2018 ONE SHOW FINALISTS
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1 BRANDED CONTENT BBDO / BBDO Studios / New York CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Monica Lewinsky Cochlear In Real Life The Hearing Test in Disguise McCann Health / London GSK Mark's Story McCann Healthcare / Craft / New York Boehringer Ingelheim Spilt Second McCann Worldgroup / Bangkok Verena International Capture Central Films / Los Angeles + Chris Jordão / São Paulo + 4 Whitehouse Post / Chicago LiveOnNY News of Hope RPA / Santa Monica Pediatric Brain Tumor Foundation Imaginary Friends Society EXPERIENTIAL / IMMERSIVE / EVENTS Area 23, An FCB Health Network Agency / FCB Health / New York Anonymous Client The Anti-Trafficking Exam Bensimon Byrne / Toronto Casey House Break Bread Smash Stigma Carrefour / Massy Carrefour Black Supermarket Energy BBDO / Chicago National Safety Council Prescribed to Death INTEGRATED BRANDING Bensimon Byrne / Toronto Casey House Break Bread Smash Stigma Carrefour / Massy Carrefour Black Supermarket a52 / Santa Monica + JK Reps / Toronto 1
2 PRODUCT DESIGN PHYSICAL PRODUCT Area 23, An FCB Health Network Agency / FCB Health / New York New York McCann Worldgroup India / Mumbai + McCann Health / Delhi + McCann Health Global / Washington DC Anonymous Client Cyrcadia Health Ministry of Public Health, Afghanistan The Anti-Trafficking Exam ITBRA The Wearable That Detects Cancer The Immunity Charm PRODUCT DESIGN INTEGRATED DIGITAL & PHYSICAL PRODUCT F5 / Shanghai Baidu Know You Again RPA / Santa Monica Pediatric Brain Tumor Foundation Imaginary Friends Society BRANDING TBWA Hunt Lascaris / Sandton Goodbye Malaria Beautiful Pathogens PACKAGING Interbrand Japan / Tokyo Matsumoto Kiyoshi Holdings End Embarrassment iris Worldwide / London Wickes Tradesman's Suncream McCann Echo / Mountain Lakes New Jersey Sharing Network Save NJ Lives Custom-Designed Pizza Box DIRECT MARKETING PRINT McCann Health / London GSK Mark's Story 2
3 FILM SHORT FORM Cheil Greater China / Beijing RC Pharma Butty&Belly McCann / MRM//McCann / New York McCann / MRM//McCann / New York Cigna Cigna TV Doctors - Emergency TV Doctors - Even More Drama MullenLowe / Singapore Unilever - Clear Stress Causes Dandruff FILM LONG FORM AMVBBDO / London J & J Nicorette One Breath AMVBBDO / London + Somesuch & Co / London BBDO / BBDO Studios / New York BBDO / O Positive CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Circus Maximus / Alpen Pictures + Superprime / Los Angeles a52 / Santa Monica + PrimeTime Music Rights / Montreal The Vanity / Toronto + Pirate / Toronto The Vanity / Toronto + SNDWRX / Toronto Essity Libresse Bodyform Monica Lewinsky Cure Alzheimer's Fund Cochlear Roman #Blood Normal In Real Life Daughter and Mother The Hearing Test in Disguise Thinly Veiled Metaphors SickKids VS - MomStrong SickKids VS - DadStrong DDB / Chicago State Farm Following Herezie Group / Paris David Lynch Foundation Sounds of Trauma J. Walter Thompson Puerto Rico / San Juan + Zapatero FIlms / San Juan Susan G. Komen Battle against cancer McCann Worldgroup / Bangkok Verena International Capture 3
4 FILM LONG FORM Rothco / Dublin Soar It's Just a Phase RPA / Santa Monica Pediatric Brain Tumor Foundation Imaginary Friends Society - Feeling Sad RPA / Santa Monica Tool / Santa Monica + Saatchi & Saatchi / National Down Syndrome Society / New York VCCP Health / London + Nice Shirt Films / London Y&R México / Mexico City + Oxigeno Producciones / Mexico City Pediatric Brain Tumor Foundation National Down Syndrome Society LEO Pharma Special Olympics Imaginary Friends Society - What's an MRI C21 Restaurant Give Nothing to Psoriasis Campaign Born Apart DIGITAL WEB Ogilvy & Mather / Chicago Team Gleason Robocalls From Humans RPA / Santa Monica Pediatric Brain Tumor Foundation Imaginary Friends Society The Amanda Foundation / Beverly Hills + Saatchi & Saatchi / Torrance The Amanda Foundation The Amanda Foundation Collection DIGITAL MOBILE Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Hermes Pardini VR Vaccine DIGITAL SOCIAL MEDIA Barton F. Graf / New York Coverage Coalition Coverage Coalition DDB / Paris + Stink Digital / Paris + Studio5 / Paris FP7/DXB / Dubai + FP7/MENA / Dubai Sécurité Routière OMO Crash Test Probably the Dullest Content in History for the Least Active Kids in History. MAL\FOR GOOD / Los Angeles One Love Foundation Behind the Post No Fixed Address / Toronto Canadian Centre for Child Protection Don't Get Sextorted, Send a Naked Mole Rat 4
