MEDIA RELEASE FOR IMMEDIATE USE 19 MAY 2009 FINALISTS NOMINATED FOR 2009 APMA STAR AWARDS

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1 MEDIA RELEASE FOR IMMEDIATE USE 19 MAY 2009 FINALISTS NOMINATED FOR 2009 APMA STAR AWARDS 51 finalists from 193 entries across 17 categories have been nominated for the 4 th annual 2009 APMA Star Awards. Over 40 senior marketing professionals judged entries over the month of April to find the best promotional marketing campaigns across Australia and New Zealand. The APMA Star Awards programme (previously APMA Awards of Excellence till re-launched 4 years ago) has been developed to acknowledge and reward agencies and clients for their creativity and strategic prowess in today s highly competitive marketplace. Winners in the 2009 APMA Star Awards will also go on to compete in the MAA Worldwide Globes (Marketing Agencies Association) in Boston, USA in October Finalists in the 2009 APMA Star Awards are (in alphabetical order by agency): Best Integrated Communications The Quantum Code Euro RSCG Australia World Wildlife Fund Earth Hour 2 Leo Burnett Adidas New Zealand / New Zealand Rugby Union This is not a Jersey/AdiThread Best Sponsorship or Tie-in Foster s Australia VB Top Ticket The Quantum Code Euro RSCG Australia Mars Snackfood Australia Mars Bars: Believe Graffiti Best Use of Direct Marketing and CRM: Emirates Europe is only a Heartbeat Away Trade Campaign Kaleidoscope Marketing Communications inova Pharmaceuticals Search and Rescue Pharmacy Challenge Pacific Highway Marketing Communications Diageo Australia Smirnoff Secret Party Wristband Mailing The Marketing Store

2 Best Digital/Interactive The Quantum Code Euro RSCG Australia Adidas New Zealand / New Zealand Rugby Union This is not a Jersey/AdiThread Best Brand Building Ferrero Australia Jump Start Your Day with Nutella 30Thirty Export Yourself Apollo Marketing New Zealand Best Business-to-Business barmap Apollo Marketing New Zealand Coca-Cola Coca-Cola 7 Eleven Go for Gold Trade Programme Emirates Europe is only a Heartbeat Away Trade Campaign Kaleidoscope Marketing Communications Best Retail Account Specific or Channel Specific Lion Nathan Australia Beach Cricket Win A Beach Buggy 30Thirty St. George Bank Take a Holiday from Fees Evocatif Colgate-Palmolive Colgate Invisible Nasties II Leo Burnett

3 Best Event or Experiential Marketing Lowering the Nation s Cholesterol Evocatif Heineken Lion Amstel Live Street Shoots Leo Burnett EA Games Do You Have the Edge? The Shop Australia Best Activity Generating Brand Awareness and Trial: Air New Zealand Cranial Billboards Mango Communications New Zealand Flossie Media Group Man Vending Machine Diageo Australia Smirnoff Platinum Launch The Marketing Store Sydney Best Activity Generating Brand Volume: Continental Free Weekly Rental 30Thirty Four N Twenty Magic Salad Plate Best Activity Generating Brand Loyalty: Export Yourself Apollo Marketing New Zealand Nutricia Nutricia Brainy Baby DVD Promotion Unicharm Australasia BabyLove Nappies Boot of Loot RAPP Melbourne

4 Most Innovative Idea / Concept: Four N Twenty Magic Salad Plate Flossie Media Group Man Vending Machine Amorim Save Miguel TEQUILA Sydney Best Use of Creative in a Promotional Lion Nathan Australia The TED696 Project BMF Mars Snackfood Australia M&M s Election Four N Twenty Magic Salad Plate Best Cause or Charity-Related Promotional Lowering the Nation s Cholesterol Evocatif Transport Accident Commission Road Safety Christmas Enforcement Grey World Wildlife Fund Earth Hour 2 Leo Burnett Best Small Budget Campaign ($75,000 and under): Rosemount Rosemount Diamond Label $20 Myer Gift Card Nutricia Nutricia Russ Berrie GWP Promotion Qantas Pop on Over Decoder

5 Young Achiever in Creative: Samuel Tukaki, Brass Tacks Lanna Birnie and Crystal Fong, RAPP Melbourne Tamryn Kerr, Young Achiever in Account Service: Samantha Currie, Aisha Krupski, Nicole Wills, Graffiti The winner of the Young Achiever of the Year Awards will be announced at the awards ceremony and the finalists in each category will be announced as Gold, Silver or Bronze winners on the night. The three highest scoring campaigns have been shortlisted for the Grand Prix Award with the winner announced at the awards night. The 2009 APMA Star Awards event will be held on July 2 at Doltone House, Sydney. To book tickets visit For more information, contact Jessica (02) or Jessica@twodeforce.com.au ENDS. For more information about APMA or the 2009 APMA Star Awards please contact: APMA Australasian Promotional Marketing Association Kylie Green Chairperson kylie@apma.com Tel: