Outdoor Lions Winners

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1 Cat. No Entry No Title Client Product Entrant / Idea Creation Country Production Media PR Additional Short Prize Award A12/ CANNABIS TWITTER TWITTER TWITTER, San Francisco USA Grand Prix Grand Prix A12/ GLORIA STEINEM & DOROTHY PITMAN HUGHES TWITTER TWITTER TWITTER, San Francisco USA Grand Prix A12/ GUNS TWITTER TWITTER TWITTER, San Francisco USA Grand Prix A12/ MUHAMMAD ALI TWITTER TWITTER TWITTER, San Francisco USA Grand Prix A12/ PUTIN TWITTER TWITTER TWITTER, San Francisco USA Grand Prix A12/ SONOGRAM TWITTER TWITTER TWITTER, San Francisco USA Grand Prix A12/ PRINCE TWITTER TWITTER TWITTER, San Francisco USA Grand Prix A12/ SATURDAY NIGHT LIVE TWITTER TWITTER TWITTER, San Francisco USA Grand Prix A12/ HANDS UP TWITTER TWITTER TWITTER, San Francisco USA Grand Prix A12/ E: HILLARY CLINTON & DONALD TRUMP TWITTER TWITTER TWITTER, San Francisco USA Grand Prix

2 E02/ FEARLESS GIRL STATE STREET GLOBAL ADVISORS SHE ETF McCANN NEW YORK USA CRAFT WORLDWIDE New York / STUART WEISSMAN New York / COPILOT STRATEGIC MUSIC + SOUND New York STATE STREET GLOBAL ADVISORS COMMUNICATIONS, Boston VISBAL FINE Grand Prix Grand Prix BRONZE SCULPTURE A01/ STEAK THE KRAFT HEINZ COMPANY HEINZ DAVID, Miami / STERLING COOPER DRAPER PRYCE, New York USA DOMO PRODUCOES São KRAFT HEINZ COMPANY Gold Lion Gold Lion A01/ BURGER THE KRAFT HEINZ COMPANY HEINZ DAVID, Miami / STERLING COOPER DRAPER PRYCE, New York USA DOMO PRODUCOES São KRAFT HEINZ COMPANY Gold Lion A01/ FRIES THE KRAFT HEINZ COMPANY HEINZ DAVID, Miami / STERLING COOPER DRAPER PRYCE, New York USA DOMO PRODUCOES São KRAFT HEINZ COMPANY Gold Lion A10/ BORDERS SAN LUIS RIO COLORADO AEROMEXICO AEROMEXICO Mexico City MEXICO OGILVY & MATHER Mexico City Gold Lion Gold Lion A10/ BORDERS CIUDAD JUAREZ AEROMEXICO AEROMEXICO Mexico City MEXICO OGILVY & MATHER Mexico City Gold Lion A10/ BORDERS RIO BRAVO AEROMEXICO AEROMEXICO Mexico City MEXICO OGILVY & MATHER Mexico City Gold Lion B08/ GREY GATE MAN LATIN AMERICA VOLKSWAGEN TRUCKS ALMAPBBDO, São BRAZIL / ZOMBIE STUDIO São Gold Lion Gold Lion B08/ WHITE GATE MAN LATIN AMERICA VOLKSWAGEN TRUCKS ALMAPBBDO, São BRAZIL / ZOMBIE STUDIO São Gold Lion B12/ TRUMP DER DER TAGESSPIEGE TAGESSPIEGEL L SCHOLZ & FRIENDS, Berlin GERMANY SOLAR UND FOTOGRAFEN Hamburg Gold Lion Gold Lion C01/ WHAT'S HAPPENING? TWITTER TWITTER TWITTER, San Francisco USA Gold Lion Gold Lion

3 C03/ ORGASM SOUND LIBRARY BIJOUX INDISCRETS EROTIC PRODUCTS PROXIMITY MADRID SPAIN PROXIMITY MADRID PROXIMITY MADRID Gold Lion Gold Lion C04/ UNLIMITED STADIUM NIKE NIKE LUNAR EPIC BBH, Singapore SINGAPORE BBH Singapore Gold Lion Gold Lion C04/ PAYPHONE BANK TIGO-UNE PAYPHONE MICRO SAVINGS ACCOUNT C05/ MAGENTA UNLEASHED DEUTSCHE TELEKOM DEUTSCHE TELEKOM GREY COLOMBIA, Bogotá COLOMBIA LA OCTAVA Bogotá Gold Lion Gold Lion SAATCHI & SAATCHI, London UNITED KINGDOM STRANGELOVE London / PASSION PICTURES London / SPINDLE Norwich / COFFEE AND TV London / SPEADE London MEDIACOM Düsseldorf PROUD ROBINSON, Brighton RAVENSCOURT STUDIOS Gold Lion Gold Lion D01/ DOG CHANNEL MARS PET PEDIGREE ALMAPBBDO, São BRAZIL / TRATOR FILMES São / LUCHA LIBRE AUDIO São D02/ IKEA: COOK THIS PAGE IKEA CANADA IKEA CANADA LEO BURNETT TORONTO CANADA TRADE GRAPHICS BY DESIGN INC. Concord / PAPERTEC INC. Garfield / PRINTED BY SOMERSET Mississauga / GRAYSON MATTHEWS Toronto Gold Lion Gold Lion Gold Lion Gold Lion D02/ SAVLON HEALTHY HANDS CHALK STICKS ITC SAVLON D03/ DOORS OF THRONES TOURISM IRELAND SAVLON HEALTHY HANDS CHALK STICKS TRAVEL/TOURIS M OGILVY & MATHER MUMBAI INDIA GOOD MORNING Mumbai PUBLICIS LONDON UNITED KINGDOM BELIEVE MEDIA London PR PUNDIT, Mumbai Gold Lion Gold Lion CARAT London PUBLICIS LONDON Gold Lion Gold Lion

4 D03/ FEARLESS GIRL STATE STREET GLOBAL ADVISORS D04/ THE CLICHÉ HEINEKEN INSTITUTIONAL PUBLICIS BRASIL, São SHE ETF McCANN NEW YORK USA CRAFT WORLDWIDE New York / STUART WEISSMAN New York / COPILOT STRATEGIC MUSIC + SOUND New York BRAZIL PUBLICIS BRASIL São PUBLICIS BRASIL São STATE STREET GLOBAL ADVISORS COMMUNICATIONS, Boston PUBLICIS BRASIL, São VISBAL FINE Gold Lion Gold Lion BRONZE SCULPTURE Gold Lion Gold Lion D04/ BOOST YOUR VOICE BOOST MOBILE PROMOTE BOOST STORES AS POLLING STATIONS 180LA, Santa Monica USA 180LA Santa Monica / THE CORNER SHOP Santa Monica / THERAPY STUDIOS Los Angeles / ATOMICA MUSIC Texas Gold Lion Gold Lion D06/ AIR-INK HEINEKEN ASIA PACIFIC PTE. LTD. TIGER BEER MARCEL SYDNEY AUSTRALIA GOODOIL FILMS Sydney / HECKLER Sydney / SQUEAK E CLEAN Los Angeles STARCOM London / FLORA&FAUNAVISI ONS Berlin / STARCOM Singapore / MEDIAVEST SPARK New York / CURIOUS FEW Hong Kong EDELMAN SINGAPORE / MSL, Kwun Tong / OGILVY PUBLIC RELATIONS WORLDWIDE, Singapore / SCHRODER+SCHOMB S PR, Berlin / BRAYA, New York GRAVIKY LABS Gold Lion Gold Lion F02/ GUNS TWITTER TWITTER TWITTER, San Francisco USA Gold Lion Gold Lion F02/ MUHAMMAD ALI TWITTER TWITTER TWITTER, San Francisco USA Gold Lion F02/ PRINCE TWITTER TWITTER TWITTER, San Francisco USA Gold Lion F02/ SONOGRAM TWITTER TWITTER TWITTER, San Francisco USA Gold Lion F02/ HANDS UP TWITTER TWITTER TWITTER, San Francisco USA Gold Lion G01/ THE REFUGEE NATION AL AWARNESS AROUND THE REFUGEE CAUSE OGILVY NEW YORK USA ASTEROIDE FILMS Curitiba / CANJA AUDIO CULTURE Curitiba / SQUARE PIXEL Rio De Janeiro Gold Lion Gold Lion

5 G01/ GIVE THE RAINBOW WRIGLEYS SKITTLES MEDIACOM, London / adam&eveddb, London UNITED KINGDOM MEDIACOM London Gold Lion Gold Lion A01/ NOW IN APPLE FERRERO TIC TAC GREYNJ UNITED, Bangkok THAILAND L&R MEDIA Bangkok FERRERO ASIA A01/ NOW IN ORANGE FERRERO TIC TAC GREYNJ UNITED, Bangkok THAILAND L&R MEDIA Bangkok FERRERO ASIA A01/ NOW IN MANGO FERRERO TIC TAC GREYNJ UNITED, Bangkok THAILAND L&R MEDIA Bangkok FERRERO ASIA A11/ BUILD THE FUTURE 1 DKSH (THAILAND) LTD. A11/ BUILD THE FUTURE 2 DKSH (THAILAND) LTD. A11/ BUILD THE FUTURE 3 DKSH (THAILAND) LTD. A19/ MELISSA MALDONADO DONATE LIFE AMERICA A19/ MARIANNE VALENTINA DONATE LIFE AMERICA A19/ JONATHAN HALLORAN DONATE LIFE AMERICA LEGO OGILVY, Bangkok THAILAND ILLUSION Bangkok LEGO OGILVY, Bangkok THAILAND ILLUSION Bangkok LEGO OGILVY, Bangkok THAILAND ILLUSION Bangkok ORGAN DONATION REGISTRATION ORGAN DONATION REGISTRATION ORGAN DONATION REGISTRATION LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO LEO BURNETT CHICAGO LEO BURNETT CHICAGO LEO BURNETT CHICAGO LEO BURNETT CHICAGO LEO BURNETT CHICAGO LEO BURNETT CHICAGO JEFF SCIORTINO PHOTOGRAPHY JEFF SCIORTINO PHOTOGRAPHY JEFF SCIORTINO PHOTOGRAPHY B01/ JOHN MONDELEZ TOBLERONE MUSEO, Santiago CHILE B01/ JFK MONDELEZ TOBLERONE MUSEO, Santiago CHILE B03/ PORTRAITS COMPLETED: CEZANNE OUTDOOR S.C JOHNSON KIWI QUALITY USA PHD B03/ PORTRAITS COMPLETED: CHANDOS OUTDOOR S.C JOHNSON KIWI QUALITY USA PHD B03/ PORTRAITS COMPLETED: LEONARDO OUTDOOR S.C JOHNSON KIWI QUALITY USA PHD B03/ PORTRAITS COMPLETED: MATISSE OUTDOOR S.C. JOHNSON KIWI QUALITY USA PHD B03/ PORTRAITS COMPLETED: MONET OUTDOOR S.C. JOHNSON KIWI QUALITY USA PHD

6 B03/ PORTRAITS COMPLETED: RAPHAEL OUTDOOR S.C. JOHNSON KIWI QUALITY USA PHD B03/ PORTRAITS COMPLETED: REMBRANDT OUTDOOR S.C. JOHNSON KIWI QUALITY USA PHD B03/ PORTRAITS COMPLETED: RENOIR OUTDOOR S.C. JOHNSON KIWI QUALITY USA PHD B03/ PORTRAITS COMPLETED: VAN GOGH OUTDOOR S.C. JOHNSON KIWI QUALITY USA PHD B03/ PORTRAITS COMPLETED: VEERMER OUTDOOR S.C. JOHNSON KIWI QUALITY USA PHD B11/ BUILD THE FUTURE 2 DKSH (THAILAND) LTD. B11/ BUILD THE FUTURE 3 DKSH (THAILAND) LTD. B11/ BUILD THE FUTURE 1 DKSH (THAILAND) LTD. B12/ REFUGEES DER DER TAGESSPIEGE TAGESSPIEGEL L B12/ SOCCER DER DER TAGESSPIEGE TAGESSPIEGEL L B14/ CEO GETTY IMAGES B14/ SUPERMARKET GETTY IMAGES B14/ HOUSEKEEPER GETTY IMAGES B19/ LAM WING KEE AL HONG LEGO OGILVY, Bangkok THAILAND ILLUSION Bangkok LEGO OGILVY, Bangkok THAILAND ILLUSION Bangkok LEGO OGILVY, Bangkok THAILAND ILLUSION Bangkok SCHOLZ & FRIENDS, Berlin GERMANY SCHOLZ & FRIENDS, Berlin GERMANY SOLAR UND FOTOGRAFEN Hamburg SOLAR UND FOTOGRAFEN Hamburg GETTY IMAGES ALMAPBBDO, São BRAZIL / PILOTO TV São / SATELITE AUDIO São GETTY IMAGES ALMAPBBDO, São BRAZIL / PILOTO TV São / SATELITE AUDIO São GETTY IMAGES ALMAPBBDO, São BRAZIL / PILOTO TV São / SATELITE AUDIO São / BRAND UNION, Hong Kong

7 B19/ NG LAI YING AL HONG B19/ ANONYMOUS AL HONG / BRAND UNION, Hong Kong / BRAND UNION, Hong Kong B19/ EDWARD SNOWDEN AL HONG / BRAND UNION, Hong Kong C01/ THIS GIRL CAN - PHENOMENAL WOMEN SPORT ENGLAND SPORT ENGLAND FCB INFERNO, London UNITED KINGDOM FRAMESTORE London / SOUNDTREE MUSIC London CARAT London BLUE RUBICON, London C02/ ZOMBIE CHRISTMAS: THE REAL-WORLD TRAILER MICROSOFT / XBOX DEAD RISING 4 McCANN LONDON UNITED KINGDOM CRAFT WORLDWIDE London / MOMENTUM WORLDWIDE London / HELIX 3D London / FLUX BROADCAST London CARAT London EDELMAN, London C04/ MADE POSSIBLE BY MELBOURNE UNIVERSITY OF MELBOURNE The University of Melbourne McCANN MELBOURNE AUSTRALIA AIRBAG Melbourne D01/ MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA TRANSPORT ACCIDENT COMMISSION VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE BBDO Melbourne / AIRBAG Melbourne CLEMENGER BBDO MELBOURNE D01/ NO MORE BLACK TARGETS NEW YORK SOCIETY FOR ETHICAL CULTURE D03/ UNLIMITED STADIUM NIKE NIKE LUNAR EPIC / FRED & FARID, New York USA FRED & FARID New York FRED & FARID New York FRED & FARID, New York NEW YORK SOCIETY FOR ETHICAL CULTURE / LABELLE BBH, Singapore SINGAPORE BBH Singapore D03/ THE UNUSUAL FOOTBALL FIELD AP (THAILAND) PUBLIC COMPANY LIMITED. PROPERTY DEVELOPMENT AP THAILAND, Bangkok / CJ WORX, Bangkok THAILAND MEOUR Bangkok CJ WORX Bangkok

