AUCKLAND DESTINATION OVERVIEW
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1 AUCKLAND DESTINATION OVERVIEW JULY 218 An in-depth overview of Auckland s visitor economy from the latest arrival, accommodation, spend and cruise data through to past five-year commentary. Prepared August 218, by the Research and Evaluation Unit
2 2 CONTENTS KEY FINDINGS 3-4 VISITOR ARRIVALS DATA INTERNATIONAL VISITORS REASON FOR VISIT 6 MARKET 7-11 AUCKLAND COMPARED TO OTHER PORTS 12 DOMESTIC VISITORS REASON FOR VISIT 13 ORIGIN OF VISITORS 14 ACCOMMODATION DATA INTERNATIONAL DOMESTIC GUEST NIGHTS AVERAGE LENGTH OF STAY INTERNATIONAL DOMESTIC 2 SPEND DATA INTERNATIONAL DOMESTIC TOURISM SPEND PRODUCT 24 INTERNATIONAL SPEND MARKET AVERAGE SPEND BY VISITOR PER COUNTRY 27 FIVE YEAR TRENDS IN KEY MARKETS REASON FOR VISIT BY MARKET CRUISE DATA VISITOR ARRIVALS AND SPEND 35
3 3 Key Visitor Data 2.69 m 5.66 m 7.29 m International Visitors YE July % Domestic Overnight Visits YE July % Commercial Guest Nights YE June % $4.33 b $3.99 b $8.32 b International Tourism Spend YE July % Domestic Tourism Spend YE July % Total Tourism Spend YE July %
4 4 KEY FINDINGS INTERNATIONAL The year to July 218 saw a record breaking 2.69m international visitor arrivals, an increase of 2.7% on the previous year. The month of July saw 168,4 international visitors, down.5% on the previous July. Holiday visitor arrivals contributed the most to the annual growth, numbers were up 3.% on the previous 12 months. Arrivals from China saw the biggest growth, up 1.5% on the previous year. For the year ending June 218, international guest nights in commercial accommodation (3.47m) were up 1.9% on the previous year. International spend was $4.33b, up 5.9% for the year. In the year to July 218, Chinese visitors spent $91m, up 12.% on the previous year. Spending from the UK ($335m) was up 6.7%, the US ($375m) up 2.8% and Australia ($828m) up 3.2%. DOMESTIC There were 5.66m overnight visits by domestic visitors in Auckland in the year to July 218, up 2.7% on the previous year. Visiting friends and relatives (VFR) was the main reason for domestic visitation to Auckland, with 2.9m overnight visits recorded for the year to July 218 (up 2.9% on the previous 12 months). For the year ending July 218, the highest visitation of all regions to Auckland was from Waikato-based visitors (91,431 overnight visits), down 7.1% on the previous year. There was strong growth from Bay of Plenty visitors (743,969 visits), up 8.6% compared to the previous year. For the year ending June 218, domestic guest nights in commercial accommodation (3.82m) were down 5.4%. Domestic spend was $3.99b and had increased by 6.1%. OVERALL There were 7.29m guest nights in commercial accommodation in Auckland in the year to June 218, down 2.1% on the previous year. In the year to July 218, total tourism spend in Auckland was $8.32b, up 6.% on the previous year.
