Cyber Lions Winners - Cannes Lions 2013
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1 Cyber Lions Winners - Cannes Lions 2013 Cat. No Entry No Title Advertiser Product Entrant Company Country Prize B01/ THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O'DELL San Francisco Grand Prix F02/ OREO DAILY TWIST MONDELEZ INTERNATIONAL OREO DRAFTFCB New York Grand Prix A02/ HELLO AGAIN LINCOLN MOTOR COMPANY A04/ GEOX AMPHIBIOX GEOX AMPHIBIOX URBAN WATERPROOF SHOES LINCOLN MKZ HUDSON ROUGE New York Gold Lion SMFB Oslo NORWAY Gold Lion A13/ CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond Gold Lion A14/ OUR FOOD. YOUR QUESTIONS McDONALD'S CANADA McDONALD'S TRIBAL DDB TORONTO CANADA Gold Lion B01/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA Gold Lion D01/ THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O'DELL San Francisco Gold Lion D02/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA Gold Lion D02/ HELLO AGAIN LINCOLN MOTOR COMPANY D05/ CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM LINCOLN MKZ HUDSON ROUGE New York Gold Lion CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond Gold Lion D05/ NIKE+ KINECT TRAINING NIKE FITNESS TITLE FOR XBOX 360 AKQA London UNITED KINGDOM Gold Lion D08/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA Gold Lion E04/ WINDOW SHOPPING ADIDAS ADIDAS NEO TBWA\HELSINKI FINLAND Gold Lion F02/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA Gold Lion Page 1 of 14
2 Cyber Lions Winners - Cannes Lions 2013 G01/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA Gold Lion G01/ REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL Gold Lion G01/ THE TRUTH SCA BODYFORM RUBBER REPUBLIC Bristol UNITED KINGDOM Gold Lion G02/ GOLDEN CHAINS ALB MUSIC VIDEO CLM BBDO Boulogne-Billancourt FRANCE Gold Lion A01/ THE MOVIE OUT HERE LABATT BREWERIES OF CANADA KOKANEE GRIP LIMITED Toronto CANADA A06/ THE CHALLENGE LAB PRUDENTIAL PRUDENTIAL FINANCIAL DROGA5 New York A07/ WEB LAB GOOGLE GOOGLE CHROME GOOGLE CREATIVE LAB London UNITED KINGDOM A07/ METROPOLE TWEETPHONY METROPOLE ORKEST METROPOLE ORKEST HAVAS WORLDWIDE AMSTERDAM THE NETHERLANDS A09/ GOLDEN CHAINS ALB MUSIC VIDEO CLM BBDO Boulogne-Billancourt FRANCE A09/ PERFUME GLOBAL SITE PROJECT UNIVERSAL MUSIC LLC PERFUME RHIZOMATIKS Tokyo JAPAN A12/ EASY WAY SUBTITLES EASY WAY LANGUAGE CENTER LANGUAGE CENTER LODUCCA São Paulo BRAZIL A13/ CARLY'S CAFE CARLY FLEISCHMANN PRODUCT john st. Toronto CANADA A14/ TOKYO CITY SYMPHONY MORI BUILDING CO. ROPPONGIHILLS HAKUHODO Tokyo JAPAN Page 2 of 14
3 Cyber Lions Winners - Cannes Lions 2013 B01/ THE CHANCE NIKE FOOTBALL AKQA London UNITED KINGDOM D01/ CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond D01/ SN GLENN UNILEVER AXE BBH NEW YORK D03/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS McCANN MELBOURNE AUSTRALIA D03/ THE MONSTER ING DIRECT ING DIRECT OGILVYONE Madrid SPAIN D04/ THE SOUND OF CREATION PHILIPS PHILIPS LIFESTYLE ENTERTAINMENT DDB & TRIBAL AMSTERDAM THE NETHERLANDS D05/ WINDOW SHOPPING ADIDAS ADIDAS NEO TBWA\HELSINKI FINLAND D05/ LIVE TWITTER FILM 'UNDER CONTROL' DUTCH FILM FESTIVAL DUTCH FILM FESTIVAL 2012 WOEDEND! Amsterdam THE NETHERLANDS D07/ GEOX AMPHIBIOX GEOX AMPHIBIOX URBAN WATERPROOF SHOES SMFB Oslo NORWAY D07/ FAKTUM HOTELS FAKTUM CHARITY FORSMAN & BODENFORS SWEDEN Gothenburg D08/ THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O'DELL San Francisco E01/ FLAVORPRINT MCCORMICK MCCORMICK FLAVORPRINT R/GA New York E02/ THE BEAUTY INSIDE INTEL + TOSHIBA TOSHIBA LAPTOP WITH INTEL INSIDE PEREIRA & O'DELL San Francisco E04/ ENTER THE GAME KONAMI VIDEOGAMES/DURABLE GOODS F02/ THUNDERCLAP DE-DE THUNDERCLAP - SOCIAL MEDIA TECHNOLOGY HAVAS SPORTS & ENTERTAINMENT Madrid DE-DE New York SPAIN Page 3 of 14
