Santa Monica 180LA Santa Monica HELLO MONDAY Aarhus DENMARK HELLO MONDAY Aarhus HELLO MONDAY Aarhus A01/ THE HIDDEN WORLDS OF THE NATIONAL PARKS GOOGLE GOOGLE ARTS & CULTURE, GOOGLE CARDBOARD GOOGLE Mountain View USA GOOGLE BRAND STUDIO San Francisco GHOST ROBOT Brooklyn / GOOGLE BRAND STUDIO San Francisco / KAITLYN AURELIA SMITH Glendale / SILVER SOUND New York / STINK STUDIOS Brooklyn A01/ NOSFERATU GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo / ALMAPBBDO São BLACK MADRE São Paulo Paulo / GETTY IMAGES Brazil / PUNCH AUDIO São Paulo / SLIKLAND São Paulo A01/ THE HISTORY OF THE MAUSOLEUM OF AUGUSTUS TIM THE HISTORY OF THE MAUSOLEUM OF AUGUSTUS HAVAS MILAN ITALY HAVAS MILAN HAVAS MILAN / UPRISING Milan WHERE THE BUFFALO ROAM Oakland A02 (Digital Illustration) A02/ DISCOVER THE MAGIC OF CRAFT A02/ THROUGH THE DARK A02/ THE NEVER- ENDING FOREST APP MONTBLANC MONTBLANC SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS Berlin SALON ALPIN Vienna GOOGLE GOOGLE PLAY R/GA SYDNEY AUSTRALIA R/GA SYDNEY EXIT FILMS / XYZ STUDIOS Melbourne ESSENCE DIGITAL POEM GROUP FABER-CASTELL FABER-CASTELL DAVID THE AGENCY São Paulo BRAZIL DAVID THE AGENCY São VETOR ZERO São Paulo FABER-CASTELL Paulo BRAZIL Sao Paulo / PUNCH AUDIO São Paulo A03 (Video / Moving Image) A03/ DISCOVER THE MAGIC OF CRAFT MONTBLANC MONTBLANC SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS Berlin SALON ALPIN Vienna A03/ HEATHROW COMING HOME FOR CHRISTMAS HEATHROW AIRPORT HEATHROW AIRPORT HAVAS LONDON UNITED KINGDOM HAVAS LONDON CURVED ARROW / FINAL CUT / OUTSIDER / THE MILL A03/ THROUGH THE DARK GOOGLE GOOGLE PLAY R/GA SYDNEY AUSTRALIA R/GA SYDNEY EXIT FILMS / XYZ STUDIOS Melbourne ESSENCE DIGITAL POEM GROUP
2 Shortlist (Digital Craft Lions) A03/ INTEL X THE ROYAL SHAKESPEARE COMPANY X THE IMAGINARIUM: THE TEMPEST INTEL INTEL TECHNOLOGY INTEL Santa Clara USA AGENCY INSIDE Santa Clara / THE ROYAL IMAGINARIUM / THE ROYAL SHAKESPEARE COMPANY SHAKESPEARE Stratford-Upon-Avon COMPANY Stratford-Upon- Avon OMD USA INTEL Santa Clara IMAGINARIUM A03/ RIO OLYMPIC TRAILER A03/ BACK TO LIFE IN VIRTUAL REALITY: RHOMALEOSAURU S & GIRAFFATITAN BBC BBC SPORT Y&R LONDON UNITED KINGDOM Y&R LONDON JUNGLE STUDIOS / NATIVE / PASSION PICTURES GOOGLE ARTS & GOOGLE ARTS & GOOGLE CREATIVE LAB UNITED KINGDOM GOOGLE CREATIVE LAB FRAMESTORE / CULTURE CULTURE NATURAL GRAND CENTRAL SOUND HISTORY STUDIOS MUSEUM FüR NATURKUNDE Berlin / NATURAL HISTORY MUSEUM LONDON A03/ CONDENSED PRE- ROLL: CAMPAIGN GEICO INSURANCE THE MARTIN AGENCY Richmond USA THE MARTIN AGENCY Richmond ARTJAIL / CUT+RUN / MPC LA Culver City / PARK PICTURES GEICO Chevy Chase A03/ G ACTIVE GATORADE GATORADE G ACTIVE TBWA\CHIAT\DAY Los Angeles USA TBWA\CHIAT\DAY Los Angeles LIME STUDIOS Santa Monica / MPC LA Culver City / TBWA\CHIAT\DAY Los Angeles / UNION EDITORIAL Los Angeles / UNIT 9 A03/ THE ONE