Shortlist (Mobile Lions)

Transcription

1 Cat. No Entry No Title Client Product Entrant Company Entrant Country Idea Creation Production Media PR Additional A01 (Activation by Location) A01/ PAPER PLANES ANDROID ANDROID DEVICE DROGA5 New York ACTIVE THEORY Los / ANDROID Palo ACTIVE THEORY Los A01/ GIVE A BEEP HÖVDING HÖVDING AIRBAG FOR CYCLISTS EDELMAN DEPORTIVO SWEDEN EDELMAN Alto / DROGA5 DEPORTIVO New York EDELMAN DEPORTIVO A01/ THE DIGITAL IRON CURTAIN A01/ QUEST TO LEGOLAND O2 SLOVAKIA IMAGE CAMPAIGN / GOODVERTISING LEGOLAND FLORIDA RESORT A01/ GO BALLS OUT TESTICULAR CANCER NEW ZEALAND A01/ PROTECTORS UNITED CHILDREN S SAFETY SCIENCE & TECHNOLOGY FUND TRIAD ADVERTISING SLOVAK REPUBLIC TRIAD ADVERTISING EDELMAN DEPORTIVO TRIAD ADVERTISING EDELMAN DEPORTIVO LEGOLAND VML New York VML New York MEDIAMONKS New York VML New York THE ZOO Mountain View TESTICULAR FCB NEW ZEALAND NEW ZEALAND FCB NEW ZEALAND FCB NEW ZEALAND FCB NEW FCB NEW CANCER ZEALAND ZEALAND AWARENESS CHINA S CHILD SAFETY EMERGENCY RESPONSE BBH CHINA Shanghai CHINA BBH CHINA Shanghai / CHILDREN S SAFETY SCIENCE & TECHNOLOGY FUND Beijing / TENCENT BBH CHINA Shanghai / DAILY TECH BEIJING / XIANGJIANG TECHNOLOGY Zhen Jiang MARCEL CHARITY Paris Shenzhen PRODIGIOUS Paris / PUBLICIS ETO La Madeleine A01/ SAFEST ROUTE GROUPAMA GROUPAMA MARCEL Paris FRANCE KUEST PROD Paris / A01/ OFFICIAL GORILLAZ APP GORILLAZ NEW GORILLAZ ALBUM TRIAD ADVERTISING B-REEL New York B-REEL New York B-REEL New York TENCENT WECHAT Shen Zhen VIZEUM Paris A01/ SPECTACLES SNAP, INC. SPECTACLES SNAP Los SNAP Los SNAP Los SNAP Los SNAP Los GROUPAMA Paris A01/ AAMI SMARTPLATES A01/ ALERT AD VICTORIAN GOVERNMENT SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA FIRE READY VICTORIA OGILVY AUSTRAILIA OGILVY AUSTRAILIA BWM DENTSU BWM DENTSU BWM DENTSU / COLUMBUS / COLUMBUS DENTSU X OGILVY PUBLIC RELATIONS A02 (Activation by Proximity) A02/ GOOGLE HOME OF THE WHOPPER BURGER KING WHOPPER DAVID Miami DAVID Miami CAVIAR Los BURGER KING Miami / COSMO STREET New York A03 (Augmented Mobile Experience)

2 A03/ THE MAGIC WALLPAPER A03/ MEET GRAHAM TRANSPORT ACCIDENT COMMISSION VICTORIA A03/ THE NEVER- ENDING FOREST APP CASTORAMA STORE TOOLS TBWA\PARIS Paris FRANCE TRANSPORT ACCIDENT COMMISSION VICTORIA FABER-CASTELL FABER-CASTELL DAVID THE AGENCY São DAN PARIS Boulogne- Billancourt / TBWA\PARIS Paris AIRBAG PRODUCTIONS / FLARE PRODUCTIONS BBDO BRAZIL DAVID THE AGENCY São VETOR ZERO São FABER-CASTELL BRAZIL Sao / PUNCH AUDIO São A05 (360 Videos) A05/ BATTLE TEST: A NISSAN ROGUE 360 VR EXPERIENCE NISSAN NORTH AMERICA THE NEW 2017 NISSAN ROGUE CRITICAL MASS Calgary CANADA CRITICAL MASS Calgary DISNEY/PIXAR Burbank / INDUSTRIAL LIGHT & MAGIC San Francisco / RADICAL MEDIA New York / SKYWALKER SOUND Nicasio OMD Los A05/ ESCAPE MY HOUSE NEW ZEALAND FIRE SERVICE PUBLIC SAFETY MESSAGE FCB NEW ZEALAND NEW ZEALAND FCB NEW ZEALAND FCB NEW ZEALAND FCB NEW ZEALAND FCB NEW ZEALAND A05/ STOP THE CYCLE HUFFINGTON POST SOUTH AFRICA A05/ HIJACKED HIGHWAY SODIMAC A05/ THE DAILY 360 THE NEW YORK TIMES NON-PROFIT VML Johannesburg SOUTH AFRICA VML Johannesburg THE DIGITAL MEDIA CONSULTANCY Durban SODIMAC HOMECENTER THE NEW YORK TIMES McCANN LIMA PERU McCANN LIMA HIGH END Lima / PLAN B Lima / SATURNO Lima / SIN ANESTESIA Lima THE NEW YORK TIMES New York DROGA5 New York / SAMSUNG ELECTRONICS THE NEW YORK TIMES New York STARCOM Lima THE NEW YORK TIMES New York THE NEW YORK TIMES New York ANIMAL FX Lima A06 (Networked / Connected Mobile Technology) A06/ SINGTEL DATA EXSTREAM SINGTEL TELECOMMUNICATI ONS OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE OGILVY & MATHER SINGAPORE / THE PROSECUTION FILM COMPANY Singapore OGILVY & MATHER SINGAPORE OGILVY & MATHER SINGAPORE A07 (Connected Devices) A07/ MAX MOTOR DREAMS FORD SPAIN FORD SPAIN OGILVY MADRID SPAIN GTB Madrid / OGILVY ESPADAYSANTACRUZ MADRID STUDIO Madrid MINDSHARE Madrid

