International update. Robin Mack - Head of Distribution Development & Partnerships

Transcription

1 International update Robin Mack - Head of Distribution Development & Partnerships

2 Agenda 1. Markets 2. Performance 3. Distribution Development 4. International Insights & Activity

3 OUR FOCUS - MARKETS

4 Number of Arrivals +2% 1,355, % 1,249, % 753,300 +3% 726,400 INTERNATIONAL VISITORS TO AUSTRALIA YEAR END JUNE % 440, % 424, % 403, % 292, % 277, % 260,700 +8% 210,500 INTERNATIONAL VISITORS reach A RECORD 8.5M 9% +15% 277, % 162,700 +4% 125,000 47% OF VISITORS FROM ASIA +4% 76,400 Spend (A$ billion) NZ CN US UK SG JP MY KR IN HK GE ID CA FR IT % represents growth year on year +10% $ % $3.8 8% $3.5 +0% $ % $ % $1.5 +1% $ % $1.43 Source: Australian Bureau of Statistics EXPENDITURE BY INTERNATIONAL VISITORS YEAR END JUNE % $ % $ % $1.2 9% $ % $0.71 INTERNATIONAL VISITOR SPEND has grown to a record +0% $0.69 $40.6BN 7% 1% $0.51 CN US UK NZ JP KR SG IN MY HK GE CA ID FR IT

5 International trend for ACT

6 DISTRIBUTION Development CONNECT FOR BUSINESS EDUCATION EXPERIENCE PARTNER MARKETING Events e.g. ATE Decision Makers Aussie Specialists Frontline Travel Sellers Training Famils Aussie Specialists Key Distribution Partners (KDPs)

7 Key Distribution Partners 160+ globally Work with KDPs committed to selling quality Australian product and experiences to drive conversion in all markets

8 Aussie Specialist Program Global e-learning platform free and available to any frontline travel seller Established 28 years ago relaunched 2 years ago 11 languages 18 websites ASP Trainers 22 globally Run in partnership with the STOs

9 - 30,000 Qualified globally Up 76% since launch 47,000 Registered globally 99% Aussie specialists satisfaction 72,000 trained face to face 150,000 Modules completed Program Performance since relaunch 2015

10 98% Aussie specialists satisfaction 54% Had never visit Australia before 99% Seller Satisfaction 86% of Sellers will attend in future

11

12 International Insights & Activity

13 Jun 07 Dec 07 Jun 08 Dec 08 Jun 09 Dec 09 Jun 10 Dec 10 Jun 11 Dec 11 Jun 12 Dec 12 Jun 13 Dec 13 Jun 14 Dec 14 Jun 15 Dec 15 Jun 16 Dec 16 Jun Changing dynamic of Australian tourism TRIPS TO AUSTRALIA EXPENDITURE IN AUSTRALIA 12 NZ China 10 China 8 USA UK Singapore Japan Malaysia Sth Korea India Germany Indonesia USA UK NZ Japan Sth Korea Singapore Malaysia India Germany Indonesia Jun 07 Dec 07 Jun 08 Dec 08 Jun 09 Dec 09 Jun 10 Dec 10 Jun 11 Dec 11 Jun 12 Dec 12 Jun 13 Dec 13 Jun 14 Dec 14 Jun 15 Dec 15 Jun 16 Dec 16 Jun 17

14 FROM A$3bn in o/night spend NOW A$9.8bn in o/night spend June 2017 YE TO AS MUCH AS $13bn CHINA - Insights In o/night spend by Record 1.3 million PLUS visitors, +11% - 51 million visitor nights, +24% - average trip spend of $8k plus

15 CHINA AVIATION LANDSCAPE Direct Flights between China and Australia as of 30 June 2016 Direct Flights between China and Australia as of 30 Sept 2017 NANJING CHENGDU WUHAN CHONGQING GUANGZHOU Air China China Eastern Airlines China Southern Airlines BEIJING SHENZHEN SHANGHAI FUZHOU XIAMEN Air China China Eastern Airlines BEIJING ZHENGZHOU QINGDAO XI AN NANJING CHONG WUHAN SHANGHAI QING CHENGDU HANGZHOU CHANGSHA FUZHOU KUNMING XIAMEN GUANGZHOU SHENZHEN China Southern Airlines HAIKOU Sichuan Airlines Xiamen Airlines Qantas Airways Jetstar PERTH CAIRNS BRISBANE GOLD COAST SYDNEY MELBOURNE Sichuan Airlines Xiamen Airlines Qantas Airways Beijing Capital Airlines Hainan Airlines Tianjin Airlines PERTH ADELAIDE CAIRNS BRISBANE SYDNEY MELBOURNE Jetstar

16 experiences World class nature, food & wine, aquatic & coastal CHINA - Insights 80% of travellers are Free and Independent (FIT) Two-thirds of travellers are <35 YEARS OLD 84% share travel on social 100m+travelers Chinese consumers travel overseas, expected to double by 2030

17 CHINA Wechat 950m Active Wechat users 500,000 followers of Tourism Australia s official account Wechat moments partner campaigns City Experience - Sydney Pilot Launched November 2017

18 CHINA distribution partnership Activity

19 UK - insights FROM A$3.2Bn in o/night spend NOW A$3.5bn in o/night spend June 2017 YE TO AS MUCH AS $5.5bn in o/night spend by K visitors, +2.3% - 24 million visitor nights, -3% - average trip spend of $5k plus

20 United Kingdom AVIATION LANDSCAPE Close to 1,000 weekly flights from United kingdom via middle east and Asia* 680 flights via Abu Dhabi, Doha and Dubai 300 flights via Bangkok, Hong Kong, Kuala lumpur and Singapore Source : OAG Connections, data for week of 5 June 2017 as at 2 May 2017 *Five hours maximum connecting time at transit point, and for connections on same carrier.

21 UK - insights experiences food & wine, value for money aquatic & coastal Median nights stayed 20 days Key travel period December to March 84% OF ALL VISITORS ARE HERE FOR LEISURE PURPOSES

22 UK Activity Wild guide to Australia in partnership with Qantas Australian Wilderness with Ray Mears Up to 2m viewers per episode Multidestination itineraries featured

23 Singapore FROM A$0.8Bn in o/night spend - Record 437K visitors, +3.5% Million nights, +4% - average trip spend of $4k plus NOW A$1.4bn in o/night spend June 2017 YE TO AS MUCH AS $2.8bn in o/night spend by 2020

24 Singapore - Insights experiences value for money food & wine, World Class nature Median nights stayed 7 days Short Length of stay but Frequent travellers 80% Repeat visitation rate looking for new experiences Self-drive Itineraries

25 Singapore Airlines Over 130 flights per week to Australia Work across 8 markets Corroboree Asia partner

26 For more information: 2017 Market profiles and International Market update

27 THANK YOU