Winners (Promo & Activation Lions)
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- Bethany Joy Watkins
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1 Winners (Promo & Activation Lions) Cat. No Entry No Title Client Product Entrant Company Country Agency Prize A01 (Food & Drinks ) A01/ BREWTROLEUM HEINEKEN NEW ZEALAND A01/ THE FAIREST NIGHT OF ALL A01/ UPSIDE DOWN CAN A01/ FINDING LIGHT IN THE DARK A01/ EDIBLE SIX PACK RINGS A01/ NOT COMING SOON DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires ORANGINA ORANGINA BETC Paris FRANCE BETC Paris COCA-COLA MIDDLE EAST SALTWATER BREWERY COCA-COLA MEMAC OGILVY Dubai UNITED ARAB EMIRATES SALTWATER BREWERY MEMAC OGILVY Dubai / FP7/DXB Dubai WE BELIEVERS New York WE BELIEVERS New York REMY MARTIN LOUIS XIII FRED & FARID New York FRED & FARID New York A02 (Fast Moving Consumer Goods ) A02/ ADVICE WIPES TOMMEE TIPPEE TOMMEE TIPPEE ADVICE WIPES McCANN NEW YORK New York A02/ #DADDO PANTENE PANTENE HAIR CARE GREY NEW YORK GREY NEW YORK A02/ GO ASK DAD PROCTER & GAMBLE GILLETTE RAZORS GREY NEW YORK GREY NEW YORK A03 (Durable Consumer Goods) A03/ THE BABY STROLLER TEST- RIDE BY STROLLERS BABY STROLLERS FCB CHICAGO FCB CHICAGO A04 (Cars & Automotive Products & Services) A04/ THE REVERSED TRAILER HARALD A. MØLLER/ VOLKSWAGEN NORWAY VOLKSWAGEN TRAILER ASSIST TRY Oslo NORWAY TRY Oslo A04/ THE NAKED UTE VOLKSWAGEN A04/ INTELLIGENT PARKIG CHAIR NISSAN MOTOR CO. AMAROK DDB DDB INTELLIGENT PARKING ASSIST TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo / TYO INC Tokyo / BIRDMAN Tokyo
2 A04/ LANDCRUISER EMERGENCY NETWORK TOYOTA MOTOR CORPORATION LANDCRUISER SAATCHI & SAATCHI SAATCHI & SAATCHI A04/ MISSION TO THE MOON AUDI AUDI THJNK Hamburg GERMANY THJNK Hamburg A04/ BAJAJ V BAJAJ BAJAJ AUTOMOBILES LEO BURNETT INDIA Mumbai INDIA LEO BURNETT INDIA Mumbai A05 (Retail, e-commerce, Restaurants & Fast Food Chains) A05/ THE ORGANIC EFFECT COOP RETAIL STORES FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg A05/ #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco VENABLES BELL & PARTNERS San Francisco Grand Prix A05/ CARREFOUR BABY NIGHT CARREFOUR BABIES' PRODUCTS SAATCHI & SAATCHI Milan ITALY A05/ DXP CAR DOMINO'S DOMINO'S PIZZA CP+B Boulder CP+B Boulder A06 (Travel, Transport & Leisure) A06/ THE SWEDISH NUMBER SWEDISH TOURIST ASSOCIATION A06/ VAN GOGH BNB ART INSTITUTE OF CHICAGO TOURISM INGO Stockholm SWEDEN INGO Stockholm VAN GOGH "BEDROOMS" EXHIBIT LEO BURNETT CHICAGO LEO BURNETT CHICAGO A06/ SUPER BOWL BABIES CHOIR NATIONAL FOOTBALL LEAGUE SUPER BOWL 50 GREY NEW YORK GREY NEW YORK A07 (Media & Publications) A07/ ANTI-RIVAL VACCINE BANDSPORTS CORPORATE IMAGE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo A07/ HATTRICK BEIN SPORTS CHAMPIONS LEAGUE CHANNEL TAPSA Y&R Madrid SPAIN TAPSA Y&R Madrid A08 (Financial Products & Services) A08/ SLOW DOWN GPS IF INSURANCE INSURANCE FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Gothenburg A08/ FAST FORWARD GEICO INSURANCE THE MARTIN AGENCY Richmond THE MARTIN AGENCY Richmond A10 (Commercial Public Services)
