Shortlist (Brand Experience & Activation Lions)

Transcription

1 Shortlist (Brand Experience & Activation Lions) Track Cat. No Entry No A01 (Food & Drink) Title Brand Product Entrant Company Entrant Country Idea Creation Production Experience A01/ PROBABLY TEDX Carlsberg Group CARLSBERG BEER HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels Experience A01/ FUNNY FEET SHOE STORE Experience A01/ FIGHT FOR TERRITORY BELGIUM HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels UNILEVER FUNNY FEET LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid LION STEINLAGER DDB GROUP NEW ZEALAND NEW ZEALAND DDB GROUP NEW Auckland ZEALAND Auckland NOBODY Copenhagen COW EVENTS Madrid DDB GROUP NEW ZEALAND Auckland Experience A01/ GENE PROJECT UNILEVER MARMITE adam&eveddb London UNITED KINGDOM adam&eveddb London CASE STUDY Experience A01/ THE GIF TRILOGY SAN MIGUEL MANILA BEER LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid LA JOYA PRODUCCIONES Madrid Experience A01/ SHARE A COKE 1,000 NAME CELEBRATION Experience A01/ EXCLUSIVE THE RAINBOW COCA-COLA COKE FITZCO//McCANN Atlanta USA FITZCO//McCANN Atlanta CASANOVA//McCANN New York / SCORE A SCORE Los Angeles MARS WRIGLEY CONFECTIONERY SKITTLES DDB CHICAGO USA DDB CHICAGO MJZ Los Angeles / THE MILL Chicago A02 (Other FMCG) Experience A02/ SELFIESTIX MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland FINCH Auckland Experience A02/ VANISH 'LOVE FOR LONGER' RECKITT BENCKISER VANISH HAVAS LONDON UNITED KINGDOM HAVAS LONDON ANGELL SOUND London / BIG BUOY London / UNIT 9 FILMS London Experience A02/ THE TOUGHEST BAG GLAD GLAD FORCEFLEX PLUS ADVANCED PROTECTION KITCHEN TRASH BAG FCB CHICAGO USA FCB CHICAGO LORD + THOMAS Chicago A03 (Healthcare)

2 Shortlist (Brand Experience & Activation Lions) Experience A03/ THE SURVIVORS COLLECTION BREAST CANCER FOUNDATION NEW ZEALAND Experience A03/ HIGH RISK ATHLETES Experience A03/ REMISSION BELL ST. LOUIS CHILDREN'S HOSPITAL Experience A03/ GOOD MORNING PEYTON OCTOBER AWARENESS MONTH COLENSO BBDO Auckland COLENSO BBDO Auckland MATCH PHOTOGRAPHERS Auckland PEPSI CO. GATORADE SANCHO BBDO Bogotá COLOMBIA SANCHO BBDO Bogotá SANCHO BBDO Bogotá BILLBOARD WITH A BELL J. WALTER THOMPSON CANADA Toronto J. WALTER THOMPSON CANADA Toronto NORD NORD CDM NEW YORK USA CDM NEW YORK CDM NEW YORK / WASHINGTON SQUARE ARTS & FILMS New York Experience A03/ VR VACCINE HERMES PARDINI DIAGNOSIS LAB OGILVY BRASIL São BRAZIL OGILVY BRASIL São Experience A03/ STORIES TO INHALE CLIN KIDS NEBULIZER MASKS FOR CHILDREN NEW ZEALAND CANADA SHUTTERSTOCK New York / SONIDO São / VETOR FILMES São NBS São BRAZIL NBS São CANJA AUDIO CULTURE Curitiba / DIRTY WORK São / DOMO PRODUCOES São / LUEGO Mogi Das Cruzes / ROMEU&JULIETA ESTúDIO Palmeira das Missões A04 (Consumer Durables) Experience A04/ IKEA PEE AD IKEA SWEDEN IKEA CRIB AKESTAM HOLST NOA Stockholm Experience A04/ CLIFFSIDE SHOP Experience A04/ DUTCH MASTERJUICES SWEDEN AKESTAM HOLST NOA Stockholm 37.5 TECHNOLOGY CLOTHING WORKINPROGRESS Boulder USA WORKINPROGRESS Boulder ROYAL PHILIPS KITCHEN OGILVY SINGAPORE SINGAPORE OGILVY AMSTERDAM / BRAND APPLIANCES OGILVY SINGAPORE SPONSORSHIP AKESTAM HOLST NOA Stockholm SHINE AND POLISH Denver DARE CREATIVE Amsterdam / OGILVY London / WEFILM Amsterdam

3 Shortlist (Brand Experience & Activation Lions) Experience A04/ DEISEL - GO WITH THE FAKE DIESEL DIESEL DIESEL Breganze ITALY PUBLICIS ITALY Milan / PUBLICIS New York Experience A04/ TEAM IN FLIGHT INTEL TEST INTEL CORPORATION Santa Clara USA AGENCY INSIDE Santa Clara COSMO STREET New York / RIVAL SCHOOL PICTURES New York BEAST San Francisco / INTEL CORPORATION Santa Clara / LIME STUDIOS Santa Monica / MPC LA Culver City / PULSE FILMS Los Angeles A05 (Automotive) Experience A05/ CAMELPOWER NISSAN MIDDLE EAST DESERT LINEUP TBWA\RAAD Dubai UNITED ARAB TBWA\RAAD Dubai NATIONAL EMIRATES GEOGRAPHIC ABU DHABI / STOKED Beirut Experience A05/ PAY WITH VIEWS OPEL OPEL CARS J. WALTER THOMPSON AMSTERDAM Experience A05/ SAFECAP FORD MOTOR COMPANY THE NETHERLANDS J. WALTER THOMPSON AMSTERDAM DOOGLE AMSTERDAM FORD TRUCKS GTB BRASIL São BRAZIL GTB BRASIL São BOLHA São Experience A05/ RECRUITING CAR VOLVO VOLVO S90 FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS FAMOUSGREY BRUSSELS Experience A05/ NISSAN'S FOLLOW THE BALL Experience A05/ VOLVO LIVE REVIEWS NISSAN DO BRASIL NISSAN KICKS LEW'LARA\TBWA São BRAZIL LEW'LARA\TBWA São VOLVO VOLVO XC60 GREY BRAZIL São BRAZIL GREY BRAZIL São LEW'LARA\TBWA São / MUGSHOT São A06 (Retail) Experience A06/ THE MOST GERMAN SUPERMARKET Experience A06/ SCARY CLOWN NIGHT EDEKA ZENTRALE AG & CO. KG RETAIL JUNG VON MATT GERMANY JUNG VON MATT BURGER KING BURGER LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid MARKENFILM CROSSING F16 Madrid / ONLY 925 Madrid

4 Shortlist (Brand Experience & Activation Lions) Experience A06/ LOVING "IT" BURGER KING DEUTSCHLAND GMBH Experience A06/ XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL BURGER KING GRABARZ & PARTNER GERMANY GRABARZ & PARTNER RABBICORN FILMS / SLAUGHTERHOUSE VISUAL MANUFACTURING MICROSOFT XBOX DESIGN LAB McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE London / FOREAL Trier / MRM//McCANN LONDON Experience A06/ BLACK SUPERMARKET CARREFOUR CARREFOUR CARREFOUR Massy FRANCE MARCEL Paris DMBM Paris / GUM Paris / ICONOCLAST Paris / NIGHTSHIFT Paris / PRODIGIOUS Paris Experience A06/ THE FLIP MCDONALD'S MCDONALD'S WE ARE UNLIMITED Chicago USA WE ARE UNLIMITED Chicago A07 (Travel) Experience A07/ BVG X ADIDAS THE TICKET- SHOE BERLINER THE LIMITED JUNG VON MATT VERKEHRSBETRIEBE EDITION BVG X (BVG) ADIDAS ORIGINALS EQT 93/BERLIN, THE SNEAKER THAT S A YEARLY TICKET. GERMANY JUNG VON MATT Experience A07/ SWEDEN ON AIRBNB Experience A07/ THE 72 HOUR CABIN VISIT SWEDEN SWEDEN FORSMAN & BODENFORS Gothenburg VISIT SWEDEN SWEDEN, THE COUNTRY, AS A DESTINATION FOR TRAVELERS. PRIME WEBER SHANDWICK Stockholm SWEDEN SWEDEN FORSMAN & FORSMAN & BODENFORS Gothenburg BODENFORS Gothenburg PRIME WEBER SHANDWICK Stockholm NICE ONE Stockholm Experience A07/ FRIENDLY PHOTOGRAPHY BAN IN BERGÜN GRAUBÜNDEN FERIEN HOLIDAY REGION BERGÜN GRAUBüNDEN FERIEN Chur SWITZERLAND JUNG VON MATT/LIMMAT Zürich JUNG VON MATT/LIMMAT Zürich A08 (Leisure)

