Shortlist (Mobile Lions)
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1 Cat. No Entry No Title Client Product Entrant Company Country A01 (Activation by Location) A01/ CLEVER BUOY OPTUS TELECOMS AUSTRALIA NETWORK A01/ HAMMERHEAD HAMMERHEAD HAMMERHEAD A01/ FOUND MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND A01/ DOG WALKER FIT PROGRAM A02 (Activation by Proximity) NESTLÉ PURINA PET CARE BRASIL PURINA PUBLICIS BRASIL São Paulo BRAZIL A02/ THE BACKUP MEMORY SAMSUNG TUNISIA SERVICE 3SG-BBDO Ariana TUNISIA A02/ SHADOW WIFI LIGA CONTRA EL HEALTH AWARENESS HAPPINESS BRUSSELS BELGIUM CANCER ORGANISATION Agency COLENSO BBDO Auckland PUBLICIS BRASIL São Paulo 3SG-BBDO Ariana HAPPINESS BRUSSELS A03 (Augmented Mobile Experience) A03/ LIVING HISTORY AT NON PROFIT A03/ AUDI TT BROCHURE AUDI AUDI TT RAZORFISH Berlin GERMANY HACK A03/ THE NEXT PHOTO CHILDHOOD EYE CANCER TRUST FLASH PHOTO POSTER CAMPAIGN WUNDERMAN London UNITED KINGDOM A03/ MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / A03/ THE UNFORGOTTEN FCB CHICAGO A04 (Networked Mobile Technology) ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING A04/ THE PURSUIT BY A04/ LOGITECH LOGITECH LOGITECH HARMONY APP A04/ PAY PER LOVE TEATRENEU PAY PER LOVE THE CYRANOS//McCANN SPAIN A05 (Wearable Technology A05/ OWLET OWLET BABY CARE OWLET A05/ SPORTS HOMEWORK GATORADE GATORADE 4 AM SAATCHI & SAATCHI Guatemala GUATEMALA RAZORFISH Berlin WUNDERMAN London FCB CHICAGO / CURRENT Chicago THE CYRANOS//McCANN 4 AM SAATCHI & SAATCHI Guatemala
2 A06 (Innovative Technology for Mobile) A06/ CARDBOARD CARDBOARD Mountain View A06/ OWLET OWLET BABY CARE OWLET A06/ HAMMERHEAD HAMMERHEAD HAMMERHEAD A06/ CANON GIG APP CANON CANON DSLR UNCLE GREY Copenhagen DENMARK A06/ HELLO PIZZA CNA ENGLISH SCHOOL FCB BRASIL São Paulo BRAZIL A06/ LISNR LISNR LISNR UNCLE GREY Copenhagen FCB BRASIL São Paulo B01 (Products) B01/ NIKE PHENOMENAL SHOT: AN ART, COPY & CODE NIKE NIKE PHENOMENAL SHOT B02 (Services) B02/ WHERE'S MY WALLET? B02/ GOGO FREE- NITURE COMMONWEALTH BANK GOGO VAN CARDLESS CASH AUSTRALIA DELIVERY & LOGISTIC SERVICE LEO BURNETT HONG KONG Hong Kong HONG KONG LEO BURNETT HONG KONG Hong Kong B03 (Media, Entertainment and Leisure) B03/ EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE C01 (Products) EA SPORTS MADDEN GIFERATOR C01/ OWLET OWLET BABY CARE OWLET C01/ THE SWEDISH AUDI AUDI QUATTRO ÅKESTAM HOLST Stockholm SWEDEN SNOW RESCUERS C01/ JOE BOXER KMART / JOE BOXER JOE BOXER FCB CHICAGO INACTIVITY TRACKER INACTIVITY TRACKER C01/ CANON GIG APP CANON CANON DSLR UNCLE GREY Copenhagen DENMARK C01/ ORAL-B SMART BRUSH AND APP PROCTER & GAMBLE ORAL-B ICONMOBILE GROUP Berlin GERMANY C01/ MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / ÅKESTAM HOLST Stockholm FCB CHICAGO UNCLE GREY Copenhagen ICONMOBILE GROUP Berlin C02 (Services)
