GEORGE PATTERSON Y&R Melbourne. Y&R Melbourne UHU POWER GLUE MEDIAPLUS Munich GERMANY SERVICEPLAN Munich

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1 Detail (Media) A01 (Best Use of Television) A01/ EMIRATES TAKE OFF A01/ LAMBASSADOR MEAT & LIVESTOCK A01/ S GREATEST ATHLETE UNILEVER REXONA DEODORANT A01/ IT'S NO PICNIC CADBURY PICNIC CHOCOLATE BAR A01/ WORLD'S STICKIEST AD A01/ LIVE CLAIMS TOYOTA MOTOR SALES A01/ THE BUBBLE PROJECT MERCEDES-BENZ C 63 AMG IMPACT BBDO Dubai ARAB EMIRATES DAY LAMB UM Sydney UM Sydney GEORGE PATTERSON Y&R Melbourne IMPACT BBDO Dubai / SPAFAX Dubai GEORGE PATTERSON Y&R Melbourne UHU POWER GLUE MEDIAPLUS Munich SERVICEPLAN Munich BEKOL CAMRY CHARITY FOR THE DEAF & HARD OF HEARING CONILL SAATCHI & SAATCHI Torrance BAUMANN BER RIVNAY Ramat Gan ISRAEL CONILL SAATCHI & SAATCHI Torrance BAUMANN BER RIVNAY Ramat Gan A02 (Best Use of Cinema) A02/ GETTING DRIVERS' ATTENTION A02/ CINEMA REAR VIEW MIRROR STATE DEPARTMENT FOR TRANSPORT EUROPCAR A02/ LAST CALL NBC UNIVERSAL GLOBAL NETWORKS DEUTSCHLAND ROAD SAFETY MINIBUS 13TH STREET TV CHANNEL ESCALA COMUNICACAO E MARKETING Porto Alegre A02/ THE SWAP COCA-COLA COCA-COLA ZERO McCANN ERICKSON Madrid OGILVY FRANKFURT OGILVY FRANKFURT JUNG von MATT SPAIN ESCALA COMUNICACAO E MARKETING Porto Alegre JUNG von MATT McCANN ERICKSON Madrid A03 (Best Use of Radio) A03/ RADIO IN THE TRUNK A03/ DOG RADIO GALAXXY PET- FOOD RENAULT SYMBOL LOWE GINKGO Montevideo NATURIA DOG FOOD GRABARZ & PARTNER URUGUAY LOWE GINKGO Montevideo GRABARZ & PARTNER

2 Detail (Media) A03/ SDIA PROJECT AIDS TASK FORCE AIDS SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV ISRAEL SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV A04 (Best Use of Magazines) A04/ MONDAY TO THE MAX A04/ TIDE MAGTTRACTION CBS AND PEPSICO A04/ FLIPBOOK NEW ZEALAND TRANSPORT AGENCY PROCTER & GAMBLE CBS AND PEPSI MAX ROAD SAFETY TIDE DIRT MAGNETS OMD New York CLEMENGER BBDO Wellington LEO BURNETT Mumbai A04/ WAX AD PEUGEOT 207 QUIKSILVER LODUCCA MPM São A04/ WORDS VELOCITY FILMS PRODUCTION HOUSE DDB SOUTH AFRICA Johannesburg NEW ZEALAND SOUTH AFRICA CLEMENGER BBDO Wellington LEO BURNETT Mumbai LODUCCA MPM São DDB SOUTH AFRICA Johannesburg A05 (Best Use of Newspapers) A05/ BREAKING DOWN BARRIERS A05/ HEAVIEST AD IN THE WORLD TD BANK FINANCIAL GROUP A05/ FLANNEL COSAN LUBRIFICANTES COMPANHIA ATHLETICA VISA INFINITE CREDIT CARD ESSO BRAND STARCOM Toronto LEW'LARA\TBWA São CANADA LEW'LARA\TBWA São GYM DDB BRASIL São DDB BRASIL São A06 (Best Use of Outdoor) A06/ HUMAN BILLBOARD A06/ THE WALL SALE SONY MARKETING JAPAN A06/ KIT KAT CHAIRS NESTLÉ CHOCOLATE BAR JWT NEW ZEALAND Auckland A06/ CTT EXPRESSO COMMITMENT A06/ I'M WORKING FR OM HERE TODA Y! ING DIRECT BANK LEO BURNETT Milan ITALY LEO BURNETT Milan GRUPO CTT TELENOR RECYCLE PROJECT JEANS DELIVERY TELECOMMUNICA HAKUHODO KETTLE Tokyo FISCHER PORTUGAL Lisbon GARBERGS REKLAMBYRÅ Stockholm JAPAN NEW ZEALAND PORTUGAL SWEDEN HAKUHODO KETTLE Tokyo FISCHER PORTUGAL Lisbon GARBERGS REKLAMBYRÅ Stockholm / FIELDWORK Stockholm

3 Detail (Media) A06/ TIED UP THIS HUMAN WORLD A06/ EXPERIENCE THE OLYMPIC WINTER GAMES SAMSUNG MOBILE HUMAN RIGHTS FILM FESTIVAL OMNIA QWERTY MOBILE PHONE WIEN NORD Vienna AUSTRIA WIEN NORD Vienna MEDIA REPUBLIC Amsterdam THE NETHERLANDS MEDIA REPUBLIC Amsterdam / CHEIL Amsterdam A07 (Best Use of Ambient Media: Small Scale) A07/ TROJAN BOTTLES A07/ SUPREME SECURITY A07/ PEDIGREE ADOPTION DRIVE A07/ HUGGIES NAPPY SWING A07/ GAS PUMPS VOICES A07/ WRISTBANDS SWATCH DO BRASIL CLAC IMPORTAÇÃO A07/ UMBRELLA BAGS FRANKFURTER TAFEL SUPREME SECURITY MARS KIMBERLY-CLARK A07/ AIDS MASK OJUS MEDICAL INSTITUTE A07/ FRESH STONE- AGE MEAT THE LOTUS CHARITY SOCIETY (HONG KONG) FOOD BANK LEO BURNETT Frankfurt LEO BURNETT Frankfurt DOG RESCUE PROGRAMME PULL-UPS TRAINING PANTS TOYOTA PRIUS OPTIMEDIA Madrid SPAIN BOSCH INTERNATIONAL SECURITY SWINE FLU & AIDS PREVENTION A07/ SNOW STAMP NESTLÉ POLO MINT SWEETS A07/ FOREST FIRES WWF FOREST CONSERVATION PROGRAMME COLOUR CODES WATCHES ADVICO Y&R Zürich SWITZERLAND ADVICO Y&R Zürich STARCOM MELBOURNE OGILVY FRANKFURT OGILVY FRANKFURT GREY WORLDWIDE Mumbai JWT London PUBLICIS BRASIL Sao REFRIGERATORS DDB BERLIN DDB BERLIN OGILVY & MATHER COLOMBIA Bogotá COLOMBIA GREY WORLDWIDE Mumbai JWT London OGILVY & MATHER COLOMBIA Bogotá / OGILVYACTION Botoga PUBLICIS BRASIL Sao CHARITY GREY HONG KONG HONG KONG GREY HONG KONG A08 (Best Use of Ambient Media: Large Scale) A08/ INTERACTIVE MIRROR HEWLETT- PACKARD JAPAN A08/ CHALKBOT NIKE LIVESTRONG APPAREL COMPUTERS DENTSU Tokyo JAPAN DENTSU Tokyo WIEDEN+KENNEDY Portland WIEDEN+KENNEDY Portland

4 Detail (Media) A08/ GO BEYOND BORDERS A08/ WORLD'S BIGGEST SIGNPOST A08/ BALDY PANASONIC GOBEL INDONESIA A08/ CUBE FILM INSTALLATION CNN INTERNATIONAL NOKIA CNN INTERNATIONAL NAVIGATION NOSE HAIR TRIMMER HEIMAT Berlin HEIMAT Berlin FARFAR Stockholm SWEDEN FARFAR Stockholm PT PERWANAL SAATCHI & SAATCHI Jakarta INDONESIA PT PERWANAL SAATCHI & SAATCHI Jakarta HBO TV NETWORK BBDO NEW YORK BBDO NEW YORK A09 (Best Use of Special Events and Stunt/Live Advertising) A09/ THE FRENCH ART OF LOVING A09/ TELETRANSPOR TER A09/ AUDITORIUM HEINEKEN ITALIA BEER JWT ITALIA Milan ITALY JWT ITALIA Milan A09/ A