4 Cyber Lions Winners - Cannes Lions 2013 G02/ MUSCLE MUSIC OLD SPICE DANGER ZONE WIEDEN+KENNEDY Portland A01/ SECRET PLACE NESTLE WATERS PERRIER OGILVY FRANCE Paris FRANCE A02/ ELECTRIPHOBIA MITSUBISHI CANADA I-MIEV john st. Toronto CANADA A07/ JAM WITH CHROME GOOGLE GOOGLE CHROME GOOGLE UK London UNITED KINGDOM A08/ BUILT EBAY MOTORS VENABLES BELL & PARTNERS San Francisco A11/ ONE TWENTY THREE WEST WEBSITE ONE TWENTY THREE WEST ADVERTISING AND DESIGN AGENCY 123 WEST Vancouver CANADA A12/ THE PARCEL MEMORY THE SWEDISH POST NATIONAL POSTAL SERVICE ÅKESTAM HOLST Stockholm SWEDEN A13/ INTO THE ARCTIC GREENPEACE INFORMATION HELLO MONDAY Aarhus C DENMARK A13/ FAKTUM HOTELS FAKTUM CHARITY FORSMAN & BODENFORS SWEDEN Gothenburg B01/ LAUNCH OF THE NEW VOLVO FH VOLVO GROUP SWEDEN THE NEW VOLVO FH FORSMAN & BODENFORS SWEDEN Gothenburg B01/ OUR FOOD. YOUR QUESTIONS McDONALD'S CANADA McDONALD'S TRIBAL DDB TORONTO CANADA B01/ PROMETHEUS MARKETING CAMPAIGN TWENTIETH CENTURY FOX PROMETHEUS RSA FILMS London UNITED KINGDOM D02/ THE V MOTION PROJECT FRUCOR BEVERAGES V ENERGY DRINK COLENSO BBDO Auckland NEW ZEALAND D02/ CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond Page 4 of 14
5 Cyber Lions Winners - Cannes Lions 2013 D03/ SBB TRICKYTRACKS SBB, THE SWISS RAILWAY GLEIS7 MAXOMEDIA Bern SWITZERLAND D04/ SECRET PLACE NESTLE WATERS PERRIER OGILVY FRANCE Paris FRANCE D05/ GEOX AMPHIBIOX GEOX AMPHIBIOX URBAN WATERPROOF SHOES SMFB Oslo NORWAY D05/ WEB HIKING RHAETISCHE BAHN RHAETISCHE BAHN JUNG von MATT/LIMMAT Zürich SWITZERLAND D05/ SECRET PLACE NESTLE WATERS PERRIER OGILVY FRANCE Paris FRANCE D05/ HELLO AGAIN LINCOLN MOTOR COMPANY D05/ FLAVORPRINT MCCORMICK MCCORMICK FLAVORPRINT LINCOLN MKZ HUDSON ROUGE New York R/GA New York D05/ ANYTIME. ANYWHERE DEFENCE FORCE RECRUITING AUSTRALIAN AIR FORCE GEORGE PATTERSON Y&R AUSTRALIA Melbourne D05/ MY TIME IS NOW NIKE FOOTBALL WIEDEN+KENNEDY London UNITED KINGDOM D06/ TROY DAVIS - I AM ALIVE ALIVE - COALITION TO ABOLISH THE DEATH PENALTY ALIVE - COALITION TO ABOLISH THE DEATH PENALTY SERVICEPLAN Munich GERMANY D06/ KLM SPACE KLM ROYAL DUTCH AIRLINES KLM ROYAL DUTCH AIRLINES DDB & TRIBAL AMSTERDAM THE NETHERLANDS D08/ STRIPPED SCREW LOWE'S LOWE'S BBDO NEW YORK D08/ REAL BEAUTY SKETCHES UNILEVER DOVE MASTERBRAND OGILVY BRASIL São Paulo BRAZIL D08/ CLOUDS OVER CUBA THE JFK PRESIDENTIAL LIBRARY & MUSEUM CUBAN MISSILE CRISIS 50TH ANNIVERSARY THE MARTIN AGENCY Richmond D09/ TELEKINIZE THE RAINBOW SKITTLES SKITTLES CLEMENGER BBDO SYDNEY AUSTRALIA D09/ THE MOST POWERFUL ARM EVER INVENTED SAVE OUR SONS AWARENESS AND DONATION DRIVE REACTIVE Melbourne AUSTRALIA D09/ SMALL WORLD MACHINES COCA-COLA COCA-COLA LEO BURNETT SYDNEY AUSTRALIA E01/ TOOLPOOL MALMÖ JÄRNHANDEL (MALMÖ HARDWARE STORE) HARDWARE STORE THE FAN CLUB Malmo SWEDEN Page 5 of 14
6 Cyber Lions Winners - Cannes Lions 2013 E01/ VOICE BANK EL TIEMPO NEWSPAPER EL TIEMPO WEB SANCHO BBDO Bogotá COLOMBIA E01/ THE TRAIN SWITCH SWEBUS LONG DISTANCE BUS COMPANY ÅKESTAM HOLST Stockholm SWEDEN E02/ UNICEF TAP PROJECT 2013 U.S. FUND FOR UNICEF TAP PROJECT DROGA5 New York E02/ #DRAWATWEET TURNER BOOMERANG CIRCUS DF Mexico City MEXICO E03/ TELEKINIZE THE RAINBOW SKITTLES SKITTLES CLEMENGER BBDO SYDNEY AUSTRALIA E04/ THE V MOTION PROJECT E04/ TREE CONCERT BUND / FRIENDS OF EARTH GERMANY FRUCOR BEVERAGES V ENERGY DRINK COLENSO BBDO Auckland