3 C02/ VIAOPTA DAILY SMARTPHONE APPLICATION NOVARTIS PHARMA VIAOPTA DAILY SMARTPHONE APPLICATION ARWORKS Budapest HUNGARY C02/ VISUAL DICTIONARY BRITISH COUNCIL LEARNING TOOL GREY GROUP Singapore SINGAPORE C02/ SMART SENTRY MAXIS BERHAD MOBILE NETWORK OGILVY & MATHER GROUP HONG KONG HONG KONG C02/ BASE PHONEADDRESS BASE MOBILE PROVIDER DDB BRUSSELS BELGIUM C03 (Media, Entertainment and Leisure) C03/ LIVING HISTORY AT NON PROFIT C03/ THE PURSUIT BY C03/ DEBATTLE SVERIGES RADIO TANKESMEDJAN I P3 CP+B SCANDINAVIA Gothenburg SWEDEN C04 (Corporate Image & Communication) C04/ BACKMEAPP PROCTER & GAMBLE ALWAYS FEMININE LEO BURNETT ITALY Milan ITALY CARE C04/ VODAFONE VODAFONE VODAFONE RED Y&R TEAM RED ISTANBUL TURKEY "BETWEEN US" LIGHT APPLICATION C04/ FOUND MARS PEDIGREE COLENSO BBDO Auckland NEW ZEALAND C04/ LOOK AT ME SAMSUNG ELECTRONICS C05 (Charities, Not for Profit and Public Information) SAMSUNG ELECTRONICS SOUTH KOREA C05/ LGBT AVATARS PRAGUE PRIDE PRAGUE PRIDE GEOMETRY GLOBAL Prague CZECH REPUBLIC D02 (Services) D02/ PROJECT LEARNING CURVE DOMTAR PAPER ERIC MOWER + ASSOCIATES Charlotte ARWORKS Budapest GREY GROUP Singapore OGILVY & MATHER GROUP HONG KONG DDB BRUSSELS CP+B SCANDINAVIA Gothenburg LEO BURNETT ITALY Milan Y&R TEAM RED ISTANBUL COLENSO BBDO Auckland GEOMETRY GLOBAL Prague / OGILVY & ERIC MOWER + ASSOCIATES Charlotte E01 (Products) E01/ THE WALKING DEAD HYUNDAI MOTOR CHOP SHOP APP 2.0 AMERICA HYUNDAI INNOCEAN Huntington Beach INNOCEAN Huntington Beach E01/ GOL! McDONALD S FRENCH FRIES DDB CHICAGO DDB CHICAGO E02 (Services) E02/ MOVE UPDATE. THE OPEN SOURCE PROJECT McDONALD S OPEN SOURCE SOFTWARE DDB & TRIBAL Warsaw POLAND DDB WARSAW
4 E03 (Media, Entertainment and Leisure) E03/ THE FUN QUEUE LISEBERG ROLLER COASTER SHOUT Gothenburg SWEDEN E03/ ADVENTURES OF POCO ECO IAMYANK LOST SOUNDS POSSIBLE CEE Budapest HUNGARY SHOUT Gothenburg POSSIBLE CEE Budapest E04 (Charities, Not for Profit and Public Information) E04/ REVERSE THE ODDS CHANNEL 4 & CANCER RESEARCH UK MOBILE GAME MAVERICK TELEVISION London UNITED KINGDOM F02 (Services) F02/ RABBIT RACE MEDIA MARKT MEDIA MARKT OGILVY GERMANY Frankfurt