VILLAGE OF EXPERTS A09/ LOVE PROJECT EVENT AUBADE UNDERWEAR CHAINSAW Levallois Perret INBEV ANDES BEER DEL CAMPO/NAZCA Buenos FRANCE ARGENTINA CHAINSAW Levallois Perret DEL CAMPO/NAZCA Buenos MICROSOFT WINDOWS 7 BUNGALOW 25 Madrid SPAIN BUNGALOW 25 Madrid STARBUCKS & (RED) AIDS FUNDRAISING A09/ ROCKET MAN FRUCOR V ENERGY DRINK COLENSO BBDO Auckland BBDO NEW YORK BBDO NEW YORK NEW ZEALAND COLENSO BBDO Auckland / PROXIMITY PULSE Auckland A09/ REPLAY GATORADE ENERGY DRINK TBWA\CHIAT\DAY LA TBWA\CHIAT\DAY LA A09/ SANDWICH PEPSICO WALKERS CRISPS ABBOTT MEAD VICKERS BBDO London A09/ FIRE SCOOTER REPUBLIC OF CHICKEN RESTAURANT McCANN WORLDGROUP Mumbai ABBOTT MEAD VICKERS BBDO London McCANN WORLDGROUP Mumbai A10 (Best Use of Online Advertising) A10/ SANTA'S LITTLE HELPER A10/ WE CHOOSE THE MOON LEGO LEGO UM Sydney A10/ IT'S NO PICNIC CADBURY PICNIC CHOCOLATE BAR JOHN F. KENNEDY PRESIDENTIAL LIBRARY THE MOON LANDING 40TH ANNIVERSARY GEORGE PATTERSON Y&R Melbourne THE MARTIN AGENCY Richmond GEORGE PATTERSON Y&R Melbourne THE MARTIN AGENCY Richmond / DOMANI STUDIOS Brooklyn

5 Detail (Media) A10/ HANGEUL FONTS A10/ CONCERT IN A BAG A10/ MOBILE INTERNET LIVE A10/ DROP EVERYTHING FOR LOVE A10/ OUT OF OFFICE REPLY A10/ BEING HOMELESS SAMUSOCIAL A10/ THE BLOW JOB CHE MEN'S MAGAZINE HOMELESSNESS CHARITY MEN'S MAGAZINE A10/ ROLLERBABIES DANONE EVIAN MINERAL WATER A10/ IKILLAFRIEND.C OM A10/ SAVE LOLA THE TURTLE NHN DORITOS TELE2 A10/ NO COMMENT REPORTERS WITHOUT BORDERS A10/ SMOKEFREE GENERATION A10/ SWEET REMEDY FOR BROKEN HEARTS A10/ UNPREDICTABL E CLASSIFIEDS DTC NBC UNIVERSAL CUENTAGOTAS NAVER SEARCH PORTAL DORITOS LATE NIGHT TELECOMMUNICA FREEDOM OF PRESS EVERLON DIAMOND COLLECTION 13ÈME RUE CABLE TV CHANNEL WATER PRESERVATION NHN Seongnam KOREA NHN Seongnam GOODBY SILVERSTEIN & PARTNERS San Francisco JWT New York JWT New York EXPEDIA.COM EXPEDIA MEDIAPLUS Munich SERVICEPLAN Munich PUBLICIS CONSEIL Paris FRANCE DUVAL GUILLAUME Antwerp BELGIUM PUBLICIS CONSEIL Paris / PUBLICIS NET Paris DUVAL GUILLAUME Antwerp BETC EURO RSCG Paris FRANCE BETC EURO RSCG Paris BETC EURO RSCG Paris FRANCE BETC EURO RSCG Paris RUIZ NICOLI LINEAS Madrid FORSMAN & SWEDEN BODENFORS Gothenburg FUTURECOM INTERACTIVE Zurich EXITO INSURANCE SANCHO BBDO COLOMBIA Bogotá SWITZERLAND COLOMBIA SPAIN GOODBY SILVERSTEIN & PARTNERS San Francisco FORSMAN & BODENFORS Gothenburg FUTURECOM INTERACTIVE Zurich / WUNDERMAN ZURICH SANCHO BBDO COLOMBIA Bogotá A10/ INTEL SWARM INTEL COMPUTERS OMD SINGAPORE SINGAPORE THE UPPER STOREY Singapore A10/ TUNE IN AND BE MOVED DEPARTMENT OF HEALTH COI TNUVA WNYC PUBLIC RADIO ANTI-SMOKING CHOCOLATE DESSERT WQRX RADIO STATION AGENCY REPUBLIC London McCANN ERICKSON Tel Aviv JOHANNES LEONARDO New York ISRAEL AGENCY REPUBLIC London McCANN ERICKSON Tel Aviv A10/ GO VISA VISA CARD AKQA San Francisco AKQA San Francisco JOHANNES LEONARDO New York RUIZ NICOLI LINEAS Madrid

