Media Shortlist Spikes Asia 2013
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- Abigayle Lawrence
- 5 years ago
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1 Cat. No Entry No Title Client Product Entrant Company Country A01 (Best Use of Screens) A01/ BRING HAPPINESS HOME PEPSICO PEPSI, TROPICANA, LAY'S OMD Shanghai A01/ THE B-MOVIE STAR AFFECTION AIDS AIDS AWARENESS McCANN WORLDGROUP A02 (Best Use of Magazines/Newspapers) A02/ MALAYSIA MEGA BAG TOURISM MALAYSIA MALAYSIA MEGA SALE 2012 BEEHIVE COMMUNICATIONS A02/ USHA UTHUP COCACOLA COKE STUDIO LEO BURNETT A02/ UNITY PAPER WIJEYA NEWSPAPERS ADA NEWSPAPER LEO BURNETT SOLUTIONS Colombo SRI LANKA Agency McCANN WORLDGROUP BEEHIVE COMMUNICATIONS LEO BURNETT LEO BURNETT SOLUTIONS Colombo A03 (Best Use of Outdoor) A03/ DYING FACE GREEN UMBRELLA CHILDFUND KOREA A03/ ADOPT ME! KOREAN ANIMAL WELFARE ASSOCIATION A03/ TURNING AUCKLAND INTO AN EXPERIENTIAL AD FUND RAISING ABANDONED DOG ADOPTION CAMPAIGN WORLDWIDE UNITEC EDUCATION OPEN COMMUNICATIONS Auckland NEW ZEALAND WORLDWIDE A04 (Best Use of Ambient Media: Small Scale) A04/ LIBERATION WRAPPER FRESHNESS BURGER CLASSIC BURGER DENTSU EAST JAPAN JAPAN Tokyo A04/ GIVE BACK THE LOVE HIBIYA-KADAN FLORAL ARIGATO BENTO I&S BBDO Tokyo JAPAN ARIGATO BENTO A04/ SAY IT WITH CHOCOLATE KRAFT MALAYSIA CADBURY DAIRY MILK GEOMETRY GLOBAL Kuala MALAYSIA Lumpur A04/ THE GERM STAMP PROCTER & GAMBLE SAFEGUARD SOAP SAATCHI & SAATCHI A04/ MIDDLE-EARTH PASSPORT STAMP TOURISM NEW ZEALAND 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND A04/ TAPE FOR WILDLIFE KOREA WILDLIFE MANAGEMENT ASSOCIATION WILDLIFE CONSERVATION A04/ THE POWER OF WATER SOMANG COSMETICS ONL MIDNIGHT HYDRO INTENSE WHYBIN\TBWA AUCKLAND NEW ZEALAND WORLDWIDE WORLDWIDE A04/ THE PEE ANALYSER ZOUK ANTI-DRINK DRIVING DDB GROUP A04/ NFC CHARITY STICKERS UNICEF HK CHARITY STICKER (PUBLIC SERVICE) CHEIL DENTSU EAST JAPAN Tokyo I&S BBDO Tokyo GEOMETRY GLOBAL Kuala Lumpur SAATCHI & SAATCHI WHYBIN\TBWA AUCKLAND WORLDWIDE WORLDWIDE DDB GROUP CHEIL
2 A04/ OLYMPIC SHIRT FLAG P&G ARIEL COLOR SAATCHI THE PHILIPPINES A04/ HELP DESK AARAMBH HELP DESK DDB MUDRA GROUP A04/ NEUTRAL STICKER S-OIL S-OIL A04/ MAKIN' WHOOPEE DONGWON F&B BIFIDUS MYUNG JANG HS AD SAATCHI DDB MUDRA GROUP HS AD A05 (Best Use of Ambient Media: Large Scale) A05/ A PLACE TO REMEMBER TRANSPORT ACCIDENT ROAD SAFETY GREY COMMISSION A05/ BRIDGE OF LIFE SAMSUNG LIFE INSURANCE SAMSUNG LIFE INSURANCE A05/ THE V MOTION PROJECT FRUCOR BEVERAGES V ENERGY DRINK COLENSO BBDO Auckland NEW ZEALAND A05/ THE HIGHEST GOAL ADIDAS JAPAN FOOTBALL TBWA\HAKUHODO Tokyo JAPAN A05/ McDONALD'S DAY McDONALD'S DAY MENU DDB Sydney GREY COLENSO BBDO Auckland TBWA\HAKUHODO Tokyo DDB Sydney A06 (Best Use of Special Events And Stunt/Live Advertising) A06/ ART OF ABSORPTION MAYFLOWER TOILET PAPER PUBLICIS SHANGHAI A06/ MOVING WIFI DTAC DTAC WIFI CREATIVE JUICE\BANGKOK THAILAND (TBWA) A06/ PAY WITH A KISS METRO ST JAMES CAFÉ/RESTAURANT LAVENDER* Sydney A06/ FUR HURTS PETA ETHICAL TREATMENT OF OGILVY BEIJING ANIMALS A06/ ROTI REMINDER HINDUSTAN UNILEVER LIFEBUOY TOILET SOAPS A06/ WATERDROP AD DOMINO'S PIZZA PIZZA WORLDWIDE A06/ SOAPS THAT TURN INTO UNILEVER GLOBAL LUX SOAPS JWT FESTIVE COLOURS A06/ COFFEE CART YWCA AUCKLAND CHARITY DDB GROUP NEW NEW ZEALAND ZEALAND Auckland A06/ I'M AMAZING! McDONALD'S RESTAURANTS McDONALD'S DDB GROUP (HK) A06/ IMPOSSIBLE ORCHESTRA DEPARTMENT OF FAMILIES, HOUSING, COMMUNITY SERVICES AND INDIGENOUS AFFAIRS CARE AWARE A06/ HAWKER HEROES SINGTEL BBDO A06/ WHAT DOES BEETLEING VOLKSWAGEN VW BEETLE SPARK PHD Auckland NEW ZEALAND EVEN MEME? A06/ SMALL WORLD MACHINES COCA-COLA COCA-COLA PUBLICIS SHANGHAI CREATIVE JUICE\BANGKOK (TBWA) LAVENDER* Sydney OGILVY BEIJING WORLDWIDE JWT DDB GROUP NEW ZEALAND Auckland DDB GROUP HONG KONG BBDO
3 A07 (Best Use of Digital Media) A07/ POINT PUBLISHERS KOREAN BRAILLE LIBRARY BRAILLE BOOKS DISTRIBUTION FOR CHILDREN A07/ CHROME EXPERIMENT: RAMAKIEN A07/ HOMEPAGE FOR THE HOMELESS GOOGLE CHROME BROWSER LAUNCH IN THAILAND CREATIVIA LADDER HOMELESSNESS CHARITY GEORGE PATTERSON Y&R Melbourne A07/ DIGITAL EARTH HOUR WWF WWF BBH Shanghai A07/ YEARS OF DIGITAL CONTENT VIEWED IN JUST 6 MONTHS!!! A07/ THE MISSING PERSON PRE- ROLL HINDUSTAN UNILEVER AXE DEODORANT MINDSHARE THE N FEDERAL POLICE MISSING PERSONS UNIT VML Sydney CREATIVIA GEORGE PATTERSON Y&R Melbourne BBH Shanghai VML Sydney A08 (Best Use of Other Digital Platforms (Incl. Mobile Devices)) A08/ HINDUSTAN UNILEVER'S ACTIVE WHEEL RURAL MISSED CALL CAMPAIGN HINDUSTAN UNILEVER ACTIVE WHEEL (DETERGENT) NETCORE A08/ FLASH DRIVING GAME NEW ZEALAND TRANSPORT ROAD SAFETY OMD Wellington NEW ZEALAND AGENCY A08/ SHARE THE NEWSPAPER THE TOKYO SHIMBUN THE TOKYO SHIMBUN DENTSU Tokyo JAPAN WITH CHILDREN A08/ DRIVE AWAKE PTT PUBLIC COMPANY COFFEE SHOP BBDO PROXIMITY THAILAND THAILAND Bangkok A08/ DONATE-A-TONE STARHUB SAMARITANS OF DDB GROUP A08/ HIDE 'N' SEEK GM ENCORE GM ENCORE OGILVY BEIJING A08/ MISSING CHILDREN BAOBEIHUIJIA.COM BABY BACK HOME JWT BEIJING VOLUNTEERS ASSOCIATION A08/ DUMB WAYS TO DIE THE GAME METRO TRAINS METRO TRAINS A08/ NIKE WECHAT FREEID NIKE NIKE FREEID RUNNING SHOES AKQA Shanghai NETCORE CLEMENGER BBDO Wellington DENTSU Tokyo BBDO PROXIMITY THAILAND Bangkok DDB GROUP OGILVY BEIJING JWT BEIJING AKQA Shanghai A09 (Best Use of Social Media Marketing) A09/ VOLUNTEER TO PROMOTE VOLUNTEERING SEEK SEEK VOLUNTEER LEO BURNETT A09/ TRIAL BY TIMELINE AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL COLENSO BBDO Auckland NEW ZEALAND A09/ FIND YOUR GREATNESS NIKE NIKE WIEDEN+KENNEDY Shanghai A09/ THE MOST POWERFUL ARM EVER INVENTED SAVE OUR SONS & DUCHENNE FOUNDATION DUCHENNE MUSCULAR DYSTROPHY CHARITY HAVAS WORLDWIDE Sydney LEO BURNETT COLENSO BBDO Auckland WIEDEN+KENNEDY Shanghai HAVAS WORLDWIDE Sydney / FINCH Sydney
4 A09/ SCREEN-AGE LOVE STORY PLDT MYDSL SAATCHI THE PHILIPPINES A09/ THE SMART PHONE LINE SAMSUNG NEW ZEALAND GALAXY S4 COLENSO BBDO Auckland NEW ZEALAND A09/ BUILDING THE PEOPLE'S CAR VOLKSWAGEN GROUP THE PEOPLE'S CAR PROJECT PROXIMITY BEIJING A09/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS SAATCHI COLENSO BBDO Auckland PROXIMITY BEIJING / GOODSTEIN & PARTNERS Beijing B01 (Corporate Information) B01/ SPARE SPACE, SPREAD LOVE JOHNSON & JOHNSON PUBLIC SERVICE OMD Shanghai B01/ ORIGIN ENERGY TALES ORIGIN ENERGY ORIGIN ENERGY CLEMENGER BBDO B01/ THE HIGHEST GOAL ADIDAS JAPAN FOOTBALL TBWA\HAKUHODO Tokyo JAPAN B01/ HAWKER HEROES SINGTEL BBDO CLEMENGER BBDO TBWA\HAKUHODO Tokyo BBDO B02 (Consumer Products) B02/ SEE THE WORLD AT HOME WYETH NUTRITION HONG WYETH GOLD OMD KONG B02/ THE GERM STAMP PROCTER & GAMBLE SAFEGUARD SOAP SAATCHI & SAATCHI B02/ WORLD'S LONGEST CATWALK ECCO ECCO SHOES UM Sydney B02/ THE LAMBNESIA EPIDEMIC MEAT & LIVESTOCK B02/ THE POWER OF WATER SOMANG COSMETICS ONL MIDNIGHT HYDRO INTENSE LAMB UM Sydney WORLDWIDE B02/ BUILDING THE PEOPLE'S CAR VOLKSWAGEN GROUP THE PEOPLE'S CAR PROJECT PROXIMITY BEIJING B02/ ROAD TO RECOVERY DIAGEO BUNDABERG RUM B02/ MAKIN' WHOOPEE DONGWON F&B BIFIDUS MYUNG JANG HS AD B02/ SMALL WORLD MACHINES COCA-COLA COCA-COLA TBWA\ SAATCHI & SAATCHI WORLDWIDE PROXIMITY BEIJING / GOODSTEIN & PARTNERS Beijing HS AD B03 (Consumer Services) B03/ A COUNTRY ONLY WE HAVE KOREAN AIR KOREAN AIR HS AD B03/ WATERDROP AD DOMINO'S PIZZA PIZZA WORLDWIDE B03/ SCREEN-AGE LOVE STORY PLDT MYDSL SAATCHI THE PHILIPPINES B03/ McDONALD'S DAY McDONALD'S DAY MENU DDB Sydney B03/ NEUTRAL STICKER S-OIL S-OIL HS AD WORLDWIDE SAATCHI DDB Sydney
5 B05 (Public Service, Charity & Fund Raising) B05/ BRIDGE OF LIFE SAMSUNG LIFE INSURANCE SAMSUNG LIFE INSURANCE B05/ DIGITAL EARTH HOUR WWF WWF BBH Shanghai B05/ OLD PARTS FOR NEW ORBIS HK ORBIS GROUP B05/ TAPE FOR WILDLIFE KOREA WILDLIFE MANAGEMENT ASSOCIATION WILDLIFE CONSERVATION WORLDWIDE B05/ HELP DESK AARAMBH HELP DESK DDB MUDRA GROUP B05/ DUMB WAYS TO DIE METRO TRAINS METRO TRAINS BBH Shanghai GROUP WORLDWIDE DDB MUDRA GROUP C01 (Integrated Media Campaign) C01/ THE LAMBNESIA EPIDEMIC MEAT & LIVESTOCK LAMB UM Sydney C01/ HSBC SERIOUS PLAY HSBC HSBC JWT LONDON UNITED KINGDOM C01/ OLYMPIC SHIRT FLAG P&G ARIEL COLOR SAATCHI THE PHILIPPINES C01/ ROAD TO RECOVERY DIAGEO BUNDABERG RUM C01/ HAWKER HEROES C01/ TURNING AUCKLAND INTO AN EXPERIENTIAL AD SINGTEL BBDO UNITEC EDUCATION OPEN COMMUNICATIONS Auckland NEW ZEALAND JWT LONDON SAATCHI BBDO Total Entries: 92
CODE ENTRY TITLE BRAND COMPANY ENTERING CITY AWARD OD03/019 WALL CRICKET ADIDAS TBWA\ INDIA MUMBAI BRONZE
CATEGORY OD01 : LARGE/HIGHWAY BILLBOARDS CATEGORY OD02 : MOBILE BILLBOARD/WRAPPED-AROUND CATEGORY OD03 : EXTERNAL/STREET SIGNS & STREET FURNITURE OD03/019 WALL CRICKET ADIDAS TBWA\ INDIA MUMBAI BRONZE
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