78 MILLION 150, domains in 28 languages LARGEST TRAVEL SIT E IN THE WORLD MIL LION.

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1 1 # LARGEST TRAVEL SIT E IN THE WORLD 225 MIL LION reviews & opinions 340 unique visitors a month businesses listed * MILLION 4.9 MILLION 78 MILLION members 150,000+ destinations 139 user contributions every minute 45 domains in 28 languages * Source: Google Analytics, Q North America 59.3 North America 9 Latin America million 3.7 Desktop only with Mobile Middle East & Africa million Europe 42.9 Desktop only APAC 16.3 Europe 47.8 with Mobile TripAdvisor is the largest travel site with 101.6million unique uses in March 2015 source: comscore March 2015

2 The Chinese Outbound Market Asia will become a major source of tourists with 1 billion Asian travellers by 2030 will account for Between 2010 and 2020, the number of Chinese travellers to the EU will grow by 5x >60% of the opportunity Dream destinations for Chinese travellers AUSTRALIA MALDIVES FRANCE NEW ZEALAND HONGKONG SPAIN ITALY TAIWAN JAPAN THAILAND KOREA UK MALAYSIA USA outbound travel spend will reach 250Bn in 6 years Travel Market money spent on travel (in US$Billion) Top 4 cities account for <30% of outbound travellers 1750 Outbound travel Domestic travel The Other Cities The 4 Mega Cities (roughly 300) account for the remaining 7 and show growth of 2-3x that of mega cities Beijing, Shenzhen, Shanghai, Guangzhou account for only 27% of traffic Source: Winning the next Billion Asian Travelers - Starting with, The Boston Consulting Group, December 2013

3 Silk Road - Traveller Trends Seasonality of research on Silk Road countries on TripAdvisor Top 15 Global countries researching Silk Road United Kingdom United States France Germany Australia Canada Switzerland 25% 4% 5% 6% 1 7% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec TripAdvisor internal data May 2015 Top 10 researched Silk Road countries Congratulations to all 2015 winners across Silk Road 5% Traveller s Choice 2015 Silk Road winners: 6% 3 7% 1,701 Traveller s Choice Hotel winners 59 Traveller s Choice Beach winners 33 Traveller s Choice Island winners 100 Traveller s Choice Destination winners 8% Egypt 9% 2 +48% Certificate of Excellence 2015 Silk Road winners: Croatia 26,483 Accomodation winners 13,374 Attraction winners 45,723 Eatery winners Overall review increase of reviews for Silk Road countries May 2015 TripAdvisor internal data on TC and CoE winners 2015 based on the 32 Silk Road member countries TripAdvisor internal data May 2015 Highest rated Silk Road countries With % growth in review count from Jan 2013 to May 2015 Based on highest average bubble rating (not number of reviews) 150% 6 84% Armenia 4.41 Accomodation 4.29 Attraction 4.57 Eatery 4.35 Ukraine 4.31 Accomodation 4.24 Attraction 4.52 Eatery 4.22 Albania 4.26 Accomodation 4.26 Attraction 4.23 Eatery % 98% Egypt 4.36 Accomodation 4.31 Attraction 4.56 Eatery 4.32 Georgia 4.30 Attraction 4.45 Eatery % 40% 4.34 Accomodation 4.29 Attraction 4.46 Eatery Attraction 4.47 Eatery % 57% Israel 4.33 Attraction 4.62 Eatery 4.22 Croatia 4.27 Accomodation 4.27 Attraction 4.48 Eatery 4.17 Azerbaijan 4.25 Accomodation 4.15 Attraction 4.45 Eatery 4.16 TripAdvisor site data May 2015, Silk Road Countries with 1,000 reviews since 2013 are included

4 Highlights of TripBarometer March 2015 Global Travel Economy Report The intention of travellers to change holiday budgets in % 80% 60% 40% % who say they will spend more in 2015 % who say they will spend less in % 0% -20% -40% -60% 57% 54% % 48% 48% 46% 44% % 39% 35% % 28% 1 18% 18% 14% % 2 19% 26% % 25% 25% 25% 2 28% 27% 26% 24% 2 25% 3 35% Mean annual travel spend (in local currency) Top for increase in intended traveller spend Decrease in intended traveller spend Market spent in 2014 spend estimated for 2015 no. of travellers 2015 budget will c % diff in value between 2015/2014 Thailand 65,100 87, % Argentina* 32,200 42, New Zealand 10,200 12, % 30,000 36, South Africa 41,900 50, % Australia 12,500 14, % India 217, , % Ireland 4,900 5, % 32,150,000 36,008, UK 5,100 5, % Germany 6,400 6, % Canada 8,300 8, % Brazil 11,200 11, % Malaysia 9,500 9,800 2 Switzerland 11,300 11,500 2 Austria* 5,900 6,000 2 France 4,800 4, ,100 4, % US 8,700 8, % 3,400 3, % 2,700 2, % 6,400 6, % Portugal 3,400 3, , , , , % a d vis o r.co m

5 Highlights of TripBarometer March 2015 Global Travel Economy Report Top three things to spend money on as a special treat when on holiday: ranked first (%) Featuring in top 3 (%) 1 st Highest market (1 st ) Sightseeing 53 27% 40% Special meals/restaurants 41 10% Ireland 17% Accommodation 41 19% South Africa 3 Activities 35 1 New Zealand 2 Shopping 24 4% Argentina 10% Travel memorabilia 16 10% Nightlife/drinks 12 Thailand 6% On something else 5 How is the average number of international trips changing? % difference between average number of international trips taken in 2014 and planned for (% difference) India New Zealand South Africa Brazil Australia USA Argentina Malaysia Portugal UK Canada UAE France Germany Ireland Switzerland Austria Thailand (+15%) a d vis o r.co m