NEW ZEALAND NATURE PROTECTION BBDO GERMANY Berlin GERMANY E04/ SMALL WORLD MACHINES F02/ DRIVING DOGS SPCA / MINI NEW ZEALAND COCA-COLA COCA-COLA LEO BURNETT SYDNEY AUSTRALIA PUBLIC AWARENESS / PET ADOPTION DRAFTFCB NEW ZEALAND Auckland NEW ZEALAND F02/ NIKE GREATNESS NIKE NIKE WIEDEN+KENNEDY Shanghai CHINA F02/ THE OREO BLACKOUT TWEET MONDELEZ INTERNATIONAL OREO 360i New York G01/ DON'T COVER IT UP REFUGE REFUGE BBH London UNITED KINGDOM G01/ A BOY AND HIS ATOM: THE WORLD'S SMALLEST MOVIE G01/ SURFER TRUE FRUITS TRUE FRUITS SMOOTHIES IBM IBM RESEARCH OGILVY NEW YORK BBDO GERMANY Düsseldorf GERMANY G01/ DIGITAL LULLABY LOTTE CO. CAFCA SIX Tokyo JAPAN G01/ OUR FOOD. YOUR QUESTIONS - BEHIND THE SCENES McDONALD'S CANADA McDONALD'S TRIBAL DDB TORONTO CANADA Page 6 of 14
7 Cyber Lions Winners - Cannes Lions 2013 G02/ THE MONSTER ING DIRECT ING DIRECT OGILVYONE Madrid SPAIN G02/ MY TIME IS NOW NIKE FOOTBALL WIEDEN+KENNEDY London UNITED KINGDOM Total Awards: 93 Page 7 of 14
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Page 1 of 5. GREY CANADA Toronto CANADA Gold Lion
Cat. No Entry No Title Advertiser Entrant / Agency Country Prize I01/053 01760 GISELE BÜNDCHEN - I WILL WHAT I WANT UNDER ARMOUR DROGA5 New York Grand Prix A02/076 02916 HAMMERHEAD HAMMERHEAD NAVIGATION
Entry Detail (Direct Lions)
Cat. No Entry No Title Advertiser Product Entrant Company Country Agency Prize C04/025 01445 SMALL BUSINESS GETS AN OFFICIAL DAY A04/043 00985 MOBILE MEDIC AUSTRALIAN DEFENCE FORCE A05/078 01427 THE BEAUTY
Shortlist (Product Design Lions)
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2018 ONE SHOW FINALISTS
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Media Shortlist Spikes Asia 2013
Cat. No Entry No Title Client Product Entrant Company Country A01 (Best Use of Screens) A01/004 00223 BRING HAPPINESS HOME PEPSICO PEPSI, TROPICANA, LAY'S OMD Shanghai A01/009 00447 THE B-MOVIE STAR AFFECTION
Title Advertiser/Client Product/Service Entrant Company Country Media Agency Country Grand Prix
Title Advertiser/Client Product/Service Entrant Company Country Media Agency Country Grand Prix HAPPY ID COCA-COLA COMPANY COCA-COLA McCANN LIMA PERU HAVAS, Lima PERU Gold Lion MAGIC OF FLYING BRITISH
Entry Detail (Direct)
Cat. No Entry No Title Advertiser Product Entrant Company Country Agency Prize D01/070 01249 ORCON + IGGY POP A02/016 00406 CARDBOARD RECORD PLAYER A04/019 01009 HIDDEN SOUND CAMPAIGN A06/016 00673 LIVE
Country (A - C) Local Number Toll-Free Premium Rates
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DIESEL, Breganze / PUBLICIS ITALY, Milan. ANORAK, Berlin / JUNG von MATT, Berlin THE NETHERLANDS
Film Craft Winners Cat. No Entry No Title Advertiser Product Entrant/Idea Creation Country PR Production Media Placement A01/041 00283 GO WITH THE FLAW DIESEL FALL WINTER 2017 COLLECTION DIESEL, Breganze
FIAT AKQA London UNITED KINGDOM AKQA London Grand Prix
CYBER LIONS WINNERS Cat. No Entry No Title Advertiser Product Entrant Company Country Agency Prize B01/063 00923 THE BEST JOB IN THE WORLD TOURISM QUEENSLAND ISLANDS OF THE GREAT BARRIER REEF CUMMINSNITRO
Entry Detail (PR Lions)
Cat. No Entry No Title Advertiser Product Entrant Company Country Prize B04/011 00709 THE MOST POPULAR SONG A01/073 00438 M.J BALE GRAZED ON GREATNESS A04/021 00923 THE BOOK THAT CAN'T WAIT A04/040 01034
PROMO LOTUS. CATEGORY PM01 : Event & Field Marketing. CATEGORY PM02 : Ambient Promotion: Small scale. CATEGORY PM03 : Ambient Promotion: Large scale
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PRIDE OF OWNERSHIP.