5 Auckland Tourism Visitor Arrivals Data 5
6 6 International visitor numbers continue to rise, with 2.7% more visitors in the year to July 218 4, 35, 3, 25, International visitor arrivals in Auckland, reason for visit YE % change The year to July 218 saw a record breaking 2.69m international visitor arrivals, an increase of 2.7% on the previous year. 2, 15, +2.7% The month of July saw 168,4 international visitors, down.5% on the previous July. 1, 5, +3.% +2.5% Holiday visitor arrivals contributed the most to the annual growth (1.33m), up 3.% on the previous 12 months. July holiday visitor numbers were up 1.1% compared with July % Business Holiday/Vacation Visit Friends/Relatives TOTAL ALL TRAVEL PURPOSES Visitor arrivals vs. previous year / YE July ,4 -.5% YE July 218 2,689, % Source: ITM data, Statistics NZ
7 7 Strong growth from the Chinese market in the year to July 218, up 1.5% There was strong growth for the Chinese market up 1.5% for the year end July 218 with a 1.3% decrease compared to the month of July 217. There was also strong year on year growth for the year from Korea (11.3%) and the US (2.7%). There was a year on year decrease in the UK market (7.8%) and July arrivals were down 26.6% compared with the previous July. These decreases may be due to the World Masters Games and Irish and British Lions Tour events during April to July in , 12, 1, 8, 6, 4, 2, Visitor arrivals in Auckland by key international markets Australia United Kingdom China, People's Republic of United States of America Source: ITM data, Statistics NZ
8 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 218M7 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 218M month visitor arrivals from individual markets 7, Australia 5, China 6, 5, 45, 4, 35, 4, 3, 3, 25, 2, 2, 15, 1, 1, 5, Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives Visitor arrivals vs. previous year / YE Visitor arrivals vs. previous year / YE July 218 6,32.5% YE July ,8-1.6% July , % YE July , % Source: ITM data, Statistics NZ
9 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 218M7 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 218M month visitor arrivals from individual markets 9, Japan 9, Korea 8, 8, 7, 7, 6, 6, 5, 5, 4, 4, 3, 3, 2, 1, 2, 1, Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives Visitor arrivals vs. previous year / YE July 218 6,4 1.8% YE July ,288.9% Visitor arrivals vs. previous year / YE July 218 4,4-9.2% YE July , % Source: ITM data, Statistics NZ
10 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 218M7 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 218M month visitor arrivals from individual markets 1, Germany 25, UK 9, 8, 2, 7, 6, 15, 5, 4, 1, 3, 2, 5, 1, Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives Visitor arrivals vs. previous year / YE Visitor arrivals vs. previous year / YE July 218 2, % YE July ,56-4.% July 218 6, % YE July ,4-7.8% Source: ITM data, Statistics NZ
11 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 218M7 216M8 216M9 216M1 216M11 216M12 217M1 217M2 217M3 217M4 217M5 217M6 217M7 217M8 217M9 217M1 217M11 217M12 218M1 218M2 218M3 218M4 218M5 218M6 218M month visitor arrivals from individual markets 7, Canada 3, US 6, 5, 4, 25, 2, 3, 15, 2, 1, 1, 5, Business Holiday/Vacation Visit Friends/Relatives Business Holiday/Vacation Visit Friends/Relatives Visitor arrivals vs. previous year / YE Visitor arrivals vs. previous year / YE July 218 2,16 1.7% YE July ,34 2.2% July , % YE July , % Source: ITM data, Statistics NZ
12 213M7 213M9 213M11 214M1 214M3 214M5 214M7 214M9 214M11 215M1 215M3 215M5 215M7 215M9 215M11 216M1 216M3 216M5 216M7 216M9 216M11 217M1 217M3 217M5 217M7 217M9 217M11 218M1 218M3 218M5 218M7 Rolling 12 month arrivals 12 Auckland has seen 7.3% growth in international visitor arrivals per annum over the last five years Auckland has seen an average of 7.3% growth in international visitor arrivals per annum over the last five years (up 2.7% in the last year). Queenstown saw the fastest growth of the four destinations an average of 18.6% per annum over the last five years (up 11.3% in the last year). 3,, 2,5, 2,, 1,5, 1,, 5, 12 month rolling visitor arrivals Christchurch has seen an average of 7.1% growth in international arrivals per annum over the last five years (up 8.6% on 217). Wellington saw an average of 3.1% growth per annum over the five year period (down 3.4%). Year End Auckland airport Christchurch airport Wellington airport Queenstown airport Source: ITM data, Statistics NZ