MOMENT MORTON SALT MORTON SALT OGILVY & MATHER Chicago USA OGILVY & MATHER ARTJAIL / PARK Chicago PICTURES OMD USA Chicago A04 (Image Design) A04/ AMAZON FASHION AMAZON JAPAN G.K. AMAZON FASHION McCANN TOKYO JAPAN McCANN TOKYO WEEK TOKYO 2017 S/S OPENING ACT A04/ STOP THE CYCLE HUFFINGTON POST SOUTH AFRICA NON-PROFIT VML Johannesburg SOUTH AFRICA VML Johannesburg THE DIGITAL MEDIA CONSULTANCY Durban A04/ MAKE A MASTERPIECE ADOBE ADOBE STOCK GOODBY SILVERSTEIN & PARTNERS San Francisco USA GOODBY SILVERSTEIN & PARTNERS San Francisco A05 (Music / Sound Design) A05/ GET THE FLOW VODAFONE VODAFONE DDB & TRIBAL WORLDWIDE AMSTERDAM THE NETHERLANDS DDB & TRIBAL WORLDWIDE AWFUL MEN Hilversum / WEFILM Amsterdam AMSTERDAM A05/ THE HEARING TEST COCHLEAR COCHLEAR HEARING CHE PROXIMITY AUSTRALIA CHE PROXIMITY NOISE INTERNATIONAL IN DISGUISE IMPLANT / REVOLVER/WILL O'ROURKE A05/ NOSFERATU GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo ALMAPBBDO São Paulo / BLACK MADRE São Paulo / GETTY IMAGES Brazil / PUNCH AUDIO São Paulo / SLIKLAND São Paulo MEC NETHERLANDS HET PR BUREAU Amsterdam Amsterdam CHE PROXIMITY ALMAPBBDO São Paulo CHE PROXIMITY A06 (Typography) A06/ YOUR NAME SAVES DONATE LIFE AMERICA ORGAN DONATION REGISTRATION LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO LEO BURNETT CHICAGO LEO BURNETT CHICAGO A06/ SNOWDRAWINGS SWISSCOM NONE HEIMAT Berlin GERMANY HEIMAT Berlin UNIT9 LEO BURNETT CHICAGO JEFF SCIORTINO PHOTOGRAPHY Chicago A07 (Overall Aesthetic Design)
3 Shortlist (Digital Craft Lions) A07/ DISCOVER THE MONTBLANC MONTBLANC SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS Berlin SALON ALPIN Vienna MAGIC OF CRAFT A07/ MY SOLE STORY NIKE GREATER CHINA NIKE RUNNING : AKQA Shanghai CHINA AKQA Shanghai AKQA Shanghai SHANGHAI MARATHON A07/ SEARCH FOR GREATNESS SONY PLAYSTATION SONY PLAYSTATION BBH USA BBH EPOCH FILMS / A07/ APPLE WATCH NIKE+ A07/ THROUGH THE DARK A07/ BEST DAY OF MY LIFE NIKE NIKE+ R/GA PORTLAND USA R/GA PORTLAND ROCK PAPER SCISSORS / STILLKING FILMS Prague / THE MILL / THE SLAUGHTERHOUSE AT BBH GOOGLE GOOGLE PLAY R/GA SYDNEY AUSTRALIA R/GA SYDNEY EXIT FILMS / XYZ STUDIOS Melbourne SHELL GLOBAL BRAND SHELL BRANDS SWITZERLAND INTERNATIONAL Baar CORD WORLDWIDE / EKO / PARTICLE 3 Brooklyn / SHELL BRANDS INTERNATIONAL Baar CORD WORLDWIDE / EKO / J. WALTER THOMPSON / PARTICLE 3 Brooklyn / SHELL BRANDS INTERNATIONAL Baar MEDIACOM New York HASTINGS SOUND Astoria ESSENCE DIGITAL POEM GROUP MEDIACOM EDELMAN REALMOTION INC. B01 (User Experience Design (UX)) B01/ MAX MOTOR DREAMS FORD SPAIN FORD SPAIN OGILVY MADRID SPAIN GTB Madrid / OGILVY MADRID ESPADAYSANTACRUZ STUDIO Madrid B01/ NIKE+ TRAINING NIKE NIKE+ AKQA UNITED KINGDOM AKQA CLUB B01/ GOOGLE PLAY THE GOOGLE GOOGLE PLAY GOOGLE Milan ITALY GOOGLE Paris STINK Paris OGILVYONE Milan WORLD B01/ OUTCAST CINEMAX OUTCAST CAMPFIRE AT USA CAMPFIRE