3 A07/ SPECTACLES SNAP, INC. SPECTACLES SNAP Los SNAP Los SNAP Los SNAP Los SNAP Los A07/ RIMOWA ELECTRONIC TAG RIMOWA ELECTRONIC TAG GMBH A07/ FOUND MERCEDES BENZ & MAISON KITSUNÉ A07/ GOOGLE HOME OF THE WHOPPER BURGER KING WHOPPER DAVID Miami DAVID Miami CAVIAR Los BURGER KING Miami / COSMO STREET New York A07/ FLEETLIGHTS DIRECT LINE INSURANCE SAATCHI & SAATCHI UNITED KINGDOM SAATCHI & SAATCHI ELECTRIC THEATRE COLLECTIVE / INSIDE JOB / THE SOUND COMPANY MEDIACOM UNITY A07/ NOMAD ECOGRAPHIES RIMOWA ELECTRONIC TAG PHILIPP UND KEUNTJE Hamburg GERMANY AIRBUS GROUP Leiden / PHILIPP UND KEUNTJE Hamburg / RIMOWA E INK HOLDINGS INC. Taipei City / NETRONIX INC. Taipei City APPLICATION BBDO PARIS FRANCE ELECTRONIC BBDO PARIS TAG BBDO PARIS MICROSOFT WINDOWS VCCP SPAIN Madrid SPAIN VCCP SPAIN Madrid VCCP SPAIN Madrid A08 (Wearable Technology) A08/ SPECTACLES SNAP, INC. SPECTACLES SNAP Los SNAP Los SNAP Los SNAP Los SNAP Los A09 (Data / Insight) A09/ THE FAMILY WAY RECRUIT LIFESTYLE CO., LTD. SEEM DENTSU Y&R Tokyo JAPAN DENTSU Y&R Tokyo DENTSU Y&R Tokyo / TOKYO Tokyo DENTSU Y&R Tokyo DENTSU Y&R Tokyo DENTSU PUBLIC RELATIONS Tokyo / RECRUIT COMMUNICATION S Tokyo A09/ MR. BEAR DRIVER THE AUTOMOBILE CLUB OF ROMANIA THE AUTOMOBILE CLUB OF ROMANIA & THE FIA (FÉDÉRATION INTERNATIONALE DE L'AUTOMOBILE ) PUBLICIS ROMANIA ROMANIA PUBLICIS ROMANIA PUBLICIS ROMANIA NURUN ROMANIA / PUBLICIS ONE A09/ QUEST TO LEGOLAND LEGOLAND FLORIDA RESORT A09/ CHAT YOURSELF ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF LEGOLAND VML New York VML New York MEDIAMONKS New York VML New York THE ZOO Mountain View CHAT YOURSELF Y&R ITALIA Milan ITALY Y&R ITALIA Milan NEXTOPERA Bari / BURSON- SEDICI:9 Milan / THE MARSTELLER Milan BIGMAMA Milan