6 Detail (Media) A10/ CHOOSE A DIFFERENT ENDING THE METROPOLITAN POLICE ANTI-KNIFE CRIME ABBOTT MEAD VICKERS BBDO London ABBOTT MEAD VICKERS BBDO London A11 (Best Use of Social Media Marketing ) A11/ HARDCHORUS PUMA PUMA FOOTBALL ZENITHOPTIMEDIA INTERNATIONAL London A11/ IT'S MY TIME BENETTON GLOBAL CASTING A11/ CANADA 1. HISTORY 0. A11/ VIRALOCITY FRITO-LAY DORITOS TORTILLA CHIPS A11/ MAGICAL CHRISTMAS CARDS A11/ EFFECTS OF CRACK SWEDISH POSTAL SERVICE IAN MINISTRY OF HEALTH POSTAL ANTI-DRUG A11/ TWELPFORCE BEST BUY BEST BUY CRISPIN PORTER + BOGUSKY Boulder A11/ SINGALONG T-MOBILE TELECOMMUNICA A11/ LEFT & RIGHT BLOGGER OUTREACH NIKE CANADA ASICS NIKE CANADA/NIKETRAI NING.CA SPORTSTYLE FOOTWEAR FABRICA Treviso ITALY FABRICA Treviso COSSETTE MEDIA Toronto BBDO PROXIMITY CANADA Toronto CRISPIN PORTER + BOGUSKY EUROPE Gothenburg MASTER COMUNICAÇÃO Curitiba MEDIACOM London AMSTERDAM WORLDWIDE CANADA CANADA CRISPIN PORTER + BOGUSKY Boulder BBDO PROXIMITY CANADA Toronto SWEDEN CRISPIN PORTER + BOGUSKY EUROPE Gothenburg THE NETHERLANDS DROGA5 New York A11/ I SPY LEVI'S LEVI'S JEANS HOST Sydney HOST Sydney A11/ CHALKBOT NIKE LIVESTRONG APPAREL A11/ CONSUMERS BECOME INVENTORY TRACKERS A11/ BRIGHTEN UP THE WORLD A11/ DEAR STEVE JOBS PARLE AGRO THE COCA-COLA COMPANY SVERIGES TELEVISION A11/ THE PEN STORY OLYMPUS DEUTSCHLAND HIPPO BAKED MUNCHIES SNACKS COCA-COLA SVT PLAY IPHONE APP OLYMPUS PEN CAMERA WIEDEN+KENNEDY Portland CREATIVELAND ASIA Mumbai MEDIACOM INTERACTION Düsseldorf FORSMAN & SWEDEN BODENFORS Gothenburg DSG DIALOG SOLUTIONS COSSETTE MEDIA Toronto WIEDEN+KENNEDY Portland CREATIVELAND ASIA Mumbai MEDIACOM INTERACTION Düsseldorf FORSMAN & BODENFORS Gothenburg DSG DIALOG SOLUTIONS MASTER COMUNICAÇÃO Curitiba London AMSTERDAM WORLDWIDE

7 Detail (Media) A11/ PRANK BIC BIC PEN JUNG von MATT A11/ CORRECTION FRIEDRICHS & FRIENDS A11/ EOS PHOTOCHAINS A11/ SHOCKING BARACK CANON BRAMMO PROOFREADING AGENCY EOS DSLR CAMERAS ENERTIA ELECTRIC MOTORCYCLE JUNG von MATT JUNG von MATT JUNG von MATT LEO BURNETT SYDNEY LEO BURNETT SYDNEY CRISPIN PORTER + BOGUSKY Boulder CRISPIN PORTER + BOGUSKY Boulder A12 (Best Use of Other Digital Media, including Mobile Devices) A12/ BEST RANGER COMPETITION A12/ RUNNERS, FOLLOWERS A12/ REAL RACING GTI US ARMY NIKE THE HUMAN RACE 10K VOLKSWAGEN 2010 GTI AKQA Washington