GERMANY G01 (Mobile Messaging) G01/ SOS SMS MEXICAN RED CROSS ONLINE EMERGENCY SERVICE GREY MÈXICO Mexico City MEXICO G01/ THE LIFE SAVING TV KT OLLEH TV KOREA TELECOM Seoul SOUTH KOREA PROJECT G01/ LGBT AVATARS PRAGUE PRIDE PRAGUE PRIDE GEOMETRY GLOBAL Prague CZECH REPUBLIC H01 (Integrated Mobile Campaign) H01/ HARUHI HUNTING SANKYO PLANNING GAME PARTY Tokyo JAPAN H01/ PANDORA THUMB MOMENTS CAMPAIGN H01/ THE LES PAUL SKILL CHECK H01/ CLASS OF CLASSICS PANDORA PANDORA RADIO TWOFIFTEENMCCANN San Francisco GIBSON GUITAR BRAZILIAN SYMPHONY ORCHESTRA EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION CLASSICAL MUSIC CONCERTS ARTPLAN Rio de Janeiro GERMANY BRAZIL H01/ PRO VISION OAKLEY OAKLEY GPY&R Melbourne AUSTRALIA OGILVY GERMANY Frankfurt GREY MÈXICO Mexico City GEOMETRY GLOBAL Prague / OGILVY & PARTY Tokyo TWOFIFTEENMCCANN San Francisco ARTPLAN Rio de Janeiro GPY&R Melbourne I01 (Interface & Navigation) I01/ SOUTH KOREAN NORTH KOREAN TRANSLATOR DREAM TOUCH FOR ALL EDUCATIONAL NONPROFIT I01/ RISE&FALL 3CS OUTWEAR SNOWBOARD APPAREL GREY SYDNEY Sydney SOUTH KOREA AUSTRALIA / PENGTAI Seoul GREY SYDNEY Sydney I02 (Visual Design/Aesthetic) I02/ WINTERLANDS AKQA HOLIDAY CARD AKQA Paris AKQA Paris
5 I02/ HAMMERHEAD HAMMERHEAD HAMMERHEAD I02/ ADVENTURES OF IAMYANK LOST SOUNDS POSSIBLE CEE Budapest HUNGARY POCO ECO I02/ THE PURSUIT BY I03 (User Experience) I03/ LOOK AT ME SAMSUNG SAMSUNG SOUTH KOREA ELECTRONICS ELECTRONICS I03/ LIVING HISTORY AT NON PROFIT I03/ SOUTH KOREAN DREAM TOUCH FOR EDUCATIONAL SOUTH KOREA NORTH KOREAN TRANSLATOR ALL NONPROFIT I03/ THE PURSUIT BY I03/ ECOTRAIN NSB (NORWEGIAN TRAIN TRY Oslo NORWAY STATE RAILWAY) I03/ HAMMERHEAD HAMMERHEAD HAMMERHEAD I03/ CANON GIG APP CANON CANON DSLR UNCLE GREY Copenhagen DENMARK I03/ THE LES PAUL SKILL GIBSON GUITAR CHECK EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION I03/ MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / I03/ THE IDEAS DEUTSCHE BANK FINANCIAL SERVICES FCB SPAIN Madrid PROJECTOR / FINANCIATION OF BUSINESS AND ENTEPRENEURS GERMANY SPAIN POSSIBLE CEE Budapest / PENGTAI Seoul TRY Oslo UNCLE GREY Copenhagen FCB SPAIN Madrid I03/ THE UNFORGOTTEN ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING FCB CHICAGO FCB CHICAGO / CURRENT Chicago I04 (Content) I04/ LIVING HISTORY AT I04/ EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE NON PROFIT EA SPORTS MADDEN GIFERATOR