5 Shortlist (Brand Experience & Activation Lions) Experience A08/ THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY COMEDY CENTRAL THE DAILY SHOW WITH TREVOR NOAH COMEDY CENTRAL New York USA 23 STORIES X CONDE NAST New York / COMEDY CENTRAL New York 23 STORIES X CONDE NAST New York / COMEDY CENTRAL New York Experience A08/ TOUCHING MASTERPIECES NEURODIGITAL HAPTIC GLOVES GEOMETRY GLOBAL Prague CZECH REPUBLIC GEOMETRY GLOBAL Prague Experience A08/ LIMITLESS SENDA ATHLETICS SENDA LIMITLESS SENDA ATHLETICS Berkeley USA GREY ARGENTINA Buenos Aires Experience A08/ UNIVERSAL LOVE MGM RESORTS INTERNATIONAL GEOMETRY GLOBAL Prague FIGHT FILMS Buenos Aires / PAPAMUSIC Buenos Aires / SODA PASTA Buenos Aires MGM RESORTS McCANN NEW YORK USA McCANN NEW YORK CRAIG & KARL New York / TROLLBÄCK New York / WOOL & TUSK New York A09 (Media / Entertainment) Experience A09/ LA FORÊT - BET ON A MURDERER Experience A09/ LIKE WHAT YOU HATE FRANCE TÉLÉVISIONS - FRANCE 3 VICE MEDIA DENMARK LA FORÊT (TV SERIES) LIKEWHATYOUHAT E.COM FRANCE TÉLÉVISIONS Paris FRANCE PUBLICIS CONSEIL Paris HENRY Paris / WINAMAX Paris VICE MEDIA SCANDINAVIA Copenhagen DENMARK VIRTUE SCANDINAVIA Copenhagen KOALITION New York / VIRTUE SCANDINAVIA Copenhagen Experience A09/ ELTON JOHN LEGACY ROCKET ENTERTAINMENT Experience A09/ BLACK FUTURE SOCIAL CLUB NETFLIS Experience A09/ FINDING FARIÑA MADRID BOOKSELLERS Experience A09/ GAME OF TORRENTS Experience A09/ ASTRONAUT REALITY HELMET MEDIAMARKT NATIONAL GEOGRAPHIC FAREWELL YELLOW BRICK ROAD TOUR SPINIFEX GROUP Los Angeles ROCKET ENTERTAINMENT London / SPINIFEX GROUP Los Angeles GOOGLE Mountain View / SPINIFEX GROUP Los Angeles BLACK MIRROR SEASON 3 DUDE Milan ITALY DUDE Milan DUDE Milan DIGITAL BOOK DDB SPAIN Madrid SPAIN DDB SPAIN Madrid THE CROWD CAVE Barcelona ENTERTAINMENT (TV SERIES ON DVD & BLU-RAY) USA WUNDERMAN Antwerp BELGIUM WUNDERMAN Antwerp WUNDERMAN Antwerp NATGEO McCANN NEW YORK USA McCANN NEW YORK FRAMESTORE New York / TOMORROW LAB New York

6 Shortlist (Brand Experience & Activation Lions) Experience A09/ STORIES OVER GRAY Experience A09/ FOOTBALL DECODED AMAZON AMAZON KINDLE VML São BRAZIL VML São AUDIOMAN São / ZEPPELIN FILMES São MICROSOFT XBOX / FIFA 18 McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE London / McCANN LONDON / SOMESUCH London / TWENTYFOUR SEVEN Madrid Experience A09/ SHEQUEL THE WILD DECTECTIVES Experience A09/ DISCLOSURE CAPTION RESTAURANT AND BOOKSTORE Experience A09/ BIHOR COUTURE BEAU MONDE STYLE BEAU MONDE MAGAZINE DIESTE Dallas DIESTE Dallas CARTA CAPITAL MEDIA Y&R BRAZIL São BRAZIL Y&R BRAZIL São McCANN BUCHAREST USA ROMANIA McCANN BUCHAREST A10 (B2B) Experience A10/ THE ORIGINAL BRUSHES OF EDVARD MUNCH Experience A10/ EMOTIONAL PULSE ADOBE SEIDOR ADOBE PHOTOSHOP CC MANAGEMENT SOFTWARE AND IT SERVICES CONSULTING ABBY PRIEST Stockholm SWEDEN ABBY PRIEST Stockholm YSLANDIA Madrid SPAIN YSLANDIA Madrid YSLANDIA Madrid A11 (Consumer Services) Experience A11/ UNLIMITED APOLOGIES ENTEL Experience A11/ SAY IT TIKA VODAFONE NEW ZEALAND ENTEL UNLIMITED CALLS BRAND McCANN LIMA FCB NEW ZEALAND Auckland PERU NEW ZEALAND McCANN LIMA FCB NEW ZEALAND Auckland FCB NEW ZEALAND Auckland Experience A11/ THE WOMAN BEHIND THE VEIL AL RAJHI BANK CARD FP7/RUH Riyadh SAUDI ARABIA FP7/RUH Riyadh MILLIMETER PRODUCTIONS Jeddah / PIXEL MOB Beirut A12 (Corporate Social Responsibility (CSR) / Corporate Image) Experience A12/ UNSEEN STARS GE GE BBDO NEW YORK USA BBDO NEW YORK OBSCURA DIGITAL San Francisco Experience A12/ SAVE OUR LACOSTE LACOSTE BETC Paris FRANCE BETC Paris ALLSO Paris SPECIES Experience A12/ TOUCH YOUR FOOTBALLS LÍBERO VALDERRAMA LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid LOS NOTARIOS Bogotá

7 Shortlist (Brand Experience & Activation Lions) Experience A12/ CLOROX DROPPER FROG CLOROX PUERTO RICO Experience A12/ HANDICAB FORD NEDERLAND B.V. CLOROX PHD PUERTO RICO Guaynabo PUERTO RICO DDB Guaynabo FORD HANDICAB OGILVY AMSTERDAM THE OGILVY AMSTERDAM HIELKE PRAAGMAN NETHERLANDS Amsterdam / HOLY FOOLS Amsterdam / KAPSALON Amsterdam / OGILVY AMSTERDAM / TUSSEN KADIJKEN Amsterdam Experience A12/ UBER MOM UBER CANADA UBER CANADA ZULU ALPHA KILO Toronto CANADA ZULU ALPHA KILO Toronto Experience A12/ RICKY BRASIL FORBES BRASIL CORPORATE IMAGE OGILVY BRASIL São BRAZIL OGILVY BRASIL São REDLAB Toronto / ZULU ALPHA KILO Toronto / ZULUBOT Toronto EVIL TWIN São / NEXO.AI São / NOTAN STUDIO São / STRATOSTORM São / TRATOR FILMES São Experience A12/ PROJECT FREE PERIOD JOHNSON & JOHNSON STAYFREE SANITARY PADS DDB MUDRA GROUP Mumbai INDIA DDB MUDRA GROUP Mumbai Experience A12/ AUTISM CAN WORK ANDROS Experience A12/ TXT 2 HELP NY PRESBYTERIAN HOSPITAL AUTISM RECRUITMENT WEBSITE CRISIS TEXT LINE SERVICEPLAN FRANCE Paris AREA 23, AN FCB HEALTH NETWORK COMPANY New York FRANCE USA SERVICEPLAN FRANCE Paris AREA 23, AN FCB HEALTH NETWORK COMPANY New York TRINITY FILMS Paris AREA 23, AN FCB HEALTH NETWORK COMPANY New York A13 (Not-for-profit / Charity) Experience A13/ #SPEEDTALK OVK/PEVR (PARENTS OF ROAD VICTIMS) Experience A13/ SCOUT VIEW THE GUIDES AND SCOUTS OF SWEDEN ROAD SAFETY AWARENESS ORGANISATION YOUTH ORGANISATION HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels GARBERGS Stockholm SWEDEN GARBERGS Stockholm GARBERGS Stockholm Experience A13/ AID MEDIA OAAPR OUTDOOR DDB Guaynabo PUERTO RICO DDB Guaynabo DDB Guaynabo BELGIUM

