2012 Coach & Charter Seminar. 21 February 2012 Presented by Amanda Coghlan Strategic Insights Analyst

Transcription

1 2012 Coach & Charter Seminar 21 February 2012 Presented by Amanda Coghlan Strategic Insights Analyst

2 Destination NSW Lead Government agency for the NSW tourism and events sectors Established as a statutory authority in July 2011 Merged: Tourism NSW, Events NSW Homebush Motor Racing Authority 2

3 Destination NSW Devise and implement strategies to grow the visitor economy Quote here Market Sydney and NSW destinations and events to grow visitor arrivals and expenditure Secure major events for NSW Mission to double visitor expenditure by

4 Where does the data come from? Tourism Research Australia National Visitor Survey Domestic tourism activity 120,000 by telephone International Visitor Survey International visitors to Australia 40,000 departing, short-term international travellers aged 15 years and over who have been visiting Australia.

5 NSW Market Overview Year Ending September 2011 Nights 46% 54% Total Visitors = 77,000,000 Total Nights = 148,900,000 Source: National and International Visitor Survey Year Ending Sep 11 5

6 Visitor Expenditure - Australia Expected Annual Growth +0.3% Expected Annual Growth +3.4% Source: Tourism Forecasting Committee 6

7 NSW Visitors: Transport Trends Year Ending September 2011 Domestic Overnight 24 million Three quarters use private vehicle. 2% (462,000) use bus/coach transport. International 2.8 million 12% (323,000) use bus/coach transport. 4% take the train. 89% FIT. 22% visit regional NSW. Domestic Day Trip 50.2 million 89% use private vehicle. 2% use bus/coach transport. 6% take the train. Source: National and International Visitor Survey Year Ending Sep 11 7

8 Domestic Overnight Visitor Trends - NSW Increases post GFC Average Annual Growth = -1% Source: National Visitor Survey Year Ending Sep 11 8

9 What s going on with Australian domestic travel? Leisure Movies Dinners Events Attractions Grey Area Public Holidays Overnight Trips Day Trips Break Weekends Away Mini Breaks Public Holidays Grey Area 4 Day Breaks Easter Breaks Holiday 5+ Days MOST LIKELY DOMESTIC MOST LIKELY OVERSEAS Source: TNS Domesticate

10 Australian s Travelling Overseas 8,000,000 7,000, % Australian's Short Term Departures 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 Sep 11, Bali Bombing, SARS GFC 2004 onwards Intro of LCC s +8% Year Ending June Source: ABS Overseas Arrivals and Departures

11 International Visitor Trends - NSW Average Annual Growth = +1% Source: International Visitor Survey Year Ending Sep 11 11

12 Geographic Segmentation Visitors to NSW 1,800,000 Eastern Markets 1,800,000 Western Markets 1,600,000 1,600,000 1,400,000 1,200,000 1,000, , , ,000 Other Asia Middle East India Hong Kong Singapore Japan Korea China 1,400,000 1,200,000 1,000, , , ,000 Other Europe South Africa Scandinavia France Canada Germany USA United Kingdom New Zealand 200, ,000 0 Year ending June 2000 Year ending June Year ending June 2000 Year ending June 2011 Source: International Visitor Survey Year Ending Sep 11 12

13 International Seat Capacity to Major Airports 18,000,000 16,000,000 15,799,452 14,000,000 12,000,000 International Seat Capacity 10,000,000 8,000,000 8,281,149 6,000,000 4,000,000 5,995,995 4,399,134 2,000, , , , ,171 0 Sydney Melbourne Brisbane Perth Gold Coast Cairns Adelaide Darwin Source: BITRE Year Ending September

14 Visitors to NSW Key Source Markets United Kingdom New Zealand USA Japan Korea China Source: International Visitor Survey Year Ending Sep 11 14

15 International Visitors to NSW Bus and Coach Users International 2.8 million Other, 38% China, 18% 12% (323,000) use bus/coach transport. UK, 14% 4% take the train. 89% FIT. USA, 6% Japan, 12% Korea, 12% 22% visit regional NSW. Source: International Visitor Survey Year Ending Sep 11 15

16 CHINA VISITORS Source: International Visitor Survey Year Ending Sep 11 16

17 Overview of the China market Forecast +7.8% visitors to Australia per year Increased aviation capacity Surpassed Japan as world's second largest economy Wages rising at double-digit pace Unemployment = 4.1% edging downward Population growth slowing Population ageing 2040 = 100 million Chinese >80 years more than current worldwide total Savings = 38% of disposable income Source: Euromonitor China Country Profile October 2011

18 UK VISITORS Source: International Visitor Survey Year Ending Sep 11 18

19 Overview of the UK market Employment & WHM still ok UK outbound declining since 2008 UK domestic tourism up UK Unemployment = 7.7% Youth unemployment 500,000 public sector jobs x 4 years Low consumer confidence = Less discretionary spending Household debt = 175% of disposable income University fees set to double in 2013 Olympics 2012 New departure tax Source: Euromonitor UK Country Profile October 2011

20 UK: Outbound Travel 2010 Spain France Ireland USA Italy Germany Portugal Greece Netherlands Poland Turkey Belgium Cyprus Egypt India Switzerland Australia Canada Czech Republic China Size of Market -10.7% -13.2% -21.6% -10.2% -0.5% -7.0% -6.4% -13.4% +10.9% -6.8% -10.0% -1.9% -0.8% -3.5% -3.3% -1.8% -3.0% +0.5% +1.8% Total decline % +0.8% 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Trips (000's) Source: Euromonitor UK Country Profile October 2011 Source: Euromonitor

21 Domestic Day Trip Trends - NSW Average Annual Growth = -1% Source: National Visitor Survey Year Ending Sep 11 21

22 Domestic Day Trips Day Trips (000) using Bus / Coach Domestic Day Trip 50.2 million 89% use private vehicle. 2% use bus/coach transport. 6% take the train. Sydney Hunter South Coast Mid North Coast Northern Rivers Capital Country Central Coast Central NSW Blue Mountains New England North West Riverina The Murray Snowy Mountains Outback NSW ,0001,5002,0002,5003,0003,500 Source: National Visitor Survey Year Ending Sep 11 22

23 Domestic Day Trips Bus / Coach Usage VISITOR PROFILE More likely to eat out, go sightseeing, go to pubs/clubs and visit historic buildings Less likely to go shopping, visit friends/relatives or go to the beach Almost half are retired One quarter are young singles Source: National Visitor Survey Year Ending Sep 11 23

24 Co-operative Marketing Opportunities with Destination NSW Marketing Prospectus How Destination NSW can help you to research more consumers and increase interest in your product, service or event. How to access business resources. How to list on our website. Industry research. 24

25 For more information or statistics please visit: (02)