3 A10/ "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES NORTON BY SYMANTEC NORTON GREY SAN FRANCISCO GREY SAN FRANCISCO A10/ SEA HERO QUEST DEUTSCHE TELEKOM DEUTSCHE TELEKOM A10/ WORDS TO WATCH EASY WAY LANGUAGE CENTER SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI London INSTITUTIONAL LDC São Paulo BRAZIL LDC São Paulo A11 (Corporate Image) A11/ THE FIELD TRIP TO MARS LOCKHEED MARTIN GENERATION BEYOND McCANN NEW YORK New York McCANN NEW YORK New York A11/ TOUCHABLE INK THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND TOUCHABLE INK BANGKOK THAILAND BANGKOK A12 (Public Health & Safety) A12/ MANBOOBS MACMA BREAST CANCER AWARENESS DAVID Buenos Aires ARGENTINA DAVID Buenos Aires A12/ BRAINBAND SAMSUNG SAMSUNG BRAINBAND A13 (Public Sector & Awareness Messages) A13/ REWORD HEADSPACE REWORD WEB APPLICATON LEO BURNETT MELBOURNE LEO BURNETT MELBOURNE A14 (Charities & Appeals) A14/ CHOCÓ TO DANCE JPGC FOUNDATION SCHOLARSHIPS FUND MULLENLOWE SSP3 Bogotá D.C. COLOMBIA MULLENLOWE SSP3 Bogotá D.C. A14/ BEHIND THE LEATHER PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS PETA ASIA OGILVY & MATHER Bangkok THAILAND OGILVY & MATHER Bangkok B01 (Guerrilla Marketing & Stunts) B01/ THE FAIREST NIGHT OF ALL AB INBEV ANDES BEER DEL CAMPO SAATCHI & SAATCHI Buenos Aires ARGENTINA DEL CAMPO SAATCHI & SAATCHI Buenos Aires
4 B01/ #SMARTEFFECT MERCEDES-BENZ PORTUGAL SMART FORTWO BBDO PORTUGAL Lisbon PORTUGAL BBDO PORTUGAL Lisbon B01/ LE BON LIDL DISCOUNT FOOD INGO Stockholm SWEDEN INGO Stockholm B01/ THE BABY STROLLER TEST- RIDE BY STROLLERS BABY STROLLERS FCB CHICAGO FCB CHICAGO B01/ SILVERADO "CAGES" CHEVROLET CHEVROLET SILVERADO- AUTOMOTIVE COMMONWEALTH//McCANN Detroit COMMONWEALTH// McCANN Detroit B01/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / DAVID Miami B01/ TRIBECA FILM FESTIVAL REACTOR TRIBECA FILM FESTIVAL FILM FESTIVAL New York New York B02 (Live Shows / Concerts / Festivals) B02/ GRAMMYCAM THE GRAMMYS THE 58TH GRAMMY AWARDS TBWA\CHIAT\DAY Los Angeles TBWA\CHIAT\DAY Los Angeles B02/ DACIA FAMILY PROJECT RENAULT ITALIA AUTOMOTIVE PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan B03 (Use of Exhibitions / Installations) B03/ UNFORGOTTEN SOLDIERS SKY TELEVISION NEW ZEALAND HISTORY CHANNEL DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland B03/ VAN GOGH BNB ART INSTITUTE OF CHICAGO VAN GOGH "BEDROOMS" EXHIBIT LEO BURNETT CHICAGO LEO BURNETT CHICAGO B03/ THE FIELD TRIP TO MARS LOCKHEED MARTIN GENERATION BEYOND McCANN NEW YORK New York McCANN NEW YORK New York B04 (Use of Ambient Media: Small Scale) B04/ PAPER GLASSES SAVE THE CHILDREN AND SANTILLANA CHILDREN EDUCATION GREY MÈXICO Mexico City MEXICO GREY MÈXICO Mexico City B04/ THE SAB SPIKE DETECTOR COASTER SOUTH AFRICAN BREWERIES DRINK RESPONSIBLY INITIATIVE GEOMETRY GLOBAL JOHANNESBURG SOUTH AFRICA GEOMETRY GLOBAL JOHANNESBURG B05 (Use of Ambient Media: Large Scale)
