A N N U A L E D I T I O N. Post Show Review. Presents.

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Letitia Webster
6 years ago
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1 A N N U A L E D I T I O N Post Show Review Presents

2 WE DELIVERED A delicious success in every way! As ASIA s largest F&B trade show, THAIFEX-World of Food Asia continued to outperform itself, delivering a bigger and better show this year. THAIFEX- World of Food Asia 2017 Milestones 5 days show 5 93,500 exhibition space sqm 2,169 exhibitors Nearly US$50 million in spot orders 55,111 trade visitors buyers 2,157 top hosted buyers Over 2 2events signature Over US$17 million in PR value 01

EXHIBITOR STATISTICS PARTICIPATION HUGE POTENTIAL IN ASIA FOR WESTERN PRODUCTS We have been seeing an increase in demand from Thailand and Asia as a whole for Scottish products, ranging from Scottish

3 EXHIBITOR STATISTICS PARTICIPATION HUGE POTENTIAL IN ASIA FOR WESTERN PRODUCTS We have been seeing an increase in demand from Thailand and Asia as a whole for Scottish products, ranging from Scottish smoked salmon and seafood to shortbread, biscuits, cheese and craft beer. THAIFEX-World of Food Asia has given us the opportunity to showcase these and other innovative Scottish products and capitalise on the demand for high quality, premium products in Thailand and beyond. - Neil Mcinnes Head of Southeast Asia Scottish Development International Scotland Impressive participation from both international and local exhibitors 2,169 Total number of exhibitors 1,082 Local exhibitors 1, International exhibitors from 46 countries Country and Regional Group Pavilions Australia Myanmar Country and regional groups Cambodia China Germany Indonesia Italy India Japan Korea Laos Malaysia Norway Peru Poland Philippines Singapore Taiwan Turkey UK (Scotland) Vietnam USA 02

4 EXHIBITOR ANALYSIS EXHIBITOR PRODUCT CATEGORIES 8% Drinks 6% Coffee & Tea THAIFEX-World of Food Asia s product/hall zonings are specifically designed to reflect industry trends and consumer palates. The clear segmentation enabled exhibitors to focus their offerings and visitors to zoom in quickly on their needs. 12% Sweets & Confectionery TOP TRENDING TOPICS 8% Seafood Halal 795 Health & Functional Food 459 Private Label 377 Ingredients 316 Vegetarian % Fine Food / Health & Organic / Halal / Ingredients / Ready-to-eat 6% 8% 4% Rice 2% Meat Fruits & Vegetables Frozen Food Organic 259 Gluten- 230 Free Kosher 194 Vegan 180 Finger Food 165 Franchise 100 4% 6% Food Service Food Technology 03

EXHIBITOR ANALYSIS EXHIBITOR ORDER VALUE From visibility to business profitability, THAIFEX-World of Food Asia generated clear value for both visitors and exhibitors.

5 EXHIBITOR ANALYSIS EXHIBITOR ORDER VALUE From visibility to business profitability, THAIFEX-World of Food Asia generated clear value for both visitors and exhibitors. Almost US$50 million worth of spot orders were closed on the show floor in just three trade-only exhibition days. Spot / Expected Orders within a year Total Trade Value US$306 million ASIA* US$189,043,523 SOUTH EAST ASIA** US$90,306,166 INDO-CHINA US$9,664,953 Spot Orders Out of which almost US$50 million were spot orders ASIA* US$11,601,123 SOUTH EAST ASIA** US$6,396,976 INDO-CHINA US$3,015,255 *Inclusive of Southeast Asia & Indo-China **Inclusive of Indo-China MEANINGFUL CONNECTIONS AND MEASURABLE RESULTS "We made many contacts from Singapore, Vietnam, the EU and Taiwan. We are positive about signing at least 10 contracts in the next six months." - Andrew Quang Minh Processing Import Export Vietnam 04

VISITOR ANALYSIS VISITOR STATISTICS THAIFEX-World of Food Asia welcomed a record number of 55,111

1,691 14% China Malaysia Vietnam 1,652 1,325 1,069 North Asia 4,288 36% Singapore Japan South

