2018 ONE SHOW FINALISTS

Transcription

1 22SQUARED / TAMPA, ATLANTA Integrated Campaign Ad Council/Grads of Life 7-Second Resumes 750MPH / LONDON+ FORSMAN & BODENFORS / SWEDEN+ ANONYMOUS CONTENT / LONDON+ CHINMEY GROUP / SWEDEN Sound Single Volvo Volvo XC40 - Things 750MPH / LONDON+ WIEDEN+KENNEDY LONDON / LONDON+ RIFF RAFF / LONDON+ FINAL CUT / LONDON Sound Single Nike Nothing Beats A Londoner ACNE / STOCKHOLM+ IKEA CREATIVE HUB / STOCKHOLM Real-Time Response Proactive Communications IKEA IKEA s response to Balenciaga ADAM&EVEDDB / LONDON Use of Music Licensed / Adapted Music H&M Fall Fashion AKESTAM HOLST / STOCKHOLM Craft Printing / Production IKEA Sweden IKEA Pee Ad 1

2 AMVBBDO / LONDON+ SOMESUCH & CO / LONDON+ KETCHUM / LONDON Brand Voice Essity Libresse Bodyform #Blood Normal ANOMALY / NEW YORK+ PARK PICTURES / NEW YORK+ ARCADE EDIT / NEW YORK Online Long Form Single Dick's Sporting Goods revision FC APPLE / CUPERTINO Direction Single Apple Barbers AREA 23, AN FCB HEALTH NETWORK COMPANY / NEW YORK+ FCB HEALTH / NEW YORK Product Physical Product Intellectual Property Physical Product Innovation in Health & Wellness Anonymous Client The Anti-Trafficking Exam Anonymous Client Anti-Trafficking Exam Anonymous Client The Anti-Trafficking Exam ARI MERKIN / MIAMI+ M SS NG P ECES / BROOKLYN Use of Music Licensed / Adapted Music Face The Music/ Recovery Unplugged I Got This 2

3 ARTEFACT / PARIS Innovation in Greenpeace Orizon, Predictive Real Estate ASABA DESIGN / TOKYO+ BOAT / TOKYO+ GRANDPA / TOKYO Craft Art Direction ISSEY MIYAKE INC. HOMME PLISSÉ ISSEY MIYAKE CITY MEETS BODY BARTON F. GRAF / NEW YORK Real-Time Response Crisis Communications Coverage Coalition Coverage Coalition BBC CREATIVE / LONDON Animation Single BBC BBC One - The Supporting Act BBDO / TORONTO Online Long Form Single Writing Single Take Note Notes Take Note Notes BBDO NEW YORK / NEW YORK+ BBDO STUDIOS / NEW YORK Online Live Webcast Downtown Records Live Looper 3

4 BBDO NEW YORK / NEW YORK+ BISCUIT FILMWORKS / LOS ANGELES Broadcast Short Form Single Mars Petcare / Pedigree General Howe's Dog BBDO NEW YORK / NEW YORK+ O POSITIVE / NEW YORK Writing Single Mars Chocolate North America / Snickers Recovery Room BBDO NEW YORK / NEW YORK+ OBSCURA DIGITAL / Experiential Live Events GE Unseen Stars BBDO NEW YORK / NEW YORK+ SMUGGLER / Digital Social Media & Viral Marketing Single Media Relations Sandy Hook Promise Tomorrow's News Sandy Hook Promise Tomorrow's News BBDO NEW YORK / NEW YORK+ THE CORNER SHOP / NEW YORK Online Short Form Single P&G The Talk Cultural Driver P&G The Talk Digital Social Media & Viral Marketing Single Direction Single Writing Single P&G The Talk P&G The Talk P&G The Talk 4

5 BBH / SINGAPORE Innovation in Direct IKEA The IKEA Human Catalogue BUCK / NEW YORK+ ANTFOOD / NEW YORK Moving Image Title Sequences Association of Music Producers How to Make Music for Advertising BUENA / PORTLAND+ HUMAN RIGHTS FOUNDATION / NEW YORK Events & Experiential Human Rights Foundation Flash Drives For Freedom CAA MARKETING / LOS ANGELES Use of Music Original Music Chipotle Mexican Grill SAVOR.WAVS CHE PROXIMITY / AUSTRALIA+ REVOLVER/WILL O ROURKE / SYDNEY+ THE GLUE SOCIETY STUDIOS / SYDNEY+ NOISE INTERNATIONAL / SYDNEY Film Long Form Branded Content Innovation in Audio Cochlear Cochlear Cochlear The Hearing Test in Disguise The Hearing Test in Disguise The Hearing Test in Disguise CHEIL AMSTERDAM / AMSTERDAM Intellectual Property Integrated Digital & Physical Product Samsung Benelux Samsung SmartSuit 5