4 A09/ QQ ALERT: HOPE NEVER DIES QQ QQ ALERT TENCENT Shenzhen CHINA TENCENT Shenzhen TENCENT Shenzhen TENCENT Shenzhen TENCENT Shenzhen A09/ THE VOICE OF ART IBM IBM CLOUD OGILVY BRASIL São BRAZIL OGILVY BRASIL São BANDA SONORA PRODUÇOES ARTÍSTICAS São / BANDO São INPRESS São IBM BRASIL São A10 (Innovative Technology ) A10/ TINYMOS - THE WORLD'S SMARTEST ASTROPHOTOGR APHY CAMERA TINYMOS PRIVATE LIMITED ASTROPHOTOGRAP HY CAMERA Y&R SINGAPORE SINGAPORE Y&R SINGAPORE TINYMOS Singapore A10/ SPECTACLES SNAP, INC. SPECTACLES SNAP Los SNAP Los SNAP Los SNAP Los SNAP Los A10/ RIMOWA ELECTRONIC TAG A10/ THROUGH THE DARK ESSENCE DIGITAL Sydney POEM GROUP Sydney A10/ FLEETLIGHTS DIRECT LINE INSURANCE SAATCHI & SAATCHI UNITED KINGDOM SAATCHI & SAATCHI ELECTRIC THEATRE COLLECTIVE / INSIDE JOB / THE SOUND COMPANY MEDIACOM UNITY A10/ QQ ALERT: HOPE NEVER DIES RIMOWA ELECTRONIC TAG GMBH RIMOWA ELECTRONIC TAG PHILIPP UND KEUNTJE Hamburg GERMANY AIRBUS GROUP Leiden / PHILIPP UND KEUNTJE Hamburg / RIMOWA E INK HOLDINGS INC. Taipei City / NETRONIX INC. Taipei City GOOGLE GOOGLE PLAY R/GA SYDNEY R/GA ELECTRONIC SYDNEY TAG EXIT FILMS Sydney / XYZ STUDIOS QQ QQ ALERT TENCENT Shenzhen CHINA TENCENT Shenzhen TENCENT Shenzhen TENCENT Shenzhen TENCENT Shenzhen A10/ THE VOICE OF ART IBM IBM CLOUD OGILVY BRASIL São BRAZIL OGILVY BRASIL São BANDA SONORA PRODUÇOES ARTÍSTICAS São / BANDO São INPRESS São IBM BRASIL São A10/ LISNR & TICKETMASTER: BREAKING THE TICKET TICKETMASTER PRESENCE BY TICKETMASTER LISNR Cincinnati LISNR Cincinnati LISNR Cincinnati TICKETMASTER Hollywood B01 (Websites as Part of a Campaign) B01/ THE DIGITAL IRON CURTAIN O2 SLOVAKIA IMAGE CAMPAIGN / GOODVERTISING TRIAD ADVERTISING SLOVAK REPUBLIC TRIAD ADVERTISING TRIAD ADVERTISING TRIAD ADVERTISING

5 B01/ HUNGERITHM MARS CHOCOLATE SNICKERS B01/ MB CAMPAIGN SKYLINK LTE HIGH SPEED INTERNET ACCESS FOR REMOTE AREAS MARVELOUS Moscow FINCH / FLUTTER RUSSIA MARVELOUS Moscow MEDIACOM B02 (Websites as a Product / Service) B02/ BOTBOT REPLY.AI BOTBOT R/GA SAN FRANCISCO R/GA SAN FRANCISCO REPLY.AI New York B02/ VISIT BRITAIN EXPEDIA VISIT BRITAIN PARTNERSHIP 180LA Santa Monica 180LA Santa Monica 180LA Santa Monica B03 (Accessibility, Charity & Non-profit) B03/ SAFEST ROUTE GROUPAMA GROUPAMA MARCEL Paris FRANCE MARCEL Paris KUEST PROD Paris / PRODIGIOUS Paris / PUBLICIS ETO La Madeleine B03/ BEAR 71 VR NATIONAL FILM BOARD OF CANADA BEAR 71 VR THE NATIONAL FILM BOARD OF CANADA Vancouver CANADA JAM3 Toronto JAM3 Toronto VIZEUM Paris GROUPAMA Paris C01 (Utilities) C01/ THE FAMILY WAY RECRUIT LIFESTYLE CO., LTD. C01/ THE MAGIC WALLPAPER C01/ THE SOUND BOOK APP C01/ AAMI SMARTPLATES SEEM DENTSU Y&R Tokyo JAPAN DENTSU Y&R Tokyo DENTSU Y&R Tokyo / TOKYO Tokyo CASTORAMA STORE TOOLS TBWA\PARIS Paris FRANCE NORDSÜD VERLAG CHILDREN BOOK JUNG VON MATT/LIMMAT Zürich SUNCORP AAMI INSURANCE OGILVY AUSTRAILIA SWITZERLAND DAN PARIS Boulogne- Billancourt / TBWA\PARIS Paris JUNG VON MATT/LIMMAT Zürich OGILVY AUSTRAILIA OGILVY AUSTRAILIA C01/ AMPLIFY PEPSICO GATORADE VML Kansas City VML Kansas City AUSTIN WALSH STUDIO Kansas City DENTSU Y&R Tokyo OMD Chicago DENTSU Y&R Tokyo DENTSU PUBLIC RELATIONS Tokyo / RECRUIT COMMUNICATION S Tokyo JUNG VON MATT/LIMMAT Zürich OGILVY PUBLIC RELATIONS FLEISHMANHILLAR D Chicago HYDRIC South Brisbane / MEGA INC. Las Vegas / SPOTIFY New York / SYNC PROJECT Boston