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Cat. No Entry No Title Advertiser Product Entrant Company Country Agency A01/012 00127 SECRET SOCIETY OF THE GOURMANDISE A01/025 00242 STOLEN SIGNATURE A05/007 00079 KIT KAT CHAIRS NESTLÉ CHOCOLATE BAR
Version number Effective date Person in charge Changes
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CODE ENTRY TITLE BRAND COMPANY ENTERING CITY AWARD OD03/019 WALL CRICKET ADIDAS TBWA\ INDIA MUMBAI BRONZE
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CYBER WINNERS Cat. No Entry No Title Advertiser Product Entrant Company Country B01/207 01514 THE FUN THEORY VOLKSWAGEN BLUEMOTION TECHNOLOGY DDB STOCKHOLM E05/018 00817 CHALKBOT NIKE LIVESTRONG NIKE LIVESTRONG
1834 Newton 1835 South Boston 1836 Charlestown 1837 South Boston 1838 Salem 1839 South Boston 1840 South Boston 1841 East Boston 1842 Cambridge 1843
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CODE ENTRY TITLE BRAND AGENCY CITY COMPANY ENTERING CITY AWARDS
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CODE ENTRY TITLE BRAND AGENCY COMPANY ENTERING AWARD DE01/003 KAPPA SUSHI RE-BRANDING KAPPA SUSHI HAKUHODO INC., TOKYO HAKUHODO INC.
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CATEGORY PM01 : EVENT & FIELD MARKETING CATEGORY PM02 : AMBIENT PROMOTION: SMALL SCALE CATEGORY PM03 : AMBIENT PROMOTION: LARGE SCALE
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Cat. No Entry No Title Client Product Entrant Company Country A01 (Interface & Navigation) A01/009 00983 200 FACTORY CHRYSLER AUTOMOBILES TOUR A01/022 01180 WEBSITE VIRGIN AMERICA RESPONSIVE WORK & CO
CODE ENTRY TITLE BRAND AGENCY COMPANY ENTERING AWARD DE01/003 KAPPA SUSHI RE-BRANDING KAPPA SUSHI HAKUHODO INC., TOKYO HAKUHODO INC.
S CATEGORY DE01 : CORPORATE IDENTITY DE01/003 KAPPA SUSHI RE-BRANDING KAPPA SUSHI HAKUHODO INC., TOKYO HAKUHODO INC., TOKYO CATEGORY DE02 : PRODUCT DESIGN: CONSUMER PRODUCTS DE02/001 COGY WHEELCHAIR COGY
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1* The international rates below apply to calls from the U.S. Mainland, Hawaii, Puerto Rico, and the U.S. Virgin Islands. The usage rates below reflex the discount found in Section 6.4 of Schedule No.
TITLE ADVERTISER PRODUCT ENTRANT COMPANY COUNTRY
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BADGER HAIR AND OTHER BRUSH-MAKING HAIR AND WASTE THEREOF
Page 1 05021000 PIGS', HOGS' OR BOARS' BRISTLES AND HAIR AND WASTE THEREOF NETHERLANDS - 11,400 101,140 ALL COUNTRIES TOTAL 0 11,400 101,140 05029000 BADGER HAIR AND OTHER BRUSH-MAKING HAIR AND WASTE THEREOF
Radio Lions Winners - CL2012
Cat. No Entry No Title Advertiser Product Entrant Company Country Agency Production Company Prize A15/086 01112 REPELLENT RADIO GO OUTSIDE MAGAZINE GO OUTSIDE MAGAZINE TALENT São BRAZIL TALENT São PUNCH
Print Shortlist Spikes Asia 2013
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