AT APOLLO STUDIOS INTERACTIVE SAPIENTRAZORFISH SAPIENTRAZORFISH New Montréal / DINAHMOE TRAILER: York Stockholm POSSESSION BEGINS B01/ APPLE WATCH NIKE NIKE+ R/GA PORTLAND USA R/GA PORTLAND NIKE+ B01/ GBOARD GOOGLE INC GOOGLE SEARCH: GOOGLE USA GOOGLE CREATIVE LAB GOOGLE CREATIVE LAB MOBILE B01/ BREAKING THE ADIDAS FOOTBALL ADIDAS GLITCH POSSIBLE Seattle USA IRIS WORLDWIDE / IRIS WORLDWIDE PATTERN WITH POSSIBLE Seattle / POSSIBLE Seattle ADIDAS GLITCH MINDSHARE Madrid B02 (Native & Built-In Feature Integration) B02/ THE SNOW FOX AKQA EDUCATION BOOK AKQA San Francisco USA AKQA San Francisco PMK*BNC Los Angeles B02/ QUEST TO LEGOLAND B02/ GOOGLE PIXEL WALLPAPERS LEGOLAND FLORIDA RESORT GOOGLE B02/ SPEAK TO GO GOOGLE CHROME CHROME FOR MOBILE, WEBVR LEGOLAND VML USA VML MEDIAMONKS VML THE ZOO Mountain View INTERACTIVE B-REEL USA B-REEL B-REEL WALLPAPERS FOR GOOGLE PIXEL GOOGLE CREATIVE LAB UNITED KINGDOM GOOGLE CREATIVE LAB GOOGLE CREATIVE LAB / JAUME ELIAS SANCHEZ Barcelona B03 (Experience Design: Multi Platform)
4 Shortlist (Digital Craft Lions) B03/ NIKE+ TRIAL ZONE NIKE NIKE+ AKQA San Francisco USA AKQA San Francisco DROPTREE Oregon / PMK*BNC Los Angeles EVERYDAY ODYSSEY Portland / MEDIAMONKS Amsterdam B03/ BBC HOME: A VR SPACEWALK BBC N/A REWIND St. Albans UNITED KINGDOM BBC / REWIND St. Albans REWIND St. Albans BBC / REWIND St. Albans B03/ MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA TRANSPORT ACCIDENT COMMISSION VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE AIRBAG PRODUCTIONS Melbourne / FLARE PRODUCTIONS BBDO Melbourne CLEMENGER BBDO MELBOURNE B03/ STEP BEYOND REALITY WITH THE VOID GHOSTBUSTERS: DIMENSION THE VOID THE VOID GHOSTBUSTERS: DIMENSION DOUBLE FORTE USA THE VOID Lindon THE VOID Lindon DOUBLE FORTE DOUBLE FORTE New York B04 (Overall Functional Design ) B04/ AUTODRAW: AN A.I. EXPERIMENT GOOGLE INC MACHINE LEARNING GOOGLE USA GOOGLE CREATIVE LAB GOOGLE CREATIVE LAB C01 (Editorial) C01/ MATIC BOOK MERCEDES-BENZ MERCEDES-BENZ GRUPPO RONCAGLIA Rome ITALY GRUPPO RONCAGLIA PSYCLE Shropshire C01/ THE CORRUPTION CONVERTER ESTADÃO NEWSPAPER INSTITUTIONAL FCB BRASIL São Paulo BRAZIL Rome FCB BRASIL São Paulo ANTONIO BRASILIANO São Paulo / FCB BRASIL São Paulo / UMSTUDIO.COM São Paulo / VICTOR PATALANO São Paulo C01/ THE MAGIC WALLPAPER CASTORAMA STORE TOOLS TBWA\PARIS FRANCE DAN PARIS Boulogne- Billancourt / TBWA\PARIS FCB BRASIL São Paulo FCB BRASIL São Paulo C02 (Rich Media) C02/ GAME OF THRONES: ICE & FIRE C02/ GOOGLE HOME OF THE WHOPPER HBO HBO 360I USA 360I UNIT9 San Francisco FACEBOOK New York HBO BURGER KING WHOPPER DAVID Miami USA DAVID Miami CAVIAR Los Angeles BURGER KING Miami / COSMO STREET C03 (Omni-Channel Storytelling) C03/ AUDI AND AIRBNB LIVE TO DRIVE AUDI OF AMERICA AUTOMOBILES VENABLES BELL & PARTNERS San Francisco USA VENABLES BELL & PARTNERS San Francisco 740 SOUND