Tourism Development Department s

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2 Tourism Development Department s Vision Towards a sustainable growth and increase in the number of tourists that would contribute significantly to the growth of economic activities which is related to tourism. Mission To increase growth in the number of tourists by focusing on strengthening the attractiveness and diversity of tourism products and improve the quality of tourism services.

3 Objectives 1. Double the number of tourist arrivals by air (From 218,000 tourists in 2015 to 450,000 tourists by 2020) through increase transport connectivity, marketing & promotion and continuous cooperation with the stakeholders to facilitate travel that contribute significantly to the Gross Domestic Product (GDP) of Brunei Darussalam; 2. Strengthen and ensure the sustainability of existing tourism products as well as developing more quality tourism offerings with focus on: 2.1 Primary products such as "Temburong, Kampong Ayer and Bandar Seri Begawan" aswell as "Belait" and "Tutong", as the main tourist attraction within the region and internationally; 2.2 Emerging products that are exciting and have potential astourist destinations such as Beaches and Recreation Parks; and 2.3 Activity-based products such asbird watching, Islamic tourism, medical tourism, diving, cruise tourism, sports & adventure tourism, gastronomy tourism, education tourism, MICE (Meetings, Incentives, Conventions & Exhibitions/Events), homestay, culture and community-based tourism; 3. Attracting foreign investment and diversify tourism products and services aswell asto increase marketing and promotion through Public-Private Partnership and alternative financing to help reduce the burden of Government s spending. 4. Grow the travel, tourism and hospitality industry and related services providers to achieve international recognition and competitiveness through: 4.1 Improving the quality of tourism facilities which provide comfort and safety to visitors; and 4.2 Ensuring the quality of services provided by developing the capacity and competency of manpower

4 千 International Visitor Arrivals to Brunei, % 4,500 4,000 3,885,566 4,060,174 4,257,189 4,315, % 3,500 3,210,682 3,279,158 3,171,437 3,304, % 3,000 2,827, % 2,500 2,000 1,500 1, ,357,589 50% 0% -50% -100% Jan - Sep 2017 Jan - Sep 2018 BORDER 2,095,129 2,558,336 2,973,672 3,011,038 3,645,531 3,806,272 4,013,325 4,046,143 2,965,256 3,083,637 CRUISE 48,170 26,940 27,902 43,216 39,046 35,689 25,055 10,886 9,876 15,863 AIR 214, , , , , , , , , ,129 Growth (Y-O-Y) +3.7% +19.9% +13.6% +2.1% +18.5% +4.5% +4.9% +1.4% 0.0% +4.2% -150% Over the past 8 years ( ) visitor arrivals have shown a Compound Annual Growth Rate (CAGR) of +2.7% by air, -19.1% by cruise and +9.9% by border. Source: Tourism Development Department, Ministry of Primary Resources and Tourism; Immigration and National Registration Department, Ministry of Home Affairs; and Ports Department, Ministry of Communications. 4

5 International Tourist Arrivals to Brunei by Air, % From January to September 2018, the number of tourist arrivals by air has increased at 4.5% (year-on-year). The contributing factors are the high impact of travel demand from the Far East Market such as China, Hong Kong and Japan, improvement on the air connectivity for flights from the Far East Market as well as local and international events since February , , , , , % 242, % 209, % 224, % 200, % +0.3% 218, , % 258, % 196, % 205,129 30% 10% -10% -30% -50% 150,000-70% 100,000-90% -110% 50, % Jan - Sep 2017 Jan - Sep % Tourist Air Arrivals Growth (Year-On-Year) Over the past 8 years ( ), visitor arrivals by air have shown a Compound Annual Growth Rate (CAGR) of +2.7%. Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

6 International Tourist Air Arrivals of Top 10 Countries, 2018 Jan Sep No. of International Tourist Arrivals Ranking Ranking (Y-O-Y) (2) (1) China (+29.4%) China 49,323 (1) (2) Malaysia (-2.8%) Malaysia 43,636 (4) (3) Indonesia (+16.7%) Indonesia 20,253 (3) (4) Philippines (-4.8%) Philippines 16,886 (5) (5) Singapore (-5.6%) Singapore (6) (6) United Kingdom United (-4.7%) Kingdom (7) (7) South Korea (-8.3%) South Korea 6,515 10,130 8,984 (8) (8) India (-7.7%) (9) (9) Australia (-6.7%) India Australia 6,372 6,270 Thailand (10) (10) Thailand (-11.7%) 4,363 Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

7 International Tourist Air Arrivals from Top 10 Countries, 2017 & 2018

8 International Tourist Air Arrivals by Region, Jan Sept % 2.3% 7.5% ASEAN (98,195) 7.6% 3.5% 47.9% Far East (63,427) Europe (15,492) 30.9% Australia/NZ (7,252) Middle/West/Central Asia (772) Americas (4,667) Others (15,324) Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

9 International Tourist Air Arrivals Regions, 2017 & 2018 Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

10 International Tourist Air Arrivals by Purpose of Visits, Jan Sept % 6.6% 0.5% Holiday (95,000) 9.3% Business (25,353) 9.8% 46.3% Transit (25,117) Visit Friends &Relatives (20,112) Others (19,092) 12.2% Government (6,014) 12.4% Not Specified (13,465) Exhibition (976) Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

11 International Tourist Air Arrivals by Purpose of Visits, 2017 & , % 150% 150, % 100, % 50% 0% -50% 50, % -150% 0 Holiday In Transit Visit Friends & Relatives Business Government Exhibition Others Not Specified Total Jan - Sep ,355 17,700 20,271 27,583 4,867 1,365 20,165 16, ,305 Jan - Sep ,000 25,117 20,112 25,353 6, ,092 13, ,129 Growth (Y-O-Y) +8.8% +41.9% -0.8% -8.1% +23.6% -28.5% -5.3% -20.8% +4.5% -200% Source: Tourism Development Department, Ministry of Primary Resources and Tourism; and Immigration and National Registration Department, Ministry of Home Affairs.

12 Connectivity: 1. Charter Flights: From Zhengzhou to Brunei, 5 th July 2016 From Xian in 2017 From Hangzhou 3 rd October 2017 From Kunming in 2017 until present (Lucky Air) 2. Scheduled Flights: (Royal Brunei) To and from Korea as of 26 November To and from Nanning as of 3 rd January To and from Haikou as of 22 nd November 2018 (twice weekly) To and from Taipei as of 3 rd December 2018 To and from Kuching as of: - 28 th December 2018 (twice weekly) - 03 rd February 2019 (4 times weekly) To and from Changsa as of 15 th January 2019 (twice weekly) To and from Narita as of 15 th March RB Code Share with: Turkish Airlines China Eastern Airlines Hong Kong Airlines

13 Opportunities: 1. Connectivity to: - Beijing - Balikpapan (Sriwijaya Air)

14 Entry Points to Brunei Darussalam Sungai Tujoh 2. Kuala Lurah 3. Labu 4. Serasa Ferry Terminal 5. Brunei International Airport

15 Tourism Information Centre in Bandar Seri Begawan

16 Tourism Information Centre at Brunei International Airport