6 CHEIL GREATER CHINA / BEIJING Film Short Form Animation Campaign RC PHARMA Butty&Belly RC PHARMA Butty&Belly CHOBANI / NEW YORK Branding Rebranding Typography Typeface Packaging Mass-market Packaging Mass-market Craft Illustration Chobani Re-imagination of Chobani Chobani Chobani Display Chobani Chobani Greek Yogurt Chobani Chobani A hint of flavor Chobani Chobani Smooth Yogurt CHOOJAI AND FRIENDS / BANGKOK+ THE FILM FACTORY / BANGKOK Online Live Webcast ADVANCED WIRELESS NETWORK CO.,LTD. FACEBOOK LIVE STUNT CLEMENGER BBDO MELBOURNE / MELBOURNE Online Short Form Campaign Promotional Collateral Items Integrated Campaign Airbnb Until We All Belong Airbnb Until We All Belong Myer Give Registry 6

7 Brand Voice Media Relations Airbnb Until We All Belong Myer Give Registry COLENSO BBDO / AUCKLAND Print Flat & Dimensional Mars The Pedigree Child Replacement Programme Mobile Apps Intellectual Property Physical Product Writing Campaign Mars Pedigree Selfie STIX Mars Pedigree Selfie STIX Clip Fonterra Brands NZ Anchor Milk Slams COLLINS / NEW YORK Editorial Book Interior vitaminwater vitaminwater Brand Book COMMONWEALTH//MCCANN / DETROIT Responsive Environments Use of Technology Intellectual Property Integrated Digital & Physical Product Chevrolet The Invisible Car Chevrolet The Invisible Car COSSETTE / TORONTO+ COSSETTE / MONTREAL Experiential / Environmental Wayfinding McDonald's Restaurants of Canada Limited Follow The Arches Experiential / Environmental Ambient Media Series McDonald's Restaurants of Canada Limited Follow The Arches 7

8 COSSETTE / TORONTO+ SKIN AND BONES FILM COMPANY / TORONTO+ A52 / SANTA MONICA+ JK REPS / TORONTO Integrated Branding SickKids Foundation SickKids VS - All In SickKids Foundation SickKids VS - All In COSSETTE / TORONTO+ SKIN AND BONES FILM COMPANY / TORONTO+ A52 / SANTA MONICA+ PRIMETIME MUSIC RIGHTS / MONTREAL Film Long Form SickKids Foundation SickKids VS - All In COSSETTE / TORONTO+ SKIN AND BONES FILM COMPANY / TORONTO+ THE VANITY / TORONTO+ PIRATE / TORONTO Film Long Form SickKids Foundation SickKids VS - MomStrong CREUNA NORWAY / OSLO Branding Logo DOGA - and Architecture Norway DOGA LOGO AND VISUAL IDENTITY Branding Identity System DOGA - and Architecture Norway DOGA VISUAL IDENTITY DAVID / MIAMI Guerrilla Marketing Burger King Google Home of The Whopper Innovation in Direct Burger King Google Home of The Whopper 8

9 DAVID / MIAMI+ SMUGGLER / LA Ambient Media Live Events Burger King Bullying Jr. DAVID / MIAMI+ STERLING COOPER DRAPER PRYCE / NEW YORK Print Flat & Dimensional The Kraft Heinz Company Pass The Heinz DDB CHICAGO / CHICAGO+ STARCOM / CHICAGO+ MEDIACOM / CHICAGO+ OLSON ENGAGE / CHICAGO Innovation in Direct Mars Wrigley Confectionery Exclusive the Rainbow case study Ambient Media Live Events Mars Wrigley Confectionery Exclusive the Rainbow live event Online Live Webcast Mars Wrigley Confectionery Exclusive the Rainbow live event DDB GROUP NEW ZEALAND / AUCKLAND Digital Intellectual Property Digital Product Netsafe Re:scam Netsafe Re:scam DDB, PARIS / PARIS+ MAKE ME PULSE / PARIS Digital Websites & Mobile Ubisoft A World With No Heroes 9