DESIGN Los Angeles / FINAL CUT Los Angeles / FRAMESTORE Los Angeles / MJZ Los Angeles MEDIACOM Los Angeles D01 (Curation of Data) D01/ NOT EASY IBM IBM WATSON OGILVY NEW YORK USA OGILVY NEW YORK KIDINAKORNER Los Angeles / OGILVY NEW YORK / THE MILL New York D01/ GREEN LIGHT RUN ADIDAS PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo TOHOKUSHINSHA FILM CORPORATION Tokyo D01/ AAMI SUNCORP AAMI INSURANCE OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA OGILVY AUSTRALIA SMARTPLATES Melbourne Melbourne NEO@OGILVY New York TBWA\HAKUHODO Tokyo IBM / KIDINAKORNER Los Angeles TBWA\HAKUHODO Tokyo OGILVY PUBLIC RELATIONS Melbourne
5 Shortlist (Digital Craft Lions) D01/ OUTTHINK MELANOMA D01/ I'M ADA, I CAN HELP. IBM COGNITIVE TECHNOLOGY OGILVY AUSTRALIA AUSTRALIA OGILVY AUSTRALIA GEORGE P. JOHNSON AUSTRALIA / MYCELIUM STUDIOS Melbourne / OGILVY AUSTRALIA OGILVY AUSTRALIA TEXT 100 ADA HEALTH INC. ADA KBS ALBION UNITED KINGDOM KBS ALBION KBS ADA HEALTH INC. Berlin D02 (Data Storytelling) D02/ MY SOLE STORY NIKE GREATER CHINA NIKE RUNNING : AKQA Shanghai CHINA AKQA Shanghai AKQA Shanghai SHANGHAI MARATHON D02/ QUEST TO LEGOLAND LEGOLAND FLORIDA RESORT LEGOLAND VML USA VML MEDIAMONKS VML THE ZOO Mountain View D02/ A BEAR S-EYE VIEW OF YELLOWSTONE D02/ BEAR 71 VR NATIONAL FILM BOARD D02/ YEAR IN SEARCH 2016 NATIONAL GEOGRAPHIC INFORMATION RELATED TO THE PRINTED VERSION OF NATIONAL GEOGRAPHICS HELLO MONDAY Aarhus DENMARK HELLO MONDAY Aarhus HELLO MONDAY Aarhus BEAR 71 VR JAM3 Toronto CANADA THE NATIONAL FILM JAM3 Toronto OF CANADA BOARD OF CANADA GOOGLE GOOGLE 72ANDSUNNY Los Angeles USA 72ANDSUNNY Los Angeles HECHO EN 72 Los Angeles / GOOGLE Mountain View D03 (Data Visualisation) D03/ VISUAL IDENTITY CONDUCTED BY SIR SIMON RATTLE LONDON SYMPHONY ORCHESTRA ORCHESTRA THE PARTNERS UNITED KINGDOM THE LONDON SYMPHONY ORCHESTRA / THE PARTNERS UNIVERSITY OF PORTSMOUTH / VICON MOTION SYSTEMS Oxford R/GA SÃO PAULO D03/ MOBILE ARCADE GOOGLE GOOGLE R/GA SÃO PAULO BRAZIL MEDIAMONKS São Paulo D03/ BEAR 71 VR NATIONAL FILM BOARD OF CANADA BEAR 71 VR JAM3 Toronto CANADA THE NATIONAL FILM JAM3 Toronto BOARD OF CANADA E01 (Augmented Reality (AR)) E01/ OUTTHINK MELANOMA IBM COGNITIVE TECHNOLOGY OGILVY AUSTRALIA AUSTRALIA OGILVY AUSTRALIA GEORGE P. JOHNSON AUSTRALIA / MYCELIUM STUDIOS Melbourne / OGILVY AUSTRALIA OGILVY AUSTRALIA TEXT 100 E02 (Virtual Reality (VR)) E02/ THE ENTER SANDBOX VR EXPERIENCE AUDI AUDI Q5 QUATTRO POL Oslo NORWAY POL Oslo MEDIAMONKS Stockholm MEDIACOM Oslo E02/ REAL-TIME VIRTUAL BJÖRK NOTGET VR ANALOG UNITED KINGDOM W&N STUDIO ANALOG REALITY EXPERIENCE FOR BJÖRK S NOTGET E02/ VIRTUAL HOME EXPERIENCE IKEA GERMANY IKEA ROOM FOR LIFE DEMODERN Hamburg GERMANY DEMODERN Hamburg DEMODERN Hamburg E02/ NIKEID VR STUDIO NIKE NIKEID R/GA BUENOS AIRES ARGENTINA R/GA BUENOS AIRES JOIA STUDIO Buenos Aires E02/ TILT BRUSH GOOGLE INC. TILT BRUSH BY GOOGLE GOOGLE Mountain View USA GOOGLE Mountain View GOOGLE Mountain View E03 (Innovative Use of Technology) E03/ THE SNOW FOX AKQA EDUCATION BOOK AKQA San Francisco USA AKQA San Francisco PMK*BNC Los Angeles
