WHY INVEST IN 25HOURS. AccorHotels Global Development August 2018
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1 WHY INVEST IN 25HOURS AccorHotels Global Development August 2018
2 25hours hotels key figures >80% occupancy on group level ~40% +3 of overall revenue coming from food and beverages hotel openings in the next two years
3 25hours hotels initiators REAL PLACE, REAL PEOPLE. Christoph Hoffmann is responsible for developing and expanding the 25hours lifestyle hotel group and the associated brand. He assesses potential sites with enthusiasm, courage and the necessary sense of humour, working with local partners to develop bespoke hotel products for urban nomads, daydreamers and night owls who are looking for something a little different in the grey urban jungle. With Fortune Hotels in Hamburg (Gastwerk Hotel Hamburg, The George Hotel, Superbude, 25hours Hotel Number One), Kai Hollmann manages four of the most internationally prestigious and successful lifestyle hotels in different segments. Hollmann is an hotelier who learned the trade from scratch. Not only is the qualified chef and hotel manager the owner and general manager of four hotels, he is also the originator of the 25hours idea.
4 25hours hotels initiators REAL PLACE, REAL PEOPLE. Stephan Gerhard is a native of Stuttgart who weaves the archetypal Swabian virtues into principles for his business approach. He has almost unparalleled experience in the international hotel business. Solutions Holding, the company he founded in 1985, is among the leading consultancy firms for hotels, restaurants, tourism and the leisure industry in Europe. Ardi Goldman is called a maker of districts in Frankfurt. However varied the project, he consistently manages to inject cosmopolitan colour into liveable and lovable architecture that still takes the inhabitants seriously.
5 25hours hotels history SIZE DOES MATTER. 25hours history Hamburg hotelier Kai Hollmann opens 25hours Hotel Hamburg. Stephan Gerhard, Ardi Goldman, Christoph Hoffmann and Kai Hollmann founded the 25hours Hotel Company. 25hours Hotel The Goldman was opened Frankfurt as first hotel of the newly founded hotel group. AccorHotels becomes strategic partner of 25hours holding a 30 percent interest in the 25hours Hotel Company thus laying the foundation for global expansion. With 13 hotels (end of 2018), 8 restaurants and 5 bars in 9 destinations 25hours Hotel Company is slowly but surely conquering the world. 25hours Hotel Florence and Dubai will open its doors. 25hours Hotel The Nomad in Dubai being 25hours first hotel project outside Europe.
6 25hours hotels brand positioning YOU KNOW ONE, YOU KNOW NONE. PLAYFUL 25hours hotels are made-to-measure hotels in vibrant cities inspired by their location. Every guest will leave with a story to tell. COSMOPOLITAN Home is not a place, it s a feeling. 25hours hotels offer a home away from home for travellers from all over the world. ENTERTAINING Guests don t just simply stay at a 25hours hotel, they deliberately choose dynamism, surprise and a touch of adventure.. SOCIAL A 25hours hotel is a social hub where travellers and hotel guests meet and form an adventurous community.
7 25hours hotels brand positioning 7
8 25hours hotels brand positioning 8
9 25hours hotels network & pipeline Düsseldorf Hamburg Cologne Frankfurt size does matter. OUR DESTINATIONS Berlin With 13 hotels (end of 2018), 8 restaurants and 6 bars in 9 destinations 25hours Hotel Company is slowly but surely conquering the world. With the openings of 25hours Hotels Cologne, Düsseldorf and Paris all hotels together will have over 2,000 hotel rooms. Paris Munich Vienna Zurich 12 HOTELS 1,828 ROOM IN NETWORK 4 HOTELS 1,045 ROOM IN PIPELINE