10 DDB, PARIS / PARIS+ MERCI MICHEL / PARIS+ EDDY / PARIS+ BRUNCH STUDIO / PARIS Digital Craft Art Direction Hasbro Emerging species Hasbro Emerging species DEMNER, MERLICEK & BERGMANN / VIENNA+ VIE FILM / VIENNA+ HERMANN SEISER MANUFAKTUR / VIENNA Craft Printing / Production Packaging Specialty Promotional Collateral Items A. Darbo AG Signed by bees A. Darbo AG Signed by bees A. Darbo AG Signed by bees DENTSU INC. / NAGOYA Craft Illustration Tokai Polytechnic College Study Opposite Styles DENTSU INC. / TOKYO Promotional Periodicals Kobe Shimbun Emergency Collectibles Promotional Posters Series Shochiku co. ltd Minami-za Eating Kabuki with your fingers. Craft Printing & Paper Craft OLFA Corporation The Art of Cutout, Cobwebs Craft Printing & Paper Craft Ministry of Foreign Affairs of Japan One plus One. Promotional Posters Series TOYOTA L&F THE BEAUTY OF FOOD LOGISTICS Craft Illustration TOYOTA L&F THE BEAUTY OF FOOD LOGISTICS 10

11 DENTSU INC. / TOKYO+ AMANA INC. / TOKYO+ TAKI CORPORATION / TOKYO Craft Art Direction HOKKOKU SHIMBUN INC. SUMO GIRLS 82 TECHNIQUES Promotional Posters Single HOKKOKU SHIMBUN INC. "REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES Promotional Posters Single HOKKOKU SHIMBUN INC. "SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES DENTSU INC. / TOKYO+ J.C.SPARK / TOKYO+ NISSHO CO., LTD. / TOKYO+ REVLON / TOKYO Promotional Booklets & Brochures Kirin Company, Limited Journey Around HEARTLAND DESIGN ARMY / WASHINGTON, DC Promotional Booklets & Brochures The Human Rights Campaign Annual Report DEUTSCH / LOS ANGELES+ STEELHEAD / LOS ANGELES Events & Experiential Taco Bell Test Kitchen by Taco Bell DIRTY ROBBER / LOS ANGELES+ WIEDEN+KENNEDY / PORTLAND+ NATIONAL GEOGRAPHIC STUDIOS / NEW YORK+ MINDSHARE / NEW YORK Feature Length Non-Fiction / Documentary Innovation in Nike Breaking 2 Nike Breaking 2 11

12 DM9 DDB / SÃO PAULO Digital Social Media & Viral Marketing Campaign Ambient Media Live Events Guerrilla Marketing Ssex Bbox KISS THE KREMLIN WALMART PRICE ON THE JERSEY WALMART PRICE ON THE JERSEY DROGA5 / NEW YORK+ CHELSEA PICTURES / NEW YORK Digital Social Media & Viral Marketing Single Christie's The Last da Vinci DROGA5 / NEW YORK+ CHROMISTA / LOS ANGELES Editing Campaign New York Times The Truth is Hard to Find DROGA5 / NEW YORK+ PHD / NEW YORK Innovation in MailChimp Did You Mean MailChimp? EDELMAN / SEATTLE Integrated Campaign REI #ForceofNature: Women Finding Freedom Outdoors Brand Voice REI #ForceofNature: Women Finding Freedom Outdoors 12

13 ENERGY BBDO / CHICAGO Responsive Environments Craft Dynamic Data Visualization Experiential / Immersive / Events National Safety Council Prescribed to Death National Safety Council Prescribed to Death ENERGY BBDO / CHICAGO+ KETCHUM / NEW YORK/CHICAGO/DC Events & Experiential National Safety Council Prescribed to Death EXILE / NEW YORK+ JOHANNES LEONARDO / NEW YORK Editing Single Adidas Original Is Never Finished FCB BRASIL / SAO PAULO+ UMSTUDIO.COM / SÃO PAULO+ ANTONIO BRASILIANO / SÃO PAULO+ VITOR PATALANO / SÃO PAULO Data Visualization Dynamic Estadão Newspaper The Corruption Converter FCB CANADA / TORONTO Community Building Canadian Down Syndrome Society Anything But Sorry FCB CHICAGO / CHICAGO Ambient Media Experiential & Installations Illinois Council Against Handgun Violence Teddy Gun Craft Art Direction Illinois Council Against Handgun Violence Teddy Gun 13