8 D03/ MADE POSSIBLE BY MELBOURNE. UNIVERSITY OF MELBOURNE D04/ THE REFUGEE NATION AL THE UNIVERSITY OF MELBOURNE RESEARCH AWARNESS AROUND THE REFUGEE CAUSE McCANN MELBOURNE AUSTRALIA AIRBAG Melbourne OGILVY NEW YORK USA ASTEROIDE FILMS Curitiba / CANJA AUDIO CULTURE Curitiba / SQUARE PIXEL Rio De Janeiro D05/ YMCA PLAYNASIUM YMCA PLAYNASIUM McCANN MELBOURNE AUSTRALIA TREEHOUSE STUDIOS Melbourne D06/ NO METRO SONY PICTURES SPAIN GHOSTBUSTER S MOVIE PREMIERE SHACKLETON, Madrid SPAIN SHACKLETON Madrid SHACKLETON, Madrid E02/ TEQUILA CLOUD MEXICO TOURISM BOARD E02/ DOORS OF THRONES TOURISM IRELAND TOURISM LAPIZ, USA TWO BIT CIRCUS Los Angeles / EARHOLE STUDIOS TRAVEL/TOURIS M PUBLICIS LONDON UNITED KINGDOM BELIEVE MEDIA London MSLGROUP, CARAT London PUBLICIS LONDON E03/ MAGENTA UNLEASHED DEUTSCHE TELEKOM F01/ HUNTING LODGE, A DISTURBANCE ARCHER+WOL F, LLC F01/ DISTILLERY, MOST BELOVED ARCHER+WOL F, LLC DEUTSCHE TELEKOM ARCHER AIR SUPERIORITY ARCHER AIR SUPERIORITY SAATCHI & SAATCHI, London UNITED KINGDOM STRANGELOVE London / PASSION PICTURES London / SPINDLE Norwich / COFFEE AND TV London / SPEADE London MEDIACOM Düsseldorf PROUD ROBINSON, Brighton RAVENSCOURT STUDIOS FCB CHICAGO USA FCB CHICAGO USA F01/ EUROPEAN SPORTS CAR, THE BLEATING ARCHER+WOL F, LLC ARCHER AIR SUPERIORITY FCB CHICAGO USA F02/ ENDLESS ENERGY ALPARGATAS HAVAIANAS ALMAPBBDO, São BRAZIL / MOTOR NIVEO São / GELMI ESTÚDIO DE ARTE São / BLACK MADRE São

9 F02/ INSTANT FRIENDSHIP ALPARGATAS HAVAIANAS ALMAPBBDO, São BRAZIL / MOTOR NIVEO São / GELMI ESTÚDIO DE ARTE São / BLACK MADRE São F02/ DELICIOUS HAPPINESS ALPARGATAS HAVAIANAS ALMAPBBDO, São BRAZIL / MOTOR NIVEO São / GELMI ESTÚDIO DE ARTE São / BLACK MADRE São F02/ PURE SPONTANEITY ALPARGATAS HAVAIANAS ALMAPBBDO, São BRAZIL / MOTOR NIVEO São / GELMI ESTÚDIO DE ARTE São / BLACK MADRE São F02/ FREE SPIRIT ALPARGATAS HAVAIANAS ALMAPBBDO, São BRAZIL / MOTOR NIVEO São / GELMI ESTÚDIO DE ARTE São / BLACK MADRE São F02/ CUP ALPARGATAS HAVAIANAS ALMAPBBDO, São BRAZIL / MOTOR NIVEO São / GELMI ESTÚDIO DE ARTE São / BLACK MADRE São F02/ MATCHES ALPARGATAS HAVAIANAS ALMAPBBDO, São BRAZIL / MOTOR NIVEO São / GELMI ESTÚDIO DE ARTE São / BLACK MADRE São F02/ BOWL ALPARGATAS HAVAIANAS ALMAPBBDO, São BRAZIL / MOTOR NIVEO São / GELMI ESTÚDIO DE ARTE São / BLACK MADRE São F03/ FLOUNDER FISH SAGAWA SHOYU INC. SOY SAUCE OGILVY & MATHER JAPAN, Tokyo JAPAN