10 25hours hotels network & pipeline ASIA PACIFIC A B Bangkok, Hong Kong, Shanghai, Singapore, Sydney, Tokyo Beijing, Delhi, Melbourne, Mumbai, Seoul AMERICAS EMEA A Boston, Los Angeles, Miami, New York, Rio de Janeiro, San Francisco, Sao Paulo Amsterdam, Barcelona Copenhagen, London, Madrid, Milan Oslo, Paris, Rome, Stockholm A B Chicago, Mexico City, Seattle, Toronto, Vancouver, Washington DC Bordeaux, Dubai, Dublin, Edinburgh Florence, Istanbul, Marrakesh, Moscow St. Petersburg, Tel Aviv, Venice B
11 25hours hotels network & pipeline
12 25hours hotels network & pipeline
13 25hours hotels network & pipeline COMING SOON. COMING SOON. COMING SOON RE
14 25hours hotels key identifiers 14 NENI 25hours Berlin 1500 Foodmakers 25hours Vienna Cinchona Bar 25hours Zurich Burger de Ville 25hours hamburg
15 25hours hotels key identifiers inspired by the kiosks of legendary grand hotels INSPIRED BY KIOSKS OF LEGENDARY GRAND HOTELS collaboration with local publishing houses (e.g. taschen, gestalten, mare carefully selected books, magazines and bric-a-brac from different collaboration partners
16 25hours hotels key identifiers 16 URBAN MOBILITY FREE-OF- CHARGE MINI RENTAL SCHINDEL- HAUER BIKES FOR RENT
17 25hours hotels Communication 17 SOCIAL MEDIAS >44K likes on Facebook >18k followers on Instagram
18 25hours hotels communication 25HOURS-HOTELS.COM ABOUT 500,000 PAGE VIEWS (MONTHLY) ABOUT 200,000 VISITS (MONTHLY) 18
19 25hours hotels communication 19 AWARDS, AWARDS, AWARDS, 25H / HAFENCITY European Hotel Design Award (Lobby & Public Areas) 2012 CHRISTOPH HOFFMANN AHGZ Hotelier of the Year 25H / THE ROYAL BAVARIAN Top hotel Opening Award (Design) 25H / BY LEVI S 25H / HAFENCITY Hotel Property Award PROF. STEPHAN GERHARD Hotelier of the Year Special Award H / BIKINI BERLIN European Hospitality Award (Best Hotel Bar) 2017 European Hotel Design Award Hotel Property Award H / BY LEVI S GEO SAISON Hotel of the Year 25H /THE GOLDMAN 25H / ZÜRICH WEST European Hotel Design Award (Interior Design of the Year: Café or All Day Dining) 2003 KAI HOLLMANN AHGZ Hotelier of the Year GEO SAISON Hotel of the Year 25H / HAFENCITY GEO Saison (Best City Hotel Europe)
20 25hours hotels Performance 20 ACCORHOTELS DISTRIBUTION SOLUTIONS AccorHotels offers >110 global distribution partnerships at best market conditions
21 25hours hotels initiators 21 ACCORHOTELS LUXE DISTRIBUTION SOLUTION CALL CENTRES, INTRA HOTEL & CLUSTER SERVICES ACCORHOTELS WEB WEBSITE, MOBILE SITES & APP 58% ACCORHOTELS CENTRAL RESERVATION SYSTEM 16% 16% 32% DIRECT SALES 42% HOTEL PMS 775 MILLION +60% FOCUS ON LUXE DIRECT WEB BRAND.COM + ACCORHOTELS.COM + MOBILE WEBSITES & APP LUXE BRAND REVENUE VIA WEB LUXE MOBILE GROWTH 19% 7% WEB PARTNERS (OTAS) 26% INDIRECT SALES GDS/IDS Figures as of end Distribution for AccorHotels luxury & premium brands
22 25hours hotels Performance 50 MILLION MEMBERS AS OF JUNE ,000* MEMBERS EVERY DAY LE CLUB ACCORHOTELS REPRESENTS 30.6%* OF HOTEL GLOBAL REVENUE Loyalty members - Worldwide Guests origin - Worldwide Le Club AccorHotels FRS loyalty program Huazhu loyalty program 106M , M S A Worldwide program: 17 brands 3,400 hotels in 93 countries Free enrollment 100% Web based program More than 23,000 new members every day Le Club AccorHotels represents 30.6% of AccorHotels revenue Partnerships with large Airlines loyalty program: Skyteam, One World, Star Alliance 25hours will join Le Club AccorHotels in 2019 Figures as of end June 2018 *Figures as of end 2017
23 THANK YOU
facts and figures >80% occupancy on a group level ~40% revenue coming from F&B 5 new openings in the next two years come as you are.
why invest? facts and figures >80% occupancy on a group level ~40% revenue coming from F&B 5 new openings in the next two years come as you are..2 Christoph Hoffmann is responsible for the further development
why invest in 25hours. AccorHotels Global Development
why invest in 25hours. AccorHotels Global Development facts and figures >80% occupancy on a group level ~40% revenue coming from F&B 5 new openings in the next two years come as you are. Christoph Hoffmann
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