8 Shortlist (Brand Experience & Activation Lions) Experience A13/ HELP A DANE THE DANISH CANCER SOCIETY & TRYGFONDEN Experience A13/ FORBIDDEN STORIES Experience A13/ OCEAN OF THE FUTURE FREEDOM VOICES NETWORK THE DANISH CANCER SOCIETY & TRYGFONDEN THE FORBIDDEN STORIES PLATFORM &CO Copenhagen DENMARK &CO Copenhagen &CO Copenhagen J. WALTER THOMPSON PARIS J. WALTER THOMPSON PARIS GREENPEACE GREENPEACE OGILVY London UNITED KINGDOM OGILVY London GRAMERCY PARK STUDIOS London / HOI POLLOI London / OGILVY London / SOUNDTREE MUSIC London / UNIT London Experience A13/ GREGORIO REMASTERED AYUDA EN ACCIÓN NGO AYUDA EN ACCION Lima PERU CIRCUS GREY PERU Lima Experience A13/ BORDEAUX 2050 AJE ALCOHOLIC FRANCE BEVERAGES KAZOO AUDIO Lima / KUBRICK Lima McCANN PARIS Clichy McCANN PARIS Clichy LES IMPRODUCTIBLES Paris / STUDIO GRANDE ARMEE Paris Experience A13/ ROBOCALLS TEAM GLEASON TEAM GLEASON OGILVY Chicago USA OGILVY Chicago JOINERY Culver City FRANCE Experience A13/ BILLBOARDS BEYOND BORDERS REPORTERS WITHOUT BORDERS SWEDEN Experience A13/ SKINS OF PEACE AMNESTY INTERNATIONAL REPORTERS WITHOUT BORDERS SWEDEN AKESTAM HOLST NOA Stockholm SWEDEN AKESTAM HOLST NOA Stockholm INSTITUTIONAL TBWA\RAAD Dubai UNITED ARAB TBWA\RAAD Dubai EMIRATES AKESTAM HOLST NOA Stockholm / FROM STOCKHOLM WITH LOVE Stockholm B01 (Social Engagement & Integration for Live Experience) Experience B01/ BVG X ADIDAS THE TICKET- SHOE BERLINER THE LIMITED JUNG VON MATT VERKEHRSBETRIEBE EDITION BVG X (BVG) ADIDAS ORIGINALS EQT 93/BERLIN, THE SNEAKER THAT S A YEARLY TICKET. GERMANY JUNG VON MATT Experience B01/ THE MOST GERMAN SUPERMARKET EDEKA ZENTRALE AG & CO. KG RETAIL JUNG VON MATT GERMANY JUNG VON MATT MARKENFILM CROSSING

9 Shortlist (Brand Experience & Activation Lions) Experience B01/ TO THE LAST TREE STANDING GREENPEACE POLAND SAVING THE BIAŁOWIEŻA FOREST OGILVY POLAND Warsaw POLAND AMP POLAND Warsaw / OGILVY POLAND Warsaw / SHOOTME VISUAL ARTISTS Warsaw / SOUNDS GOOD Warsaw AMP POLAND Warsaw / EXPRESSO POST PRODUCTION Warsaw / GAMESET Warszawa / GEOBOXERS Copenhagen / SHOOTME VISUAL ARTISTS Warsaw Experience B01/ LIVE MOMENT OF SILENCE Experience B01/ FIFA 18 MORE THAN A GAME Experience B01/ THE PARALYMPIC NETWORK Experience B01/ FRIENDLY PHOTOGRAPHY BAN IN BERGÜN Experience B01/ SHARE A COKE 1,000 NAME CELEBRATION Experience B01/ EXCLUSIVE THE RAINBOW SANDY HOOK PROMISE SANDY HOOK PROMISE BBDO NEW YORK BBDO NEW YORK EA SPORTS FIFA 18 adam&eveddb London UNITED KINGDOM adam&eveddb London SMUGGLER London CANADIAN PARALYMPIC COMMITTEE GRAUBÜNDEN FERIEN THE PYEONGCHANG 2018 PARALYMPIC WINTER GAMES HOLIDAY REGION BERGÜN BBDO TORONTO CANADA BBDO TORONTO ALTER EGO Toronto / ASYMETRIC MEDIA Toronto / GRAYSON MATTHEWS Toronto / MARRIED TO GIANTS Toronto GRAUBüNDEN FERIEN Chur JUNG VON MATT/LIMMAT Zürich JUNG VON MATT/LIMMAT Zürich COCA-COLA COKE FITZCO//McCANN Atlanta USA FITZCO//McCANN Atlanta CASANOVA//McCANN New York / SCORE A SCORE Los Angeles MARS WRIGLEY CONFECTIONERY USA SWITZERLAND SKITTLES DDB CHICAGO USA DDB CHICAGO MJZ Los Angeles / THE MILL Chicago Experience B01/ CRASH TEST SÉCURITÉ ROUTIÈRE ROAD SAFETY DDB PARIS FRANCE DDB PARIS STINK STUDIOS Paris / STUDIO 5 Paris B02 (Use of Mobile & Devices) Experience B02/ AM SNCF SNCF NETWORK TBWA\PARIS FRANCE TBWA\PARIS TBWA\DAN PARIS / TBWA\ELSE Paris Experience B02/ KPN SAFE LOCK KPN TELECOM N=5 Amsterdam THE NETHERLANDS N=5 Amsterdam CODE&CODING Amsterdam / HOLY FOOLS Amsterdam / N=5 Amsterdam Experience B02/ PREDICT TO PREVENT SAMSUNG DEPRESSION AWARENESS CAMPAIGN BBDO BANGKOK THAILAND BBDO BANGKOK 1MOBY Bangkok

10 Shortlist (Brand Experience & Activation Lions) Experience B02/ RAIN WI-FI TELE2 RAIN-POWERED 4G- ROUTER GEOMETRY GLOBAL Moscow RUSSIA GEOMETRY GLOBAL Moscow BC COMMUNICATIONS Saint Petersburg Experience B02/ FEMPLEA FUNDACIÓN MUJERES EN IGUALDAD Experience B02/ NOT A TARGET TELEPROMPTER UNITED NATIONS OCHA THE FIRST FEMALE LABOR MARKETPLACE THAT FIGHTS GENDER VIOLENCE WORLD HUMANITARIAN DAY WUNDERMAN CATO JOHNSON Buenos Aires ARGENTINA WUNDERMAN CATO JOHNSON Buenos Aires WUNDERMAN CATO JOHNSON Buenos Aires VML New York USA VML New York JAM3 Toronto Experience B02/ MY LINE MINISTRY OF COMMUNICATIONS & TECHNOLOGY Experience B02/ CORRUPTION DETECTOR VIVE DIGITAL PROGRAM MULLENLOWE SSP3 Bogotá COLOMBIA MULLENLOWE SSP3 Bogotá RECLAME AQUI VIGIE AQUI GREY BRAZIL São BRAZIL GREY BRAZIL São B03 (Use of AR, VR & Mixed Reality) Experience B03/ AM SNCF SNCF NETWORK TBWA\PARIS FRANCE TBWA\PARIS TBWA\DAN PARIS / TBWA\ELSE Paris Experience B03/ PLAY THE CITY THE GRAMMY AWARDS/THE RECORDING ACADEMY THE GRAMMY AWARDS TBWA\CHIAT\DAY LOS ANGELES USA TBWA\CHIAT\DAY LOS ANGELES EG+ WORLDWIDE Long Beach / LIME STUDIOS Santa Monica / SHED Santa Monica / TOOL Los Angeles Experience B03/ ELTON JOHN LEGACY ROCKET ENTERTAINMENT FAREWELL YELLOW BRICK ROAD TOUR Experience B03/ A/R JORDAN JORDAN BRAND NIKE AIR JORDAN III TINKER SNEAKERS SPINIFEX GROUP Los Angeles USA ROCKET ENTERTAINMENT London / SPINIFEX GROUP Los Angeles GOOGLE Mountain View / SPINIFEX GROUP Los Angeles R/GA PORTLAND USA R/GA PORTLAND R/GA PORTLAND Experience B03/ VR VACCINE HERMES PARDINI DIAGNOSIS LAB OGILVY BRASIL São BRAZIL OGILVY BRASIL São Experience B03/ ASTRONAUT REALITY HELMET NATIONAL GEOGRAPHIC SHUTTERSTOCK New York / SONIDO São / VETOR FILMES São NATGEO McCANN NEW YORK USA McCANN NEW YORK FRAMESTORE New York / TOMORROW LAB New York

