Taiwan Market Opportunities. Quentin Bai Trade and Investment Commissioner - Taiwan 澳大利亞昆士蘭州貿易暨投資駐台灣辦事處

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1 Taiwan Market Opportunities Quentin Bai Trade and Investment Commissioner - Taiwan 澳大利亞昆士蘭州貿易暨投資駐台灣辦事處

2 Taiwan at a Glance Taiwan Queensland Land Area 36,191 Sq km 1,730,648 Population 23.1 Million 4,513,850 Exchange rate 30.1 TWD A$1 2

3 Taiwan s economy Recorded a strong recovery in 2010, mainly on the back of substantial growth in exports and private investment, Taiwan s real GDP in2010 was 10.88% and is projected to grow by 5.06% in Taiwan s exports rose by 27.3% year-on-year in February 2011 thanks to high levels of demand in China. Taiwan is world's 6th most competitive economy, (source: 2011 World Competitiveness Yearbook). Taiwan was one of Asia s tiger economies, realizing high rates of growth from the 1960s to the 1990s. Taiwan is a world leader in the production of PCs, TVs and watches, however, Taiwan faces increasing competition from elsewhere in Asia, particularly China. Worldwide leading ICT products made by Taiwan Mother Board 65% 85% 98% 95% LCD MTR 57% 54% 70% 72% Note Book PC - 53% 83% 95% Foundry - 77% 69% 69% IC Package - 34% 54% 45% IC Testing - 35% 63% 67% WLAN NIC % 91% DSL CPE % 61% Cable CPE % 93% VoIP CPE % 84% IP Phone % 61% Large LCD Panel % - WiMAX CPE % Small & Medium Panel % LCD TV % Digital Still Camera % Source:MIC/III,Feb. 2011

4 Industry & Transformation Employment % Tertiary Sector INDUSTRY STRUCTURE 1960 Labor Intensive Light Industries 1970 Light to heavy Industries transformation DEVELOPMENT STRATEGIES Import substitute Export Expansion: Export Process Zones Infrastructure development: 10 Infrastructure Projects R&D: ITRI established STRENGTHS & POSITIONING Cheap labor for the literates Heavy industry pulled by the light industry Secondary Sector 1980 Capital Intensive Heavy & chemicals industries Develop Strategic Industries Establish HighTech Parks Industry transformation: Overseas Investment Primary Sector 1990 Technology Intensive Capital Intensive Establish regulations for industry transformation Export pulled by overseas investment Utilities European & Japanese technologies & cheap labor in mainland Yr Knowledge Intensive ICT, Petrochemicals, Metals and Machineries 2010 Knowledge Intensive Innovation Oriented Resources Consolidation Plans for Knowledge Intensive Industry Two Trillion & Twin Star Industries 6 emerging industries Planning for core industries Consolidation of global resources Grasp China market opportunities Prosperous hub for Asia Green and peaceful Source: Hanlin Publishing House & IEK/MOEA

5 Market Opportunities SIX emerging industries 1. biotechnology, 2. green energy, 3. travel & tourism, 4. medical care, 5. high-end agriculture, and 6. cultural & creative industries, FOUR emerging intelligent industries 1. cloud computing, 2. smart electric vehicle, 3. intelligent green building, and 4. invention & patent industrialization TEN key service industries 1. international & cross-strait medicine, 2. international logistics, 3. music and digital content, 4. the MICE industry, (Meeting, Incentive, Convention, and Exhibition) 5. the globalization of Taiwanese cuisine, 6. urban renewal, 7. WiMAX, (Worldwide Interoperability for Microwave Access) 8. Chinese-language e-commerce, 9. higher education exports, and 10. the development of a fund-raising platform for high-tech and innovative industries,. Source; MOEA Taiwan offers many value-adding opportunities via its long and well established high-tech industry capabilities, experience in commercialization, speed to market productization for Taiwan and beyond to mainland China, and global markets.

6 The Gateway to China and the Region London Amsterdam uxembourg Rome rankfurt Beijing Nanjing Shanghai Xiamen Guangzhou Delhi 16 Hours 8 Hours 4 Hours 2 Hours TAIPEI New York Chicago Vancouver Seoul Tokyo Hong Kong Ho-Chi-Min Bangkok Singapore Sydney Auckland Seattle San Francisco Los Angeles Honolulu International (Direct/Indirect Flights from Taipei) Direct Flight Indirect Flight Direct Flights between Taiwan & China Source: TECO Abu Dhabi Economic Developments The Economic Cooperation Framework Agreement between Taiwan and mainland China (ECFA) - implemented Taiwan-Japan FTA implemented Asia Pacific set to become global economic hub Direct sea and air links with China & the region Direct shipping destinations: 27 Direct flights: 33 major cities 270/week Cargo charter flights: 28/week Sea transport: 11 harbours in Taiwan 63 harbours in China The Value-Adding Gateway to China Superior geographic location with well developed full function logistics centre A world leader in manufacturing and hightech industries Strong R&D capabilities and Innovation Abundant capital Skilled Workforce Advantageous platform for business with mainland China One-day Asian Business Circle 12

7 Taiwan and Queensland Taiwan Australia s 12 th largest merchandise trading partner Queensland s 5 th largest export market A$2.45 billion (5.7% of Queensland s total merchandise exports and 35.9% of Australia s total exports to Taiwan) Major Queensland export items included Coal, coke and briquettes, non-ferrous metals, animal feed, meat and meat preparations Queensland's 6th largest source for international education and training sector with 3,975 student enrolments as the end of December 2010, representing 44.9% of a total students from Taiwan (8,447). An important tourism market Queensland welcomed 46,000 Taiwanese visitors in 2010, with average spend of A$2,653, higher than the average of all other visitors to Queensland (A$1,846) A popular source of Working Holiday Makers (WHMs) For 09/10, there were about 6,923 young Taiwanese people joined this program to Australia and over 35% stayed in Queensland. Brisbane is a popular destination for migrants from Taiwan (about 40% of all migrants from Taiwan to Australia have settled in Brisbane) Kaohsiung is a sister with the city of Brisbane since 1994 Taipei is a sister city with the Gold Coast since 1982 Tainan is a sister city with the city of the Gold Coast since 1982 Queensland s prominence in the supply of resources and primary products to Taiwan, and the significant value of Taiwan s high-technology exports to Australia, underpin the complementary nature of the two way trading relationship.

8 Taiwan Market Focus Food & Agricultural Products Education and Training Environment & Clean technology Biotechnology and medical devices ICT (Games & Entertainment) Inward Investment

9 Market Challenges A sophisticated market plugged into consumer trends in Japan and Korea, awash in products from mainland China and well aware of market developments in America and around the globe; A price sensitive market for high-quality, differentiated products rather than commodity items; A very innovative market with improved enforcement of IPR (intellectual property rights) protection; A small but high value quality market competing against the lure of larger markets (mainland China and India); A market with deep traditional Chinese cultural characteristics yet mixed with business cultural practices from Japanese and American influence; A market with strong integrated capabilities and value-add services in low-cost and flexible manufacturing management.

10 For assistance to start your export journey, please contact a Trade and Investment Queensland staff near you Quentin Bai Commissioner Trade and Investment Queensland Taiwan Team

11 Thank You! 謝謝! 謝謝!

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