AKQA Washington A12/ BORN TO FIT GAP JEANS AKQA San Francisco AKQA San Francisco A12/ LAST CALL NBC UNIVERSAL GLOBAL NETWORKS DEUTSCHLAND A12/ OVERSHARERS PROCTER & GAMBLE ARMY RECRUITMENT 13TH STREET TV CHANNEL A12/ RINGTOWNS CLARO TELECOMMUNICA UM New York BBDO ARGENTINA Buenos JUNG von MATT ARGENTINA PRINGLES WUNDERMAN LONDON BBDO ARGENTINA Buenos / +CASTRO Vicente Lopez JUNG von MATT WUNDERMAN LONDON OGILVY GUATEMALA GUATEMALA OGILVY GUATEMALA A13 (Best Use of Sponsorship) A13/ VS 100 ON XBOX LIVE SPRINT SPRINT THE NOW NETWORK MINDSHARE New York A13/ WILDCARD COMPETITION A13/ GET ON THE FIELD VODAFONE D2 VODAFONE 360 OMD Dusseldorf SCC - CENTRAL DE CERVEJAS SAGRES BEER FISCHER PORTUGAL Lisbon PORTUGAL FISCHER PORTUGAL Lisbon A13/ CHEWING THROUGH THE MINUTES WRIGLEY'S EXTRA CHEWING GUM MEC London

8 Detail (Media) A13/ CHAMPIONS LEAGUE A13/ THE WORLD'S LONGEST SIGNATURE TEVA CORUS ENTERTAINMENT OPTALGIN PAINKILLER A13/ OFFICIAL FAN PUMA ARGENTINA INDEPENDIENTE CLUB FOOTBALL JERSEY A13/ Y'ALL VS US CELLULAR SOUTH TELECOMMUNICA SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV DDB ARGENTINA Buenos ISRAEL FAMILY DAY zig Toronto CANADA zig Toronto ARGENTINA SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV DDB ARGENTINA Buenos Y&R New York Y&R New York A14 (Best Use of Branded Content) A14/ MVP PUPPETS NIKE NIKE BASKETBALL WIEDEN+KENNEDY Portland A14/ IMAGINE HBO TV NETWORK BBDO NEW YORK BBDO NEW YORK A14/ HOUSE OF CARDS EXHIBITION A14/ BEYOND THE STILL SHELTER HOMELESSNESS & HOUSING CHARITY LEO BURNETT London WIEDEN+KENNEDY Portland LEO BURNETT London CANON DSLR CAMERAS GREY NEW YORK GREY NEW YORK A14/ REPLAY GATORADE ENERGY DRINK TBWA\CHIAT\DAY LA TBWA\CHIAT\DAY LA / OMD Chicago A16 (Best Localisation Campaign) A16/ PARK ASSIST VOLKSWAGEN SOUTH AFRICA A16/ SIGN LANGUAGE PROCTER & GAMBLE A16/ FLOWER WRAPS PROCTER & GAMBLE A16/ BABY PACIFIERS MILITARY FORCES OF COLOMBIA A16/ CHALK BLOG CHICAGO TRIBUNE MEDIA GROUP GOLF 6 OGILVY CAPE TOWN SOUTH AFRICA OGILVY CAPE TOWN DAWN PLUS DISHWASHING LIQUID LENOR FABRIC SOFTENER ANTI-GUERRILLA CHICAGONOW.CO M A16/ Y'ALL VS US CELLULAR SOUTH TELECOMMUNICA DE LA CRUZ/OGILVY San Juan PUERTO RICO DE LA CRUZ/OGILVY San Juan GREY BUCHAREST ROMANIA GREY BUCHAREST DDB COLOMBIA Bogotá COLOMBIA DDB COLOMBIA Bogotá zig Illinois zig Illinois Y&R New York Y&R New York