11 Shortlist (Brand Experience & Activation Lions) B04 (Digital Installations) Experience B04/ NIKE-REACTLAND NIKE CHINA NIKE EPIC REACT NIKE CHINA Shanghai CHINA WIEDEN+KENNEDY SHANGHAI Experience B04/ CONNECTING KLM ROYAL DUTCH AIRPLANE DDB & TRIBAL AMSTERDAM THE DDB & TRIBAL SEATS AIRLINES NETHERLANDS AMSTERDAM Experience B04/ ELTON JOHN LEGACY Experience B04/ HUMAN MONUMENTS ROCKET ENTERTAINMENT FAREWELL YELLOW BRICK ROAD TOUR SPINIFEX GROUP Los Angeles ROCKET ENTERTAINMENT London / SPINIFEX GROUP Los Angeles AQUAL Shanghai / UNIT9 London FROLIC STUDIO Amsterdam / IN CASE OF FIRE Amsterdam GOOGLE Mountain View / SPINIFEX GROUP Los Angeles THALYS THALYS ROSAPARK Paris FRANCE ROSAPARK Paris FIRM STUDIO Paris / ORBIS PARIS / SOVAGE Paris USA B05 (Tangible & Spatial Technology) Experience B05/ FIGHT FOR TERRITORY LION STEINLAGER DDB GROUP NEW ZEALAND Auckland NEW ZEALAND DDB GROUP NEW ZEALAND Auckland DDB GROUP NEW ZEALAND Auckland Experience B05/ SHOT REVERSE HUAWEI HUAWEI BUZZMAN Paris FRANCE BUZZMAN Paris BUZZMAN Paris SHOT Experience B05/ LOW COST ZONE SKY AIRLINE TRANSPORT AIRCRAFT GREY CHILE Santiago CHILE GREY CHILE Santiago GREY CHILE Santiago B06 (Touchpoint Technology) Experience B06/ FINDING FARIÑA MADRID BOOKSELLERS DIGITAL BOOK DDB SPAIN Madrid SPAIN DDB SPAIN Madrid THE CROWD CAVE Barcelona Experience B06/ PREDICT TO PREVENT Experience B06/ THE VOICE OF ART SAMSUNG DEPRESSION AWARENESS CAMPAIGN BBDO BANGKOK THAILAND BBDO BANGKOK 1MOBY Bangkok IBM IBM CLOUD OGILVY BRASIL São BRAZIL OGILVY BRASIL São Experience B06/ RICKY BRASIL FORBES BRASIL CORPORATE IMAGE OGILVY BRASIL São BRAZIL OGILVY BRASIL São BANDA SONORA São / BANDO São EVIL TWIN São / NEXO.AI São / NOTAN STUDIO São / STRATOSTORM São / TRATOR FILMES São Experience B06/ DESKTOP ESCAPE KAYAK KAYAK McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE London / McCANN LONDON

12 Shortlist (Brand Experience & Activation Lions) B07 (Interactive Brand or Product Video) Experience B07/ LA FORÊT - BET ON A MURDERER Experience B07/ IRRESISTIBLY POINTLESS TRUEVIEW ADS FRANCE TÉLÉVISIONS - FRANCE 3 LA FORÊT (TV SERIES) IKEA IKEA FURNITURE AKESTAM HOLST NOA Stockholm FRANCE TÉLÉVISIONS Paris FRANCE PUBLICIS CONSEIL Paris HENRY Paris / WINAMAX Paris SWEDEN AKESTAM HOLST NOA Stockholm AKESTAM HOLST NOA Stockholm / BACON FILM Stockholm Experience B07/ ADOBE MAKE THE CUT Experience B07/ PERSPECTIVES MOVISTAR CYBERBULLYING CAMPAIGN ADOBE ADOBE EDELMAN San Francisco USA EDELMAN San Francisco / UNITED ENTERTAINMENT GROUP New York WUNDERMAN CATO JOHNSON Buenos Aires ARGENTINA WUNDERMAN CATO JOHNSON Buenos Aires EDELMAN San Francisco / UNITED ENTERTAINMENT GROUP New York WUNDERMAN CATO JOHNSON Buenos Aires B08 (Tech-led Brand Experience) Experience B08/ LIVE LOOPER DOWNTOWN RECORDS THE ACADEMIC BBDO NEW YORK USA BBDO NEW YORK BBDO STUDIOS New York Experience B08/ SAFECAP FORD MOTOR FORD TRUCKS GTB BRASIL São BRAZIL GTB BRASIL São BOLHA São COMPANY Experience B08/ TOUCHING MASTERPIECES NEURODIGITAL HAPTIC GLOVES GEOMETRY GLOBAL Prague CZECH REPUBLIC GEOMETRY GLOBAL Prague GEOMETRY GLOBAL Prague Experience B08/ GENE PROJECT CASE STUDY UNILEVER MARMITE adam&eveddb London UNITED KINGDOM adam&eveddb London Experience B08/ INTEL DRONE LIGHT SHOW AT THE OLYMPICS INTEL INTEL DRONE LIGHT SHOW INTEL CORPORATION Santa Clara INTEL CORPORATION Santa Clara Experience B08/ VR VACCINE HERMES PARDINI DIAGNOSIS LAB OGILVY BRASIL São BRAZIL OGILVY BRASIL São Experience B08/ RECRUITING CAR VOLVO VOLVO S90 FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS USA INTEL CORPORATION Santa Clara SHUTTERSTOCK New York / SONIDO São / VETOR FILMES São FAMOUSGREY BRUSSELS Experience B08/ CARSALES AUTOADS CARSALES.COM.AU ONLINE AUTOMOTIVE, MOTORCYCLE AND MARINE CLASSIFIEDS BUSINESS CHE PROXIMITY Melbourne AUSTRALIA CHE PROXIMITY Melbourne CHE PROXIMITY Melbourne