6 C02 (Apps as Part of a Campaign) C02/ SPECTACLES SNAP, INC. SPECTACLES SNAP Los SNAP Los SNAP Los SNAP Los SNAP Los C02/ OFFICIAL GORILLAZ APP GORILLAZ NEW GORILLAZ ALBUM C02/ STORY STUDIO SAINSBURY'S STOP-MOTION MOVIE CREATION APP B-REEL New York B-REEL New York B-REEL New York ANALOGFOLK UNITED KINGDOM ANALOGFOLK C03 (Apps as a Product / Service) C03/ THE FAMILY WAY RECRUIT LIFESTYLE CO., LTD. SEEM DENTSU Y&R Tokyo JAPAN DENTSU Y&R Tokyo DENTSU Y&R Tokyo / TOKYO Tokyo DENTSU Y&R Tokyo DENTSU Y&R Tokyo DENTSU PUBLIC RELATIONS Tokyo / RECRUIT COMMUNICATION S Tokyo C03/ MR. BEAR DRIVER THE AUTOMOBILE CLUB OF ROMANIA THE AUTOMOBILE CLUB OF ROMANIA & THE FIA (FÉDÉRATION INTERNATIONALE DE L'AUTOMOBILE ) PUBLICIS ROMANIA ROMANIA PUBLICIS ROMANIA PUBLICIS ROMANIA NURUN ROMANIA / PUBLICIS ONE C03/ THE MAGIC WALLPAPER C03/ NOTIFICA: THE APP YOU'LL BE GLAD YOU DON'T NEED CASTORAMA STORE TOOLS TBWA\PARIS Paris FRANCE UNITED WE DREAM C03/ TUMMYFISH NESTLÈ MIDDLE EAST NOTIFICA ALERT SERVICE APP U4HK HUGE New York MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES DAN PARIS Boulogne- Billancourt / TBWA\PARIS Paris HUGE New York MEMAC OGILVY & MATHER Dubai MEDIAMONKS Dubai MAGNET Dubai / OGILVYONE Dubai C03/ VIRGIN AMERICA APP VIRGIN AMERICA C03/ CHAT YOURSELF ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF VIRGIN AMERICA APP WORK & CO New York WORK & CO New York WORK & CO New York CHAT YOURSELF Y&R ITALIA Milan ITALY Y&R ITALIA Milan NEXTOPERA Bari / SEDICI:9 Milan / THE BIGMAMA Milan BURSON- MARSTELLER Milan C04 (Accessibility, Charity & Non-profit)

7 C04/ WOMAN INTERRUPTED WOMAN INTERRUPTED INSTITUCIONL BETC São BRAZIL BETC São COMANDO S AUDIO São / SENTIMENTAL FILME São GIUSTI COMUNICAÇÃO INTEGRADA São D01 (Corporate / Commercial) D01/ MADE IN A MINUTE LOWE'S LOWE'S BBDO NEW YORK BBDO NEW YORK 1STAVEMACHINE Brooklyn RESOLUTION MEDIA Charlotte D01/ THE BEDTIME A1 SLOVENIA TELECOMMUNICATI GREY SLOVENIA Ljubljana SLOVENIA GREY SLOVENIA STORYTELLERS ONS Ljubljana D01/ STOP THE CYCLE HUFFINGTON POST NON-PROFIT VML Johannesburg SOUTH AFRICA VML Johannesburg THE DIGITAL SOUTH AFRICA MEDIA CONSULTANCY Durban Q DEPARTMENT New York E01 (App Games) E01/ MR. BEAR DRIVER THE AUTOMOBILE CLUB OF ROMANIA THE AUTOMOBILE CLUB OF ROMANIA & THE FIA (FÉDÉRATION INTERNATIONALE DE L'AUTOMOBILE ) PUBLICIS ROMANIA ROMANIA PUBLICIS ROMANIA PUBLICIS ROMANIA NURUN ROMANIA / PUBLICIS ONE E01/ QUEST TO LEGOLAND LEGOLAND FLORIDA RESORT E01/ SNAPSKATE COCA-COLA GERMANY LEGOLAND VML New York VML New York MEDIAMONKS New York VML New York THE ZOO Mountain View COCA-COLA ZERO OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY MOVIEBRATS FILMS OGILVY COCA-COLA Berlin SUGAR Frankfurt Berlin / STINK Berlin / GERMANY STUDIO FUNK Berlin Frankfurt E02 (In-game Marketing) E02/ SERENA WILLIAMS MATCH POINT GATORADE GATORADE GATORADE LUDOMADE Los / OMD Chicago FLEISHMANHILLAR D Chicago E03 (Web Games) E03/ DREAM RUNNER OLD SPICE TOILETRIES WIEDEN+KENNEDY Portland WIEDEN+KENNEDY Portland MEDIAMONKS Los E04 (Connected Experience Games)

