Macao's aviation strategy and partnership approach

Transcription

1 Macao's aviation strategy and partnership approach Lam Hin San, Kevin Macao SAR, China 31 March 2008 Macao SAR, China Total Area: 28.6 km 2 Macao Peninsula: 9.3 km2 Taipa Island: 6.5 km2 CoTai Area: 5.2 km2 Coloane Island: 7.6 km2 Population: 531,400 GDP: 2006 USD $12.5 billion 2007 USD $18.3 billion 2 1

2 Location Macao SAR Located at the Pearl River Delta of the southeastern coast of Mainland China Guangzhou Pearl River Delta Shenzhen Zhuhai Macao Hong Kong 3 Visitor Arrivals ,000,000 25,000,000 20,000,000 15,000,000 10,000,000 5,000, ,829,311 7,833,754 7,752,495 8,151,055 7,000,370 6,948,535 27,003,370 7,443,924 9,162,212 10,278,973 11,530,841 11,887,876 16,672,556 18,711,187 21,998, : 21,998,122 ( ( 17.6%) 2007: 27,003,370 ( ( 22.8%) Source: Statistics & Census Service 2

3 ,003,370 (+22.8%) 12,945,206 (+17.5%) 14,058,164 (+19.5% ) 47.9% 52.1% Overnight Stay Visitors Day trip Visitors Overnight visitors % change Av. Length of Stay (night) Difference ,680,854 (+13.6%) 1.21 (-0.01) ,739,734 (+22.62%) 1.36 (+0.15) Source: Statistics & Census Service Top 10 Tourist Generating Markets Mainland China 14,873,490 (+24.1%) 2. Hong Kong 8,176,964 (+17.8%) 3. Taiwan, China 1,444,342 (+0.5%) 4. Malaysia 402,121 (+98.3%) 5. Japan 299,406 (+36.0%) 6. Philippines 256,192 (+45.4%) 7. Korea (ROK) 225,417 (+38.5%) 8. USA 202,165 (+38.0%) 9. Singapore 189,666 (+50.2%) 10. Thailand 140,749 (+57.4%) Source: Statistics & Census Service 3

4 Total Visitor Expenditure : Total Visitor Expenditure Growth Rate (%) Gaming Expense Growth Rate (%) Other Expense Growth Rate (%) 2006 MOP$ 74.7 billion (+20.4) MOP$ 56.2 billion (+21.3) MOP$ 18.5 billion (+17.6) 2007 Jan-Sep MOP$ 72.9 billion (+38.5) MOP$ 57.4 billion (+45.7) MOP$ 15.5 billion (+17.2) Source: Statistics & Census Service New hotel projects forecast and current hotel expansion projects (Guest House is included) No. of hotels at present: 54 No. of rooms: 16,734 Estimated time required for projects to complete No. of hotels No. of rooms 1 2 years Expansion New Hotels ,193 19, years 34 12, years 10 8,197 Total : 75 41,682 as of 31 Jan Source: Macao Government Tourism Office 4

5 Conferences and Meetings (MICE) 2006 (Jan - Sept) 2007 (Jan - Sept) 38,129 48,960 Source: Statistics & Census Service Macau International Airport Runway: 3360 m Apron: 24 parkings Pax terminal bldg. Capacity: 6 mil pax Cargo terminal Capacity: 320,000 tonnes Number of scheduled airlines: 15 (6 LCCS) 5

6 Macau International Airport traffic statistics passengers cargo movements ,976, ,572 51, ,498, ,935 53,386 Growth Rate 10% -18% 4.6% Source: Macau International Airport S.W.O.T. ANALYSIS Strengths Attraction of the gaming industry with world brand hotels and resorts for tourism and MICE business. Unique cultural and UNESCO World heritage. Authentic cuisines. Visa free for most countries. Inputs from Government to create more tourist attractions and event all year round. 6

7 Weakness Image of Macao still being a gambling center. Rising hotel room rate. Insufficient mega shopping malls. Lack of expertise in handling MICE business. Poor professional support from Macao Tour operators, e.g. languages barriers. Land transportation not convenient. Airport getting congested. 7

8 Opportunities More direct flights by airlines. Develop MICE market. Increasing consumer spending. Impressive development on shopping, theme parks attracting young travelers and families. New tourism and economic developments in Southern China, more FITs. Threats Drop off of service standards with rapid expansion of tourism industry. Increase competition in gaming markets like Malaysia, Philippines, Singapore, Korea, etc. Direct cross strait flights. 8

9 Strategies The Aviation Industry and the Government Departments are cooperating on the followings: Adopt open sky policy and encourage new airlines and new routes. Perfect land, sea and air transportation systems. Consolidate, sustain, boost and venture various markets. Strengthen the business tourism and public tourism facilities Open Sky Policy and encourage new airlines and routes Fifth Freedom traffic rights to almost all 45 ASAs with other States. Be flexible and active in reviewing the terms in ASAs regularly, mainly in traffic rights, number of seats, frequencies and number of operators, etc. Review regularly the airport charges and incentive programs as well as encourage new routes. 9

10 Perfect land, sea and air transportation systems Airport terminal building, apron and car park expansions. Airport ferry terminal with heliport and express links. Light rails. Consolidate, sustain, boost and venture various markets The Tourism Authority will: consolidate the major source market, sustain growth momentum of SEA market, boost mid and long haul markets like U.S. and Europe, Venture forthcoming markets such as Middle East, Russia, India and Indonesia. 10

11 Strengthen the business tourism and public tourism facilities Establish the Macao Business Tourism Centre. Encourage cooperations between airlines and Mega Resorts, e.g. free shuttle bus service, meals to passengers, etc. Example The explorations of the Malaysia Market in We have made together the followings: Cooperative advertisements on both destinations, e. g. travel fairs, roadshows, etc. Joint promotion for inaugural flights. Invite the airline to actively participate in various destination promotions. Provide efficient services and convenient land connections as well as incentives. 11

12 Thank You 12