13 Shortlist (Brand Experience & Activation Lions) Experience B08/ MY LINE MINISTRY OF COMMUNICATIONS & TECHNOLOGY Experience B08/ DISCLOSURE CAPTION Experience B08/ BILLBOARDS BEYOND BORDERS VIVE DIGITAL PROGRAM MULLENLOWE SSP3 Bogotá MULLENLOWE SSP3 Bogotá CARTA CAPITAL MEDIA Y&R BRAZIL São BRAZIL Y&R BRAZIL São REPORTERS WITHOUT BORDERS SWEDEN REPORTERS WITHOUT BORDERS SWEDEN AKESTAM HOLST NOA Stockholm COLOMBIA SWEDEN AKESTAM HOLST NOA Stockholm AKESTAM HOLST NOA Stockholm / FROM STOCKHOLM WITH LOVE Stockholm B09 (Connected Experience) Experience B09/ TO THE LAST TREE STANDING GREENPEACE POLAND SAVING THE BIAŁOWIEŻA FOREST OGILVY POLAND Warsaw POLAND AMP POLAND Warsaw / OGILVY POLAND Warsaw / SHOOTME VISUAL ARTISTS Warsaw / SOUNDS GOOD Warsaw AMP POLAND Warsaw / EXPRESSO POST PRODUCTION Warsaw / GAMESET Warszawa / GEOBOXERS Copenhagen / SHOOTME VISUAL ARTISTS Warsaw Experience B09/ RACE A NATION VODAFONE TELECOMMUNICATI ONS McCANN BUCHAREST ROMANIA McCANN BUCHAREST C01 (Customer Retail / In-store Experience) Experience C01/ THE MOST GERMAN SUPERMARKET EDEKA ZENTRALE AG & CO. KG RETAIL JUNG VON MATT GERMANY JUNG VON MATT MARKENFILM CROSSING Experience C01/ TODAY AT APPLE APPLE INC. APPLE RETAIL STORES APPLE Cupertino USA APPLE Cupertino APPLE Cupertino Experience C01/ NIKE-REACTLAND NIKE CHINA NIKE EPIC REACT NIKE CHINA Shanghai CHINA WIEDEN+KENNEDY SHANGHAI AQUAL Shanghai / UNIT9 London Experience C01/ BLACK SUPERMARKET CARREFOUR CARREFOUR CARREFOUR Massy FRANCE MARCEL Paris DMBM Paris / GUM Paris / ICONOCLAST Paris / NIGHTSHIFT Paris / PRODIGIOUS Paris

14 Shortlist (Brand Experience & Activation Lions) Experience C01/ BULLY JR. BURGER KING WHOPPER DAVID Miami USA DAVID Miami APACHE COLOR Santa Monica / BRICKYARD VFX Los Angeles, CA / COSMO STREET Miami / SMUGGLER Los Angeles Experience C01/ WHOPPER NEUTRALITY BURGER KING WHOPPER DAVID Miami USA DAVID Miami COSMO STREET Miami / HERE BE DRAGONS Los Angeles / LAVA STUDIO Miami / THE MILL Los Angeles Experience C01/ THE FLIP MCDONALD'S MCDONALD'S WE ARE UNLIMITED Chicago USA WE ARE UNLIMITED Chicago Experience C01/ DEISEL - GO WITH DIESEL DIESEL DIESEL Breganze ITALY PUBLICIS ITALY Milan / THE FAKE PUBLICIS New York COSMO STREET New York / RIVAL SCHOOL PICTURES New York C02 (Retail Promotions & Competitions) Experience C02/ LOVING "IT" BURGER KING DEUTSCHLAND GMBH BURGER KING GRABARZ & PARTNER Experience C02/ IKEA PEE AD IKEA SWEDEN IKEA CRIB AKESTAM HOLST NOA Stockholm Experience C02/ XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL GERMANY SWEDEN GRABARZ & PARTNER AKESTAM HOLST NOA Stockholm RABBICORN FILMS / SLAUGHTERHOUSE VISUAL MANUFACTURING AKESTAM HOLST NOA Stockholm MICROSOFT XBOX DESIGN LAB McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE London / FOREAL Trier / MRM//McCANN LONDON Experience C02/ SELFIESTIX MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland FINCH Auckland Experience C02/ EVITA, THE EQUALITY BILL. DDL&CO ARGENTINIAN DELY HAVAS BUENOS AIRES ARGENTINA HAVAS BUENOS AIRES C03 (360 Customer Journey)

15 Shortlist (Brand Experience & Activation Lions) Experience C03/ USPS OPERATION SANTA US POSTAL SERVICE SHIPPING & MAILING MRM//McCANN New York USA MRM//McCANN New York D01 (Live B2C Brand Experience or Activation) Experience D01/ THE MOST GERMAN SUPERMARKET Experience D01/ A DAY WITHOUT WHOPPER EDEKA ZENTRALE AG & CO. KG RETAIL JUNG VON MATT GERMANY JUNG VON MATT MARKENFILM CROSSING BURGER KING WHOPPER DAVID Buenos Aires ARGENTINA DAVID Buenos Aires LANDIA Buenos Aires / PAPAMUSIC Buenos Aires Experience D01/ PROBABLY TEDX Carlsberg Group CARLSBERG BEER HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels Experience D01/ LOVING "IT" BURGER KING DEUTSCHLAND GMBH Experience D01/ LIVE MOMENT OF SILENCE Experience D01/ THROUGH THE EYES OF A REFUGEE SANDY HOOK PROMISE AMNESTY INTERNATIONAL BURGER KING SANDY HOOK PROMISE UNDERSTANDING REFUGEES GRABARZ & PARTNER BBDO NEW YORK TBWA\NEBOKO Amsterdam BELGIUM GERMANY USA THE NETHERLANDS HAPPINESS BRUSSELS, AN FCB ALLIANCE Brussels GRABARZ & PARTNER BBDO NEW YORK TBWA\NEBOKO Amsterdam NOBODY Copenhagen RABBICORN FILMS / SLAUGHTERHOUSE VISUAL MANUFACTURING HAZAZAH FILM & PHOTOGRAPHY Amsterdam Experience D01/ SWAP MY SEAT ALS Experience D01/ SENSORIAL TOURS ALS MINISTERIO DE TURISMO FUNDRAISING FOR ALS RESEARCH TOURIST CIRCUIT WITH ROUTES FOR THE VISUALLY AND HEARING IMPAIRED ALS LEAGUE Leuven MARURI GREY Guayaquil BELGIUM ECUADOR PUBLICIS BRUSSELS MARURI GREY Guayaquil MARURI GREY Guayaquil Experience D01/ THE HONEST PROPOSAL FLORA TRISTAN NGO AGAINST GENDER VIOLENCE FLORA TRISTAN Lima PERU CIRCUS GREY PERU Lima SANGRE Lima / SIN ANESTESIA Lima

16 Shortlist (Brand Experience & Activation Lions) Experience D01/ DUTCH MASTERJUICES ROYAL PHILIPS BRAND SPONSORSHIP KITCHEN APPLIANCES OGILVY SINGAPORE SINGAPORE OGILVY AMSTERDAM / OGILVY SINGAPORE DARE CREATIVE Amsterdam / OGILVY London / WEFILM Amsterdam Experience D01/ #HONDANEXTDO OR Experience D01/ FOOTBALL DECODED HONDA CR-V & HR-V SID LEE Paris FRANCE SID LEE Paris MILES Paris MICROSOFT XBOX / FIFA 18 McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE London / McCANN LONDON / SOMESUCH London / TWENTYFOUR SEVEN Madrid Experience D01/ EXCLUSIVE THE RAINBOW MARS WRIGLEY CONFECTIONERY SKITTLES DDB CHICAGO USA DDB CHICAGO MJZ Los Angeles / THE MILL Chicago Experience D01/ THE FLIP MCDONALD'S MCDONALD'S WE ARE UNLIMITED Chicago USA WE ARE UNLIMITED Chicago Experience D01/ VOLVO LIVE VOLVO VOLVO XC60 GREY BRAZIL São BRAZIL GREY BRAZIL São REVIEWS Experience D01/ ADOPT PROTECTION NEW YORK SECOND CHANCE RESCUE USA NEW YORK SECOND CHANCE RESCUE RED FUSE COMMUNICATIONS New York RED FUSE COMMUNICATIONS New York ABACATEIRO FILMS São / RED FUSE COMMUNICATIONS New York / RITMIKA AUDIO ARTS São / STORY DEVELOPING New York / Y&R NEW YORK Experience D01/ TEAM IN FLIGHT INTEL TEST INTEL CORPORATION Santa Clara USA AGENCY INSIDE Santa Clara BEAST San Francisco / INTEL CORPORATION Santa Clara / LIME STUDIOS Santa Monica / MPC LA Culver City / PULSE FILMS Los Angeles