8 E04/ KIBO SCIENCE A SPACE EXPERIMENT WITH GOOGLE E04/ GLICODE EZAKI GLICO COMPANY, LIMITED GOOGLE JAPAN INC. GOOGLE DENTSU TEC Tokyo JAPAN DENTSU INC. Tokyo / DENTSU TEC Tokyo D2C Tokyo / KAYAC Kanagawa / N AND R FOLDINGS JAPAN Kanagawa / PAPER WORLD CORP Osaka / SYN Tokyo CORPORATE DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / GOOGLE Tokyo BIRDMAN Tokyo / COCONOE Okayama / ROBOT COMMUNICATIONS Tokyo DENTSU INC. Tokyo AT LINKAGE INC. Tokyo / KATACHI Tokyo F01 (Content for User Engagement) F01/ DECEMBER 21ST LOTERIAS Y APUESTAS DEL ESTADO F01/ LIKE MY ADDICTION F01/ THE OA SOCIAL LAUNCH F01/ THE IMAGE TEST PARANA STATE GOVERNMENT CHRISTMAS LOTTERY LEO BURNETT Madrid SPAIN LEO BURNETT Madrid LEO BURNETT Madrid / RCR FILMS Madrid ADDICT'AIDE ADDICT'AIDE BETC Paris FRANCE BETC Paris FRANCINE FRAMBOISE Paris / GUM Paris LEO BURNETT Madrid NETFLIX THE OA CARROT CREATIVE Brooklyn CARROT CREATIVE Brooklyn NETFLIX Los PUBLIC SECTOR MASTER ROMA WAITEMAN BRAZIL MASTER Curitiba Curitiba F01/ WE ARE HERE AIRBNB TRAVEL EXPERIENCES F01/ SEARCH FOR GREATNESS FACEBOOK CREATIVE SHOP New York JAMUTE AUDIO Curitiba / TRUNKSHOT STUDIOS Curitiba RADICAL MEDIA New York SONY PLAYSTATION SONY PLAYSTATION BBH New York BBH New York EPOCH FILMS New York / ROCK PAPER SCISSORS New York / STILLKING FILMS Prague / THE MILL New York / THE SLAUGHTERHOUSE AT BBH New York F01/ FRESH STORIES SYSTÈME U RETAIL TBWA\PARIS Paris FRANCE DAN PARIS Boulogne- Billancourt / TBWA\ELSE Boulogne- Billancourt F01/ SKIN MEMORIES EUROMELANOMA SKIN CANCER AWARENESS BBDO BELGIUM Brussels BELGIUM TBWA\PARIS BBDO BELGIUM Paris Brussels BBDO BELGIUM Brussels F01/ GO BALLS OUT TESTICULAR TESTICULAR FCB NEW ZEALAND NEW ZEALAND FCB NEW ZEALAND FCB NEW ZEALAND CANCER NEW CANCER ZEALAND AWARENESS F01/ SNAPSKATE COCA-COLA GERMANY COCA-COLA ZERO SUGAR FACEBOOK CREATIVE SHOP New York OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY MOVIEBRATS FILMS Frankfurt Berlin / STINK Berlin / STUDIO FUNK Berlin MEDIACOM New York BBDO BELGIUM Brussels FCB NEW ZEALAND OGILVY GERMANY Frankfurt BBDO BELGIUM Brussels FCB NEW ZEALAND AIRBNB San Francisco HASTINGS SOUND Astoria COCA-COLA Berlin