9 Detail (Media) B01 (Best Use of Integrated Media) B01/ SANTA'S LITTLE HELPER B01/ THE PARTY GARDEN B01/ FOLLOW THE WHITE RABBIT B01/ THE VIRTANEN BAND B01/ ,000 CONDOMS B01/ THE FUN THEORY DNA THE STOCKHOLM COUNTY AIDS PREVENTION PROGRAMME B01/ KIDDIE RIDES MEXICAN RED CROSS SYFY CHANNEL ALICE TV SHOW FALLON Minneapolis FALLON Minneapolis B01/ KEYS MAZDA MAZDA3 DONER Southfield DONER Southfield B01/ PEDIGREE ADOPTION DRIVE B01/ THE FLYER'S COLLECTION B01/ CHOCOLATOME TER B01/ LUCIFER IS COMING B01/ WORLD'S BIGGEST SIGNPOST B01/ TRIBUTE TO FASHION B01/ START THINKING SOLDIER MARS B01/ LOVE PROJECT STARBUCKS & (RED) LEGO LEGO UM Sydney YATES NOKIA VOLKSWAGEN SWEDEN GARDENING PRODUCTS RANGE DOG RESCUE PROGRAMME NAVIGATION AIDS FUNDRAISING TELECOMMUNICA SAFE-SEX ANNUAL FUNDRAISING DRIVE STARCOM MELBOURNE VW BLUEMOTION DDB STOCKHOLM SWEDEN DDB STOCKHOLM B01/ FOLK TALES FORD ARGENTINA RANGER JWT ARGENTINA Buenos OMD FUSE Pyrmont VOKYO Sydney JETBLUE JETBLUE AIRLINE JWT New York JWT New York CADBURY CHOCOLATE DEL CAMPO/NAZCA Buenos VIRGIN MEDIA TELEVISION FARFAR Stockholm SWEDEN FARFAR Stockholm COCA-COLA ITALIA COCA-COLA LIGHT STARCOM ITALIA Milan ITALY BCUBE Milan BRITISH ARMY/COI SUPERNATURAL TV PROGRAMME ARMY RECRUITMENT MANNING GOTTLIEB OMD London PUBLICIS London ARGENTINA BBDO NEW YORK BBDO NEW YORK SEK & GREY Helsinki FINLAND SEK & GREY Helsinki ESTER Stockholm SWEDEN ESTER Stockholm JWT MEXICO MEXICO JWT MEXICO ARGENTINA DEL CAMPO/NAZCA Buenos PUBLICIS London JWT ARGENTINA Buenos

10 Detail (Media) B01/ THE SHAVE MOVEMENT B01/ A VILLAGE OF EXPERTS B01/ INSIDE VODAFONE BLACKBERRY MOBILE PLANS B01/ THE MASCHERANO CASE B01/ SNOWMEN AGAINST GLOBAL WARMING PROCTER & GAMBLE FIAT ENTEGA VERTRIEBS GILLETTE MACH3 RAZORS B01/ DIGITAL MUM 2.0 TELSTRA TELECOMMUNICA B01/ SINGALONG T-MOBILE TELECOMMUNICA RENEWABLE ENERGY PROVIDER B01/ REAL STORIES TVNZ THE PACIFIC TV SERIES B01/ VALENTINE MAKE A MOVE B01/ CHOOSE A DIFFERENT ENDING DIESEL MULTIJET ENGINE B01/ EARTH FM WWF CLIMATE CHANGE MEDIACOM London TANGO Madrid SPAIN TANGO Madrid LEO BURNETT ARGENTINA Buenos MEDIACOM London DDB BERLIN DDB BERLIN / JOHANSSEN & KRETSCHMER Berlin COLENSO BBDO Auckland MICROSOFT WINDOWS7 BUNGALOW 25 Madrid SPAIN BUNGALOW 25 Madrid DDB SYDNEY DDB SYDNEY ARGENTINA NEW ZEALAND LEO BURNETT ARGENTINA Buenos London COLENSO BBDO Auckland EXOTICA FLOWER SHOP LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT THE METROPOLITAN POLICE ANTI-KNIFE CRIME ABBOTT MEAD VICKERS BBDO London ABBOTT MEAD VICKERS BBDO London LEO BURNETT SYDNEY LEO BURNETT SYDNEY C01 (Fast Moving Consumer Goods) C01/ KITA KIMBERLY-CLARK SANITARY TOWELS C01/ INSTANT MESSAGE PACKS C01/ GOING TO GREAT LENGTHS C01/ STADIUM OF DREAMS VITASOY INTERNATIONAL HOLDINGS PROCTER & GAMBLE THAI ASIA PACIFIC BREWERY HEINEKEN BEER MINDSHARE Istanbul LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok TURKEY SOYA DRINKS PHD HONG KONG HONG KONG DDB HONG KONG COVERGIRL COSMETICS STARCOM Toronto CANADA THAILAND LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok

11 Detail (Media) C01/ THE SHAVE MOVEMENT C01/ PEDIGREE ADOPTION DRIVE C01/ SIX THOND COLOURS PROCTER & GAMBLE MARS GRUPO KATIVO GILLETTE MACH3 RAZORS DOG RESCUE PROGRAMME PROTECTO PAINTS MEDIACOM Mumbai C01/ BUS TICKET ELMEX TOOTHPASTE SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV MPG CHILE Santiago CHILE TBWA\FREDERICK Santiago TRIBU DDB Heredia COSTA RICA TRIBU DDB Heredia ISRAEL SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV C02 (Cars & Automotive Services) C02/ REAL RACING GTI C02/ GAS PUMP VOICES C02/ THE FUN THEORY C02/ CAR RECYCLING DROP BOX C02/ ELECTRICALLY OPERATED BOOT VOLKSWAGEN 2010 GTI AKQA Washington AKQA Washington TOYOTA PRIUS OPTIMEDIA Madrid SPAIN VOLKSWAGEN SWEDEN SKODA AUTO POLSKA VW BLUEMOTION DDB STOCKHOLM SWEDEN DDB STOCKHOLM VOLKSWAGEN POLO DDB BERLIN DDB BERLIN SUPERB ESTATE CHANGE INTEGRATED Warsaw POLAND CHANGE INTEGRATED Warsaw C03 (Clothing, Footwear & Accessories) C03/ HARDCHORUS PUMA PUMA ZENITHOPTIMEDIA INTERNATIONAL London DROGA5 New York C03/ RED FLAG THE NORTH FACE OUTDOOR GEAR OGILVY SHANGHAI CHINA OGILVY SHANGHAI C03/ CHEAP MONDAY CLAIRVOYANT SYNSAM CHEAP MONDAY GLASSES STARCOM SWEDEN Stockholm SWEDEN WERK Stockholm C03/ WHAT WEIGHS MORE? C03/ WEIGHT OF THE IAN SHIRT PUMA ARGENTINA LIFT FOOTWEAR DDB ARGENTINA Buenos CENTAURO SPORTS RETAILER SALLES CHEMISTRI Sao ARGENTINA DDB ARGENTINA Buenos SALLES CHEMISTRI Sao

12 Detail (Media) C04 (Other Consumer Products (including Durable Goods)) C04/ TRAIN TILL YOU RED LINE NIKE CANADA NIKE SPARQ TRAINING EQUIPMENT COSSETTE MEDIA Toronto CANADA COSSETTE MEDIA Toronto C05 (Financial Products & Services) C05/ LIVE AND UNEDITED C05/ HUMAN BILLBOARD FIRST DIRECT CURRENT BANK ACCOUNTS MINDSHARE London C05/ LOAD & GO TELEFÓNICA O2 UK O2 MONEY ZENITHOPTIMEDIA INTERNATIONAL London ING DIRECT BANK LEO BURNETT Milan ITALY LEO BURNETT Milan C05/ GO BANNERS VISA VISA CARD AKQA San Francisco AKQA San Francisco C05/ MISS PENNY ING FREE CURRENT ACCOUNT C05/ GO WORLD VISA VISA OLYMPICS SPONSORSHIP C05/ A WOMAN'S STORY C05/ MY PRICELESS GIG CAIXA GERAL DE DEPÓSITOS MASTERCARD WOMEN'S BANKING BRIT AWARDS SPONSORSHIP EURO RSCG BRUSSELS BELGIUM McCANN ERICKSON LONDON EURO RSCG BRUSSELS TBWA\CHIAT\DAY LA TBWA\CHIAT\DAY LA MPG Lisbon PORTUGAL HAVAS SPORTS AND ENTERTAINMENT Lisboa / HAVAS DIGITAL Lisboa McCANN ERICKSON LONDON C06 (Commercial Public Services) C06/ JOSH'S BAND T-MOBILE TELECOMMUNICA London London C06/ YELLOW CHOCOLATE YELLOW PAGES BUSINESS DIRECTORY COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland / AIM PROXIMITY Auckland C07 (Travel, Entertainment & Leisure) C07/ THE GREAT CHRISTMAS WRAPPING PAPER SWINDLE FOOTBALL FEDERATION A-LEAGUE LOWE SYDNEY LOWE SYDNEY