17 Shortlist (Brand Experience & Activation Lions) D02 (Live B2B Brand Experience or Activation) Experience D02/ RECRUITING CAR VOLVO VOLVO S90 FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS FAMOUSGREY BRUSSELS Experience D02/ BORDEAUX 2050 AJE ALCOHOLIC BEVERAGES McCANN PARIS Clichy FRANCE McCANN PARIS Clichy LES IMPRODUCTIBLES Paris / STUDIO GRANDE ARMEE Paris D03 (Brand-owned Experiences) Experience D03/ THE NO ESCAPE GAME ADDICT AIDE ADDICT AIDE BETC Paris FRANCE BETC Paris FRANCINE FRAMBOISE Paris / GUM Paris / RITA FILMS Paris Experience D03/ BMW TRANSFORMATIO N OF A LANDMARK Experience D03/ HIGHWAY GALLERY Experience D03/ CLIFFSIDE SHOP Experience D03/ #SPEEDTALK OVK/PEVR (PARENTS OF ROAD VICTIMS) Experience D03/ DUTCH MASTERJUICES BMW AG BMW JUNG VON MATT GERMANY JUNG VON MATT SIMON & PAUL LOUVRE ABU DHABI INSTITUTIONAL TBWA\RAAD Dubai UNITED ARAB TBWA\RAAD Dubai HERTZ RADIO Manila / EMIRATES RAMA INTERNATIONAL LIMITED Dubai 37.5 TECHNOLOGY CLOTHING WORKINPROGRESS Boulder USA WORKINPROGRESS Boulder ROAD SAFETY HAPPINESS BRUSSELS, AN BELGIUM HAPPINESS BRUSSELS, AWARENESS FCB ALLIANCE Brussels AN FCB ALLIANCE ORGANISATION Brussels ROYAL PHILIPS BRAND SPONSORSHIP KITCHEN APPLIANCES OGILVY SINGAPORE SINGAPORE OGILVY AMSTERDAM / OGILVY SINGAPORE SHINE AND POLISH Denver DARE CREATIVE Amsterdam / OGILVY London / WEFILM Amsterdam Experience D03/ BLACK SUPERMARKET CARREFOUR CARREFOUR CARREFOUR Massy FRANCE MARCEL Paris DMBM Paris / GUM Paris / ICONOCLAST Paris / NIGHTSHIFT Paris / PRODIGIOUS Paris

18 Shortlist (Brand Experience & Activation Lions) Experience D03/ TEST KITCHEN BY TACO BELL TACO BELL TACO BELL DEUTSCH LA USA DEUTSCH LA Experience D03/ EXCLUSIVE THE RAINBOW MARS WRIGLEY CONFECTIONERY SKITTLES DDB CHICAGO USA DDB CHICAGO MJZ Los Angeles / THE MILL Chicago Experience D03/ UNIVERSAL LOVE MGM RESORTS INTERNATIONAL MGM RESORTS McCANN NEW YORK USA McCANN NEW YORK CRAIG & KARL New York / TROLLBÄCK New York / WOOL & TUSK New York Experience D03/ DEISEL - GO WITH THE FAKE DIESEL DIESEL DIESEL Breganze ITALY PUBLICIS ITALY Milan / PUBLICIS New York COSMO STREET New York / RIVAL SCHOOL PICTURES New York Experience D03/ BLIZZARD STORE DAIRY QUEEN BLIZZARD P4 OGILVY Panama City PANAMA P4 OGILVY Panama City CONTEXTO PANAMA Panama / GEOMETRY PANAMA / VFX Panama Experience D03/ GAME OF THRONES "TAPESTRY" Experience D03/ RACE A NATION VODAFONE TELECOMMUNICATI ONS TOURISM IRELAND TOURISM IRELAND TOURISM IRELAND Coleraine UNITED KINGDOM PUBLICIS LONDON SPACE66 London McCANN BUCHAREST ROMANIA McCANN BUCHAREST Experience D03/ SPEED BUMP JAGUAR LAND ROVER RANGE ROVER EVOQUE SPARK44 London UNITED KINGDOM SPARK44 London SPARK44 London D04 (Sponsorship & Brand Partnership) Experience D04/ LA FORÊT - BET ON A MURDERER Experience D04/ FIGHT FOR TERRITORY FRANCE TÉLÉVISIONS - FRANCE 3 LA FORÊT (TV SERIES) LION STEINLAGER DDB GROUP NEW ZEALAND Auckland FRANCE TÉLÉVISIONS Paris FRANCE PUBLICIS CONSEIL Paris HENRY Paris / WINAMAX Paris NEW ZEALAND DDB GROUP NEW ZEALAND Auckland DDB GROUP NEW ZEALAND Auckland Experience D04/ THE LIONESS CREST Experience D04/ MAKING FUGLY COOL NIKE NIKE WOMENS WIEDEN+KENNEDY AMSTERDAM CROCS CROCS SHOES FLEISHMANHILLARD FISHBURN London THE NETHERLANDS UNITED KINGDOM NIKE Hilversum / WIEDEN+KENNEDY AMSTERDAM FLEISHMANHILLARD FISHBURN London NEW AMSTERDAM FILM COMPANY

19 Shortlist (Brand Experience & Activation Lions) Experience D04/ FORBIDDEN STORIES Experience D04/ PROJECT FREE PERIOD FREEDOM VOICES NETWORK JOHNSON & JOHNSON THE FORBIDDEN STORIES PLATFORM STAYFREE SANITARY PADS J. WALTER THOMPSON PARIS FRANCE DDB MUDRA GROUP Mumbai INDIA J. WALTER THOMPSON PARIS DDB MUDRA GROUP Mumbai Experience D04/ DUTCH MASTERJUICES ROYAL PHILIPS BRAND SPONSORSHIP KITCHEN APPLIANCES OGILVY SINGAPORE SINGAPORE OGILVY AMSTERDAM / OGILVY SINGAPORE DARE CREATIVE Amsterdam / OGILVY London / WEFILM Amsterdam Experience D04/ THE ALL-IN PROMO Experience D04/ THE CURSE OF TILCARA Experience D04/ FOOTBALL DECODED NEWSAN NOBLEX DAVID Buenos Aires ARGENTINA DAVID Buenos Aires COCA-COLA TROPHY TOUR DAVID Buenos Aires ARGENTINA DAVID Buenos Aires REBOLUCION Buenos Aires MICROSOFT XBOX / FIFA 18 McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE London / McCANN LONDON / SOMESUCH London / TWENTYFOUR SEVEN Madrid Experience D04/ THE NEYMARLESS SPONSORSHIP GOL LINHAS AEREAS GOL LINHAS AEREAS ALMAPBBDO São BRAZIL ALMAPBBDO São ALMAPBBDO São / SAIGON São / SATELITE AUDIO São D05 (Launch / Re-launch) Experience D05/ LA FORÊT - BET ON A MURDERER Experience D05/ THE JOB INTERVIEW Experience D05/ SAVE OUR SPECIES FRANCE TÉLÉVISIONS - FRANCE 3 LA FORÊT (TV SERIES) FRANCE TÉLÉVISIONS Paris FRANCE PUBLICIS CONSEIL Paris HENRY Paris / WINAMAX Paris CNBC THE JOB DROGA5 New York USA DROGA5 New York RAUCOUS CONTENT INTERVIEW Los Angeles LACOSTE LACOSTE BETC Paris FRANCE BETC Paris ALLSO Paris