9 F01/ THE EXTENDABLES F01/ THE SOCIAL DISHWASHING F01/ SERENA WILLIAMS MATCH POINT GATORADE F01/ ADIDAS NEO SNAPCHAT - #MYNEOLABEL FOUR SEASONS CONDOMS FOUR SEASONS CONDOMS MARCEL Paris FRANCE MARCEL Paris HECKLER Sydney / MARCEL SYDNEY / NKI Paris / WORLD WIDE MIND Sydney SPONTEX FIZZ EXPRESS FRED & FARID PARIS FRANCE FRED & FARID PARIS FRED & FARID PARIS FRED & FARID PARIS GATORADE GATORADE OMD Chicago ADIDAS ADIDAS NEO IRIS WORLDWIDE UNITED KINGDOM F01/ HANNAH'S PHONE NETFLIX 13 REASONS WHY - NETFLIX SERIES F01/ PRODUCTS OF TOMORROW F01/ THE NEVER- ENDING FOREST APP THE NATURE CONSERVANCY DAREWIN ENTERTAINMENT AGENCY Paris FRANCE LUDOMADE Los / DAREWIN ENTERTAINMENT AGENCY Paris / OCEBO Lyon INSTITUTIONAL AFRICA São BRAZIL AFRICA São DAHOUSE AUDIO São / NITROGLICERINA São FABER-CASTELL FABER-CASTELL DAVID THE AGENCY São IRIS WORLDWIDE DAREWIN ENTERTAINMENT AGENCY Paris FRED & FARID PARIS FLEISHMANHILLAR D Chicago DAREWIN ENTERTAINMENT AGENCY Paris FOUR SEASONS CONDOMS North Strathfield SPONTEX Colombes BRAZIL DAVID THE AGENCY São VETOR ZERO São FABER-CASTELL BRAZIL Sao / PUNCH AUDIO São F02 (Real-time Response) F02/ #BREAKTHEGAME UNDER ARMOUR SPORTS APPAREL DROGA5 New York DROGA5 New York / O POSITIVE New York UNDER ARMOUR F02/ HUNGERITHM MARS CHOCOLATE SNICKERS Baltimore FINCH / FLUTTER F02/ IKEA RESPONDS TO BALENCIAGA F02/ GOOGLE HOME OF THE WHOPPER MEDIACOM IKEA FRAKTA BAG ACNE SWEDEN ACNE / IKEA ACNE Malmö BURGER KING WHOPPER DAVID Miami DAVID Miami CAVIAR Los BURGER KING Miami / COSMO STREET New York F02/ KISS THE KREMLIN SSEX BBOX SSEX BBOX DM9DDB São BRAZIL DM9DDB São DM9DDB São ELLO AGENCY Rio De Janeiro PANELA SÃO PAULO F03 (Co-Creation & User Generated Content ) F03/ UNSAFETY CHECK BLACK LIVES MATTER NONPROFIT J. WALTER THOMPSON NEW YORK J. WALTER THOMPSON NEW YORK J. WALTER THOMPSON NEW YORK

10 F03/ GO BALLS OUT TESTICULAR CANCER NEW ZEALAND F03/ RUN FOR YOUR BALLS COLOMBIAN UROLOGY SOCIETY TESTICULAR CANCER AWARENESS TESTICULAR CANCER PREVENTION FCB NEW ZEALAND OGILVY Bogotá NEW ZEALAND COLOMBIA FCB NEW ZEALAND OGILVY Bogotá FCB NEW ZEALAND F03/ SAFEST ROUTE GROUPAMA GROUPAMA MARCEL Paris FRANCE MARCEL Paris KUEST PROD Paris / PRODIGIOUS Paris / PUBLICIS ETO La Madeleine FCB NEW ZEALAND VIZEUM Paris FCB NEW ZEALAND GROUPAMA Paris F03/ KISS THE KREMLIN SSEX BBOX SSEX BBOX DM9DDB São BRAZIL DM9DDB São DM9DDB São ELLO AGENCY Rio De Janeiro PANELA SÃO PAULO F03/ SNAPLICATIONS MCDONALD'S MCDONALD'S RECRUITMENT VML Sydney VML Sydney VML Sydney OMD SYDNEY McDONALD'S Thornleigh F04 (Targeted Communication) F04/ LIKE MY ADDICTION ADDICT'AIDE ADDICT'AIDE BETC Paris FRANCE BETC Paris FRANCINE FRAMBOISE Paris / GUM Paris F04/ #BREAKTHEGAME UNDER ARMOUR SPORTS APPAREL DROGA5 New York DROGA5 New York / O POSITIVE New York UNDER ARMOUR F04/ MOTORDREAMS FORD FORD ACCESSORIE GTB Madrid SPAIN Baltimore GTB Madrid / OGILVY ESPADAYSANTACRUZ STUDIO Madrid F04/ THE PARTY SAFE TOSTITOS TOSTITOS GOODBY SILVERSTEIN & BAG PARTNERS San Francisco MADRID GOODBY SILVERSTEIN & PARTNERS San Francisco ANONYMOUS CONTENT Culver City / BACON FX Santa Monica / LIME STUDIOS Santa Monica / STITCH EDITING Los GTB Madrid OMD New York KETCHUM Los LASER CUSTOM DESIGN, LLC Hayward / THE COLORBAR San Francisco F04/ VENMO MICRO HACK WATERISLIFE CHARITY DEUTSCH New York DEUTSCH New York DEUTSCH New York DEUTSCH New York DEUTSCH New York F04/ SNAPLICATIONS MCDONALD'S MCDONALD'S RECRUITMENT VML Sydney VML Sydney VML Sydney OMD SYDNEY McDONALD'S Thornleigh F04/ DIALOGUE WITH THE ARTWORK GOBIERNO DE LA CIUDAD DE BUENOS AIRES MUSEO MAMBA BBDO ARGENTINA Buenos Aires ARGENTINA BBDO ARGENTINA Buenos Aires ADVERPR Buenos Aires F04/ UNSAFETY CHECK BLACK LIVES MATTER NONPROFIT J. WALTER THOMPSON NEW YORK J. WALTER THOMPSON NEW YORK J. WALTER THOMPSON NEW YORK

