Contents. Overview of SEOUL FOOD Review of SEOUL FOOD 2016 III. Standard Packages

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2 Contents I Overview of SEOUL FOOD 2017 II Review of SEOUL FOOD 2016 III Standard Packages

3 Ⅰ Overview of SEOUL FOOD 2017

4 Overview of SEOUL FOOD 2017 Date Edition 5. 16(Tue) ~ 5. 19(Fri) [4 Days] 35 th Scale 76,121 m 2 SEOUL FOOD 2017 Exhibition Composition SEOUL FOOD ( DOMESTIC & INT L) SEOUL FOODTECH SEOUL FOODPACK SEOUL HORECATECH Venue KINTEX Hall 1~5, 7~8 Target Goal Events 1,600 Exhibitors (Domestic 900, Overseas 700) 3,000 Booths (Domestic 2,200, Overseas 800) Global Food Plaza, Business Meetings, K-Food Seminar etc.

5 Overview of SEOUL FOOD 2017 Hall 1,2,3 Hall 4,5 Hall 7,8 SEOUL FOODTECH SEOUL FOODPACK SEOUL HORECATECH SEOUL FOOD (INTERNATIONAL) SEOUL FOOD (DOMESTIC)

6 Ⅱ Review of SEOUL FOOD 2016

7 Commencement Year : 1983 Fourth the Largest Food Exhibition in Asia Facts & Figures Exhibition Space ( m2 ) 64,831 64,831 74,171 74,171 Exhibitors 1,210 1,336 1,487 1,520 Booths 2,308 2,553 2,896 2,915 Visitors 51,974 52,800 54,117 53,406

8 Comparison with Major Food Exhibitions in Asia FOODEX Japan 2016 FOOD&HOTEL ASIA Singapore2016 SEOUL FOOD 2016 Exhibition Space ( m2 ) 31,101 m2 (Net space) 97,000 m2 74,171 m2 Exhibitors 3,197 3,198 1,520 Booths 3,711 2,950 Visitors 76,532 72,000 53,406

9 Steady Growth of SEOUL FOOD SEOUL FOOD 2016 with successful record: 2.2% increase in total exhibitors 0.7% increase in International Pavilion booths 1.3% decrease in total visitors The success story of SEOUL FOOD continues! Success in All Levels

10 Exhibitors Information Number of Exhibiting Countries 46 Total Number of Exhibitors 1,520 Number of Domestic Exhibitors 837 Number of International Exhibitors % compared to 2015 Domestic Pavilion International Pavilion

11 Nationalities of Exhibitors Country Exhibitors Booths China U.S.A Turkey Thailand Canada Taiwan Spain Italy Australia Germany Indonesia Mexico Poland 6 14 Belgium 8 13 Ecuador * SEOUL FOOD 2016 had the most number of overseas exhibitors than ever

12 Booths Information Total Number of Booths 2,950 Number of Booths in Domestic 2,119 Number of Booths in International % compared to 2015 Domestic Pavilion International Pavilion

13 Visitors Information Number of Visiting Countries 46 Total Number of Visitors 53,406 Number of Domestic Visitors 50,229 Number of International Visitors 3, % compared to 2015

14 Exhibition Space Total Gross Exhibition Space 74,171 sqm +14.4% Domestic Pavilions 55,694 sqm compared to International Pavilion 18,477 sqm 2014

15 Interest of Visitors Visitors by Exhibition Hall (in %) FOODTECH Pavilion Food Process Equipment 31.3 Kitchen Appliances / Furniture 11.7 Restaurant Equipment 9.9 Bakery Equipment 10 Transportation Equipment 2.8 Communal Feeding 6.3 Food Preservation Technique 4.6 Food Sanitation Equipment 6.8 Food Inspection & Analysis Equipment 5.5 Food Related IT 7.9 Safety Floor 0.8 Safety Related Products 2.3 Food Process Equipment 31.3 FOODPACK Pavilion Packaging Machinery & Component 30.1 Packaging Processing Machinery 10.3 Packaging Materials & Container 22.7 Packaging Press Machinery 3.6 Packaging Related Technique 9.6 Packaging Design 16.5 Logistic Machinery & Service 4.5 Packaging Patent Products 2.7 HOTRECATECH Pavilion Kitchen & Restaurant Machinery 33.3 Ceramic & Dishware 14.9 Coffee Machinery 25.2 Others 26.5

16 Interest of Visitors Visitors by Exhibition Hall (in %) Food & Hotel Pavilion Agricultural Products 41.1 Food Related Services & Others 12.4 Wine, Liquor & Beverages 7.5 Ingredients & Additives 6.5 Health & Organic 6.7 Livestock Products 8.5 Coffee & Tea 4.1 Bakery 4.9 Seafood Products 3.3 Dairy 2.6 Poultry 2.3

17 Biz-matching Organize 1:1 meeting between overseas exhibitor and domestic buyers To support overseas exhibitors for entering Korean market easily Subject of application - All overseas exhibitors in SEOUL FOOD 2017 Invited buyers - Domestic importing vendor, distributor, or buyer [Process of the Registration] Submit the application form to our agent, Famnet Registration 1 st Selection Sorting the products that are feasible to enter in Korean market Deliver the application to appropriate Korean buyers Deliver the application 2 nd Selection Selecting by products that were interested by Korean buyers Notify the applicants weather they are selected or not Notification/ Confirmation 1:1 Meeting Conduct 1:1 meeting with Korean buyers at site * If there is no Korean buyer that matches with applicant s product, there won t be any meeting accomplished.

18 Biz-matching Number of participating countries 24 Number of invited companies 96 Number of conducted meetings 138 Number of companies that are ready to have business with Korean buyers (Austria, China, Japan, Peru, Spain, and Taiwan) 7

19 III Standard Packages

20 Standard Packages Standard Packages Space Only Walk on Stand Premium Stand $360/sqm (minimum 18 m 2 ) 1 booth=18m2 (3mx6m) $360 x 18m2 USD 6,480/booth - $430/sqm (minimum 9 m 2 ) 1 booth=9m2 (3mx3m) $430 x 9m2 USD 3,870/booth Walls, Carpet, Spotlight, Power Supply, Chairs, Counter, Table, Fascia, Shelves $460/sqm (minimum 18 m 2 ) 1 booth=18m2 (3mx6m) $460 x 18m2 USD 8,280/booth Walls, Carpet, Spotlight, Power Supply, Fascia, Counter, Table, Chairs, Display Cube, Logo Tower, Shelves, Showcase

21 Standard Packages Walk on Stand Premium Stand

22 Thank you

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