10 F03/ MACKEREL SAGAWA SHOYU INC. SOY SAUCE OGILVY & MATHER JAPAN, Tokyo JAPAN F04/ LOVING BANGKOK NIGHT 2 MCDONALD S MCDONALD S 24 HRS. F04/ LOVING BANGKOK NIGHT 1 MCDONALD S MCDONALD S 24 HRS. F04/ LOVING BANGKOK NIGHT 3 MCDONALD S MCDONALD S 24 HRS. F04/ LOVING BANGKOK NIGHT 5 MCDONALD S MCDONALD S 24 HRS. TBWA\THAILAND, Bangkok THAILAND TBWA\THAILAND, Bangkok THAILAND TBWA\THAILAND, Bangkok THAILAND TBWA\THAILAND, Bangkok THAILAND F04/ CAT WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA, Mumbai INDIA McCANN WORLDGROUP INDIA Mumbai F04/ RABBIT WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA, Mumbai INDIA McCANN WORLDGROUP INDIA Mumbai F04/ DOG WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) WORLD FOR ALL ( ANIMAL CARE AND ADOPTIONS ) McCANN WORLDGROUP INDIA, Mumbai INDIA McCANN WORLDGROUP INDIA Mumbai G01/ MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA TRANSPORT ACCIDENT COMMISSION VICTORIA CLEMENGER BBDO MELBOURNE AUSTRALIA FLARE BBDO Melbourne / AIRBAG Melbourne CLEMENGER BBDO MELBOURNE A02/ BUSINESSMAN PRONTO PRONTO CAFE RAY, Paris FRANCE RAY Paris / WANDA Paris

11 A02/ FISHERMAN PRONTO PRONTO CAFE RAY, Paris FRANCE RAY Paris / WANDA Paris A02/ BAKER PRONTO PRONTO CAFE RAY, Paris FRANCE RAY Paris / WANDA Paris A02/ TRAFFIC WARDEN PRONTO PRONTO CAFE RAY, Paris FRANCE RAY Paris / WANDA Paris A03/ VAN GOGH S.C. JOHNSON KIWI QUALITY USA PHD A03/ RAPHAEL S.C. JOHNSON KIWI QUALITY USA PHD A03/ LEONARDO S.C. JOHNSON KIWI USA PHD A04/ LION LABORATORI OS FECOFAR FECOFAR LAXATIVE DHÉLET Y&R LATAM, Buenos Aires ARGENTINA LABORATORIOS FECOFAR A04/ BULL LABORATORI OS FECOFAR FECOFAR LAXATIVE DHÉLET Y&R LATAM, Buenos Aires ARGENTINA LABORATORIOS FECOFAR A06/ GAY WEDDING DIESEL DIESEL ANOMALY, Amsterdam / CXA, New York THE NETHERLANDS CXA New York / AMP AMSTERDAM / MAAVVEN Beverly Hills A06/ WALL DIESEL DIESEL ANOMALY, Amsterdam / CXA, New York THE NETHERLANDS CXA New York / AMP AMSTERDAM / MAAVVEN Beverly Hills A06/ TANK DIESEL DIESEL ANOMALY, Amsterdam / CXA, New York THE NETHERLANDS CXA New York / AMP AMSTERDAM / MAAVVEN Beverly Hills

12 A07/ BLOCK OUT THE CHAOS: BABIES JBL JBL HEADPHONES CHEIL WORLDWIDE CHEIL WORLDWIDE CHEIL WORLDWIDE A07/ BLOCK OUT THE CHAOS: WIFE & DAUGHTER JBL JBL HEADPHONES CHEIL WORLDWIDE CHEIL WORLDWIDE CHEIL WORLDWIDE A07/ BLOCK OUT THE CHAOS: DOGS JBL JBL HEADPHONES CHEIL WORLDWIDE CHEIL WORLDWIDE CHEIL WORLDWIDE A08/ SAUNA VOLKSWAGEN DISTANCE CONTROL A08/ URINALS VOLKSWAGEN DISTANCE CONTROL A09/ CLOTHES BASKET IKEA GERMANY DDB ARGENTINA, Buenos Aires DDB ARGENTINA, Buenos Aires ARGENTINA ARGENTINA BUENA VISTA FOTOGRAFIA Buenos Aires BUENA VISTA FOTOGRAFIA Buenos Aires ARTIOM GELVEZ KOSTENKO / DIEGO SALAS / 300DPI / VOLKSWAGEN ARTIOM GELVEZ KOSTENKO / DIEGO SALAS / 300DPI / VOLKSWAGEN IKEA GERMANY THJNK, Hamburg GERMANY SAPIENTRAZORFISH A09/ RAINCAPE IKEA GERMANY IKEA GERMANY THJNK, Hamburg GERMANY SAPIENTRAZORFISH A09/ PARASHUTE IKEA GERMANY IKEA GERMANY THJNK, Hamburg GERMANY SAPIENTRAZORFISH A09/ CHICKEN MCNUGGETS MCDONALD'S MCDONALD'S LEO BURNETT LONDON UNITED KINGDOM A09/ FRENCH FRIES MCDONALD'S MCDONALD'S LEO BURNETT LONDON UNITED KINGDOM A09/ STRAWBERRY MILKSHAKE MCDONALD'S MCDONALD'S LEO BURNETT LONDON UNITED KINGDOM A09/ QUARTER POUNDER MCDONALD'S MCDONALD'S LEO BURNETT LONDON UNITED KINGDOM A09/ BIG MAC MCDONALD'S MCDONALD'S LEO BURNETT LONDON UNITED KINGDOM