14 FCB WEST / SAN FRANCISCO Broadcast Short Form Single Online Short Form Single Cinematography Single Use of Music Licensed / Adapted Music Levi Strauss & Co. Levi's Circles :60 Levi Strauss & Co. Levi's Circles :90 Levi Strauss & Co. Levi's Circles :90 Levi Strauss & Co. Levi's Circles :90 FCB/SIX / TORONTO Data Visualization Dynamic PFLAG Canada Destination Pride FF / PARIS Innovation in Libération Libé des réfugiés FIGLIULO&PARTNERS / NEW YORK Reputation Management CNN Facts First FINAL CUT / LONDON+ WIEDEN+KENNEDY LONDON / LONDON+ RIFF RAFF / LONDON Editing Single Nike Nothing Beats A Londoner 14

15 FORSMAN & BODENFORS / GOTHENBURG Direction Single Writing Single Volvo Cars Moments Volvo Cars Moments FP7/CAI / CAIRO+ GOOD PEOPLE CONTENT / CAIRO+ GOOD PEOPLE FILMS / CAIRO Music Videos Use of Music Original Music Orange Now or Never Orange Now or Never FURLINED / LOS ANGELES+ APPLE / CUPERTINO Broadcast Short Form Single Apple Barbers GOODBY SILVERSTEIN & PARTNERS / SAN FRANCISCO Packaging Specialty Stacy's Pita Chips Stacy's Stands with You Use of Music Licensed / Adapted Music Doritos + Mountain Dew Doritos Blaze vs. MTN DEW ICE GOOGLE BRAND STUDIO / SAN FRANCISCO Online Long Form Single Google An Eye Fit for Liberty GRABARZ & PARTNER WERBEAGENTUR GMBH / HAMBURG Guerrilla Marketing Burger King Deutschland GmbH Loving "It" 15

16 GREAT WORKS / NOA / STOCKHOLM+ ÅKESTAM HOLST / NOA / STOCKHOLM Innovation in Direct IM Swedish Development Partner The Humanium Metal Initiative Guerrilla Marketing IM Swedish Development Partner The Humanium Metal Initiative GREY / SAO PAULO+ GREY / LATAM+ GREY / - Data Visualization Dynamic Reclame Aqui The Colour of Corruption GREY GERMANY / DUESSELDORF Innovation in Visual Deutsches Komitee für UNICEF e.v. Eyes of Aleppo Craft Photography Terre des femmes - Menschenrechte für die Frau e.v. Open your eyes Print Campaign Terre des femmes - Menschenrechte für die Frau e.v. Open your eyes GREY LONDON / LONDON+ PULSE FILMS / LONDON+ GPS / LONDON+ HOGARTH WW / LONDON Broadcast Long Form Single Volvo UK Music in the Mind- Human Made Stories GTB BRASIL / SÃO PAULO Intellectual Property Physical Product Ford Motor Company Safe Cap 16

17 HEARTS & SCIENCE / NEW YORK, NY+ BBDO NEW YORK / NEW YORK+ EGAMI CONSULTING GROUP / NEW YORK, NY+ BAREFOOT PROXIMITY / CINCINNATI, OH Broadcast Long Form Single P&G P&G My Black is Beautiful The Talk HEREZIE GROUP / PARIS Film Long Form Sound Single DAVID LYNCH FOUNDATION SOUNDS OF TRAUMA DAVID LYNCH FOUNDATION SOUNDS OF TRAUMA HINDUSTAN PETROLEUM CORPORATION LIMITED / MUMBAI Responsive Environments Use of Technology Hindustan Petroleum Corporation Limited Roads That Honk Responsive Environments User Activation Hindustan Petroleum Corporation Limited Roads That Honk HUMAN / SANTA MONICA+ JOHANNES LEONARDO / NEW YORK+ ADIDAS ORIGINALS / PORTLAND Use of Music Licensed / Adapted Music adidas Originals Original is Never Finished HUNGRY MAN PRODUCTIONS / LOS ANGELES+ LUCKY GENERALS / LONDON+ D1 / LOS ANGELES Direction Single Amazon Alexa Loses Her Voice 17

18 ICF OLSON / MINNEAPOLIS Community Building Minnesota Wild This Is Our Ice IMPROVIDE CO.,LTD. / SAPPORO Packaging Specialty BIEISENKA BIEI JAM INTEL / SANTA CLARA Innovation in Experiential / Environmental Intel Intel Drone Light Show at The Olympics Innovation in Visual Intel Intel Drone Light Show at The Olympics Innovation in Intel Intel Drone Light Show at The Olympics J. WALTER THOMPSON / LONDON Intellectual Property Experimental / Internal Projects / R&D Glasgow School of Art Ash to Art J. WALTER THOMPSON / NEW YORK Intellectual Property Physical Product Northwell Health The Fin JOHNXHANNES NEW YORK / NEW YORK+ PARK PICTURES / LOS ANGELES+ CARTEL / LOS ANGELES Online Long Form Single Beats By Dre AboveTheNoise 18

