Presented by: YOLANDA CABIGAO Tourism Operations Officer II

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1 Presented by: YOLANDA CABIGAO Tourism Operations Officer II

2 Policy Declaration Goal Develop an environmentally and socially responsible tourism industry that delivers more widely distributed income and employment opportunities.

3 Strategic Directions Develop and market competitive tourist products and destinations by grouping or clustering them into POTENT but MANAGEABLE units linked by complementary geography, infrastructure and appeal.

4 Marketing Strategies Consolidate present product offering and develop new competitive products

5 Competitive Products and Destinations Nature Tourism Cultural Tourism Sun and Beach Tourism Leisure and Entertainment Tourism Product Portfolio MICE & Events Tourism Health, Wellness, and Retirement Tourism Cruise and Nautical Tourism Diving & Marine Sports Tourism Education Tourism

6 Overview

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8 M.I.C.E. Destinations

9 With existing accommodation establishments Transport access/gateways Presence of tourist sites Peace and Security

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14 No. of International Events Distribution of Events by Source Area and Duration of Events - International (Jan-Dec, 2009) Metro Manila Sec. Dest < 1 day 1 Day > 1 Day Duration of Events

15 Distribution of Participants by Source Area and Duration of Events - International (Jan-Dec, 2009) Metro Manila Secondary Destination < 1 day 1 Day > 1 Day

16 No. of National Events Distribution of Events by Source Area and Duration of Events National (Jan Dec 2009) Metro Manila Secondary Destination 0 < 1 day 1 Day > 1 Day Duration of Events

17 Distribution of Participants by Source Area and Duration of Events - National (Jan-Dec, 2009) Metro Manila Secondary Destination < 1 day Day > 1 Day 54250

18 No of Participants in Metro Manila Government Association Others, Meetings, Meetings, Distribution of Participants in (International and National) Events and Type of Organizations (Jan-Dec 2009) Corporate Meetings, No of Participants in Secondary Destination Association Others Meetings, Government Meetings, Corporate Meetings,

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20 RA 9593 intensifies the thrust of the Philippine Tourism to MICE

21 Marketing Strategies Design TPB as a product marketing oriented organization

22 TOURISM ACT OBJECTIVE: Promote and ensure the convention handling capability of the country as a world class convention center

23 The Tourism Promotions Board (TPB) is a corporate body attached to the Philippine Department of Tourism (PDOT) that is responsible for marketing and promoting the Philippines as a global tourism destination. Specifically, it shall market the Philippines as a major convention destination in Asia, taking charge of attracting, promoting, facilitating, and servicing largescale events, international fairs and conventions, congresses, sports competitions, expositions and the like.

24 TPB Composition The Department Secretary The TPB Chief Operating Officer as Vice Person The Tieza Chief Operating Officer The DFA Secretary The DTI Secretary The DOTC Secretary Five representative Directors Accommodation Enterprises Travel and Tour Services Land Sea and Air tourist transport Service Convention and Exhibitions services and suppliers Others

25 Tourism Promotions Fund Investment earnings from Tourism Promotions Trust Appropriation from the National Government Share from net income of Duty Free Philippines and PAGCOR

26 Bid Preparation Incentive Program Planning Liaison Services Site Inspection Attendance Promotion Promotional Material Support

27 2011 M.I.C.E. International Travel Fairs / Trade Shows ASIA PACIFIC Asia Pacific Incentives and Meetings Expo (AIME) February 2011 Melbourne, Australia 18th Incentive Travel and Conventions, Meetings Asia (IT&CMA) October 2011 Bangkok, Thailand

28 2011 M.I.C.E. International Travel Fairs / Trade Shows CHINA China Incentive, Business Travel and Meetings (CIBTM) Exhibition 30 August 02 September Beijing, China KOREA Korea M. I. C. E. Expo November 2011 Seoul, Korea

29 BIDS 25th Confederation of Asia-Pacific Chambers of Commerce and Industry (CACCI) March 2011, Turkey (March 2013 Bid) Estimated attendance: TBA 16th Asia Pacific Tourism Association (APTA) Conference July 2011 * Seoul, So. Korea (July 2013 Bid) Estimated attendance: TBA

30 BOOKED EVENTS Asian Society for Vascular Surgery (ASVS) 2014 Manila Estimated attendance: 200 foreign / 300 local Asian Society for Vascular Organizer is requesting for Surgery (ASVS) 2014 Manila Estimated attendance: 200 foreign / 300 local

31 BOOKED EVENTS Asian Society for Vascular Surgery (ASVS) 2014 Manila Estimated attendance: 200 foreign / 300 local Asian Society for Vascular Organizer is requesting for Surgery (ASVS) 2014 Manila Estimated attendance: 200 foreign / 300 local

32 BOOKED EVENTS Asian Society for Vascular Surgery (ASVS) 2014 Manila Estimated attendance: 200 foreign / 300 local Asian Society for Vascular Organizer is requesting for Surgery (ASVS) 2014 Manila Estimated attendance: 200 foreign / 300 local

33 2012 KEY INTERNATIONAL EVENTS ADB 45th Annual Meeting held in PICC

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