13 A11/ HEAD TRANSPLANT HASBRO PLAY-DOH DDB PARIS FRANCE A11/ EMERGING SPECIES HASBRO PLAY-DOH DDB PARIS FRANCE A12/ THE SONS OF ALL BOMBS PERFIL INSTITUTIONAL MERCADO McCANN, Buenos Aires ARGENTINA A18/ FROG JOHANNESBU RG ZOO JOBURG ZOO Y&R SOUTH AFRICA, Cape Town SOUTH AFRICA A18/ SNAKE JOHANNESBU RG ZOO JOBURG ZOO Y&R SOUTH AFRICA, Cape Town SOUTH AFRICA A18/ BAT JOHANNESBU RG ZOO JOBURG ZOO Y&R SOUTH AFRICA, Cape Town SOUTH AFRICA A19/ CHILD AL OGILVY GERMANY, Frankfurt GERMANY H&O FRANKFURT MINDSHARE Zürich A19/ EXPLOSION AL OGILVY GERMANY, Frankfurt GERMANY H&O FRANKFURT MINDSHARE Zürich A19/ SOLDIERS AL OGILVY GERMANY, Frankfurt GERMANY H&O FRANKFURT MINDSHARE Zürich A19/ TEQUILA SANTA CASA DE MISERICÓRDI A DE SÃO PAULO A19/ GIN SANTA CASA DE MISERICÓRDI A DE SÃO PAULO A19/ VODKA SANTA CASA DE MISERICÓRDI A DE SÃO PAULO INSTITUTIONAL Y&R BRAZIL, São BRAZIL INSTITUTIONAL Y&R BRAZIL, São BRAZIL INSTITUTIONAL Y&R BRAZIL, São BRAZIL

14 B02/ FACEKINI 2 NGAU SAAM GUN BAIJIU B02/ FACEKINI 3 NGAU SAAM GUN BAIJIU B02/ FACEKINI 1 NGAU SAAM GUN BAIJIU B03/ MUSTARD UNILEVER (BREEZE) BREEZE WASHING DETERGENT MULLENLOWE SINGAPORE SINGAPORE VISIONARY GROUP Bangkok B03/ INK UNILEVER (BREEZE) BREEZE WASHING DETERGENT MULLENLOWE SINGAPORE SINGAPORE VISIONARY GROUP Bangkok B03/ SOY SAUCE UNILEVER (BREEZE) BREEZE WASHING DETERGENT MULLENLOWE SINGAPORE SINGAPORE VISIONARY GROUP Bangkok B03/ COFFEE UNILEVER (BREEZE) BREEZE WASHING DETERGENT MULLENLOWE SINGAPORE SINGAPORE VISIONARY GROUP Bangkok B05/ HULK MOLESKINE SPA SPECIAL EDITION NOTEBOOKS LEO BURNETT ITALY, Milan ITALY B05/ SPIDERMAN MOLESKINE SPA SPECIAL EDITION NOTEBOOKS LEO BURNETT ITALY, Milan ITALY B05/ OLD LADY/YOUNG MAN MARS PET PEDIGREE ALMAPBBDO, São BRAZIL B05/ WOMAN/MONK MARS PET PEDIGREE ALMAPBBDO, São BRAZIL B05/ SOLDIER/HIPPIE MARS PET PEDIGREE ALMAPBBDO, São BRAZIL B09/ BIG MAC MCDONALD'S MCDONALD'S MOBILE APP TBWA\ZURICH SWITZERLAND

15 B09/ FRIES MCDONALD'S MCDONALD'S MOBILE APP TBWA\ZURICH SWITZERLAND B09/ LOVING BANGKOK NIGHT 4 MCDONALD S MCDONALD S 24 HRS. TBWA\THAILAND, Bangkok THAILAND B09/ LOVING BANGKOK NIGHT 2 MCDONALD S MCDONALD S 24 HRS. TBWA\THAILAND, Bangkok THAILAND B09/ LOVING BANGKOK NIGHT 3 MCDONALD S MCDONALD S 24 HRS. TBWA\THAILAND, Bangkok THAILAND B09/ LOVING BANGKOK NIGHT 5 MCDONALD S MCDONALD S 24 HRS. TBWA\THAILAND, Bangkok THAILAND B09/ DRINK MCDONALD S GERMANY MCDONALD S THJNK, München / LEO BURNETT FRANKFURT GERMANY B09/ JOKE MCDONALD S GERMANY MCDONALD S THJNK, München / LEO BURNETT FRANKFURT GERMANY B15/ WHALE VODAFONE VODAFONE 4G NETWORK COVERAGE B15/ JUMP VODAFONE VODAFONE 4G NETWORK COVERAGE B15/ METEOR VODAFONE VODAFONE 4G NETWORK COVERAGE Y&R TEAM RED ISTANBUL TURKEY Y&R TEAM RED ISTANBUL TURKEY Y&R TEAM RED ISTANBUL TURKEY RPRESENTER Istanbul / ANIMA Istanbul / 1000VOLT DESIGN Istanbul RPRESENTER Istanbul / ANIMA Istanbul / 1000VOLT DESIGN Istanbul RPRESENTER Istanbul / ANIMA Istanbul / 1000VOLT DESIGN Istanbul MINDSHARE Istanbul MINDSHARE Istanbul MINDSHARE Istanbul B15/ ADOLF SALVADOR LIGA DE ARTE LIGA DE ARTE WING, New York USA B15/ FRANCISCO PABLO LIGA DE ARTE LIGA DE ARTE WING, New York USA B17/ PEYOTE LAND ROVER AUTOMOTIVE TBWA\ISTANBUL TURKEY

