International Visitation to the Northern Territory. Year ending March 2017

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1 International Visitation to the Northern Territory Year ending March 217

2 The following is a summary of information relevant to the Northern Territory tourism industry including visitation results from Tourism Research Australia s International Visitor Survey, overseas and arrivals information from the Department of Immigration and Border Protection and airport traffic data from the Bureau of Infrastructure, Transport and Regional Economics. This report has been prepared by the Strategic Research team June 217 Estimates in this report are based on survey data and therefore affected by sampling variation. The total sample for the Northern Territory for Year Ending (YE) March 217 was 1,823. Confidence intervals (CI) were as follows: Visitors +/- 5.9% Nights +/- 14.7% INTERNATIONAL VISITORS IN THE NORTHERN TERRITORY YEAR ENDING MARCH 217 VISITORS 298, NIGHTS 3.8 MILLION 5.9%.3% For more information on the International Visitor Survey methodology please visit Tourism Research Australia s website Disclaimer: The Department of Tourism and Culture has taken due care and skill in preparing this information, however does not warrant that it is correct or suitable for the purpose for which it is intended to be used. Tourism NT disclaim all liability associated with the use of this information. EXPENDITURE $46 MILLION 15%

3 SCAND NZ SG* CN+HK+TW CA DE JP UK CH NL IT US FR Percentage change (%) Visitor numbers (') Summary of the International Market for the Northern Territory Total international visitation to the NT grew 5.9% on the previous year, with increases in visitors coming for holidays and visiting friends and family enough to offset the declines in both business and employment visitation. Key results from the NT holiday market: Holiday markets which did not perform well year on year included France (-26%), Italy (-7.6%) and the United States of America (USA) (-14%). Up until YE September 216, USA holiday visitation has been leading NT growth, however the market has slipped more recently for the NT. The greatest bulk of the growth in international holiday visitor numbers for this reporting period was in the Top End (+17%). Visitation to the Centre increased more moderately (+3.3%). International holiday visitation results were mixed for the NT when comparing year ending (YE) March 217 to YE March 216. International holiday visitation to the NT for YE March 217 grew 7.7% on last year s results, with a return in holiday visitors from some of our traditional markets such as Germany, as well as our high growth potential market Greater China. All other jurisdictions experienced stronger growth than the NT leading to a further decline in market share, dropping -.2 percentage points to 6.% in the YE March 217. International holiday visitors who did come to the NT spent more (+2%) overall and stayed more nights (+1%). Key holiday growth markets were Greater China (+51%), New Zealand (+53%), Germany (+12%), Other Europe (+2%), Scandinavia (+75%) and Canada (+44%). NT HOLIDAY SOURCE MARKET SUMMARY 12% 1% 8% 6% 4% 2% % -2% -4% -6% 75% 9 53% 51% 51% 15 44% % 6 8% 4% 1% -1% -8% -14% Year ending March % Change on previous 12 month period

4 YE Dec 5 YE Jun 6 YE Dec 6 YE Jun 7 YE Dec 7 YE Jun 8 YE Dec 8 YE Jun 9 YE Dec 9 YE Jun 1 YE Dec 1 YE Jun 11 YE Jun 12 YE Dec 12 YE Dec 13 YE Jun 14 YE Jun 15 YE Dec 15 YE Dec 16 YE Dec 5 YE Sep 6 YE Jun 7 YE Mar 8 YE Dec 8 YE Sep 9 YE Jun 1 YE Mar 11 YE Sep 12 YE Mar 14 YE Sep 15 International visitor spend ($M) Holiday visitor numbers ('s) YE Dec 6 YE Jun 7 YE Dec 7 YE Jun 8 YE Dec 8 YE Jun 9 YE Dec 9 YE Jun 1 YE Dec 1 YE Jun 11 YE Jun 12 YE Dec 12 YE Dec 13 YE Jun 14 YE Jun 15 YE Dec 15 YE Dec 16 YE Dec 5 YE Jun 6 YE Dec 6 YE Jun 7 YE Dec 7 YE Jun 8 YE Dec 8 YE Jun 9 YE Dec 9 YE Jun 1 YE Dec 1 YE Jun 11 YE Jun 12 YE Dec 12 YE Dec 13 YE Jun 14 YE Jun 15 YE Dec 15 YE Dec 16 International Visitors (s) International visitor average length of stay (nights) INTERNATIONAL VISITATION TRENDS TO THE NT Total 15 Holiday 1 All other purpose 5 INTERNATIONAL VISITOR AVERAGE LENGTH OF STAY TREND TO THE NT Total Holiday All other purpose INTERNATIONAL VISITOR SPEND TRENDS TO THE NT Total Holiday All other purpose Note: All other purpose includes employment, education, other reasons, transit and not asked HOLIDAY VISITATION BY OVERSEAS MARKETS United Kingdom Germany Scandinavia France Italy Netherlands Switzerland United States of America Canada New Zealand Japan Greater China

5 INTERNATIONAL VISITORS BY KEY SOURCE MARKETS TO THE NT (ALL PURPOSE OF VISIT) Northern Territory Australia Country of residence Rank (') (') % Change 3 Year AAGR Market share Rank (') (') % Change 3 Year AAGR United States of America % 9.8% 6.7% % 11.9% United Kingdom % 5.5% 6.6% % 2.3% Germany % -2.% 16.9% % 5.4% Japan % 1.8% 5.5% % 9.6% New Zealand % 7.8% 1.4% 2 1, , % 4.% Greater China % 9.3% 1.1% 1 1, , % 16.% France % -11.4% 12.1% % 3.1% Canada % 6.1% 8.% % 6.% Italy %.6% 14.6% % 1.9% Scandinavia % 7.8% 9.8% % 3.4% Switzerland % -1.6% 17.7% % 3.4% Netherlands % -2.6% 13.3% % 4.6% Other Europe % 9.9% 1.4% % 3.5% Other Asia % 5.3% 1.3% 1, , % 11.4% Other Countries % 8.3% 2.% % 6.% Total % 3.9% 3.9% 7,74.2 7, % 8.6% AAGR: Average Annual Growth Rate Greater China: includes Hong Kong, Taiwan and mainland China PURPOSE OF VISIT Holiday Visiting friends and relatives Business All other reasons/not asked 39% up on YE Mar % down on 15% down on 7.7% up on VISITOR DISPERSAL TO NT REGIONS NT Regions YE Mar % of NT % Change 16 (') (') visitors Greater Darwin % 45% Kakadu Arnhem % 12% Katherine Daly % 14% Barkly % 5% Alice Springs - MacDonnell % 4% Lasseter % 56%

6 Arrivals 7, MONTHLY MOVEMENT THROUGH THE DARWIN INTERNATIONAL AIRPORT International Short Term Visitor Arrivals 6, 5, 4, 3, International Visitor Numbers and Spend by State Excerpt from TRA s International Visitor Survey Summary 2, 1, Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar 3,154 3,96 3,736 6,178 5,454 4,464 4,724 3,52 3,259 2,817 2,772 2,919 2,997 3,888 4,15 6,18 5,616 4,98 4,45 2,925 3,313 3,68 3,37 3,129 Source: Department of Immigration and Border Protection TRAFFIC ON BOARD INTERNATIONAL AIRLINES Source: Bureau of Infrastructure, Transport and Regional Economics

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