Seoul FoodTech 2013, including: International Hall Hall 5. Trade Only exhibition. 53,541m² (Halls 1 to 5) International Hall 10,611 m²

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1 POST SHOW REPORT

2 Show facts & figures Show name: Seoul Food & Hotel 2013 Incorporating: Wine Korea 2013 & Meat Korea 2013 Held in conjunction with: Dates & Opening hours: Venue: Type: Frequency: Show size: Seoul FoodTech 2013, including: Seoul FoodMac 2013, Seoul FoodPack 2013 and FoodSafety May Kintex 1 Korean International Exhibition Center (Halls 1-5) International Hall Hall 5 Trade Only exhibition Annual 53,541m² (Halls 1 to 5) International Hall 10,611 m² No. of visitors: 40,851 No. of exhibitors: Country pavilions in International Hall: Exhibition profile: Website: 1,211 exhibiting companies International Hall 546 exhibiting companies from 39 countries 29 pavilions Food, Beverages, Hotel, Restaurant, Foodservice, Bakery & Supermarkets Organisers: Allworld Exhibitions Korean Trade-Investment Promotion Agency

3 Sponsors: Ministry of Knowledge Economy (MKE) Ministry for Food, Agriculture, Forestry and Fisheries (MIFAFF) Ministry of Culture, Sports and Tourism (MCST) Ministry of Health & Welfare (MOHW) Rural Development Administration (RDA) Korea Food & Drug Administration (KFDA) Korea Wine Association (KWA) Korea Food Research Institute (KFRI) Korea Health Industry Development Institute (KHIDI) Korean Society of Food Science and Technology (KoSFoST) Korean Society for Food Engineering (KSFE) Korea Distribution Science Association (KDSA) The Korean Society of Food Hygiene and Safety (KoSFoS) Korea Importers Association (KOIMA) Korea Imported Liquor Wholesale's Association (KILWA) Korean Bakers Association (KBA) Korean Dietetic Association (KDA) Korea Cooks Association (KCA) Korea Restaurant Association (KRA) Gyeonggi-Do Goyang City

4 Seoul Food & Hotel, Korea s leading annual Food, Drink & Hospitality trade show As its 7th edition came to another successful close on 17th May 2013, drawing 42,062 local and overseas trade attendees to the 53,541m² of KINTEX 1 s exhibition space, Seoul Food & Hotel confirmed its position as Korea s largest international marketplace for the Food & Hospitality industry. With an increase in the numbers of both international exhibitors and Korean and foreign visitors this year, the event proved once again an ideal forum for exhibitors to showcase a huge selection of premium food and hospitality products and meet industry experts, quality buyers and decision makers. SFH 2013 in figures 53,541m2 of exhibition area with 10,611m2 dedicated to the International Hall 40,851 trade visitors from all over Korea and 6 continents 546 exhibiting companies from 39 countries 29 international pavilions 136 members of the press

5 The best platform to showcase products & services With 546 international exhibitors displaying a huge variety of products, visitors with purchasing power and key decision makers could source premium goods and relevant information from the following sectors: Fruits & Vegetables Meat & Poultry Wine & Spirits Tea & Coffee Seafood Beverages Bakery, Pastry & Confectionery Cheese & Dairy Gourmet Foods Grocery Products Frozen Foods Tinned & Preserved Foods Organic Products Baby Foods Health Products & Food Supplements Industry Trade Associations, Government Bodies

6 Seoul Food & Hotel 2013, a truly global exhibition Overseas exhibitors came from 39 countries and the show saw the unprecedented participation of 29 official national pavilions coordinated by government bodies, trade export associations and pavilion organisers. List of overseas official pavilions Argentina Denmark* Mexico Taiwan Australia Ecuador Netherlands* Thailand Austria Ethiopia* New Zealand Turkey Belgium France Norway Vietnam Canada Germany Peru* USA Chile Indonesia Philippines China Italy Poland * Newcomers in 2013 Colombia Japan Spain

