China International Gold, Jewellery & Gem Fair Shanghai Exhibitor Survey Report

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1 China International Gold, Jewellery & Gem Fair Shanghai Exhibitor Survey Report

2 Survey Summary Total number of exhibitors 354 Total number of collected onsite survey 214 Onsite survey response rate 6 [214/354] Total number of online survey successfully sent out 283 Total number of collected online survey 15 Online survey response rate 5. [15/283] Total number of collected survey (onsite + online) 229 Overall response rate 64. [229/354] SHJ15 Exhibitor Survey Report 2

3 Exhibitors nature of business(es) Number of Respondents: 222 Number of Respondents: 259 Wholesaler Manufacturer/Supplier Retailer Exporter Importer Jewellery Designer Private Jewellery Collector Gem Laboratory / Gemologist Jewellery Trade Association Buying Agent Department / Chain Store Gift Shop Mail Order House / E-Tailer Publication 4% 2% 2% 26% % 18% % Majority of the respondents are Wholesaler, Manufacturer/Supplier, Retailer and Exporter who are the key exhibitors in the fair. SHJ15 Exhibitor Survey Report 3

4 Is your company a first-time participant in this exhibition? Number of Respondents: 212 Number of Respondents: Number of Respondents: [69] 3 [93] 32% [78] 67.5 [143] 6 [156] 68% [169] First-time Repeated First-time Repeated First-time Repeated Shanghai is one of the leading jewellery markets in the mainland. The Shanghai Fair attracts new exhibitors every year indicating the city is essential for jewellers to establish their presence in the China market. SHJ15 Exhibitor Survey Report 4

5 How did you learn about this exhibition? Number of Respondents: 195 Number of Respondents: 94 Advertisement Organiser s printed mail Organiser s 22% 2 Organiser s Website 1 18% Word of mouth / Referral from industry friend 26% 3 At other exhibitions 12% 14% Organiser s is the main source of exhibitor recruitment. WOM/ Referral ranked number two this year indicates the Organiser s goodwill is a key factor for the participation rate. Exhibitors who learnt the Shanghai Fair at other exhibitions are mainly from the fairs in Hong Kong. SHJ15 Exhibitor Survey Report 5

6 How did you learn about this exhibition? [Based on exhibitors who learnt about the fair from advertisement] Number of Respondents: 25 Number of Respondents: 19 Trade publications 48% 68% Mass media 2 32% Outdoor advertising 16% 24% Same as previous years, most of the exhibitors learnt the Shanghai Fair from trade publications. SHJ15 Exhibitor Survey Report 6

7 Which market(s) is your company is focus on? Number of Respondents: 209 Domestic China Market (Other than Hong Kong and Macau) Overseas Market (Other than mainland China) Both (mainland China and overseas markets) 5 [111] 4 [83] [15] Distribution between mainland China and overseas markets [Based on exhibitors who focus on both mainland China and overseas markets] The Percentage for Overseas Market The Percentage for Domestic China Market 1 8% SHJ15 Exhibitor Survey Report 7

8 Which are your current (geographical) and new target (geographical) in Domestic China market? Current Target Number of Respondents: 124 New Target Number of Respondents: 55 Shanghai 8 Beijing 38% Beijing 7 Shanghai 3 Shenzhen 42% Shenzhen 18% Guangzhou 22% Guangzhou 1 Kunming 1 Hangzhou Hangzhou Kunming Chengdu Nanjing Others 1 Others 24% Shanghai, Beijing and Shenzhen are not only the top three current targets of most respondents, but also the target markets in the coming future. These three traditional jewellery markets are still active among the domestic China markets. Other current targets include:- Tianjin, Xiamen, Dalian in Liaoning, Fuzhou in Fujian, Panyu in Guangdong, Suzhou in Jiangsu, Wuhan in Hubei, Xian in Shaanxi and Zhengzhou in Henan. SHJ15 Exhibitor Survey Report 8

9 Which are your current (geographical) and new target (geographical) in Overseas (Other than mainland China) market? Current Target Number of Respondents: 64 New Target Number of Respondents: 43 USA Hong Kong Japan Taiwan Thailand India Germany Singapore Australia Korea UK Italy Russia Others 1 1 8% 8% 6% 6% 6% 22% Hong Kong USA Korea Australia Germany India Indonesia Japan Taiwan Others 12% 14% 28% Other current overseas targets include:- Austria, Belgium, Canada, France, Indonesia, Macau, Malaysia, Mexico, Middle East, Poland, South Africa, Switzerland, Turkey and UAE. Other new overseas targets include:- Canada, Italy, Philippines, Singapore, Thailand and Turkey. Some respondents have input continents/area instead of countries, such as Europe, Asia/ Southeast Asia and Middle East. USA and Hong Kong are top ranked in both current and new target. SHJ15 Exhibitor Survey Report 9

10 To what extent have your objectives for exhibiting in this exhibition have been achieved? Number of Respondents: 190 Response 2% Find new buyers 24% 36% 26% 1 2% Find franchisers partners / agents % 2% 2% Explore new markets 26% 3 1 6% Count Launch new products % 1 4% 167 Brand-building 2 26% 18% 6% 6% 171 Collect market information 14% 26% % 168 Consolidate contacts with buyers/ business partners 16% 3 18% 1 4% (N/A) 1 (Did not achieve at all) (Fully achieved) SHJ15 Exhibitor Survey Report 10