5 DIGITAL USE OF TECHNOLOGY BBDO / New York Sandy Hook Promise Live Moment of Silence FCB/SIX / Toronto Drug Free Kids Canada The Call That Comes After Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Hermes Pardini VR Vaccine PRINT CAMPAIGN New York Grey Germany / Duesseldorf Mollie's Fund Terre des femmes - Menschenrechte für die Frau Melanoma Monsters Open your eyes Greyhealth Group / Sudler / Sydney Pfizer - Prevenar 13 Adults Too Serviceplan Germany / Munich International Blue Cross Reverse Poems OUTDOOR / AMBIENT SINGLE Energy BBDO / Chicago National Safety Council Prescribed to Death OUTDOOR / AMBIENT CAMPAIGN New York Lamano Estudios / Santiago JK Reps / Toronto + ØMEN Design / Toronto LifeBuoy GSK Clean Braille The Drama in RA J. Walter Thompson / São Paulo Bayer Poosters 5
6 PUBLIC RELATIONS Barton F. Graf / New York Coverage Coalition Coverage Coalition Bensimon Byrne / Toronto Casey House Break Bread Smash Stigma a52 / Santa Monica + JK Reps / Toronto Energy BBDO / Chicago + Ketchum / New York & Chicago National Safety Council Prescribed to Death J. Walter Thompson / New York Northwell Health The Fin Ogilvy & Mather / Chicago Team Gleason Robocalls from Humans INNOVATION IN HEALTH & WELLNESS Area 23, An FCB Health Network Agency / FCB Health / New York BBDO / Bangkok Anonymous Client Thai Health Promotion Foundation & Deaf Association of Bangkok The Anti-Trafficking Exam Hearing Rescue J. Walter Thompson / New York Northwell Health The Fin Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA Hermes Pardini VR Vaccine 6
2018 ONE SHOW FINALISTS
MEDIA RELATIONS BBDO Studios / New York Smuggler The Corner Shop / New York Monica Lewinsky Sandy Hook Promise P&G In Real Life Tomorrow's News The Talk Clemenger BBDO / Melbourne Myer Give Registry GREY
2018 ONE SHOW FINALISTS
PRINT FLAT & DIMENSIONAL adam&eveddb / London Marmite The Gene Project Bensimon Byrne / Toronto Casey House Break Bread Smash Stigma Colenso BBDO / Auckland DAVID / Miami + Sterling Cooper Draper Pryce
2018 ONE SHOW FINALISTS
WEBSITES ( anónimo ) / Mexico City Organización CADENA arribamexico.org 180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles, London + Unit 9 / Los Angeles DDB / Paris + Make me Pulse / Paris
CODE ENTRY TITLE BRAND AGENCY COMPANY ENTERING AWARD CF01/027 GRAVITY CAT GRAVITY DAZE 2 HAKUHODO INC., TOKYO HAKUHODO INC.
CATEGORY CF01 : DIRECTING CF01/027 GRAVITY CAT GRAVITY DAZE 2 HAKUHODO INC., HAKUHODO INC., GRANDE CF01/034 CAPTURE SURE CF01/073 AKE DEMO SUNETA HOUSE SUNETA HOUSE, SUNETA HOUSE, CF01/001 TIFFANY BLUE
CATEGORY DM01 : FLAT MAIL & PRINT CATEGORY DM02 : DIMENSIONAL MAIL CATEGORY DM03 : LOW BUDGET MAILER CATEGORY DM04 : FILM AND INFOMERCIALS
CATEGORY DM01 : FLAT MAIL & PRINT DM01/003 ANTI-BACTERIAL RED PACKET LIFEBUOY BBH CHINA SHANGHAI FINALIST DM01/006 SHOWROOM HOME DELIVERY AUDI A3 TOW CO.,LTD TOKYO FINALIST DM01/008 THE HEALING EXAM EDUCATIONAL
CODE ENTRY TITLE BRAND AGENCY CITY COMPANY ENTERING CITY FINALIST NEW MUSIC PROMOTION FOR SHINICHI OSAWA
CATEGORY ME01 : BEST USE OF SCREENS & DISPLAYS ME01/005 SPREAD THE JOY SAMSUNG TELEVISIONS CHEIL INDIA GURGAON CHEIL INDIA GURGAON FINALIST CATEGORY ME02 : BEST USE OF AUDIO ME02/001 SINGING NATURE ME02/007
CODE ENTRY TITLE BRAND AGENCY CITY COMPANY ENTERING CITY AWARDS
CATEGORY DE01 : CORPORATE IDENTITY DE01/007 AN EXPERIMENT OF THE IMAGINATION HOSHI AWARD DENTSU INC. TOKYO DENTSU INC. TOKYO BRONZE CATEGORY DE02 : PRODUCT DESIGN: CONSUMER PRODUCTS DE02/003 YMCA PLAYNASIUM
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CODE ENTRY TITLE BRAND AGENCY COMPANY ENTERING AWARD DE01/003 KAPPA SUSHI RE-BRANDING KAPPA SUSHI HAKUHODO INC., TOKYO HAKUHODO INC.