7 Exhibitors came also from Cuba Korea Cyprus South Africa Czech Republic India Ukraine UK Kenya UAE Exhibitors objectives Meet/Find buyers, distributors, importers, retailers, wholesalers, suppliers, customers 48% Develop sales; Expand market in Korea 12% Promote product(s); Increase product awareness 11% Introduce product(s) or company in Korea; Penetrate Korean market 10% Increase company awareness, market exposure 7% Research Korean market 7% Meet with existing buyers, distributors, importers, retailers, wholesalers, suppliers, customers 5%

8 SFH 2013 in our exhibitors own words: "Our participation in Seoul Food & Hotel was highly positive. We have received uncountable consultations about the products there presented. Without any doubts, Korea is a market we have to explore and we'll keep working to be present in next year s edition of Seoul Food & Hotel." Seoul Food and Hotel was what Mauricio Pellegrino, Export every company wants a show to Promotion, Prosap (Argentina) be. Many qualified buyers ready to buy USA goods. I would highly recommend to put the Seoul Food & Hotel on your next year plans for positive results. Brian J. Schroeder, Director, Kizable LLC (USA) "Attend the show for great export success and come prepared to close deals. [ ] The show was well attended and setting up of the appointments previous to our arrival was very useful. Chad Akhavan, Owner, Allied International Corp (USA) "Seoul Food Exhibition provides a good meeting place!" Kilwon Lee, Senior Market Adviser, Innovation Norway

9 An enticing professional platform for quality visitors Seoul Food & Hotel has established itself over the years as Korea s first business meeting place for the Food & Hospitality industry. In 2013, 40,851 trade visitors coming from all over the country and 6 continents Asia, North America, Europe, Central and South America, Oceania, Africa converged to Seoul Food & Hotel to increase their awareness of the latest trends in the sector, purchase from a wide range of high quality goods, seek new collaborations and network with existing industry players. Visitors Breakdown by Job function President; CEO 22% Purchaser 15% Marketing / Planning department 14% Research & Development department 13% Sales 12% Manufacturing management department 7% Administrative & General Affairs department 5% Quality assurance; Inspection 5% Trading department 3% Promotion 2% Engineer 2%

10 Visitors Breakdown by Company activity Food manufacturer 37% Distribution 11% Franchise 9% Academy, university 9% Trading company 8% Food machinery manufacturer 7% Food supplies/school lunch 4% Hotel & Resort 3% Research institution 3% Agriculture, Meat, Seafood producer 2% Association, Government body 2% Wholesale mart 1% Department store 1% Home shopping 1% Supermarket; Convenient Store; SSM 1% Press 1%

11 Visitors Purchase Interests Agricultural products; Processing 15% Coffee; Tea 10% Food ingredients; Additives 10% Baking; Confectionery 10% Health/ Functional food product 8% Livestock & Processing 8% Marine products & Processing 8% Food information service 7% Dairy product 6% Wine; Spirits & Beverages 6% Franchise 5% Traditional food 4% Catering 2% Poultry 1%

12 Korean Visitors Breakdown by Region Seoul 35% Incheon; Gyeonggi 32% Daejeon; Chuncheong 5% Gwangju; Jeonnam; Jeonbuk 2% Busan; Gyeongnam 2% Daegu; Gyeonbuk 1% Gangwon 1% Other 22%

13 Overseas Visitors Breakdown by Region Asia 64% North America 12% Europe 12% Central & South America 2% Oceania 2% Middle-East 2% Africa 2% Other 4% For further information, visit or contact us: Organisers Allworld Exhibitions 12th Floor, Westminster Tower 3 Albert Embankment London, SE1 7SP UK Tel: Fax: fhawkes@oesallworld.com Contact: Mr. Fraser Hawkes KOTRA 13, Heolleungno Seocho-gu Seoul, Korea Tel: Fax: seobi68@kotra.or.kr Contact: Mr. Young Seob, Seong

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