19 JOHNXHANNES NEW YORK / NEW YORK+ SQUARESPACE / NEW YORK+ SMUGGLER / NEW YORK+ WORK EDITORIAL / NEW YORK Writing Single Cinematography Single Squarespace Who Is John Malkovich Squarespace John Malkovich's Journey JONES KNOWLES RITCHIE / LONDON Branding Identity System The Gut Stuff Making Gut Health Digestible Moving Image Single The Gut Stuff Making Gut Health Digestible JONES KNOWLES RITCHIE / NEW YORK Packaging Specialty Budweiser Budweiser Summer 2017 LTO State Packaging Branding Logo Hippo Technologies, LLC Hippo JUNG VON MATT AG / HAMBURG Cultural Driver TERRE DES FEMMES The Gender Salary Experiment JUNG VON MATT AG / HAMBURG+ 2WEI MUSIC / HAMBURG+ MJZ / LONDON Visual Effects Single EDEKA ZENTRALE AG & Co. KG Christmas 2117 Animation Single EDEKA ZENTRALE AG & Co. KG Christmas

20 JUNG VON MATT AG / HAMBURG+ ANORAK FILM GMBH / BERLIN+ THE MILL / LONDON Sound Single BMW Group MINI Brand Management The Faith of a Few JUNG VON MATT AG / HAMBURG+ MARKENFILM CROSSING GMBH / HAMBURG+ 2WEI MUSIC / HAMBURG+ NORDMEISTER / CALIFORNIA Digital Social Media & Viral Marketing Single EDEKA ZENTRALE AG & Co. KG The most German supermarket JUNG VON MATT AG / HAMBURG+ MARKENFILM CROSSING GMBH / HAMBURG+ 2WEI MUSIC / HAMBURG+ NORDMEISTER / CALIFORNIA Events & Experiential EDEKA ZENTRALE AG & Co. KG The most German supermarket Experiential Live Events EDEKA ZENTRALE AG & Co. KG The most German supermarket Ambient Media Live Events EDEKA ZENTRALE AG & Co. KG The most German supermarket JUNIPER PARK\TBWA COMMUNICATIONS / TORONTO Moving Image Series Promotional Posters Series Miller Coors Lite Canimations Miller Coors Lite Originals KETCHUM / ATLANTA+ VML / KANSAS CITY Real-Time Response Proactive Communications Wendy's #NuggsforCarter 20

21 KETCHUM / NEW YORK & CHICAGO+ ENERGY BBDO / CHICAGO National Safety Council Prescribed to Death KING JAMES GROUP / CAPE TOWN Innovation in Sanlam Uk'shona Kwelanga - a WhatsApp Drama series Real-Time Response Proactive Communications Sanlam 2minuteshowersongs KOLLE REBBE GMBH / HAMBURG Editing Campaign Deutsche Lufthansa AG Lufthansa "#LifeChangingPlaces" Sound Single Deutsche Lufthansa AG Lufthansa "#LifeChangingPlaces - Lofoten" Cinematography Single Deutsche Lufthansa AG Lufthansa "#LifeChangingPlaces - Lofoten" KOLLE REBBE GMBH / HAMBURG+ KOREFE / HAMBURG Craft Printing & Paper Craft Hälssen & Lyon GmbH Hälssen & Lyon "THE TEABAG COLLECTION" LA COMUNIDAD / BUENOS AIRES+ PRIMO / BUENOS AIRES Direction Campaign Billboard Inspirations 21

22 LEO BURNETT CHICAGO / CHICAGO+ MJZ / LOS ANGELES+ MOVING PICTURE COMPANY / LA Direction Single Samsung J01: Direction - Single "Ostrich" Matthijs van Heijningen for Samsung Online Short Form Single Samsung J11: Visual Effects - Single "Ostrich" Matthijs van Heijningen for Samsung MAGPIE STUDIO / LONDON Branding Logo Bandido Coffee Co Bandido? disrupting the Californian coffee scene. MASAKI HANAHARA / TOKYO Craft Illustration H'or Cafe Food Typography MCCANN / LIMA Experiential Virtual Reality (VR) Sodimac Homecenter HIJACKED HIGHWAY MCCANN LONDON / LONDON+ CRAFT/MCCANN / LONDON+ MRM/MCCANN / LONDON User-Generated Content Microsoft Xbox Lab Originals: The Fanchise Model Intellectual Property Integrated Digital & Physical Product Microsoft Xbox Lab Originals: The Fanchise Model Community Building Microsoft Xbox Lab Originals: The Fanchise Model 22

