MAY 2017 Hong Kong Convention & Exhibition Centre. from farm to fork. Prime Cuts. Organiser:

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1 from farm to fork 8-11 MAY 2017 Hong Kong Convention & Exhibition Centre Prime Cuts Organiser:

2 Leading the Trend of PRIME CUTS In 2015, the first HOFEX was launched and had quickly became the talk of the town. Top meat traders in Hong Kong like Sutherland and nine overseas pavilions showcased various prime cuts and flew in meat experts all the way from Argentina, Denmark, Hungary, Poland, Scotland, Spain, U.K., U.S.A and Wales, to demonstrate the best and unique meat cutting, preparing and cooking techniques to the 38,053 visitors from around Asia. HOFEX 2017, will return from 8-11 May 2017 at the Hong Kong Convention & Exhibition Centre (HKCEC) and continue to bring these prime cuts and more to Asia the ever-growing meat market! The first ever HOFEX was a huge success for us. We met with lots of quality buyers and importers of meat products. Meat supplying countries were consolidated at the specialised meat hall creating a great atmosphere for boosting business interaction. Mr Romeo Alfonso General Manager, Sutherland Co Ltd

3 Floor Plan of HOFEX 2017 Key Exhibitors / National Pavilions of HOFEX 2015: Association of Polish Butchers and Pork Butchers Coren Group Danish Agriculture & Food Council EBLEX Saison Food Service Ltd Spanish Institute for Foreign Trade (ICEX) Sutherland US Meat Export Federation Hungarian Tourism Ltd Vandrie Group Quality Meat Scotland

4 #1 Trading Platform in Asia In the Heart of Asia Easy access to many fastest growing markets, e.g. China, Macao, Taiwan, the Philippines and Vietnam etc. A Trading & Re-export Hub 95% of food consumed in Hong Kong is imported, a further 25% of this $23 billion market is subsequently re-exported to neighbouring countries and regions. Growing Hospitality and Tourism Demand Hong Kong s annual tourism arrival is estimated to grow by 18% to 70 million in 2017 and to 100 million in 2023 and there will be 278 hotels with 77,980 rooms by Huge Purchasing Power Hong Kong has a strong economy combined with a wealthy population favours fine dining and international cuisines. Growing affluent and middle class households in China also represents attractive opportunities for F&B industry. Guangzhou and Shenzhen, at Hong Kong s doorstep, together with Shanghai and Beijing are China s four richest cities account for about 30 percent of all wealthy consumers.

5 Positive Feedback from HOFEX 2015 Exhibitors We look forward to the next HOFEX in 2017 and the opportunity to meet with meat buyers from Hong Kong and throughout the region. HOFEX remains popular among our exporter membership and we anticipate a similar level of high level interest in next year s show. Buyers can expect to observe and taste a wide variety of US red meat products at HOFEX, ranging from the finest quality US aged beef and specialty pork, to a range of processed meat items which fit in nicely to the increasing demand for convenience among consumers in the region. Mr Joel Haggard Senior Vice President, Asia Pacific Region US Meat Export Federation Strong Visitor Profile HOFEX brings you the REAL BUYERS: 81% Decision Makers General Manager, CEO, Proprietor, Purchasing Manager and Owner from Hotel, Restaurant, Café and Retail 10,781 Real Buyers Importer, Distributor, Wholesaler and Retailer 17,140 Foodservice Catering, Hotel, Clubs and Café, Night Club and Karaoke Bar and Restaurants

6 Educational & Intriguing Events The 2 nd Butchery Skills Challenge - Hong Kong International Culinary Classic To promote the intricate art of butchery in Hong Kong and Asia, the 2 nd Butchery Skills Challenge will continue to test contestants practical skills, their creativity, innovation and value-adding with good hygienic practices. This competition is part of the globally renowned Hong Kong International Culinary Classic which is also endorsed by World Association of Chef s Societies (WACS) and co-organised with Hong Kong Chefs Association. Exhibitors can become sponsors of carcass of ox, lamb, pork, chicken etc. to further enhance their exposure at the show. HOFEX 2017 Butchery Competition Upon successful launching of the 1 st Butchery competition, another year of butchery competition will be hosted at HOFEX 2017 by THE SUTHERLAND HONG KONG and co-hosted with butchery institutes from Australia, New Zealand, United Kingdom and United States. This year's Butchery competition will showcase the following speed and craftsmanship of butchery skills creativity of the primal and secondary cuts cost effectiveness of each cut and convenience for chef s application in menu planning. Contestants will demonstrate various Chinese and English butchering techniques. There will be a mix of local and overseas contestants creating a competitive and entertaining atmosphere for visitors and exhibitors.

7 The 5 th Spanish Ham Slicing Competition Organised by the Spanish Institute for Foreign Trade - ICEX and the Spanish Trade Commission in Hong Kong, this one and only event of its kind in town will gather professionals from hotels, restaurants and stores to battle over their talented slicing style, speed, quality, cleanliness and presentation. Live Demo & Meat Talks Globally famous butchery masters from local and overseas will demonstrate the art of butchery, cultural sausage making, pork pie making and provide insights on the Meat Trend, Sustainable Farming, Organic Farming, Chefs Selection of Meat and Culinary Criteria, Retailers Selection of Meat Criteria.

8 Special Booth Packages for HOFEX Space Only US$ 450 / m 2 (min. 18m 2 ) Meat Package* US$ 500 / m 2 (min. 9m 2 ) Advertising Options Cost (size: 4mW x 2.5mH) A) Lightbox (Wooden-made) US$ 3,850 B) Lightbox (System-made) US$ 2,820 C) Poster Board (Foamboard in System-made) US$ 2,570 * Digital print foamboard background is not included, please refer to Exhibitor Manual Form K for ordering Organiser Hong Kong Exhibition Services Ltd Unit 1203, 12 / F, Harcourt House, 39 Gloucester Road, Wanchai, Hong Kong exhibit@hkesallworld.com Worldwide Coordinator Overseas Exhibition Services Ltd 12 / F, Westminster Tower, 3 Albert Embankment, London SE1 7SP United Kingdom +44 (0) hofex@oesallworld.com Southeast Asia Coordinator International Expo Management Pte Ltd. 10 Kallang Avenue, #09-15, Aperia Tower 2, Singapore davin@iemallworld.com