16 B17/ AYAHUASCA LAND ROVER AUTOMOTIVE TBWA\ISTANBUL TURKEY B17/ CARAMBOLA LAND ROVER AUTOMOTIVE TBWA\ISTANBUL TURKEY B18/ FROG JOHANNESBU RG ZOO JOBURG ZOO Y&R SOUTH AFRICA, Cape Town SOUTH AFRICA B18/ SNAKE JOHANNESBU RG ZOO JOBURG ZOO Y&R SOUTH AFRICA, Cape Town SOUTH AFRICA B18/ BAT JOHANNESBU RG ZOO JOBURG ZOO Y&R SOUTH AFRICA, Cape Town SOUTH AFRICA B18/ BIRD JOHANNESBU RG JOBURG ZOO Y&R SOUTH AFRICA, Cape Town SOUTH AFRICA C02/ GIVE THE RAINBOW MARS SKITTLES adam&eveddb, London UNITED KINGDOM CAIN & ABEL London MEDIACOM London KING HENRY C03/ THE SMART BILLBOARD SAMSUNG SAMSUNG GEAR S3 LEO BURNETT ISRAEL, Bnei-Brak ISRAEL C05/ THE SPEAKING FIREWORKS MILITARY WITH PTSD THE SPEAKING FIREWORKS HEADPHONES AREA 23, New York USA C05/ THE TAILOR MADE STORE CHADSTONE SHOPPING CENTRE CHADSTONE SHOPPING CENTRE BWM DENTSU, Melbourne AUSTRALIA REVOLVER/WILL O'ROURKE Sydney VIZEUM Melbourne D01/ HEAT TECH WINDOW UNIQLO HEAT TECH CHEIL WORLDWIDE, Seoul SOUTH KOREA CHEIL CHEIL WORLDWIDE, WORLDWIDE Seoul Seoul D01/ BREASTFEEDING MANNINQUIES Amigos de la Lactancia and Coalition brands Amigos de la Lactancia D02/ COINS OF HOPE CHILD FOCUS PUBLIC SERVICE - BELGIAN CENTER FOR MISSING AND SEXUALLY EXPLOITED CHILDREN J. WALTER THOMPSON COLOMBIA, Bogotá THESE DAYS - WUNDERMAN, Antwerp COLOMBIA BELGIUM MEDIACOM Brussels FINN PR, Brussels D02/ RESCUE RASHIE WESTPAC BANKING CORPORATIO N CHILDRENS' RASH VEST / CPR INSTRUCTIONS SAATCHI & SAATCHI, Sydney AUSTRALIA SCOUNDREL Sydney / RUMBLE STUDIOS Sydney MAP AND PAGE, Sydney WESTPAC

17 D03/ THE CONSCIOUS CROSSING KIWIRAIL KIWIRAIL CLEMENGER BBDO TOUCHCAST, Wellington D03/ PAYPHONE BANK TIGO-UNE PAYPHONE MICRO SAVINGS ACCOUNT NEW ZEALAND CLEMENGER BBDO TOUCHCAST Wellington D03/ SCARIEST BK BURGER KING BURGER KING DAVID, Miami USA CRANE.TV New York CLEMENGER BBDO TOUCHCAST Wellington CLEMENGER BBDO TOUCHCAST, Wellington GREY COLOMBIA, Bogotá COLOMBIA LA OCTAVA Bogotá COSMO STREET / BURGER KING D03/ BULLET PROOF POSTERS AMERICANS FOR RESPONSIBLE SOLUTIONS ANTI-GUN AWARENESS D04/ GIVE THE RAINBOW MARS SKITTLES adam&eveddb, London UNITED KINGDOM CAIN & ABEL London USA OGILVY & MATHER MEDIACOM London KING HENRY D04/ GREEN LIGHT RUN ADIDAS PUREBOOST TBWA\HAKUHODO, Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo D04/ THE DREAM CRADLE RENAULT AUTOMOTIVES PUBLICIS CONSEIL, Paris / PUBLICIS ITALY, Milan / PUBLICIS BUENOS AIRES FRANCE FILMMASTER Milan / LANDIA Buenos Aires TBWA\HAKUHODO Tokyo TBWA\HAKUHODO, Tokyo OMD Milan MSL GROUP, Milan D04/ NOSFERATU GETTY IMAGES GETTY IMAGES ALMAPBBDO, São BRAZIL / GETTY IMAGES Brazil / PUNCH AUDIO São / SLIKLAND São / BLACK MADRE São D04/ GUARDIAN FANS HEINEKEN HEINEKEN PUBLICIS ITALY, Milan ITALY BEDESCHI FILM Milan MEDIAVEST SPARK Milan COHN & WOLFE, Milan E01/ THE FINAL HASHTAG HEINEKEN HEINEKEN PUBLICIS ITALY, Milan ITALY STUDIO ROSS Milan STARCOM Milan COHN & WOLFE E02/ TRAMROULETTE HOLLAND CASINO ROULETTE TBWA\NEBOKO, Amsterdam THE NETHERLANDS TBWA\NEBOKO Amsterdam E02/ NO METRO SONY PICTURES SPAIN GHOSTBUSTER S MOVIE PREMIERE SHACKLETON, Madrid SPAIN SHACKLETON Madrid SHACKLETON, Madrid