23 MCCANN NEW YORK / NEW YORK Intellectual Property Experimental / Internal Projects / R&D Microsoft Tactile MCCANN NEW YORK / NEW YORK+ MRM//MCCANN / NEW YORK Film Short Form Cigna TV Doctors - Even More Drama Film Short Form Cigna TV Doctors - Emergency MCCANN NEW YORK / NEW YORK+ MRM//MCCANN / NEW YORK+ WEBER SHANDWICK / NEW YORK+ MOMENTUM WW / NEW YORK Gaming U.S. Army White Hats Wanted MCCANN NEW YORK / NEW YORK+ VISBAL SCULPTURE, INC / DELAWARE+ TRACTION CREATIVE / NEW YORK Experiential / Environmental Ambient Media Single Community Building Experiential Live Events State Street Global Advisors Fearless Girl State Street Global Advisors Fearless Girl State Street Global Advisors Fearless Girl Cultural Driver State Street Global Advisors Fearless Girl Ambient Media Experiential & Installations Guerrilla Marketing Events & Experiential State Street Global Advisors Fearless Girl State Street Global Advisors Fearless Girl State Street Global Advisors Fearless Girl 23

24 MCCANN WORLDGROUP / BANGKOK Branded Content Film Long Form Verena International Co., Ltd. Capture Verena International Co., Ltd. Capture MCCANN WORLDGROUP INDIA / MUMBAI+ MCCANN HEALTH / DELHI+ MCCANN HEALTH GLOBAL / WASHINGTON DC Innovation in Print Ministry of Public Health, Afghanistan The Immunity Charm Ambient Media Experiential & Installations Ministry of Public Health, Afghanistan The Immunity Charm Innovation in Direct Ministry of Public Health, Afghanistan The Immunity Charm Intellectual Property Physical Product Ministry of Public Health, Afghanistan The Immunity Charm Promotional Collateral Items Ministry of Public Health, Afghanistan The Immunity Charm Product Physical Product Ministry of Public Health, Afghanistan Immunity Charm MOTHER / NEW YORK Community Building Mother The Pregnancy Pause MPC / LONDON+ MPC / LOS ANGELES+ LEO BURNETT / CHICAGO+ MJZ / LOS ANGELES 24

25 Animation Single Visual Effects Single Samsung Samsung, Ostrich Samsung Samsung, Ostrich MRM//MCCANN / MADRID Broadcast Long Form Single Innovation in Banco Santander Beyond Money Banco Santander Beyond Money MRM//MCCANN / MADRID+ GARAJE FILMS / MADRID Events & Experiential Ministerio del Interior (Ministry of Interior) 58 Soul Riders MRM//MCCANN / NEW YORK Media Relations Innovation in United States Postal Service USPS - Operation Santa United States Postal Service USPS - Operation Santa NEST LABS / PALO ALTO Responsive Environments Use of Technology Responsive Environments Innovation in Responsive Environments Nest The Eclipse Case Study Nest The Eclipse Case Study OGILVY / NEW YORK Innovation in IKEA Oddly IKEA 25

26 Typography Typeface NewFest & NYC Pride Type with Pride OGILVY & MATHER / CHICAGO Brand Voice Reputation Management Real-Time Response Proactive Communications City of Chicago One Chicago City of Chicago One Chicago City of Chicago One Chicago OGILVY & MATHER JAPAN GK / TOKYO Experiential / Environmental Ambient Media Series Eyes, JAPAN Co. Ltd. Safety Spokes OGILVY & MATHER POLSKA / WARSAW Gaming Greenpeace Poland To The Last Tree Standing OGILVY & MATHER SINGAPORE / SINGAPORE+ JOINERY LOS ANGELES / US+ HOGARTH & OGILVY SINGAPORE / SINGAPORE Digital Social Media & Viral Marketing Campaign Alliance Française de Singapour Pitching French Films To Hollywood OGILVY & MATHER SINGAPORE / SINGAPORE+ JOINERY LOS ANGELES / US+ HOGARTH & OGILVY SINGAPORE / SINGAPORE 26