13 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul The year to July 218 saw 5.66m domestic overnight visits, up 2.7% on the previous year 6,, 5,, 4,, Domestic overnight visits in Auckland, reason for visit YE % change 2.7% 2.9% The year to July 218 saw a substantial 5.66m overnight visits from domestic visitors, an increase of 2.7% on the previous year. Visiting friends and relatives (VFR) was the main reason for domestic visitation to Auckland, with 2.9m overnight visits recorded for the year to July 218 (up 2.9%). Overnight visits for domestic visitors visiting Auckland for holiday purposes were also high (1.15m overnight visits), up 5.2% on the previous July. 3,, 2,, 1,, - 5.2% 16.1% -15.2% Business Holiday Other Total VFR Visitor arrivals vs. previous year / YE YE July 218 5,656, % Source: AA Traveller Monitor
14 14 Strong growth for visitors from the Bay of Plenty to Auckland, up 8.6% 1,2, 1,, Domestic overnight visits by visitor origin For the year ending July 218, the highest visitation of all regions to Auckland was from Waikato-based visitors with 91,431 overnight visits (down 7.1% on the previous year). There was strong growth from Bay of Plenty visitors (743,969 visits), up 8.6% compared to the previous year. Overnight visits from Wellington were also high (539,492 visits), up 4.7% on July 217. Northland (636,116 visits, down 2.%) and Canterbury (314,266 visits, down 5.7%) numbers were down. 8, 6, 4, 2, - Bay of Plenty Canterbury Northland Waikato Wellington Source: AA Traveller Monitor
15 Auckland Tourism Accommodation Data 15
16 Guest nights Guest nights 16 There were 7.29m commercial guest nights in Auckland in year to June 218 8, 7, 6, 5, 4, 3, 2, 1, Domestic vs. International guest nights Auckland There were 7.29m guest nights in commercial accommodation in Auckland in the year to June 218, down 2.1% on the previous year. For the year ending June 218, international guest nights (3.47m) were up 1.9% on the previous year, while domestic guest nights (3.82m) were down 5.4%. Domestic guest nights International guest nights New Zealand For the month of June 218, there were 272k domestic guest nights in Auckland (down 5.6% on the previous July) and 217k international guest nights (down 6.1%). For NZ as a whole, international guest nights grew by 3.8% and domestic guest nights increased 1.3% on the previous year. 6,, 5,, 4,, 3,, 2,, 1,, Domestic guest nights International guest nights Source: Statistics NZ Accommodation Survey *CAM data is only available after a two month lag.
17 Rolling 12 month Guest Nights 17 Auckland s average growth was 2.2% over the last five years (down 2.1% on the last year) 8,, 7,, 6,, 5,, 4,, Rolling 12 month guest night numbers Otago had the fastest growth in commercial guest nights at 5.9% compound average annual growth over the last five years (up 3.6% on the last year). 3,, 2,, Auckland s average growth over the last five years was 2.2% (down 2.1% on the last year). 1,, Canterbury had the second fastest growth at 5.5% over the last five years (up 9.7% on the last year). Wellington s five year growth was 2.7% (up.8% in the last year). Year End Auckland Wellington Canterbury Otago Source: Statistics NZ Accommodation Survey
18 Guest nights 18 Average length of stay for VFR was high at 11.4 nights for the year to June 218 (up 7.5%) Average length of stay YE June, International No. of nights 35.5 In the year to June 218, on average those visiting Auckland for educational or study reasons had the highest length of stay (at 35.5 nights), up 7.6% in comparison to June 217. Average length of stay for VFR was high (at 11.4 nights) for the year to June 218, up 7.5% on the previous year. In contrast, the average length of stay per visitor in Auckland was down for holiday (down 14.3%), business (down 23.9%) and conference or convention (down 14.3%) visitors compared to June YE Jun 14 YE Jun 15 YE Jun 16 YE Jun 17 YE Jun 18 Holiday VFR Business Education or study Conference or convention Other reason Source: IVS MBIE. Please note, this data is published on a quarterly basis.