6 VISITOR ANALYSIS VISITOR STATISTICS THAIFEX-World of Food Asia welcomed a record number of 55,111 trade visitors from 130 countries this year, including an all-time high of 11,982 international visitors. Breakdown of International by Region Top 10 Visiting Countries Europe, USA & Rest of the World 1,691 14% China Malaysia Vietnam 1,652 1,325 1,069 North Asia 4,288 36% Singapore Japan South Korea Hong Kong Middle East 364 3% Indochina 1,816 15% Southeast Asia 2,903 24% Taiwan 434 India Myanmar South Asia 568 5% Oceania 352 3% 05

7 VISITOR ANALYSIS EXHIBITORS EXPERIENCE KEY FINDINGS HUGE POTENTIAL IN ASIA FOR WESTERN PRODUCTS Due to the huge diversity of the Thailand and its consumer demographics, this is a centrepoint for us to share our knowledge and find ways to reach out to each other s business activities. The organizing committee is superb with good attitude, and most importantly, helped us reached out to the specific customer sector. It is a highly recommended event for us 75% Met with new customers - Antonio Bustamante Executive Biolan South East Asia 80% Discover new markets 87% Overall Satisfaction Rate 79% To find importers & distributors 88% Servicing existing customers 92% Introduction of new products 06

VISITOR ANALYSIS VISITOR BUSINESS CATEGORIES THAIFEX World of Food Asia provided valuable opportunities for exhibitors who are seeking to expand or extend their business across various business

FOOD & BEVERAGE 10,252 Manufacturer 9,676 Wholesaler/ Distributor 1,724 Convenience Store/ Grocery Store/ Department Store 1,454 Hypermarket/ Supermarket 1,250 1,219 Service Provider Media

8 VISITOR ANALYSIS VISITOR BUSINESS CATEGORIES THAIFEX World of Food Asia provided valuable opportunities for exhibitors who are seeking to expand or extend their business across various business sectors. FOOD & BEVERAGE 10,252 Manufacturer 9,676 Wholesaler/ Distributor 1,724 Convenience Store/ Grocery Store/ Department Store 1,454 Hypermarket/ Supermarket 1,250 1,219 Service Provider Media NGO/Association/ Government 2, Others TOTAL 28,261 FOODSERVICE 3,540 Restaurant/ Food Service 2,413 Manufacturer 2,329 Importer/ Wholesaler/ Distributor 1,827 Bakery 1,109 Speciality Food Retailer 1,022 Hotel & Resort 618 Delicatessen/ Butcher Shop TOTAL 12,858 COFFEE & TEA 3,089 Importer/ Wholesaler/ Distributor 2,607 1,827 1,640 Manufacturer Bakery Cafe TOTAL 9,163 SEAFOOD 2,283 2,558 Manufacturer Importer/ Wholesaler/ Distributor TOTAL 4,

VISITOR ANALYSIS HOSTED BUYER PROGRAM 2,157 top hosted buyers were welcomed at THAIFEX World of Food Asia 2017. 2,000 top buyers were hosted by Department of International Trade Promotion.

90% of the top buyers who attended the Hosted Buyer Program rated their meeting as satisfactory NORTH AMERICA /LATIN AMERICA 11% INDO-CHINA 5% WESTERN EUROPE /EASTERN EUROPE SOUTH EAST ASIA 14%

9 VISITOR ANALYSIS HOSTED BUYER PROGRAM 2,157 top hosted buyers were welcomed at THAIFEX World of Food Asia ,000 top buyers were hosted by Department of International Trade Promotion. Another 150 handpicked top hosted buyers participated in a 2-day closed-door Hosted Buyer Program exclusively organized for the international exhibitors. 90% of the top buyers who attended the Hosted Buyer Program rated their meeting as satisfactory NORTH AMERICA /LATIN AMERICA 11% INDO-CHINA 5% WESTERN EUROPE /EASTERN EUROPE SOUTH EAST ASIA 14% 14% OCEANIA 4% TOP HOSTED BUYERS 2,157 SOUTH ASIA 11% NORTH ASIA 41% The program has definitely benefited us and expanded our sourcing platform - Goh Kim Yong Kaimay Trading Pte Ltd Singapore The varied profile of exhibitors that we met certainly expanded our horizons as we were not aware of some of the products prior to attending THAIFEX-World of Food Asia. - Simon Chuen Dah Chong Hong Holdings International Hong Kong Estimated of RM 1 Million of business (confectionery, noodles and canned) in the next 6 months - Oon Sim Yean The Store (M) Sdn Bhd Malaysia Hosted Buyers breakdown by region 08

10 HIGHLIGHTS OUR SIGNATURE EVENTS 09

HIGHLIGHTS THAIFEX INNOVATION ZONE & SEMINAR SERIES The THAIFEX

on innovation as an enabler of success in the global F&B industry.