20 Shortlist (Brand Experience & Activation Lions) Experience D05/ FIFA 18 MORE THAN A GAME Experience D05/ XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL EA SPORTS FIFA 18 adam&eveddb London UNITED KINGDOM adam&eveddb London SMUGGLER London MICROSOFT XBOX DESIGN LAB McCANN LONDON UNITED KINGDOM McCANN LONDON CRAFT WORLDWIDE London / FOREAL Trier / MRM//McCANN LONDON Experience D05/ PALAU PLEDGE PALAU LEGACY PROJECT Experience D05/ FORBIDDEN STORIES Experience D05/ BLACK SUPERMARKET FREEDOM VOICES NETWORK PALAU HOST/HAVAS Sydney AUSTRALIA HOST/HAVAS Sydney SONG ZU Sydney / THE POOL COLLECTIVE Sydney / YUKFOO Melbourne THE FORBIDDEN STORIES PLATFORM J. WALTER THOMPSON PARIS FRANCE J. WALTER THOMPSON PARIS CARREFOUR CARREFOUR CARREFOUR Massy FRANCE MARCEL Paris DMBM Paris / GUM Paris / ICONOCLAST Paris / NIGHTSHIFT Paris / PRODIGIOUS Paris Experience D05/ UNIVERSAL LOVE MGM RESORTS INTERNATIONAL MGM RESORTS McCANN NEW YORK USA McCANN NEW YORK CRAIG & KARL New York / TROLLBÄCK New York / WOOL & TUSK New York Experience D05/ VOLVO LIVE VOLVO VOLVO XC60 GREY BRAZIL São BRAZIL GREY BRAZIL São REVIEWS Experience D05/ BORDEAUX 2050 AJE ALCOHOLIC BEVERAGES McCANN PARIS Clichy FRANCE McCANN PARIS Clichy LES IMPRODUCTIBLES Paris / STUDIO GRANDE ARMEE Paris Experience D05/ DEISEL - GO WITH THE FAKE DIESEL DIESEL DIESEL Breganze ITALY PUBLICIS ITALY Milan / PUBLICIS New York Experience D05/ CORUJA LIFT OFF SUPER BOCK CERVEJA CORUJA SUPER BOCK Porto PORTUGAL SOLID DOGMA Lisbon COSMO STREET New York / RIVAL SCHOOL PICTURES New York D06 (Low Budget / High Impact Campaign) Experience D06/ ETERNAL CALDERON LÍBERO MAGAZINE LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid PRIMO Buenos Aires

21 Shortlist (Brand Experience & Activation Lions) Experience D06/ LOVING "IT" BURGER KING DEUTSCHLAND GMBH BURGER KING Experience D06/ IN REAL LIFE MONICA LEWINSKY MONICA LEWINSKY / ANTI-BULLYING GRABARZ & PARTNER GERMANY GRABARZ & PARTNER RABBICORN FILMS / SLAUGHTERHOUSE VISUAL MANUFACTURING BBDO NEW YORK USA BBDO NEW YORK BBDO STUDIOS New York Experience D06/ FINDING FARIÑA MADRID BOOKSELLERS DIGITAL BOOK DDB SPAIN Madrid SPAIN DDB SPAIN Madrid THE CROWD CAVE Barcelona Experience D06/ FRIENDLY PHOTOGRAPHY BAN IN BERGÜN Experience D06/ FORBIDDEN STORIES Experience D06/ CORRUPTION DETECTOR GRAUBÜNDEN FERIEN FREEDOM VOICES NETWORK HOLIDAY REGION BERGÜN THE FORBIDDEN STORIES PLATFORM GRAUBüNDEN FERIEN Chur J. WALTER THOMPSON PARIS SWITZERLAND FRANCE JUNG VON MATT/LIMMAT Zürich J. WALTER THOMPSON PARIS RECLAME AQUI VIGIE AQUI GREY BRAZIL São BRAZIL GREY BRAZIL São JUNG VON MATT/LIMMAT Zürich D07 (Single Country Campaign) Experience D07/ CLOROX DROPPER FROG Experience D07/ THE DAILY SHOW PRESENTS: THE DONALD J. TRUMP PRESIDENTIAL TWITTER LIBRARY CLOROX PUERTO RICO COMEDY CENTRAL CLOROX THE DAILY SHOW WITH TREVOR NOAH PHD PUERTO RICO Guaynabo COMEDY CENTRAL New York PUERTO RICO USA DDB Guaynabo 23 STORIES X CONDE NAST New York / COMEDY CENTRAL New York 23 STORIES X CONDE NAST New York / COMEDY CENTRAL New York Experience D07/ THE PRICE OF EQUALITY SCOTIABANK CREDIT CARD WUNDERMAN PHANTASIA Lima PERU WUNDERMAN PHANTASIA Lima LA PEPA Lima

22 Shortlist (Brand Experience & Activation Lions) Experience D07/ BVG X ADIDAS THE TICKET- SHOE BERLINER THE LIMITED JUNG VON MATT VERKEHRSBETRIEBE EDITION BVG X (BVG) ADIDAS ORIGINALS EQT 93/BERLIN, THE SNEAKER THAT S A YEARLY TICKET. GERMANY JUNG VON MATT Experience D07/ SINDOOR KHELA - NO CONDITIONS APPLY TIMES OF INDIA TIMES OF INDIA FCB INDIA Mumbai INDIA FCB INDIA Mumbai FCB INDIA Mumbai Experience D07/ VODAFONE SAKHI VODAFONE INDIA VODAFONE SAKHI OGILVY MUMBAI INDIA OGILVY MUMBAI Experience D07/ THE GIF TRILOGY SAN MIGUEL MANILA BEER LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE Madrid LA JOYA PRODUCCIONES Madrid Total Entries: 218

23 Media PR Additional APN OUTDOOR Auckland DDB GROUP NEW ZEALAND Auckland LION Auckland FREE YOUR MIND Madrid FORTYFOUR Atlanta MEDIACOM Chicago / STARCOM Chicago OLSON ENGAGE Chicago WAVEMAKER Auckland ZENITH London BLOCKHEAD Auckland / DEPARTMENT OF POST Auckland

24 STARCOM Auckland SIXTY FOUR Auckland SANCHO BBDO Bogotá OUTFRONT MEDIA St. Louis OGILVY BRASIL São HERMES PARDINI São NBS São NBS São CASA LOCOMOTIVA São / DOGS CAN FLY São / P+E GALERIA DIGITAL São CARAT Stockholm AKESTAM HOLST NOA Stockholm SHINE AND POLISH Denver FLEISHMANHILLAR D Dublin COMPOUND Amsterdam / HOGARTH WORLDWIDE Singapore / JELIER EN SCHAAF Diemen / MACLOUD AMSTERDAM / MASSIVE MUSIC Amsterdam

25 PARK PICTURES New York OMD Dubai CARAT Amsterdam GTB BRASIL São LEW'LARA\TBWA São FAMOUS RELATIONS Brussels GREY BRAZIL São ALISON BROD MARKETING AND COMMUNICATIONS New York / WEBER SHANDWICK London

26 VIZEUM DEUTSCHLAND EMANATE München BURGER KING DEUTSCHLAND GMBH Hannover McCANN LONDON AYZENBERG Seattle / HELLOWORLD New York / MICROSOFT XBOX Redmond OMD USA Chicago RESOLUTION MEDIA Chicago ACHTUNG! GUD.BERLIN / MARKENFILM CROSSING / VIRUS PRIME WEBER SHANDWICK Stockholm JUNG VON MATT/LIMMAT Zürich FORSMAN & BODENFORS Gothenburg PRIME WEBER SHANDWICK Stockholm JUNG VON MATT/LIMMAT Zürich AIRBNB San Francisco / SMFB ENGINE Olso TURISTRåDET VäSTSVERIGE Göteborg / VISIT SWEDEN Stockholm

27 COMEDY COMEDY CENTRAL CENTRAL New York New York GEOMETRY GLOBAL Prague SUNSHINE SACHS & ASSOCIATES New York / YOUR MAJESTY Amsterdam PUBLICIS CONSEIL Paris VIRTUE SCANDINAVIA Copenhagen PUBLICIS CONSEIL Paris VIRTUE SCANDINAVIA Copenhagen ROGERS & COWAN New York AEG PRESENTS New York QMS COMUNICACION Madrid

28 MONSTER FILMS São CARAT London MICROSOFT CORPORATION Reading UM BUCHAREST MRM//MCCANN BUCHAREST ABBY PRIEST Stockholm FCB NEW ZEALAND Auckland FP7/RUH Riyadh FP7/RUH Riyadh SMALL GIRLS PR New York ELIS LIMITADA Rio de Janeiro

