The most innovative knowledge platform for hoteliers

Transcription

1 The most innovative knowledge platform for hoteliers

2 WHAT IS / Hotelier Academy Hotelier Academy is the new web platform created to spread knowledge and inspiration to global hoteliers. The platform provides helpful and inspired content, produced by the top industry professionals. Through its advanced and inspiring content, Hotelier Academy becomes the perfect channel that keeps hoteliers up-to-date with the latest industry trends and evolutions. At the same time, the platform works as a fast distribution channel, spreading important information within the tourism industry.

3 Find in HOTELIERTIPS Educational Articles about hospitality strategy, hotel marketing, digital sales, operation, design and services HOTELCASESTUDIES Advanced Examples of hotels with inspired concept, innovative marketing ideas, original services and worth-mentioning techniques TRAININGTOPICS Training Articles that help Hoteliers understand new methods & tools HOTELDESIGN Hotel Ideas about design, architecture and special facilities HOTELSTORIES Hotelier Interviews, explaining their hotel s story from their own perspective

4 Hotel Promotion PROMOTE YOUR HOTEL / In the Global Hospitality Industry Hotelier Academy works also as a dynamic promotional tool for Hoteliers, who wish to: - Distribute important information about their Hotel - Stand out from their direct competition - Develop new collaborations among the Hotelier Industry BENEFITS FOR HOTELS: Possible clientele directly from the hotelier industry. This is a non-targeted upmarket audience, who usually chooses high quality hotels. New contracts from travel agents looking for new hotel products, who are paying particular attention to the more special ones. Extra Publicity from industry media who are looking for original and innovative content to share with their audience. ALSO: Being a high-authority content platform, the campaigns through hotelieracademy.org can support your hotel s SEO as a quality referral.

5 HOW WE PROMOTE / Your Hotel The produced content about your Hotel in hotelieracademy.org, is distributed on a weekly basis, through: Newsletters to the Hotelier Academy Community, which consists of more than hoteliers, travel agents and hospitality professionals from all over the world Social Boost to more than international hospitality industry professionals Press Releases to more than tourism related media and bloggers from around the world Ways to Boost your Property

6 Ways to Boost your Property HOTELCASESTUDIES HOTELDESIGN HOTELSTORIES Highlight the uniqueness of your property, becoming a Hotel Industry Star! 'Hotel Case Studies' is the perfect tool to communicate your unique concept, your innovation, or anything else that differentiates your hotel from other properties. The content s dynamic and fast distribution ensures that you will be the first to communicate your innovation before the competition, making your property really stand out. [see an example] Stand out from the competition, thanks to your Unique Hotel Design! 'Hotel Design articles focus on a hotel s unique design and architecture, giving a significant competitive advantage that supports your hotel s fame among the industry. Design is one of the most important criteria for modern hotels, and Hotelier Academy showcases the best inspirational examples. [see an example] Tell your Hotel s story in the most fascinating way, catching the industry s attention! 'Hotel Stories' allow the people behind the properties to share their Hotels' fascinating stories, highlighting what s special about them. This is a great opportunity for hotels to give a more personalized touch to the information, which will be distributed to a high quality audience. [see an example] Starting from: 1000 /Case Study Starting from: 700 /Article Starting from: 500 /Hotel Story Our Hotel Experts examine each hotel to determine whether it applies to any of the above categories IMPORTANT! The content is always produced by Hotelier Academy s highly experienced Hotel Editors Hoteliers can participate in the content development process, giving their final approval before the content s distribution

7 Ways to Boost your Property Boost your hotel brand awareness in the hotelier and tourism industry by publishing a banner in or in the weekly newsletters. Hotelier Academy is the top-quality industry website, ensuring great publicity and ROI for the collaborating brands. WEBSITEBANNERS NEWSLETTERBANNERS Top-Page Banner, in all pages of hotelieracademy.org Exclusive positioning Top-positioned Banner Reach estimation: Starting from: /Month Starting from: 1000 /Campaign Side Banner, in all pages of hotelieracademy.org Top, Middle or Bottom positioning Middle-positioned Banner Reach estimation: Starting from: 500 /Month Starting from: 700 /Campaign

8 HOTELIER ACADEMY / Community Our 'Hotelier Academy Community' consists of all the contacts generated by our one-to-one communication with hoteliers, travel agents, media and industry professionals from all over the world, who present the highest level of engagement.

9 Demographics UNIQUE HOSPITALITY PROFESSIONALS UNIQUE HOTELS ARE INFORMED BY HOTELIER ACADEMY 20% 11% 3% per category Hoteliers Travel Agents Industry Professionals Undefined 66% 34% 11% 72% 3% 14% per age Greece Italy Spain France Indonesia Portugal Thailand USA China Switzerland Philippines Cambodia Vietnam Brazil Sri Lanka Peru Mexico Austria Sweden Cyprus Hungary Netherlands Germany Turkey UK Belgium Malaysia Chile Argentina Myanmar Czech Republic Ireland Dominican Republic Croatia Singapore Iceland Maldives India Japan Israel South Africa Laos Denmark per position High-Level employees (management departments) Decision Makers (hotel owners, general managers, editors in chief, contract managers) 66%

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