6 I04/ SELF- JAMES PATTERSON INTERACTIVE BOOK MOTHER NEW YORK DESTRUCTING BOOK I04/ TAP THRU LOWE'S LOWE'S I04/ IKEA PS IKEA IKEA PS DESIGNER INSTINCT Moscow RUSSIA COLLECTION I04/ BEDTIME CALLS MICROSOFT SKYPE LOOK AT MEDIA RUSSIA I04/ #SPRINGISWEIRD GAP GAP SPRING COLLECTION I04/ AMERICAN AMERICAN EXPRESS AMERICAN EXPRESS EXPRESS UNSTAGED: TAYLOR UNSTAGED: TAYLOR SWIFT EXPERIENCE SWIFT EXPERIENCE WIEDEN+KENNEDY New York RADICAL MEDIA New York MOTHER NEW YORK INSTINCT Moscow DENTSU AEGIS NETWORK Moscow WIEDEN+KENNEDY New York RADICAL MEDIA New York I05 (Use of Data/Insight) I05/ THE PURSUIT BY I05/ PAY PER LOVE TEATRENEU PAY PER LOVE THE CYRANOS//McCANN SPAIN I05/ WORLD OF AIRBNB AIRBNB TOOL Santa Monica BELONGING I05/ OWLET OWLET BABY CARE OWLET THE CYRANOS//McCANN I06 (Utility) I06/ LOOK AT ME SAMSUNG SAMSUNG SOUTH KOREA ELECTRONICS ELECTRONICS I06/ CLEVER BUOY OPTUS OPTUS NETWORK AUSTRALIA I06/ LOGITECH LOGITECH LOGITECH HARMONY APP I06/ OWLET OWLET BABY CARE OWLET I06/ HAMMERHEAD HAMMERHEAD HAMMERHEAD I06/ MAKEUP GENIUS L'ORÉAL PARIS MAKEUP PRODUCTS / J01 (Community Building/Engagement) J01/ #MEALFORAMEAL VIRGIN MOBILE VIRGIN MOBILE HAVAS WORLDWIDE AUSTRALIA AUSTRALIA AUSTRALIA Sydney J01/ G4GOOD STARHUB 4G DDB GROUP SINGAPORE SINGAPORE J01/ KEEP DEMOCRACY ALIVE GOV TUNISIE MOBILE APP DELIVERING REAL TIME SURVEYS FRED & FARID PARIS HAVAS WORLDWIDE AUSTRALIA Sydney / ONE DDB GREEN GROUP BEAN SINGAPORE Sydney FRED & FARID GROUP Paris J02 (Response/Real-Time Activity)
7 J02/ CLEVER BUOY OPTUS OPTUS NETWORK AUSTRALIA J02/ EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE EA SPORTS MADDEN GIFERATOR J02/ SOCIAL BLOOD APP RED CROSS BANK OF BLOOD PUBLICITAS/SAATCHI & SAATCHI Guayaquil ECUADOR J02/ TWEAT TO EAT PEPSICO WALKERS AMV BBDO London UNITED KINGDOM PUBLICITAS/SAATCHI & SAATCHI Guayaquil AMV BBDO London J03 (Use of Co-Creation & User Generated Content) J03/ HORSE WITH HARDEN J03/ THE ICE BUCKET CHALLENGE J03/ #NOFILTER CAMPAIGN J04 (Innovative Use of Social for Mobile) FOOT LOCKER FOOT LOCKER THE ALS ASSOCIATION THE ALS ASSOCIATION THE ALS ASSOCIATION Washington WAVES FOR WATER INSTITUTIONAL LODUCCA São Paulo BRAZIL J04/ YOUR RIDE. YOUR UBER & SPOTIFY UBER & SPOTIFY SPOTIFY Stockholm SWEDEN MUSIC. APPS J04/ NZDRONIE TOURISM NEW SKI WHYBIN\TBWA GROUP AUSTRALIA ZEALAND SYDNEY J04/ THE SIGHT HBO GAME OF THRONES ELASTIC Santa Monica J04/ HOPE.LY AMERICAN RED CROSS & BITLY AMERICAN RED CROSS & BITLY LODUCCA São Paulo SPOTIFY Stockholm WHYBIN\TBWA GROUP SYDNEY Total Entries: 109
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