S CATEGORY DE01 : CORPORATE IDENTITY DE01/003 KAPPA SUSHI RE-BRANDING KAPPA SUSHI HAKUHODO INC., TOKYO HAKUHODO INC., TOKYO CATEGORY DE02 : PRODUCT DESIGN: CONSUMER PRODUCTS DE02/001 COGY WHEELCHAIR COGY
CODE ENTRY TITLE BRAND AGENCY COMPANY ENTERING AWARD DE01/003 KAPPA SUSHI RE-BRANDING KAPPA SUSHI HAKUHODO INC., TOKYO HAKUHODO INC.
CATEGORY DE01 : CORPORATE IDENTITY DE01/003 KAPPA SUSHI RE-BRANDING KAPPA SUSHI HAKUHODO INC., TOKYO HAKUHODO INC., TOKYO BRONZE CATEGORY DE02 : PRODUCT DESIGN: CONSUMER PRODUCTS DE02/001 COGY WHEELCHAIR
CATEGORY PM01 : EVENT & FIELD MARKETING CATEGORY PM02 : AMBIENT PROMOTION: SMALL SCALE CATEGORY PM03 : AMBIENT PROMOTION: LARGE SCALE
CATEGORY PM01 : EVENT & FIELD MARKETING PM01/010 BEER GAO GUINNESS BBDO PROXIMITY SINGAPORE SINGAPORE FINALIST PM01/020 LUCKY DRIVE MCDONALDS LEO BURNETT MANILA MANILA FINALIST PM01/022 THE XTREME DELIVERY
2018 ONE SHOW FINALISTS
22SQUARED / TAMPA, ATLANTA Integrated Campaign Ad Council/Grads of Life 7-Second Resumes 750MPH / LONDON+ FORSMAN & BODENFORS / SWEDEN+ ANONYMOUS CONTENT / LONDON+ CHINMEY GROUP / SWEDEN Sound Single Volvo
2018 ONE SHOW FINALISTS
DIRECTION SINGLE Apple / Cupertino + Furlined / Santa Monica biscuit filmworks / Los Angeles O Positive O Positive / New York Park Pictures The Corner Shop / New York Cossette / Toronto + Skin and Bones
CODE ENTRY TITLE BRAND COMPANY ENTERING CITY AWARDS DM01/002 MOVE FROM DM06/005 AIA SPACE TO PRAY AD AIA INSURANCE TBWA\SRI LANKA COLOMBO BRONZE
CATEGORY DM01 : FLAT MAIL & PRINT DM01/002 DM06/005 AIA SPACE TO PRAY AD AIA INSURANCE TBWA\SRI LANKA COLOMBO BRONZE CATEGORY DM02 : DIMENSIONAL MAIL DM02/002 EDUCATION IN A BOX (CAMPAIGN) COLGATE RED
CODE ENTRY TITLE BRAND COMPANY ENTERING CITY AWARD OD03/019 WALL CRICKET ADIDAS TBWA\ INDIA MUMBAI BRONZE
CATEGORY OD01 : LARGE/HIGHWAY BILLBOARDS CATEGORY OD02 : MOBILE BILLBOARD/WRAPPED-AROUND CATEGORY OD03 : EXTERNAL/STREET SIGNS & STREET FURNITURE OD03/019 WALL CRICKET ADIDAS TBWA\ INDIA MUMBAI BRONZE
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WEBSITES AlmapBBDO / São Paulo Getty Images Nosferatu Artefact / Paris Greenpeace Orizon, Predictive Real Estate CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney Eddy / Paris + Brunch Studio
INTERACTIVE LOTUS CODE ENTRY TITLE BRAND COMPANY ENTERING CITY AWARDS IT01/003 NIKE SNEAKER SLAM NIKE SPORTSWEAR AKQA SHANGHAI SHANGHAI BRONZE
CATEGORY IT01 : WEBSITE: BEST CONSUMER WEBSITE IT01/003 NIKE SNEAKER SLAM NIKE SPORTSWEAR AKQA SHANGHAI SHANGHAI BRONZE CATEGORY IT02 : WEBSITE: SELF-PROMOTION & CORPORATE WEBSITE IT02/001 ADMAN DNA HAKUHODO
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CATEGORY EF01 : EFFECTIVE LOTUS - CAMPAIGN SUCCESS EF01/001 BANGGA DENGAN WARNA KULITMU CLEAN & CLEAR EF01/002 2018 HAPPY TOGETHER SOCIAL CAMPAIGN DDB GROUP INDONESIA/ PT INAZUMA INDONESIA JAKARTA TAIPEI
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Cat. No Entry No Title Advertiser Product Entrant Company Country Agency A01/012 00127 SECRET SOCIETY OF THE GOURMANDISE A01/025 00242 STOLEN SIGNATURE A05/007 00079 KIT KAT CHAIRS NESTLÉ CHOCOLATE BAR
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