29 PHD PUERTO RICO Guaynabo MINDSHARE Amsterdam OGILVY AMSTERDAM PHD PUERTO RICO Guaynabo UBER Toronto OGILVY BRASIL São OGILVY BRASIL São FORBES BRASIL São MOTHERSHIP PRODUCTIONS Mumbai / PRERANA ANTI- TRAFFICKING Mumbai SERVICEPLAN FRANCE Paris AREA 23, AN FCB HEALTH NETWORK COMPANY New York DDB Guaynabo DDB Guaynabo

30 OATH Copenhagen KINETIC WORLDWIDE London / OCEAN OUTDOOR London CIRCUS GREY PERU Lima CIRCUS GREY PERU Lima WEBER SHANDWICK Paris M STORIES Clichy TEAM GLEASON New Orleans OMD Dubai FACEBOOK DUBAI ACHTUNG! GUD.BERLIN / MARKENFILM CROSSING / VIRUS

31 GAMESET Warszawa / LIFETUBE Warsaw / NEW AGE MEDIA Warsaw / OGILVY POLAND Warsaw GREENPEACE POLAND Warsaw / OGILVY POLAND Warsaw JUNG VON MATT/LIMMAT Zürich JUNG VON MATT/LIMMAT Zürich FORTYFOUR Atlanta MEDIACOM Chicago / STARCOM Chicago OLSON ENGAGE Chicago A BIGGER CIRCLE Amsterdam / MAAK Amsterdam / MINDSHARE Amsterdam KOOLHOVEN & PARTNERS Amsterdam ALPHA.ONE Rotterdam / MAKE EM SAY Amsterdam / MONALYSE Rotterdam

32 MARIA SHAKHOVA PR AGENCY Saint Petersburg STUDIO 2.35 Moscow VML New York COHN & WOLFE New York FACEBOOK New York ROGERS & COWAN New York AEG PRESENTS New York R/GA PORTLAND / SNAPCHAT LENSE TEAM New York OGILVY BRASIL São DARKSTORE San Francisco / SHOPIFY San Francisco HERMES PARDINI São

33 WIEDEN+KENNEDY SHANGHAI ROGERS & COWAN New York AEG PRESENTS New York ZENITH Paris APN OUTDOOR Auckland BUZZMAN Paris GREY CHILE Santiago DDB GROUP NEW ZEALAND Auckland BUZZMAN Paris LION Auckland SKY AIRLINE Santiago QMS COMUNICACION Madrid IN PRESS PORTER NOVELLI São IBM BRASIL São OGILVY BRASIL São OGILVY BRASIL São FORBES BRASIL São McCANN LONDON KAYAK London

34 PUBLICIS CONSEIL Paris PUBLICIS CONSEIL Paris CARAT Stockholm AKESTAM HOLST NOA Stockholm EDELMAN San Francisco EDELMAN San Francisco ADOBE San Jose / INTERSCOPE RECORDS Los Angeles GTB BRASIL São SHORE FIRE Brooklyn GEOMETRY GLOBAL Prague INTEL CORPORATION Santa Clara INTEL CORPORATION Santa Clara OGILVY BRASIL São HERMES PARDINI São CARSALES.COM.A U Melbourne / CHE PROXIMITY Melbourne FAMOUS RELATIONS Brussels CHE PROXIMITY Melbourne

35 GAMESET Warszawa / LIFETUBE Warsaw / NEW AGE MEDIA Warsaw / OGILVY POLAND Warsaw GREENPEACE POLAND Warsaw / OGILVY POLAND Warsaw WAVEMAKER ROMANIA Bucharest APPLE Cupertino APPLE Cupertino WIEDEN+KENNEDY SHANGHAI

36 BURGER KING Miami BURGER KING Miami OMD USA Chicago PARK PICTURES New York RESOLUTION MEDIA Chicago VIZEUM DEUTSCHLAND EMANATE München BURGER KING DEUTSCHLAND GMBH Hannover CARAT Stockholm WAVEMAKER Auckland AKESTAM HOLST NOA Stockholm McCANN LONDON AYZENBERG Seattle / HELLOWORLD New York / MICROSOFT XBOX Redmond BLOCKHEAD Auckland / DEPARTMENT OF POST Auckland

37 VIZEUM DEUTSCHLAND EMANATE München BURGER KING DEUTSCHLAND GMBH Hannover MARURI GREY Guayaquil HILL+KNOWLTON STRATEGIES AMSTERDAM Amsterdam PUBLICIS BRUSSELS MARURI GREY Guayaquil REDTAEC CIA. OPERADORES Y CONSULTORES Baños CIRCUS GREY PERU Lima CIRCUS GREY PERU Lima

38 FLEISHMANHILLAR D Dublin COMPOUND Amsterdam / HOGARTH WORLDWIDE Singapore / JELIER EN SCHAAF Diemen / MACLOUD AMSTERDAM / MASSIVE MUSIC Amsterdam CARAT London MICROSOFT CORPORATION Reading MEDIACOM Chicago / STARCOM Chicago OLSON ENGAGE Chicago OMD USA Chicago GREY BRAZIL São RED FUSE COMMUNICATION S New York Y&R NEW YORK RESOLUTION MEDIA Chicago

39 FAMOUS RELATIONS Brussels WEBER SHANDWICK Paris M STORIES Clichy ABU DHABI MEDIA COMPANY Abu Dhabi SHINE AND POLISH Denver FLEISHMANHILLAR D Dublin COMPOUND Amsterdam / HOGARTH WORLDWIDE Singapore / JELIER EN SCHAAF Diemen / MACLOUD AMSTERDAM / MASSIVE MUSIC Amsterdam

40 MEDIACOM Chicago / STARCOM Chicago EDELMAN Los Angeles OLSON ENGAGE Chicago OPENTABLE San Francisco / TACO BELL Irvine SUNSHINE SACHS & ASSOCIATES New York / YOUR MAJESTY Amsterdam PARK PICTURES New York LA TRIBU PERFORMANCE Panama city CARAT London WAVEMAKER ROMANIA Bucharest PUBLICIS CONSEIL Paris PUBLICIS CONSEIL Paris APN OUTDOOR Auckland DDB GROUP NEW ZEALAND Auckland LION Auckland MINDSHARE Amsterdam NIKE Hilversum / WIEDEN+KENNEDY AMSTERDAM FLEISHMANHILLAR CHRISTOPHER D FISHBURN London KANE Bristol / CROCS Amsterdam

41 MOTHERSHIP PRODUCTIONS Mumbai / PRERANA ANTI- TRAFFICKING Mumbai FLEISHMANHILLAR D Dublin COMPOUND Amsterdam / HOGARTH WORLDWIDE Singapore / JELIER EN SCHAAF Diemen / MACLOUD AMSTERDAM / MASSIVE MUSIC Amsterdam CARAT London CLUSTER MUSIC Buenos Aires PORTAESTUDIO Buenos Aires MICROSOFT CORPORATION Reading ALMAPBBDO São ALMAPBBDO São PUBLICIS CONSEIL Paris PUBLICIS CONSEIL Paris COSMO STREET New York

42 McCANN LONDON RED AGENCY Sydney AYZENBERG Seattle / HELLOWORLD New York / MICROSOFT XBOX Redmond GREY BRAZIL São SUNSHINE SACHS & ASSOCIATES New York / YOUR MAJESTY Amsterdam WEBER SHANDWICK Paris M STORIES Clichy PARK PICTURES New York

43 VIZEUM DEUTSCHLAND EMANATE München BURGER KING DEUTSCHLAND GMBH Hannover JUNG VON MATT/LIMMAT Zürich DINI VON MUEFFLING COMMUNICATIONS New York QMS COMUNICACION Madrid JUNG VON MATT/LIMMAT Zürich HEARD CITY New York / HUMAN New York / THE MILL New York / WORK EDITORIAL New York PHD PUERTO RICO Guaynabo COMEDY COMEDY CENTRAL CENTRAL New York New York PHD PUERTO RICO Guaynabo PHD CAUSAMEDIA Lima LLORENTE & CUENCA Lima

44 ACHTUNG! GUD.BERLIN / MARKENFILM CROSSING / VIRUS FCB INDIA Mumbai FREE YOUR MIND Madrid