19 19 For YE June 218, on average Chinese visitors stayed 9.6 nights in Auckland, up 1.% In the year to March 218, the average length of stay for Chinese visitors was 9.6 nights, up 1.% on the previous year. Average length of stay for Australia (down 15.5% to 4.9 nights) and the US (down 9.8% to 4.6 nights) was down. UK visitors had the second highest average length of stay (8. nights). However, this was down significantly (4.7%) on the previous year. The average length of stay for German visitors was 7.2 nights (down 25.8%) and Canadians 5.9 nights (down 27.2%). Country YE Jun 14 YE Jun 15 YE Jun 16 YE Jun 17 YE Jun 18 % change Australia % China % US % UK % Germany % Canada % Japan % Korea % Source: IVS MBIE. Please note, this data is published on a quarterly basis.
20 Av. Length of stay 2 On average, domestic visitors stayed 2.2 nights in Auckland for the year ending July 218 On average, domestic visitors stayed in Auckland for 2.2 nights for the year ending July 218. There was no change on the previous year. There has been a slight downward trend in the average length of stay for domestic visitors to Auckland, over the last 24 months Average Length of stay YE July, Domestic Source: AA Traveller Monitor
21 Auckland Tourism Spend Data 21
22 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Monthly spend ($m) 22 6.% increase in tourism spend in the year to July 218 $6 $5 Monthly tourism expenditure in Auckland In the year to July 218, total tourism spend in Auckland was $8.32b, up 6.% on the previous year. International spend was $4.33b, up 5.9% for the year. Domestic spend was $3.99b, and had increased by 6.1%. The month of July saw decreases in domestic spend which was down 4.2% while international spend was down 8.%. $4 $3 $2 $1 $ Domestic International Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised always use the most recent data available.
23 23 The month of July saw $38m domestic spend, a 4.2% decrease on the previous July 25% 2% 15% % Change in tourism expenditure in Auckland International spend in July decreased by 8.% (to $286m) compared with the same month in 217. Domestic spend was $38m for the month, down 4.2% on July 217. Overall, this resulted in a 6.1% decrease in total tourism spend ($595m) in Auckland for July 218 compared with the previous year. 1% 5% % -5% Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul -4.2% -8.% -1% Domestic International Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised always use the most recent data available.
24 Spend ($m) 24 International and domestic tourism spend by product for July International and domestic monthly tourism expenditure in Auckland, by product 2 Spend ($m) % change Accommodation services % Cultural, recreation, and gambling services % Food and beverage serving services % Other passenger transport % Other tourism products % Retail sales - alcohol, food, and beverages Retail sales - fuel and other automotive products % % Retail sales - other % Accommodation services Food and beverage serving services Other tourism products Retail sales - fuel and other automotive products Cultural, recreation, and gambling services Other passenger transport Retail sales - alcohol, food, and beverages Retail sales - other Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised always use the most recent data available.
25 12 month spend ($m) 25 Chinese visitors spent $91m in the year to July 218, up 12.% on the previous year $1,2 $1, Rolling 12 month tourism expenditure in Auckland China Australia Australian tourism spend was up (3.2%) on the previous year to $828m. Spend from the US in the year to July 218 was also up 2.8% to $375m. $8 $6 Rest of Asia UK USA There were positive year on year changes for the UK (up 6.7% to $335m) and Germany (up 8.8% to $137m). Chinese visitors spent $91m in the year to July 218, up 12.% on the previous year. $4 $2 Rest of Europe Germany $ Jul-16 Oct-16 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 Apr-18 Jul-18 Year End Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised always use the most recent data available.
26 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Monthly spend ($m) 26 Tourism spend from the Australian market for July 218 was up.4% on the previous July $14 $12 $1 Monthly tourism expenditure in Auckland, by market % change For the month of July, spend from Australia ($57.5m) was up.4% compared to July 217. Spend from China was $66.6m, down 6.3% on the previous July. In contrast to July 217, spend from the UK ($14.4m) was down 51.2%, and the US ($21.7m) was also down 1.9% for July 218. $8 $6 $4.4% -6.3% Australia China USA UK $2-1.9% -51.2% $ Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised always use the most recent data available.
