Tourism in Eastern Scotland 2010 Edinburgh & Lothian's, Angus & Dundee, Perthshire and the Kingdom of Fife

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1 Tourism in Eastern 2010 Edinburgh & Lothian's, Angus & Dundee, Perthshire and the Kingdom of Fife Edinburgh & Lothians Summary It is estimated that in 2010, UK residents made 2.31m trips to Edinburgh and Lothians (E&L), staying for 6.1m nights and spending 525m. UK residents visiting Edinburgh City made 1.96m trips, staying 5.17m nights and spending 491m. Overseas visitors made around 1.34m trips to the capital and surrounding area, staying for 7.07m nights and spending 538m. Table 1: Top 5 Visitor Attractions: National Galleries of 1,281,465 Edinburgh Castle 1,196,248 St Giles Cathedral 710,010 Royal Botanic Garden 707,244 National Museum of 619,254 England N. Ireland Wales Total UK (m) Holiday Visiting Friends & Relatives Business Other Edinburgh E&L Table 3: Overseas Tourism by Country of Residence Edinburgh E&L ,628 Edinburgh E&L Edinburgh E&L Germany USA France Ireland Spain Italy Australia Netherlands Sweden Rest of the World Total (m) ,455 Overseas Tourist Trips Edinburgh E&L Edinburgh E&L Edinburgh E&L Jan - Mar Apr Jun Jul Sep Oct Dec Contents Edinburgh & Lothians Page 1 Table 1: Top Visitor Attractions Table 3: Overseas Tourism by Country of Residence Page 2 Table 6: Table 7: Table 8: Table 9: Table 10: Accommodation Occupancy Accommodation Used Duration of Trip Tourism Employment Transport Used Angus & Dundee Page 3 Table 1: Top Visitor Attractions Table 3: Overseas Tourism by Country of Residence Page 4 Table 6: Table 7: Table 8: Table 9: Table 10: Perthshire Page 5 Table 1: Table 2: Table 3: Table 4: Table 5: Page 6 Table 6: Table 7: Table 8: Table 9: Table 10: Kingdom of Fife Page 7 Table 1: Table 2: Table 3: Table 4: Table 5: Page 8 Table 6: Table 7: Table 8: Table 9: Table 10: Accommodation Occupancy Accommodation Used Duration of Trip Tourism Employment Transport Used Top Visitor Attractions UK Tourists by Country of Residence Overseas Tourists by Country of Residence Purpose of Trip Time of Trip Accommodation Occupancy Accommodation Used Duration of Trip Tourism Employment Transport Used Top Visitor Attractions UK Tourists by Country of Residence Overseas tourists by Country of Residence Purpose of Trip Time of Trip Accommodation Occupancy Accommodation Used Duration of Trip Tourism Employment Transport Used Page 9 Definitions, sources, caveats and contact details

2 Edinburgh & Lothians Table 6: Accommodation Occupancy Table 7: Accommodation used Table 8: Duration of Trip Hostel Bed (Lowlands) Caravan & Camping Pitch (Edinburgh) Hotel Room Guesthouse/B&B Room Self-Catering Unit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average for region Annual average for all UK Tourists Nights Overseas Tourist Nights Edinburgh E&L Edinburgh E&L Hotel/ Guesthouse Friends/Relatives Self-Catering Camping/ Caravanning B&B Other Edinburgh Edinburgh & Lothians 1-3 nights nights nights UK Tourist Trip Average Overseas Tourist Trip Average Table 9: Tourism-related Employment (2008) Percentage of total tourism related sector employment in Edinburgh City 30,900 30, East Lothian 2,800 2, West Lothian 4,200 4, , ,700 - Table 10: Transport Used Overseas Tourist Trips Transport into UK Edinburgh Edinburgh & Lothians Air Sea/Tunnel Main method of transport Car Plane Train Regular Bus/ Coach Organised coach tour Other 3 4 6

3 Angus & Dundee Summary It is estimated that in 2010, UK tourists made around 0.51m trips to Angus & Dundee, staying for around 2.13m nights and spending 87m. Overseas visitors to the region made 0.07m trips, staying for 0.73m nights and spending 43m. Visitors from USA and Germany make up a third of the overall overseas visitors to Angus & Dundee and generate 28% of overall expenditure. Table 1: Top 5 Visitor Attractions: Dundee Contemporary Arts, Dundee 383,272 Monikie Country Park, Dundee 222,150 Forfar Loch Country Park, Forfar 207,646 The McManus: Dundee s Art Gallery & Museum, Dundee 198,871 Crombie Country Park, Broughty Ferry 134,614 England Northern Ireland Wales Total UK (m) Angus & Dundee Angus & Dundee ,628 Table 3: Overseas Tourism by Country of Residence Holiday Visiting Friends & Relatives Business Other Trips Expenditure Angus & Dundee Angus & Dundee USA Germany Ireland France Spain Australia Italy New Zealand 4 1 Canada Rest of the World Total (m) ,455 Overseas Tourists Trips Angus & Dundee Angus & Dundee Angus & Dundee Jan - Mar Apr Jun Jul Sep Oct Dec 28 23

4 Angus & Dundee Table 6: Accommodation Occupancy Hotel Room Guesthouse/B&B Room Self-Catering Unit Hostel Bed (Highlands) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average for region Annual average for all Table 7: Accommodation used UK Tourists Nights Overseas Tourist Nights Angus & Dundee Angus & Dundee Hotel/ Guesthouse Friends/Relatives Self-Catering Camping/ Caravanning B&B Other Table 8: Duration of Trip Trips Angus & Dundee 1-3 nights nights nights 14 7 UK Tourist Trip Average Overseas Tourist Trip Average Table 9: Tourism-related Employment (2008) Percentage of total tourism related sector employment in Dundee City 5,300 3, Angus 3,300 5, , ,700 - Table 10: Transport Used Overseas Tourist Trips Transport into UK Angus & Dundee East of Air Sea/Tunnel Main method of transport Car Plane Train Regular Bus/Coach Organised coach tour Other 5 4 6