11 To what extent have your objectives for exhibiting in this exhibition have been achieved? Number of Respondents: 190 Number of Respondents: 255 Combining responses of Rating 5 and Rating 4 * Find new buyers Find franchisers partners / agents Explore new markets Launch new products Brand-building Collect market information Consolidate contacts with buyers/ business partners 4% 1 12% 14% 1 Combining responses of Fully achieved and Fairly well achieved * % % Consolidate contacts with buyers/ business Collect market information Brandbuilding Find new buyers Launch new products Find franchisers partners / agents Explore new markets Satisfaction level in aspects of Collect market information, Consolidate contacts with buyers/ biz partners and Brand-building ranked top 3 among Shanghai Fair s exhibitors. *Cannot compare directly between and findings due to change of scale. SHJ15 Exhibitor Survey Report 11

12 To what extent are you satisfied with the exhibition in the following aspects? Number of Respondents: 191 Response Count Business opportunities Visitor traffic 12% 4 24% 1 4% 4% 187 Visitor quality 24% 1 6% 182 Pre-show service of organiser % 24% 12% 184 Onsite service of organiser 4% 1 18% 2 22% 12% 182 Facilities and services of the exhibition centre 6% Official stand contractor(s) 6% 18% 18% Official forwarding agent(s) Move-in and move-out arrangement 14% % (N/A) 1 (Not satisfied at all) (Extremely satisfied) SHJ15 Exhibitor Survey Report 12

13 To what extent are you satisfied with the exhibition in the following aspects? Number of Respondents: 191 Number of Respondents: 251 Combining responses of Rating 5 and Rating 4 * Combining responses of Extremely satisfied and Quite satisfied * Business opportunities Visitor traffic Visitor quality Pre-show service of organiser 8% 12% % 36% 6 Move-in and move-out arrangement Business opportunities Visitor traffic Onsite service of organiser Facilities and services of the exhibition centre Official stand contractor(s) Official forwarding agent(s) Move-in and move-out arrangement 34% 3 36% 34% % 6 Official forwarding agent(s) Official stand contractor(s) 2 Facilities and services of the exhibition Onsite service of organiser Visitor quality Pre-show service of organiser *Cannot compare directly between and findings due to change of scale. SHJ15 Exhibitor Survey Report 13

14 Please select the exhibition in China that you rate most important for your company. (Please tick only one) Number of Respondents: 132 Number of Respondents: 173 China International Jewelry Fair (Beijing) 42% 4 China International Gold, Jewellery & Gem Fair Shanghai China International Gold, Jewellery & Gem Fair Shenzhen Shenzhen International Jewelry Fair % 1 Jewelry Shanghai Other exhibition Hangzhou International Jewellery and Gem Fair 8% 4% 2% SHJ15 Exhibitor Survey Report 14

15 Please select the exhibition that you rate most important for your company. (Please tick only one) Number of Respondents: 133 Number of Respondents: 143 September Hong Kong Jewellery & Gem Fair (Sep) Hong Kong International Jewellery Show (Mar) June Hong Kong Jewellery & Gem Fair (Jun) Vicenzaoro Winter (Jan) Japan Jewellery Fair (Aug) JCK Las Vegas Show (May) BaselWorld Fair (Mar) Jewellery & Gem Fair Europe (Mar) Gem & Jewellery India International Exhibition (Mar) Istanbul Jewellery Show (Mar) Hyderabad Jewellery, Pearl & Gem Fair (Jun) Bangkok Gems & Jewelry Fair (Sep) Delhi Jewellery & Gem Fair (Sep) Istanbul Jewellery Show (Oct) Other exhibition 2% 2% 2% 4% 2% 8% The September HK Jewellery & Gem Fair remains the most influential one among others. 5 6 SHJ15 Exhibitor Survey Report 15

16 What are your plans for participating in this exhibition next year? Number of Respondents: 172 Number of Respondents: % 34% 18% Will participate May participate 4 42% 18% Will not participate Preferences between booth sizes [Based on exhibitors who will participate the next edition] Larger booth size 1 2 Same booth size 62% 7 Smaller booth size SHJ15 Exhibitor Survey Report 16

17 Are you interested in other UBM Asia s jewellery exhibitions? Number of Respondents: 198 Number of Respondents: Interested 8 1 Not interested Top TEN of respondents choices [Based on exhibitors who interested in other UBM Asia s jewellery exhibitions] September Hong Kong Jewellery & Gem Fair Sep % June Hong Kong Jewellery & Gem Fair Jun % China International Gold, Jewellery & Gem Fair Shenzhen - April Hangzhou International Jewellery and Gem Fair Nov Taiwan Jewellery & Gem Fair Oct Japan Jewellery Fair Sep % Singapore Jewellery & Gem Fair Nov 2016 Jewellery & Gem Fair Europe Mar % JUNWEX St. Petersburg Feb 2016 Gem & Jewellery India International Exhibition Mar 2016 Istanbul Jewelry Show Oct SHJ15 Exhibitor Survey Report 17

18 Are you interested in other UBM Asia s jewellery products? Number of Respondents: 193 Number of Respondents: Interested 3 6 Not interested (I) Publications [69 exhibitors are interested in UBM Asia s jewellery publications] Subscription Advertising JNA CJNA % Sliver Styles 8 1 Jewellery and Gemstone Directory of Hong Kong Equipment & Supplies Directory for Asia s Jewellery Industry Jewellery News Asia s Trade Fair and Conference Guide Pocket Calendar SHJ15 Exhibitor Survey Report 18

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