Innovation Seminar Series featured a line-up of expert speakers

11 HIGHLIGHTS THAIFEX INNOVATION ZONE & SEMINAR SERIES The THAIFEX Innovation Zone and Seminar Series met delegates for the first time this year. Its introduction underscores THAIFEX-World of Food Asia s emphasis on innovation as an enabler of success in the global F&B industry. Designed to facilitate conversations around industry megatrends, the Innovation Seminar Series featured a line-up of expert speakers sharing insights and inspiring new ways of approaching product development, packaging and food technology. 10

HIGHLIGHTS CONFERENCES Into its third and fifth editions respectively, the Asian Food

countries 42% Thailand 44% Southeast Asia 14% Rest of the World PARTICIPATION FOR WORLD

12 HIGHLIGHTS CONFERENCES Into its third and fifth editions respectively, the Asian Food Franchising Forum and World of Food Safety Conference were the educational highlights of THAIFEX-World of Food Asia. PARTICIPATION FOR ASIAN FOOD FRANCHISING FORUM 160 Participants 15 Speakers from 17 countries 42% Thailand 44% Southeast Asia 14% Rest of the World PARTICIPATION FOR WORLD OF FOOD SAFETY CONFERENCE 41 Participants 6 Speakers from 17 countries 28% Thailand 40% Southeast Asia 32% Rest of the World 11

MEDIA COVERAGE 20 175 Publications covered the event Newspapers 47 TV Programs 30

Correspondents Over US$17 million in PR value was generated, with the show s key

13 MEDIA COVERAGE Publications covered the event Newspapers 47 TV Programs 30 Magazines 21 TOTAL PR VALUE Websites 972 Reporters and journalists 35 Correspondents Over US$17 million in PR value was generated, with the show s key messages reaching audiences all around the world. 47 Radio Programs 12

14 2018 VENUE MAP IMPACT HALL LINKWAY THAIFEX TRADE SHOWS FACILITIES FT FAST TRACK for pre-registered visitors FT P2 FAST TRACK for pre-registered visitors P3 ONSITE Registration CHALLENGER 3 2 LINK BRIDGE A B C D P1 1 Fine Food Delicatessen, gourmet and basic food & drinks International Pavilions Thai importers & exporters Meat Food Technology Food Service Coffee & Tea Drinks Sweets & Confectionery Frozen Food Frozen Food Seafood IMPACT HALL 1-8 IMPACT Hall 8 CHALLENGER 1 CHALLENGER 2 CHALLENGER 3 FT P1 P2 P3 FAST TRACK for Pre-registered at IMPACT Hall 5, 6 & 8 ONSITE Visitor Registration at IMPACT Hall 1 & 2 Indoor Parking 1 Indoor Parking 2 Indoor Parking 3 Outdoor Parking Taxi Shuttle Bus SPECIAL EVENTS A B C D THAIFEX ORGANIC MARKET THAIFEX HALAL MARKET THAIFEX FRANCHISE MARKET THAIFEX INNOVATION SHOW WAY Rice Fruits & Vegetables IMPACT LAKESIDE 13

15 CONTACT US ASIA/INTERNATIONAL Lynn How (Ms) Koelnmesse Pte Ltd Tel: Fax: Coffee & Tea Food Service Jennifer Chiah (Ms) Koelnmesse Pte Ltd Tel: Fax: Europe Nils-Holger Glomme (Mr) Koelnmesse GmbH Tel: Fax: Thailand Thunchanok Pacharo (Ms) Expolink Global Network Limited Tel: ext 28 Fax: Thitiporn Sukcharoenpong (Ms) Expolink Global Network Limited Tel: ext 27 Fax: Conference Ira Iskandar (Ms) Koelnmesse Pte Ltd Tel:

TASTE THE WORLD SAVOR ASIA

THE FIFTEENTH EDITION www.thaifexworldoffoodasia.com TASTE THE WORLD SAVOR ASIA JOINTLY ORGANIZED BY Savor the World at Asia s Most Important F&B Show Asia s leading Food and Beverage trade show, World