5 Perthshire Summary It is estimated that in 2010, UK tourists made around 0.79m trips to Perthshire, staying for 2.52m nights and spending 171m. Of that UK market, 68% of trips were made by Scots residents, who accounted for 46% of total expenditure. Overseas visitors made 0.11m trips to the region, staying for 0.49m nights and spending 31m. Table 1: Top 5 Visitor Attractions: Queens View Visitor Centre, Pitlochry 144,000 Blair Castle, nr Pitlochry 139,423 Scone Palace, Perth 100,942 Perth Museum & Art Gallery, Perth 99,611 The Famous Grouse Experience, Crieff 82,530 England Northern Ireland Wales Total UK (m) Perthshire Perthshire ,628 Table 3: Overseas Tourists by Country of Residence Perthshire Perthshire USA France Italy Germany Australia Netherlands Belgium Sweden Ireland Rest of the World Total (m) ,455 Overseas Tourist Trips Holiday Visiting Friends & Relatives Business Other Perthshire Perthshire Perthshire Jan - Mar Apr Jun Jul Sep Oct Dec 19 23

6 Perthshire Table 6: Accommodation Occupancy Hotel Room Occupancy Guesthouse/B&B Room Occupancy Table 7: Accommodation used Self-Catering Unit Hostel Bed Occupancy (Lowlands) Caravan & Camping Pitch (Tayside) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average for region Annual average for all UK Tourists Nights Overseas Tourist Nights Table 8: Duration of Trip Table 9: Tourism-related Employment (2008) Table 10: Transport Used Perthshire Perthshire Hotel/ Guesthouse Friends/Relatives Self-Catering Camping/ Caravanning B&B Other Perthshire 1-3 nights nights nights 7 7 UK Tourist Trip Average Overseas Tourist Trip Average Percentage of total tourism related sector employment in Perth & Kinross 7,700 8, , ,700 - Overseas Tourist Trips Transport into UK Perthshire East of Air Sea/Tunnel Main method of transport Car Plane Train Regular Bus/Coach Organised coach tour Other 6 4 6

7 Kingdom of Fife Summary It is estimated that in 2010, UK tourists made around 0.57m trips to the Kingdom of Fife, staying for 2.06m nights and spending 80m. Of that UK market, 70% of trips were made by Scots residents, who accounted for 57% of total expenditure. Overseas visitors made 0.12m trips to the region, staying for 1.31m nights and spending 94m. Table 1: Top 5 Visitor Attractions: Lochore Meadows Country Park, by Lochgelly 540,000 Kirkcaldy Museum & Art Gallery, Kirkcaldy 85,886 Abbot House Heritage Centre & Garden, Dunfermline 69,201 St Andrews Museum, St Andrews 67,361 St Andrews Castle, St Andrews 53,139 England Northern Ireland Wales Total UK (m) Fife Fife ,628 Table 3: Overseas Tourists by Country of Residence Fife Fife USA France Canada Germany Netherlands Ireland Poland Switzerland Portugal 3 1 Rest of the World Total (m) ,455 Overseas Tourist Trips Holiday Visiting Friends & Relatives Business Other Fife Fife Fife Jan - Mar Apr Jun Jul Sep Oct Dec 13

8 Kingdom of Fife Table 6: Accommodation Occupancy Hotel Room Occupancy Guesthouse/B&B Room Occupancy Table 7: Accommodation used Self-Catering Unit Hostel Bed Occupancy (Lowlands) Caravan & Camping Pitch (Tayside) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average for region Annual average for all UK Tourists Nights Overseas Tourist Nights Table 8: Duration of Trip Table 9: Tourism-related Employment (2008) Table 10: Transport Used Fife Fife Hotel/ Guesthouse Friends/Relatives Self-Catering Camping/ Caravanning B&B Other Fife 1-3 nights nights nights 7 7 UK Tourist Trip Average Overseas Tourist Trip Average Percentage of total tourism related sector employment in Fife 11,500 11, , ,700 - Overseas Tourist Trips Transport into UK Kingdom of Fife East of Air Sea/Tunnel Main method of transport Car Plane Train Regular Bus/Coach Organised coach tour Other 3 4 6

9 Notes on Data In this publication, percentage figures may not sum to 100% due to rounding. As with all surveys, the data are subject to sampling errors, which particularly affect the smaller regions of. Last updated 21/12/2011 Definitions A tourist trip is defined as a stay of one or more nights away from home for holidays, visits to friends and relatives, business/conference trips or any other purposes except such activities as boarding education or semipermanent employment. Tourist Bednights are those spent away from home suing any type of accommodation, or in transit, on a tourist trip (as above). Tourist Expenditure is spending incurred whilst away from home on a tourist trip and on advance payments for such items as fares and accommodation. In this fact sheet expenditure is in 2010 prices. Main sources of statistics ONS International Passenger Survey 2008, 2009, 2010 United Kingdom Tourism Survey 2008, 2009, 2010 Scottish Accommodation Occupancy Survey 2010 Visitor Attractions Monitor 2010 Annual Business Inquiry 2007, 2008 (NOMIS) Contact details The data within this factsheet is provisional subject to the final release of information from third parties. For more on Scottish tourism statistics please refer to: research@visitscotland.com