27 Digital Social Media & Viral Marketing Single Alliance Française de Singapour Pitching French Films To Hollywood Online Long Form Single Alliance Française de Singapour Pitching French Films To Hollywood OGILVY AFRICA / NAIROBI+ SUPERSONIC AFRICA / NAIROBI+ BLACK BEAN PRODUCTIONS / CAPE TOWN Innovation in Ol Pejeta Conservancy The World's Most Eligible Bachelor OGILVY AUSTRALIA / MELBOURNE Intellectual Property Digital Product AAMI AAMI SmartPlates OGILVY BRASIL / SÃO PAULO+ BANDO STUDIO / SÃO PAULO+ BANDA SONORA / SÃO PAULO+ IN PRESS BRODEUR PARTNERS / SÃO PAULO Ambient Media Experiential & Installations IBM The Voice of Art OGILVY BRASIL / SÃO PAULO+ SONIDO / SÃO PAULO+ VETOR FILMS / SÃO PAULO+ SHUTTERSTOCK / USA 27

28 Ambient Media Experiential & Installations Innovation in Health & Wellness Digital Use of Technology Digital Mobile Hermes Pardini VR Vaccine Hermes Pardini VR Vaccine Hermes Pardini VR Vaccine Hermes Pardini VR Vaccine OGILVY JOHANNESBURG / JOHANNESBURG Innovation in KFC KFC Suppertime Stories PANOS TSAKIRIS / LONDON Packaging Specialty CARPOS CARPOS evoo Par Excellence PARK PICTURES LLC / NEW YORK+ JOHNXHANNES / NEW YORK Direction Single Beats by Dre Above the Noise POMP&CLOUT / BROOKLYN Music Videos Atlantic Records Young Thug - Wyclef Jean PSYOP / NEW YORK+ BARTON F. GRAF / NEW YORK Animation Campaign Supercell Clash Royale Campaign 28

29 R/GA / NEW YORK Experiential Live Events Events & Experiential Ad Council Fans of Love Ad Council Fans of Love R/GA / TOKYO Experiential / Environmental Indoor Spaces Branding Brand Installations MUJI Tokyo Pen Pixel MUJI Tokyo Pen Pixel ROTHCO ACCENTURE INTERACTIVE / DUBLIN Innovation in Audio The Times/News UK and Ireland JFK - Unsilenced RPA / SANTA MONICA Craft Animation Pediatric Brain Tumor Foundation Imaginary Friends Society Product Integrated Digital & Physical Product Pediatric Brain Tumor Foundation Imaginary Friends Society Branded Content Pediatric Brain Tumor Foundation Imaginary Friends Society Film Long Form Pediatric Brain Tumor Foundation Imaginary Friends Society - What's an MRI Digital Web Pediatric Brain Tumor Foundation Imaginary Friends Society SAATCHI & SAATCHI / LONDON+ MEDIACOM / DUSSELDORF+ PROUD ROBINSON / BRIGHTON 29

30 Experiential Augmented Reality (AR) Deutsche Telekom Magenta Unleashed SAATCHI & SAATCHI / NEW YORK Direction Campaign Writing Campaign Procter & Gamble - Tide It's a Tide Ad Campaign Procter & Gamble - Tide It's a Tide Ad Campaign SERVICEPLAN FRANCE / COURBEVOIE+ TRINITY FILMS / COURBEVOIE+ COMPTOIR DU SON / PARIS Ambient Media Billboards & Transit Campaign DRIEA / PARISIAN ROAD SAFETY AUTHORITY THE VIRTUAL CRASH BILLBOARD SHA INC. / TOKYO Craft Printing & Paper Craft SHA inc. UNCONTROLLED TYPES by Plotter Drawing Typography Static SHA inc. UNCONTROLLED TYPES by Plotter Drawing Promotional Posters Series SHA inc. UNCONTROLLED TYPES by Plotter Drawing SHA INC. / TOKYO+ DOMINO ARCHITECTS / TOKYO+ SEIGENSHA ART PUBLISHING, INC. / KYOTO Craft Printing & Paper Craft SEIGENSHA Art Publishing, Inc. 360 BOOK SHISEIDO CO., LTD. / TOKYO Craft Photography SHISEIDO CO., LTD. Makeup Tools 30

31 SID LEE / MONTREAL Experiential / Environmental Ambient Media Series Molson Export Molson salutes the dépanneurs SID LEE / TORONTO Branding Collateral Item Single Promotional Collateral Items Black Lives Matter Canada The Bulletproof Flag Black Lives Matter Canada The Bulletproof Flag SIX INC / TOKYO+ SPA-HAKUHODO CO., LTD / BANGKOK Moving Image Single DOUBLE A OBSESSION FOR SMOOTHNESS Innovation in Visual DOUBLE A OBSESSION FOR SMOOTHNESS SPOTIFY IN-HOUSE / NEW YORK Feature Length Non-Fiction / Documentary Online Long Form Campaign Spotify I'm With The Banned Spotify I'm With The Banned STELLA GIOVANNI / NEW YORK Editorial Book Cover Rizzoli Publications Supima: World's Finest Cottons T-CHANGE DESIGN CO.,LTD / NANJING Editorial Book Interior Shenzhen Graphic Association Graphic in China