18 E02/ TEDDY GUN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE ANTI-GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING IN ILLINOIS FCB CHICAGO USA LORD + THOMAS / DUCK POND CREATIVE Los Angeles CURRENT MARKETING, HERO SOLUTIONS E02/ INEQUALITY COURTS ESPNW INSTITUTIONAL AFRICA, São BRAZIL LA CARRETERA FILMES São / KALANGUS São E02/ SCARIEST BK BURGER KING BURGER KING DAVID, Miami USA CRANE.TV New York COSMO STREET / BURGER KING E02/ THE TRAFFICKING EXAM POLARIS THE ANTI- TRAFFICKING EXAM & OTOSCOPE E03/ VR VACCINE HERMES PARDINI AREA 23, New York USA AREA 23 New York AREA 23 New York DIAGNOSIS LAB OGILVY BRASIL, São BRAZIL SONIDO São / VETOR FILMES São / SHUTTERSTOCK New York HERMES PARDINI E03/ THE VIRTUAL CRASH BILLBOARD PARISIAN ROAD SAFETY ROAD AUTHORITY SAFETY (FRANCE / (DRIEA: DIR. PARIS & RÉGION. SURBUBS) INTERDÈP. EQUIPEMENT AMÉNAGEMEN T) F02/ ADOPTION GUN BY GUN CROWDFUNDED GUN BUYBACK NON PROFIT SERVICEPLAN FRANCE, Paris FRANCE SERVICEPLAN FRANCE Paris / TRINITY FILMS Paris / COMPTOIR DU SON Paris SERVICEPLAN FRANCE Paris SERVICEPLAN FRANCE, Paris SERVICEPLAN DDB NEW YORK USA F02/ LAM WING KEE AL HONG F02/ NG LAI YING AL HONG F02/ ANONYMOUS AL HONG / BRAND UNION, Hong Kong / BRAND UNION, Hong Kong / BRAND UNION, Hong Kong

19 F02/ EDWARD SNOWDEN AL HONG F02/ FLOUNDER FISH SAGAWA SHOYU INC. SOY SAUCE / BRAND UNION, Hong Kong OGILVY & MATHER JAPAN, Tokyo JAPAN F02/ MACKEREL SAGAWA SHOYU INC. SOY SAUCE OGILVY & MATHER JAPAN, Tokyo JAPAN F02/ MUSHROOM SAGAWA SHOYU INC. SOY SAUCE OGILVY & MATHER JAPAN, Tokyo JAPAN F03/ PEOPLE OF ALL COLORS HASBRO PLAY-DOH DDB PARIS FRANCE F03/ EMERGING SPECIES HASBRO PLAY-DOH DDB PARIS FRANCE F03/ HEAD TRANSPLANT HASBRO PLAY-DOH DDB PARIS FRANCE F03/ TANGLED SIA VIVA BAHRAIN BOSE WIRELESS HEADPHONES F03/ TANGLED MJ VIVA BAHRAIN BOSE WIRELESS HEADPHONES F03/ TANGLED KISS VIVA BAHRAIN BOSE WIRELESS HEADPHONES F03/ CEZANNE S.C. JOHNSON KIWI QUALITY MEMAC OGILVY, Manama BAHRAIN MEMAC OGILVY Manama MEMAC OGILVY, Manama BAHRAIN MEMAC OGILVY Manama MEMAC OGILVY, Manama BAHRAIN MEMAC OGILVY Manama USA PHD F03/ VAN GOGH S.C. JOHNSON KIWI QUALITY USA PHD F03/ RENOIR S.C. JOHNSON KIWI QUALITY USA PHD F03/ VERMEER S.C. JOHNSON KIWI QUALITY USA PHD F03/ MATISSE S.C. JOHNSON KIWI QUALITY USA PHD F04/ TANK DIESEL DIESEL ANOMALY, Amsterdam / CXA, New York THE NETHERLANDS CXA New York / AMP AMSTERDAM / MAAVVEN Beverly Hills

20 F04/ NAKED TANK DIESEL DIESEL ANOMALY, Amsterdam / CXA, New York THE NETHERLANDS CXA New York / AMP AMSTERDAM / MAAVVEN Beverly Hills F04/ KISS THE AD COUNCIL LOVE HAS NO LABELS R/GA, New York USA MARK SELIGER STUDIO New York F04/ PRAYING THE AD COUNCIL LOVE HAS NO LABELS R/GA, New York USA MARK SELIGER STUDIO New York Total Awards: 110