5 B05/ LIVE VINES LOWE'S LOWE'S BBDO New York BBDO New York B05/ CALL BRUSSELS VISIT BRUSSELS VISIT BRUSSELS AIR Brussels BELGIUM AIR Brussels B05/ THE BABY STROLLER TEST- RIDE BY STROLLERS BABY STROLLERS FCB CHICAGO FCB CHICAGO B05/ HIGHWAY ROBBERY VOLVO CAR 2016 VOLVO XC90 T8 GREY NEW YORK GREY NEW YORK B06 (Use of Customer in-store Experience) B06/ SUGAR DETOX INTERMARCHÉ INTERMARCHÉ MARCEL Paris FRANCE MARCEL Paris B06/ WHOPPER SIGN BURGER KING FAST FOOD RESTAURANT DAVID Miami DAVID Miami B06/ GAYNZ ANZ ANZ BANK TBWA MELBOURNE TBWA MELBOURNE B07 (Use of Competitions & Promotional Games ) B07/ MOST OPEN TEST DRIVE DAIMLER AG, SMART SMART FORTWO CABRIO 453 BBDO GROUP GERMANY Berlin GERMANY BBDO GROUP GERMANY Berlin B08 (Use of Broadcast) B08/ HOUSE OF CARDS - FU 2016 B08/ VIRGIN AMERICA BLAH AIRLINES NETFLIX HOUSE OF CARDS BBH NEW YORK BBH NEW YORK VIRGIN AMERICA TRAVEL & TRANSPORT B08/ GO MONO RADIO XXI RADIO STATION McCANN WORLDGROUP ROMANIA Bucharest B08/ HOLIDAYS ON DEMAND ELEVEN San Francisco ELEVEN San Francisco ROMANIA McCANN WORLDGROUP ROMANIA Bucharest TRANSAVIA AIRLINE COMPANY LES GAULOIS Puteaux FRANCE LES GAULOIS Puteaux B09 (Use of Print or Standard Outdoor ) B09/ SURVIVAL BILLBOARD MICROSOFT XBOX / TOMB RAIDER McCANN LONDON UNITED KINGDOM McCANN LONDON B09/ PEPITO GFR MEDIA PRIMERA HORA McCANN San Juan PUERTO RICO McCANN San Juan / HAROLD JESSURUN San Juan C01 (Use of Digital Platforms) C01/ ACR STREET VIEW TEST ACR (THE AUTOMOBILE CLUB OF ROMANIA) DRIVING SCHOOL PUBLICIS ROMANIA Bucharest ROMANIA PUBLICIS ROMANIA Bucharest C01/ WORDS TO WATCH EASY WAY LANGUAGE CENTER INSTITUTIONAL LDC São Paulo BRAZIL LDC São Paulo
6 C01/ COLORMAPS PPG COMEX COMEX MEXICO Mexico City MEXICO MEXICO Mexico City / GOOGLE THE ZOO Mexico C02 (Use of Mobile ) C02/ SEA HERO QUEST DEUTSCHE TELEKOM DEUTSCHE TELEKOM C02/ ISEA APP MIGRANT OFFSHORE AID STATION (MOAS) SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI London ISEA APP GREY GROUP Singapore SINGAPORE GREY GROUP Singapore C02/ CELEBRITY TANTRUM SAMSUNG N= SAMSUNG TAB S2 C03 (Use of Social Platforms) C03/ VAN GOGH BNB ART INSTITUTE OF CHICAGO VAN GOGH "BEDROOMS" EXHIBIT LEO BURNETT CHICAGO LEO BURNETT CHICAGO C03/ IN-A-SNAP LOWE'S LOWE'S BBDO New York BBDO New York C03/ CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. PINK RIBBON GERMANY BREAST CANCER AWARENESS DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY Berlin C03/ MANBOOBS MACMA BREAST CANCER AWARENESS C03/ #SQUARESHAKES SONIC DRIVE-IN SONIC DRIVE-IN GOODBY SILVERSTEIN & PARTNERS San Francisco DAVID Buenos Aires ARGENTINA DAVID Buenos Aires GOODBY SILVERSTEIN & PARTNERS San Francisco C04 (Co-Creation & User Generated Content ) C04/ MTV VMA GREEN- SCREENS MTV C04/ THE LAZIEST COMPETITION EVER CARLTON UNITED BREWERIES 2015 MTV VIDEO MUSIC AWARDS LAZY YAK PALE ALE MTV New York MTV New York CLEMENGER BBDO MELBOURNE CLEMENGER BBDO MELBOURNE C04/ MASHIMACHINE 4PELAGATOS.COM ONLINE JOURNAL LEO BURNETT MÉXICO MEXICO LEO BURNETT MÉXICO C04/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / DAVID Miami C04/ STRAIGHT OUTTA BEATS BY DRE. BEATS BY DRE. R/GA HUSTLE Los Angeles R/GA HUSTLE Los Angeles
