International Visitation to the Northern Territory. Year ending June 2017
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1 International Visitation to the Northern Territory Year ending June 217
2 The following is a summary of information relevant to the Northern Territory tourism industry including visitation results from Tourism Research Australia s International Visitor Survey, overseas and arrivals information from the Department of Immigration and Border Protection and airport traffic data from the Bureau of Infrastructure, Transport and Regional Economics. This report was been prepared by the Strategic Research team in September 217. Estimates in this report are based on survey data and therefore affected by sampling variation. The table below summarises the sample and Confidence Intervals (CI) for the Northern Territory. Sample size International Visitor numbers CI Visitor nights Year ending June 217 1,776 +/-6% +/-15% Year ending June 216 1,963 +/-6% +/-15% INTERNATIONAL VISITORS IN THE NORTHERN TERRITORY YEAR ENDING JUNE 217 VISITORS 32, NIGHTS 3.9 MILLION 8.2% 2.9% For more information on the International Visitor Survey methodology please visit Tourism Research Australia s website Disclaimer: The Department of Tourism and Culture has taken due care and skill in preparing this information, however does not warrant that it is correct or suitable for the purpose for which it is intended to be used. The Department disclaims all liability associated with the use of this information. EXPENDITURE $485 MILLION 16%
3 Summary of the International Market for the Northern Territory Total international visitation to the Northern Territory (NT) for year ending (YE) June 217 grew 8.2% on the previous year, to 32, with increases in visitors coming to holiday, visit friends and relatives or for business. International travel for education and employment declined, albeit off a low base. Key results: The NT received 32 international travellers for all purposes of travel (up +8.2%), spending $485 million (up +16%) and staying approximately 3.9 million visitor nights (up +2.9%). While fewer international visitors came to the NT for employment (down -29% to 12 ) and education (down -13% to 2 ), more international visitors visited the NT for a holiday (up +8.6% to 259 ), visiting friends or relatives (up +22% to 2 ) and business (up +51% to 13 ). The number of international visitors to Australia increased by +8.7%, with New South Wales, Western Australia, Tasmania and the ACT the strongest contributors to this growth. The NT growth rate was lower than the national average, so the Territory's visitor market share dropped by -.2 percentage points to 3.84% for YE June 217. The NT received 259 international holiday travellers (up +8.6%), spending $363 million (up +18%) and staying approximately 2. million visitor nights (up +9.9%). The key performing holiday markets for the NT for YE June 217 were Germany up +14% or an extra 4 holiday visitors, Greater China up +81% or an extra 7 visitors, and Scandinavia up +36% or an extra 2 visitors. New Zealand was also a strong performer increasing by +53% or an extra 4 2 visitors, Canada (up by +21% or an extra 1 5 visitors) and the United States of America (up +3.1% or an extra 1,3 visitors). Holiday markets to the NT which did not perform well year on year included the United Kingdom (-2.3%), Japan (-4.5%), France (-28%) and Italy (-1.7%). The greatest bulk of the growth in international visitor numbers for this reporting period was in the Top End (up 11%). Visitation to Central Australia increased more moderately (5.8%). Please refer to the Regional Profiles on our corporate site for more information on NT regions. INTERNATIONAL VISITATION SUMMARY All purpose of visit Year ending June Change on 16 Holiday Change on 16 Visitors (') % % Visitor nights (') 3,8 3, % 1,82 1, % Expenditure ($ million) % % Average length of stay (nights) Average spend per trip ($) 1,493 1,62 7.4% 1,287 1,45 9.1% Visitor market share (%) pp pp