32 TBWA HUNT LASCARIS / JOHANNESBURG Craft Illustration Branding Goodbye Malaria Beautiful Pathogens Goodbye Malaria Beautiful Pathogens TBWA\CHIAT\DAY, LOS ANGELES / LOS ANGELES Responsive Environments Use of Technology Augmented Reality (AR) The Recording Academy 60th GRAMMYs - Play the City Innovation in Moving Image Gatorade G Active - Water Made Active Innovation in Visual Gatorade G Active - Water Made Active Craft Animation Gatorade G Active - Water Made Active TBWA\HAKUHODO INC. / TOKYO+ TOHOKUSHINSHA FILM CORPORATION / TOKYO Experiential Live Events Responsive Environments Innovation in Responsive Environments Ambient Media Live Events Craft Use of Digital Technology Craft Data-Driven Personalization Responsive Environments Use of Technology adidas Japan GREEN LIGHT RUN adidas Japan GREEN LIGHT RUN adidas Japan GREEN LIGHT RUN adidas Japan GREEN LIGHT RUN adidas Japan GREEN LIGHT RUN adidas Japan GREEN LIGHT RUN TBWA\HELSINKI / HELSINKI+ KLOK / HELSINKI 32

33 Events & Experiential Finavia #LIFEINHEL TBWA\MEDIA ARTS LAB / LOS ANGELES Cinematography Single Cinematography Single Direction Single Editing Single Use of Music Licensed / Adapted Music Apple The Archives Apple Sway Apple Sway Apple Sway Apple Sway TBWA\SHANGHAI / SHANGHAI Promotional Booklets & Brochures Penguin Books Penguin Frozen Storybook THE DIRECTORS BUREAU / LOS ANGELES+ LANDIA / BRAZIL+ THINK CATTLEYA / ITALY Feature Length Fiction / Narrative Francis Ford Coppola Winery The Red Stain - La Macchia Rossa THE DIRECTORS BUREAU / LOS ANGELES+ RIFF RAFF / LONDON+ DROGA5 / NEW YORK Broadcast Short Form Campaign MailChimp Did You Mean MailChimp? 33

34 THE MILL / NEW YORK+ KBS / NEW YORK+ MJZ / NEW YORK+ MPC / NEW YORK Visual Effects Single Monster.com Opportunity Roars THE NINE / SHANGHAI Craft Illustration Hengzheng Dental The Brass Instruments Band TOOL / SANTA MONICA+ SAATCHI & SAATCHI / NEW YORK+ NATIONAL DOWN SYNDROME SOCIETY / NEW YORK CITY Online Short Form Single National Down Syndrome Society C21 Restaurant WE ARE UNLIMITED / CHICAGO+ GOLIN / CHICAGO+ DDB NEW YORK / NEW YORK User-Generated Content McDonalds Corporation Szechuan Sauce Returns. WEBER SHANDWICK / NEW YORK Media Relations Mattel Barbie Ticket to Play 34

35 WIEDEN+KENNEDY / PORTLAND Innovation in Responsive Environments Use of Technology Gaming Use of Music Licensed / Adapted Music KFC Zinger Launch Nike Live Hair Nah Hair Nah Procter & Gamble Love Over Bias WIEDEN+KENNEDY AMSTERDAM / AMSTERDAM+ INSTAGRAM / SAN FRANCISCO+ CANADA / BARCELONA+ MINDSHARE / PORTLAND Promotional Posters Series Instagram Stories Are Everywhere WIEDEN+KENNEDY AMSTERDAM / AMSTERDAM+ NEW AMSTERDAM / AMSTERDAM+ MINDSHARE / AMSTERDAM Branding Rebranding Nike The Lioness Crest WIEDEN+KENNEDY NEW YORK / NEW YORK+ O POSTITIVE / NEW YORK Online Short Form Single The Atlantic Typecast 35

36 WIEDEN+KENNEDY SHANGHAI / SHANGHAI+ AMANACLIQ / SHANGHAI+ PASSION PICTURES / NEW YORK+ LE CUBE / SAO PAULO Promotional Collateral Items Nike China Nike Badge of Honor Y&R / DUBAI Promotional Collateral Items Interreligious Council in Bosnia & Herzegovina One Book For Peace 36