7 C04/ SNAP KING BURGER KING ARGENTINA GRILL HERITAGE DAVID Buenos Aires ARGENTINA DAVID Buenos Aires C05 (Response / Real-time Activity) C05/ HOUSE OF CARDS - FU 2016 NETFLIX HOUSE OF CARDS BBH NEW YORK BBH NEW YORK C05/ #COMEONIN THE SYDNEY OPERA HOUSE THE SYDNEY OPERA HOUSE DDB DDB C05/ SEARCH RACISM. FIND TRUTH. REFUGEES WELCOME NPO FCB ZÜRICH SWITZERLAND FCB ZÜRICH C05/ STARDUST FOR BOWIE STUDIO BRUSSEL STARDUST FOR BOWIE DDB BRUSSELS BELGIUM DDB BRUSSELS C05/ #WHOISTHEKING BURGER KING FRANCE FOOD BUZZMAN Paris FRANCE BUZZMAN Paris C05/ HELP KENYA NOT KANYE CROWDRISE FUNDRAISING FOR KENYAN CHARITIES ALMA DDB Miami ALMA DDB Miami C05/ WIN A BREAST RECONSTRUCTION BENETIET BENETIET LDV UNITED Antwerp BELGIUM LDV UNITED Antwerp C05/ CURRY MVP ACTIVATION UNDER ARMOUR BASKETBALL DROGA5 New York DROGA5 New York C06 (Use of New Technology) C06/ THE FIELD TRIP TO MARS LOCKHEED MARTIN GENERATION BEYOND McCANN NEW YORK New York McCANN NEW YORK New York C06/ LANDCRUISER EMERGENCY NETWORK TOYOTA MOTOR CORPORATION LANDCRUISER SAATCHI & SAATCHI SAATCHI & SAATCHI C06/ REAL VIEWS RENAULT RENAULT MÉGANE PUBLICIS BRUSSELS BELGIUM PUBLICIS BRUSSELS C06/ BRAINBAND SAMSUNG SAMSUNG BRAINBAND D01 (Launch / Re-launch ) D01/ BREWTROLEUM HEINEKEN NEW ZEALAND DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland D01/ HOUSE OF CARDS - FU 2016 NETFLIX HOUSE OF CARDS BBH NEW YORK BBH NEW YORK D01/ SHOPLIFTERS HARVEY NICHOLS LOYALTY APP ADAM&EVEDDB London UNITED KINGDOM ADAM&EVEDDB London D02 (Sponsorship & Partnership) D02/ THE DILEMMA HEINEKEN HEINEKEN PUBLICIS ITALY Milan ITALY PUBLICIS ITALY Milan
8 D02/ THE NEXT REMBRANDT ING ING AMSTERDAM THE NETHERLANDS AMSTERDAM E01 (Integrated Campaign led by Promo & Activation) E01/ BREWTROLEUM HEINEKEN NEW ZEALAND E01/ #OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco DB EXPORT COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland VENABLES BELL & PARTNERS San Francisco E01/ MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Y&R NZ Auckland / Y&R MEDIA NZ Auckland / DAVID Miami E01/ SAMSUNG "ANTIDIARY" SAMSUNG ELECTRONICS AMERICA GALAXY S6 72ANDSUNNY New York 72ANDSUNNY New York / PUNCHDRUNK London E02 (Low Budget Campaign) E02/ BITTERSWEET PIES E02/ MA PLACE EST DANS LA SALLE E02/ CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. PAUL RESTAURANTS McCANN WORLDGROUP ROMANIA Bucharest ROMANIA McCANN WORLDGROUP ROMANIA Bucharest / MRM//McCANN Bucharest PRODISS ENTERTAINMENT FRED & FARID PARIS FRANCE FRED & FARID PARIS PINK RIBBON GERMANY BREAST CANCER AWARENESS DDB GROUP GERMANY Berlin GERMANY DDB GROUP GERMANY Berlin E02/ THE BULLETPEN MINISTRY OF NATIONAL EDUCATION COLOMBIA MINISTRY OF NATIONAL EDUCATION McCANN COLOMBIA Bogotá COLOMBIA McCANN COLOMBIA Bogotá Total Entries: 107
Title Client Product Entrant Company Country Agency. DONBEI DENTSU INC Tokyo JAPAN DENTSU INC Tokyo Bronze Lion J. WALTER THOMPSON BANGKOK
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