27 Spend ($) 27 Average spend for German visitors was $1,894 per visitor, up 13.4% on the previous July The average spend for Chinese visitors was $2,366 per visitor in the year to July 218, up 1.3% on the previous year. $3, $2,5 $2, Average tourism spend by visitor, per country Australia China Japan Korea Germany Average spend from UK visitors was up 15.7% to $1,989 per visitor. $1,5 UK Canada Average spend for Australian visitors was up (4.9% to $984 per visitor) on the previous year. $1, US There were positive year on year changes for Germany (13.4% to $1,894 per visitor) and the US (.1% to $1,4 per visitor). $5 Source: MBIE MRTEs. Please note MRTEs are provisional until the TSA for the March year are published and are frequently revised always use the most recent data available.
28 Auckland Tourism Five year trends in key markets 28
29 International Visitor Arrivals 29 Five year visitor arrivals to Auckland, YE July 3,, International visitor arrivals to Auckland from all countries 2,5, 2,689,312 2,, 1,5, 1,, 5, ,329, ,352 23,336 57,856 54,864 Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments.
30 3 Five year visitor arrivals from individual markets, YE July Australia China 9, 8, 7, 842,8 45, 4, 35, 384,448 6, 3, 289,744 5, 4, 38,88 25, 2, 3, 239,888 15, 2, 1, 14,8 26,48 1, 5, 48,56 11,552 4, Business Holiday/Vacation 9, ,8 Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Education TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments.
31 31 Five year visitor arrivals from individual markets, YE July 1, 9, 8, 7, 6, Japan 92,288 61,24 8, 7, 6, 5, Korea 69,54 47,664 5, 4, 4, 3, 3, 2, 1, 1,864 7,8 5, ,64 2, 1, 1,88 2,624 2, ,28 Business Visit Friends/Relatives Education Holiday/Vacation Conventions/conferences TOTAL ALL TRAVEL PURPOSES Business Visit Friends/Relatives Education Holiday/Vacation Conventions/conferences TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments.
32 32 Five year visitor arrivals from individual markets, YE July Germany UK 8, 2, 7, 72,56 18, 168,4 6, 5, 52,8 16, 14, 12, 4, 1, 81,88 3, 2, 9,88 1, 2,56 2, Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES 8, 71,24 6, 4, 8,16 2, 1, Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments.
33 33 Five year visitor arrivals from individual markets, YE July Canada US 6, 56,34 3, 268,128 5, 25, 4, 2, 3, 29,936 15, 167,648 2, 19,28 1, 53,68 1, 2,528 5, 19, , ,376 Business Holiday/Vacation Business Holiday/Vacation Visit Friends/Relatives Conventions/conferences Visit Friends/Relatives Conventions/conferences Education TOTAL ALL TRAVEL PURPOSES Education TOTAL ALL TRAVEL PURPOSES Source: ITM data, Statistics NZ *Includes visitor arrival numbers from Auckland airport. Education numbers do not include enrolments.
34 Auckland Tourism Cruise Data 34
35 +7% + 11% + 8% $(m) + 6% + 25% 35 Cruise Tourism - Visitor arrivals and spend in Auckland Cruise visitor arrivals to Auckland Cruise spend in Auckland 35, 3, 25, 2, 179,8 192,2 213,9 23,8 244,5 36, $419 Passenger spend Crew spend Vessel spend Total 15, 2 Value add 1, 1 5, 212/13 213/14 214/15 215/16 216/17 217/18 211/12 212/13 213/14 214/15 215/16 216/17 217/18 Source: Market Economics. Cruise data comes out annually in July. * 217/18 figures have been forecasted
36 Ngā mihi Thank you KEY CONTACT Jaimee Raymond Research Specialist
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