11 F04/ CHAT YOURSELF ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF CHAT YOURSELF Y&R ITALIA Milan ITALY Y&R ITALIA Milan NEXTOPERA Bari / SEDICI:9 Milan / THE BIGMAMA Milan BURSON- MARSTELLER Milan F05 (Social Trends) F05/ LIKE MY ADDICTION ADDICT'AIDE ADDICT'AIDE BETC Paris FRANCE BETC Paris FRANCINE FRAMBOISE Paris / GUM Paris F05/ #BREAKTHEGAME UNDER ARMOUR SPORTS APPAREL DROGA5 New York DROGA5 New York / O POSITIVE New York UNDER ARMOUR F05/ SPEAK LIKE THE PATRÓN NETFLIX / BABBEL NARCOS - SEASON 2 WE ARE SOCIAL Milan ITALY Baltimore WE ARE SOCIAL Milan WE ARE SOCIAL Milan NETFLIX Amsterdam / THE BABBEL MAGAZINE Berlin F05/ HUNGERITHM MARS CHOCOLATE F05/ ADIDAS NEO SNAPCHAT - #MYNEOLABEL F05/ SERENA WILLIAMS MATCH POINT GATORADE F05/ SNAPLICATIONS MCDONALD'S SNICKERS ADIDAS ADIDAS NEO IRIS WORLDWIDE UNITED KINGDOM GATORADE GATORADE MCDONALD'S RECRUITMENT FINCH / FLUTTER IRIS WORLDWIDE LUDOMADE Los / MEDIACOM OMD Chicago NETFLIX Amsterdam / THE BABBEL MAGAZINE Berlin FLEISHMANHILLAR D Chicago VML Sydney VML Sydney VML Sydney OMD SYDNEY McDONALD'S Thornleigh F06 (Influencer / Talent ) F06/ WORLD'S FASTEST DUNKIN' RUN: 360 FLY WITH ELLEN DUNKIN' DONUTS ON-THE-GO ORDERING APP DIGITASLBI Boston DIGITASLBI New York DIGITASLBI Boston / SEVEN TWENTY PRODUCTIONS Chamonix-Mont-Blanc F06/ SERENA WILLIAMS MATCH POINT GATORADE GATORADE GATORADE LUDOMADE Los / OMD Chicago FLEISHMANHILLAR D Chicago F07 (Social Business) F07/ BOTBOT REPLY.AI BOTBOT R/GA SAN FRANCISCO R/GA SAN FRANCISCO REPLY.AI New York

12 F07/ HUNGERITHM MARS CHOCOLATE SNICKERS FINCH / FLUTTER MEDIACOM F08 (Social Purpose) F08/ LIKE MY ADDICTION F08/ UNSAFETY CHECK BLACK LIVES MATTER ADDICT'AIDE ADDICT'AIDE BETC Paris FRANCE BETC Paris FRANCINE FRAMBOISE Paris / GUM Paris NONPROFIT J. WALTER THOMPSON NEW YORK J. WALTER THOMPSON NEW YORK J. WALTER THOMPSON NEW YORK F08/ THE BEDTIME STORYTELLERS A1 SLOVENIA TELECOMMUNICATI ONS GREY SLOVENIA Ljubljana F08/ GET THE FLOW VODAFONE VODAFONE DDB & TRIBAL WORLDWIDE AMSTERDAM F08/ STOP THE CYCLE HUFFINGTON POST SOUTH AFRICA F08/ YASMIN'S SEX-ED REVOLUTION F08/ CHAT YOURSELF ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF SLOVENIA THE NETHERLANDS GREY SLOVENIA Ljubljana DDB & TRIBAL WORLDWIDE AMSTERDAM AWFUL MEN Hilversum / WEFILM Amsterdam MEC NETHERLANDS Amsterdam NON-PROFIT VML Johannesburg SOUTH AFRICA VML Johannesburg THE DIGITAL MEDIA CONSULTANCY Durban BAYER YASMIN PHD Shanghai CHINA PHD Shanghai PHD Shanghai / WEZEIT MEDIA Beijing CHAT YOURSELF Y&R ITALIA Milan ITALY Y&R ITALIA Milan NEXTOPERA Bari / SEDICI:9 Milan / THE BIGMAMA Milan PHD Shanghai HET PR BUREAU Amsterdam F07/ FRESH STORIES SYSTÈME U RETAIL TBWA\PARIS Paris FRANCE DAN PARIS Boulogne- Billancourt / TBWA\ELSE Boulogne- Billancourt F07/ SNAPLICATIONS MCDONALD'S MCDONALD'S RECRUITMENT VML Sydney TBWA\PARIS VML Sydney Paris VML Sydney OMD SYDNEY McDONALD'S Thornleigh BURSON- MARSTELLER Milan SUPER CURRICULUM Guangzhou F08/ VETS FIGHT HATE SOUTHERN POVERTY LAW CENTER VETS FIGHT HATE WING New York WING New York WING New York GREY ACTIVATION & PR New York / WING New York F08/ QQ ALERT: HOPE NEVER DIES QQ QQ ALERT TENCENT Shenzhen CHINA TENCENT Shenzhen TENCENT Shenzhen TENCENT Shenzhen TENCENT Shenzhen