4 YE Dec 5 YE Jun 6 YE Dec 6 YE Jun 7 YE Dec 7 YE Jun 8 YE Dec 8 YE Jun 9 YE Dec 9 YE Jun 1 YE Dec 1 YE Jun 11 YE Dec 11 YE Jun 12 YE Dec 12 YE Jun 13 YE Dec 13 YE Jun 14 YE Dec 14 YE Jun 15 YE Dec 15 YE Dec 16 YE Dec 5 YE Jun 6 YE Dec 6 YE Jun 7 YE Dec 7 YE Jun 8 YE Dec 8 YE Jun 9 YE Dec 9 YE Jun 1 YE Dec 1 YE Jun 11 YE Dec 11 YE Jun 12 YE Dec 12 YE Jun 13 YE Dec 13 YE Jun 14 YE Dec 14 YE Jun 15 YE Dec 15 YE Dec 16 International visitor spend ($M) Holiday visitor numbers ('s) YE Dec 5 YE Jun 6 YE Dec 6 YE Jun 7 YE Dec 7 YE Jun 8 YE Dec 8 YE Jun 9 YE Dec 9 YE Jun 1 YE Dec 1 YE Jun 11 YE Dec 11 YE Jun 12 YE Dec 12 YE Jun 13 YE Dec 13 YE Jun 14 YE Dec 14 YE Jun 15 YE Dec 15 YE Dec 16 YE Dec 5 YE Jun 6 YE Dec 6 YE Jun 7 YE Dec 7 YE Jun 8 YE Dec 8 YE Jun 9 YE Dec 9 YE Jun 1 YE Dec 1 YE Jun 11 YE Dec 11 YE Jun 12 YE Dec 12 YE Jun 13 YE Dec 13 YE Jun 14 YE Dec 14 YE Jun 15 YE Dec 15 YE Dec 16 International visitors ('s) International visitor average length of stay (nights) INTERNATIONAL VISITATION TRENDS TO THE NT Total Holiday 15 All other purpose 1 5 INTERNATIONAL VISITOR AVERAGE LENGTH OF STAY TREND TO THE NT Total Holiday All other purpose INTERNATIONAL VISITOR EXPENDITURE TRENDS TO THE NT Total 2 Holiday All other purpose 1 HOLIDAY VISITATION BY OVERSEAS MARKETS United States of America United Kingdom Germany Japan Greater China France New Zealand Italy Switzerland Scandinavia Canada Note: All other purpose includes business, visiting friends and relatives, employment, education, other reasons, transit and not asked Year ending (Rolling annual) Netherlands
5 INTERNATIONAL VISITORS BY KEY SOURCE MARKETS TO THE NT AND AUSTRALIA (ALL PURPOSE OF VISIT) Country of residence Rank (') AAGR: Average Annual Growth Rate Greater China: includes Hong Kong, Taiwan and mainland China Northern Territory % (') Change 3 Year AAGR Market share Rank (') Australia (') % Change United States of America % 8.1% 7.4% % 9.1% United Kingdom % 2.1% 6.3% % 2.7% Germany % 1.3% 16.7% % 3.8% Japan % -2.2% 5.3% % 9.6% Greater China % 8.2% 1.2% 1 1, , % 1.2% New Zealand % 4.5% 1.4% 2 1,22.6 1, % 2.1% France % -1.5% 11.6% % 1.6% Italy % -2.2% 15.4% % 1.8% Canada %.5% 7.% % 4.3% Scandinavia % 3.7% 9.3% % 2.9% Switzerland % -4.7% 18.3% %.8% Netherlands % -.1% 12.7% % 6.3% Other Europe %.8% 1.% % 2.9% Other Asia % 3.% 1.3% 1, , % 8.5% Other Countries % -2.7% 1.9% % 3.6% Total % 1.6% 3.8% 7, , % 6.3% 3 Year AAGR PURPOSE OF VISITING THE NT Holiday 259, 238, 2, Visiting friends and relatives 16, 13, Business 9, 21, All other reasons/not asked 25, + 22%* + 51%* - 15%* + 8.6%* * change on VISITOR DISPERSAL TO NT REGIONS % of NT NT Regions % Change (') (') visitors Top End % 48% Greater Darwin % 46% Kakadu Arnhem % 12% Katherine Daly % 15% Central Australia % 67% Barkly % 6% Alice Springs - MacDonnell % 4% Lasseter % 55%
6 CN+HK+TW NZ SCAND CA DE CH US UK IT SG* JP NL FR Percentage change (%) Visitor numbers (') AGE GROUPS NT LEISURE^ TRAVELLERS United Kingdom Germany NT HOLIDAY SOURCE MARKET SUMMARY 12% 1% 8% 6% 4% 2% % -2% -4% -6% 81% 16 53% 36% % 14% 9% 3% -2% -2% -3% -4% -5% 11 Year ending June 217 Change on previous 12 month period % % 29% 31% 14% 1% United States of America 2% 3% 25% 9% 12% 14% 14% Japan 4% 37% 13% 18% INTERNATIONAL MARKETS TO THE NT KEY STATS YE June 217 Nights (') Expenditu re ($M) ALOS (nights) Average spend per visitor ($) Average spend per night ($) % repeat leisure^ to Australia % on a holiday United States of America , % 84% United Kingdom , % 92% Germany , % 96% Japan , % 89% Greater China , % 91% New Zealand , % 72% France , % 9% Italy , % 98% Canada , % 82% Scandinavia , % 93% Switzerland , % 1% Netherlands , % 92% ALOS - Average length of stay ^ Leisure travel includes holiday and visiting friends and relatives 11% 9% 28% 12% 19% France 9% 49% years 3-39 years 4-49 years 5-64 years 12% 19% Greater China 2% 28% 8% 18% 44% 65+ years
7 Passenger numbers Arrivals 7, 6, 5, 4, 3, 2, 1, MONTHLY MOVEMENT THROUGH THE DARWIN INTERNATIONAL AIRPORT International Short Term Visitor Arrivals International Visitor Numbers and Spend by State Excerpt from TRA s International Visitor Survey Summary Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 6,479 5,376 4,711 4,723 3,551 3,278 2,753 2,86 3,361 2,941 3,856 4,134 6,597 5,584 5,236 4,2 3,475 3,456 3,451 3,84 3,253 3,382 3,935 5,47 Source: Department of Immigration and Border Protection TRAFFIC ON BOARD INTERNATIONAL AIRLINES Darwin International Inbound Revenue Passenger 2, 18, 16, 14, 12, 1, 8, 6, 4, 2, Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 14,992 11,491 1,797 11,222 9,269 8,199 14,691 9,16 8,824 9,88 1,481 1,734 15,791 12,553 11,777 12,234 9,56 8,924 17,466 1,799 9,524 11,47 1,377 11,386 City of arrival for international leisure visitors to the Northern Territory One in eight leisure visitors to the Northern Territory entered Australia through the Darwin International Airport Source: Bureau of Infrastructure, Transport and Regional Economics
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