Austrade Supporting Australian Rail Industry s Global Focus. Rail Sector Lead and Trade Manager, Infrastructure

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1 Austrade Supporting Australian Rail Industry s Global Focus Peter Ironmonger Rail Sector Lead and Trade Manager, Infrastructure

2 Austrade s network global local knowledge and relationships Helping your industry and business to pursue success Australia Unlimited 2

3 Austrade s focus for Transport Solutions Urban Sustainability Australia Unlimited 3

4 Transport Solutions Increased market connectivity globalisation of trade, manufacturing and services requires fully integrated, efficient supply chains ASEAN economic community an integrated economic community and migration of global manufacturing into the region demands critical infrastructure Greater focus on traveller mobility rapid urbanisation and transport congestion results in high costs to emerging economies Expanding middle class growing wealth and greater travel freedoms increases domestic and overseas travel and raises expectations around quality, speed and reliability Move towards sustainability high political, social and economic costs as growing middle class increases pressure on govt to manage pollution, congestion and safety Australia Unlimited 4

5 To support this, Austrade will: Promote as Australia as a leading provider of transport systems solutions Australian firms need to establish strategic alliances and embed themselves in global infrastructure project lifecycles Map Australian capability across key areas of identified comparative advantage and global demand Seek to increase Australia s engagement in multi-lateral funded projects through the Asian Development Bank and World Bank Support the strategic expansion and integration of Australian firms into transport projects and global value chains Scope Australian capability within logistics, including ICT solutions, planning, operations and management Australia Unlimited 5

6 Opportunities and areas of growth matched to Australian capability Not limited to but including: GCC UAE, Saudi Arabia, Oman, Qatar - harsh, remote conditions, greenfields projects, Aussie expats, capacity building South Asia India and Pakistan - little or no HH experience and expertise, positive re Australia SE Asia incl. Indonesia, Thailand, Philippines - proximity to Australia, road freight congestion, capacity constraints Latin America Brazil, Chile - seeking operational and cost efficiencies, need for flexible regulation model, resources focus Africa - need for infrastructure, innovative, robust solutions for harsh conditions, resources focus 3 rd country local, regional and global cooperation e.g. Korean, Japanese, Europeans, Indian, Chinese But Australian strategy, capacity and appetite to compete is the key... Australia Unlimited

7 Australia Unlimited 7

8 Innotrans September 2014 Abu Dhabi and Dubai Rail Program Networking Events and Business Matching Australia Unlimited 8

9 Major rail events and activities over past 12 months Newcastle Heavy Haul (August 2014) presentations on international and India specific opportunities Innotrans (Sept 2014) UAE business program, Innotrans networking and business matching with Turkey, India and GCC rail organisations AusRail 2014 (Nov. Perth) Austrade Nairobi BDM Brenda Wabule networking and business meetings Australia Business Week in India (January 2015) rail program Jakarta MRT CEO briefing and business program ( February 2015) Sunpower (Sri Lanka) rail company business program (March 2015) Middle East Rail (Dubai, March 2015) business program support International Heavy Haul Association (IHHA) business program and networking (June 2015) Numerous individual business programs, tenders and other opportunities delivered. 9

10 Australian Business Week in India 2015 Rail Sector Program Over 20 Australian delegates 5-day program in 3 cities Meetings with top officials and executives - Indian Railways - Mumbai Metro - Dedicated Freight Corridor Corporation - Research Institutes - Manufacturers - Consultants - Distributors and agents - and site visits Australia Unlimited 10

11 International Heavy Haul Association (IHHA) June 2015 Business matching, networking and site visits for Indian govt and business delegates with Australian rail organisations 11

12 Assessing and Pursuing global rail opportunities Understand your competitive value in an international context Research and understand your global competitors Partner and share information where possible understand where you fit in the global value chain and don t try to go it alone maybe start here in Aust Develop a strategy and deliver a tailored pitch re your competitive offering Be focused, persistent and be proactive Join missions and other initiatives to benefit from Australia Inc but make sure you follow up! Allocate sufficient people and budget to global marketing and business development Seek help from others with relevant capabilities consultants, ARA, ICN, State Govts, other more experienced companies, Austrade Utilise Export Market Development Grants (EMDG) and other available funding Australia Unlimited

13 Is there an Australian brand in rail? What do we do better than most? Feasibility and design, simulation modelling, systems integration Flexible, tailored approach - adapting and improving technologies and solutions of others to new applications EPCM Operations and asset management, remote condition monitoring, automation Training & Education, qualifications framework Environmental sustainability, safety Regulation, standards Innovation, R&D, niche equipment and technologies Flexible solutions for making things work reliably, efficiently in extreme conditions, high temperatures, remote locations, with longest and heaviest trains Australia Unlimited

14 Upcoming events in Rail 31 Aug - 8 Sep GCC Rail mission Melbourne, Sydney, Newcastle, Qld Roundtables in Sydney and Melbourne Oct International Railway Equipment Exhibition (IREE) 2015 New Delhi, India Australian pavilion, business matching Nov AusRAIL PLUS Melbourne Briefings on international business Likely delegations from India, Korea, etc Sept Innotrans 2016 Berlin Possibility of side trip to other market/s Australia Unlimited 14

15 LET US KNOW YOUR INTERESTS AND CAPABILITIES LEVERAGE OUR NETWORKS, KNOWLEDGE AND BADGE OF GOVT STATUS INFORM US WHEN YOU ARE VISITING OVERSEAS MARKETS KEEP US IN THE LOOP NOT CONTACT FOR FURTHER ASSISTANCE AND ADVICE Peter Ironmonger Manager, Infrastructure Trade Division Mb: WHEN IT S TOO LATE

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