13 F08/ MY VOICE FONDAZIONE NEMO MY VOICE APP McCANN WORLDGROUP Milan ITALY McCANN WORLDGROUP Milan (H)FILMS Milan / ECCETERA Milan / NOHUP San Giorgio Di Nogaro / SDM INTERACTIVE PASSION Milan F08/ SWEAR JAR COMIC RELIEF CHARITY APP VALENSTEIN & FATT UNITED KINGDOM VALENSTEIN & FATT POSSIBLE CEE Budapest MINDSHARE F08/ VENMO MICRO HACK WATERISLIFE CHARITY DEUTSCH New York DEUTSCH New York DEUTSCH New York DEUTSCH New York DEUTSCH New York F08/ KISS THE KREMLIN SSEX BBOX SSEX BBOX DM9DDB São BRAZIL DM9DDB São DM9DDB São ELLO AGENCY Rio De Janeiro MRM/McCANN Milan / The NEMO Clinical Center Milan PANELA SÃO PAULO G01 (Integrated Campaign) G01/ HUNGERITHM MARS CHOCOLATE SNICKERS FINCH / FLUTTER MEDIACOM G01/ SPECTACLES SNAP, INC. SPECTACLES SNAP Los SNAP Los SNAP Los SNAP Los SNAP Los G01/ SWEAR JAR COMIC RELIEF CHARITY APP VALENSTEIN & FATT UNITED KINGDOM VALENSTEIN & FATT POSSIBLE CEE Budapest G01/ HIDDEN FIGURES IBM IBM OGILVY NEW YORK OGILVY NEW YORK BROTHER Los / FAKE LOVE New York / H&O PRODUCTIONS NEW YORK / OGILVY NEW YORK / VANITY FAIR New York MINDSHARE NEO@OGILVY New York OGILVY PUBLIC RELATIONS New York 20TH CENTURY FOX Los / CARA SANTA MARIA New York / IBM New York G01/ KISS THE KREMLIN SSEX BBOX SSEX BBOX DM9DDB São BRAZIL DM9DDB São DM9DDB São ELLO AGENCY Rio De Janeiro PANELA SÃO PAULO G02 (Cross-device Campaign) G02/ GOOGLE HOME OF THE WHOPPER BURGER KING WHOPPER DAVID Miami DAVID Miami CAVIAR Los BURGER KING Miami / COSMO STREET New York G03 (Messaging Campaign) G03/ GIVE A BEEP HÖVDING HÖVDING AIRBAG FOR CYCLISTS EDELMAN DEPORTIVO SWEDEN G03/ NIKE ON DEMAND NIKE NIKE ON DEMAND R/GA LONDON UNITED KINGDOM EDELMAN DEPORTIVO R/GA LONDON EDELMAN DEPORTIVO G03/ BOTBOT REPLY.AI BOTBOT R/GA SAN FRANCISCO R/GA SAN FRANCISCO REPLY.AI New York EDELMAN DEPORTIVO EDELMAN DEPORTIVO

14 G03/ LAST CALL CORPORACIÓN DEL TRANSPLANTE G03/ CHAT YOURSELF ITALIA LONGEVA - ITALIAN NETWORK DEDICATED TO AGING, CREATED BY THE MINISTRY OF INSTITUCIONAL RAYA Santiago CHILE RAYA Santiago RAYA Santiago RAYA Santiago CHAT YOURSELF Y&R ITALIA Milan ITALY Y&R ITALIA Milan NEXTOPERA Bari / SEDICI:9 Milan / THE BIGMAMA Milan BURSON- MARSTELLER Milan Total Entries: 150