6 Shortlist (Digital Craft Lions) E03/ GIVE A BEEP HÖVDING HÖVDING AIRBAG FOR CYCLISTS EDELMAN DEPORTIVO Stockholm SWEDEN EDELMAN DEPORTIVO Stockholm E03/ PAPER PLANES ANDROID ANDROID DEVICE DROGA5 USA ACTIVE THEORY Los ACTIVE THEORY Los Angeles / ANDROID Palo Angeles E03/ NBA 2K BOOST 2K SPORTS NBA 2K17 CP+B Los Angeles USA CP+B Los Angeles CP+B Los Angeles EDELMAN DEPORTIVO Stockholm E03/ THE ENTER AUDI AUDI Q5 QUATTRO POL Oslo NORWAY POL Oslo MEDIAMONKS Stockholm MEDIACOM Oslo SANDBOX VR EXPERIENCE E03/ GREEN LIGHT RUN ADIDAS PUREBOOST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo TOHOKUSHINSHA FILM CORPORATION Tokyo TBWA\HAKUHODO Tokyo EDELMAN DEPORTIVO Stockholm TBWA\HAKUHODO Tokyo E03/ SUPER BOWL DRONES HALF TIME SHOW INTEL DRONE TECHNOLOGY INTEL Santa Clara USA INTEL Santa Clara INTEL Santa Clara OMD USA INTEL Santa Clara E03/ INTEL X THE ROYAL INTEL INTEL TECHNOLOGY INTEL Santa Clara USA AGENCY INSIDE Santa IMAGINARIUM / SHAKESPEARE Clara / THE ROYAL THE ROYAL COMPANY X THE SHAKESPEARE COMPANY SHAKESPEARE IMAGINARIUM: THE TEMPEST Stratford-Upon-Avon COMPANY Stratford-Upon- Avon E03/ QUEST TO LEGOLAND E03/ POWERED BY RESPECT LEGOLAND FLORIDA RESORT GLOBO TV AND INSTITUTO RODRIGO MENDES OMD USA INTEL Santa Clara IMAGINARIUM LEGOLAND VML USA VML MEDIAMONKS VML THE ZOO Mountain View AWARENESS INSTITUTO RODRIGO BRAZIL GLOBO COMUNICAÇÃO E AC DESIGN São Paulo / GLOBO TV Rio De GLOBO TV Rio De MESSAGES MENDES São Paulo Janeiro Janeiro GLOBO P&D Rio de Janeiro / GLOBO TV Rio De Janeiro / LA CASA DE LA MADRE São Paulo E03/ SNOWDRAWINGS SWISSCOM NONE HEIMAT Berlin GERMANY HEIMAT Berlin UNIT9 E03/ REMUMBER MISSING CHILDREN EUROPE EDELMAN DEPORTIVO Stockholm PARTICIPAÇÕES Rio De Janeiro / GLOBO TV Rio De Janeiro REMUMBER FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS FAMOUS RELATIONS Brussels E04 (Technological Achievement in Digital Craft) E04/ THE ENTER SANDBOX VR EXPERIENCE E04/ THROUGH THE DARK E04/ INTEL X THE ROYAL SHAKESPEARE COMPANY X THE IMAGINARIUM: THE TEMPEST AUDI AUDI Q5 QUATTRO POL Oslo NORWAY POL Oslo MEDIAMONKS Stockholm MEDIACOM Oslo GOOGLE GOOGLE PLAY R/GA SYDNEY AUSTRALIA R/GA SYDNEY EXIT FILMS / XYZ STUDIOS Melbourne INTEL INTEL TECHNOLOGY INTEL Santa Clara USA AGENCY INSIDE Santa IMAGINARIUM / Clara / THE ROYAL THE ROYAL SHAKESPEARE COMPANY SHAKESPEARE Stratford-Upon-Avon COMPANY Stratford-Upon- Avon ESSENCE DIGITAL POEM GROUP OMD USA INTEL Santa Clara IMAGINARIUM E04/ TILT BRUSH GOOGLE INC. TILT BRUSH BY GOOGLE GOOGLE Mountain View USA GOOGLE Mountain View GOOGLE Mountain View Total Entries: 93
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