13 Detail (Media) C08 (Retail and E-Commerce, including Restaurants) C08/ FACEBOOK SHOWROOM IKEA C08/ WHOPPER FACE BURGER KING WHOPPER BURGER C08/ FURNITURE ART IKEA DEUTSCHLAND MALMO STORE LAUNCH ASSEMBLY SERVICE FORSMAN & SWEDEN BODENFORS Gothenburg OGILVY BRASIL São GRABARZ & PARTNER FORSMAN & BODENFORS Gothenburg OGILVY BRASIL São GRABARZ & PARTNER / LUKAS LINDEMANN ROSINSKI C10 (Publications & Media) C10/ IMAGINE HBO TV NETWORK BBDO NEW YORK BBDO NEW YORK C10/ ETERNAL MOONWALK STUDIO BRUSSELS RADIO STATION MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE Brussels C11 (Business Products & Services) C11/ CTT EXPRESSO COMMITMENT GRUPO CTT DELIVERY C11/ DELL HEROES! DELL IT HARDWARE MANUFACTURER FISCHER PORTUGAL Lisbon MEDIACOM Bangalore PORTUGAL FISCHER PORTUGAL Lisbon C12 (Corporate Information) C12/ VIRTUAL STRIKE ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM C12/ THE WALL SALE SONY MARKETING JAPAN C12/ SUPREME SECURITY SUPREME SECURITY ASSOCIATION OF COMMUNICATION COMPANIES BELGIUM RECYCLE PROJECT JEANS SECURITY FAMOUS Brussels BELGIUM FAMOUS Brussels HAKUHODO KETTLE Tokyo JAPAN HAKUHODO KETTLE Tokyo ADVICO Y&R Zürich SWITZERLAND ADVICO Y&R Zürich C13 (Charities, Public Health & Safety, Public Awareness Messages) C13/ STANISLAV GOVERNMENT/MINI STRY OF JUSTICE CYBERCRIME KONG Amsterdam THE NETHERLANDS KONG Amsterdam

14 Detail (Media) C13/ SLOW DOWN SCHWEIZERISCHE R VERSICHERUNGSV ERBAND (SVV)/BERATUNGS STELLE FÜR UNFALLVERHÜTUN G C13/ PEDIGREE ADOPTION DRIVE C13/ CAN A LOLLIPOP SAVE A LIFE? C13/ EXCLUSIVE BEACH C13/ HOUSE OF CARDS C13/ EQUAL PAY FOR EQUAL WORK C13/ THE SAFER SEXHOTLINE MARS NATIONAL AIDS HELPLINE C13/ NO COMMENT REPORTERS WITHOUT BORDERS C13/ LOVE PROJECT STARBUCKS & (RED) AKATU INSTITUTE SHELTER HK UNION AIDS-HILFE DÜSSELDORF ROAD SAFETY DOG RESCUE PROGRAMME CONTRACEPTION FREEDOM OF PRESS AIDS FUNDRAISING CONSCIENTIOUS CONSUMPTION HOMELESSNESS & HOUSING CHARITY PAY EQUALITY SAFE SEX ROD KOMMUNIKATION Zürich STARCOM MELBOURNE FUTURECOM INTERACTIVE Zurich LEW'LARA\TBWA São LEO BURNETT London MEC DENMARK Copenhagen BBDO Düsseldorf SWITZERLAND SWITZERLAND DENMARK ROD KOMMUNIKATION Zürich OGILVY CAPE TOWN SOUTH AFRICA OGILVY CAPE TOWN FUTURECOM INTERACTIVE Zurich / WUNDERMAN ZURICH BBDO NEW YORK BBDO NEW YORK LEW'LARA\TBWA São LEO BURNETT London BBDO Düsseldorf Total Entries: 199