SOUTHERN AFRICA TRAVEL AND TOURISM BAROMETER REPORT 2015

Transcription

1 SOUTHERN AFRICA TRAVEL AND TOURISM BAROMETER REPORT

2 Contents 1. TOURISM TRENDS: GLOBAL AND SOUTHERN AFRICA S MARKET SHARE IN AFRICA TOURIST ARRIVALS Global Tourist Arrivals and % Market Share by Region Southern Africa Tourist Arrivals and Market Share (%) and in Africa Southern Africa Tourist Arrivals and Market Share (%) Global Tourist Receipts and % Market Share by Region Southern Africa Tourist Receipts and Market Share (%) and in Africa Southern Africa Tourist Receipts and Market Share (%) TOURISM DEPARTURES RETOSA Member States Tourist Departures RETOSA Tourism Expenditure (Millions) International Tourism Expenditure (US$ Billions) SOCIO ECONOMIC INDICATORS Socio Economic Indicators from RETOSA Member States POPULATION SIZE Population Size by Region Population Size in Southern Africa AIR TRANSPORT Air Transport by Region ACCOMMODATION International Hotel Performance by Region RETOSA Member States Number of Rooms Available and Room Occupancy Rate (%) RETOSA Member States Number of Beds Available and Bed Occupancy Rate (%) Average Length of Stay in RETOSA Member States EMPLOYMENT Tourism Employment in RETOSA Member States

3 FOREWORD Once again RETOSA is pleased to release the 2015 Southern Africa Travel and Tourism Barometer. The report provides current available data from member states, UNWTO and other global sources like the World Travel and Tourism Council and World Economic Forum. The Southern Africa Travel and Tourism Barometer remains a vital source of information for our regional tourism stakeholders. As always the objective of this publication is to provide accurate tourism statistical information to all our users for informed decision making. I do hope that you will find this report a valuable source of regional tourism statistical information. Simba Mandinyenya Acting Executive Director RETOSA 3

4 1. TOURISM TRENDS: GLOBAL AND SOUTHERN AFRICA S MARKET SHARE IN AFRICA 1.1. TOURIST ARRIVALS Global Tourist Arrivals and % Market Share by Region Table 1: Global Tourist Arrivals (millions) and Market Share (%) by Region Region Europe Asia& Pacific Americas Africa Middle East Global , , , Source: UNWTO World Travel and Tourism Barometer 2015, vol 13, Aug Graph1: Global Tourist Arrivals by Region (millions) International Tourist Arrivals International Tourist Arrivals 10 0 America Asia and Pacific Middle East Europe Africa According to the latest UNWTO World Tourism Barometer, International tourist arrivals grew by 4% in the first half of 2015 (UNWTO, 2015). Destinations worldwide received some 538 million international tourist between January and June 2015, an increase of 21 million compared to the same period of 2014 (UNWTO, 2015). 4

5 Southern Africa Tourist Arrivals and Market Share (%) and in Africa Table 2: Southern Africa Tourist Arrivals (millions) and Market Share (%) Globally and in Africa Year World Arrivals (mil) Africa Tourist Arrivals (mil) Southern Africa Tourist Arrivals (mil) Southern Africa Market Share (World)( % ) Southern Africa Market Share (Africa) (%) Source: Member States and UNWTO World Travel and Tourism Barometer 2015, vol 13, Aug Southern Africa Tourist Arrivals and Market Share (%) Table 3: RETOSA Member States Tourist Arrivals and % Market share of total Arrivals into Southern Africa, Country 2000 % 2010 % 2012 % 2013 % 2014 % Angola 51, , ,000* , Botswana 1,104, ,145, ,039, ,012,000* * DRC 103, , ,000* , Lesotho 302, , , , Malawi 228, , ,000* , Mauritius 656, , , , Mozambique 55, ,718, ,205, ,969, Namibia 861, , ,078, ,176, Seychelles 130, , , , South Africa 5,872, ,074, ,188, ,617, Swaziland 281, , ,279, ,299, Tanzania 501, , ,077, ,095, Zambia 457, , , , Zimbabwe 1,967, ,239, ,794, ,833, SADC (million) Source: Member States *Estimated figures based of 5% UNWTO projected growth rate 5

6 1.2. TOURIST RECEIPTS Global Tourist Receipts and % Market Share by Region Table 4: Global Tourist Receipts (US$ millions) and % Market Share by Region Region Europe Asia& Pacific Americas Africa Middle East Global Source: UNWTO World Travel and Tourism Barometer 2015, vol 13, Aug Graph 2: Global Tourist Receipts by Region (millions) Global Tourist Receipts by Region Global Tourist Receipts by Region 10 0 Europe Asia & Pacific Americas Africa Middle East Overall tourism receipts grew slightly slower than arrivals with 3.7% measured in real terms. However, in Europe receipts (41.0%) were below arrivals (51.2%). The Middle East receipts (4.0%) were below arrivals (4.6%) and Africa s receipts (2.9%) were also below arrivals (4.9%). America receipts (21.9%) were above arrivals (16.0%). Asia and the Pacific receipts (30.2%) pace were higher than arrivals (23.3%), (UNWTO, 2015). Therefore, this indicates that on average, international tourists in America, Asia and Pacific receipts is higher than arrivals; however the remaining regions spent less per visit in 2014 than in

7 Southern Africa Tourist Receipts and Market Share (%) and in Africa Table 5: Southern Africa Tourism Receipts (US$ millions) and (%) Market Share Globally and in Africa (%) Year World Tourist Receipts (mil) Africa Tourist Receipts (mil) Southern Africa Tourist Receipts (mil) Southern Africa (World) Market Share ( % ) Source: Member States and UNWTO World Travel and Tourism Barometer 2015, vol 13, Aug Southern Africa (Africa ) Market Share (%) Graph 3: Southern Africa Tourist Receipts and Market Share (%) and in Africa Southern Africa Market Share (%) Southern Africa Market Share (%)

8 Southern Africa Tourist Receipts and Market Share (%) Table 6: RETOSA Member States Tourism Receipts (millions) and % Market Share of Total Tourism Receipts of Southern Africa, Country 2000 (mil)% 2010 (mil)% Angola * Botswana * * DRC * Lesotho * Malawi * * Mauritius Mozambique Namibia Seychelles South Africa Swaziland * * Tanzania Zambia * * Zimbabwe SADC(million) Source: Member States and UNWTO World Travel Barometer 2015, vol 13, Apr *Estimated figures based on UNWTO 5% projected growth rate 8

9 2. TOURISM DEPARTURES 2.1. RETOSA Member States Tourist Departures Table 7: RETOSA Member States Tourist Departures 2014 Country Angola , Botswana 1, , D R C Lesotho Madagascar Malawi ,1 770, Mauritius Mozambique ,101 1, Namibia Seychelles South Africa 8,920,258 12,904,062 15,073,447 16,524,601 18,365,779 - Swaziland 1,082,000 1,177,000 1,245,000 1,402,000 1,445,286 1,657,304 Tanzania Zambia Zimbabwe Source: Member States Information pertaining to where citizens from RETOSA Member States travel to is vital for the establishment of strategies to grow and develop intra-regional tourism. NB: Table 7 and Table 8 Blank statistics depicts that there were no statistics submitted by the Member States TOURISM EXPENDITURE RETOSA Tourism Expenditure (Millions) Table 8: RETOSA Member States Tourism Expenditures (millions), Country Angola ,646 15,021 Botswana D R C Lesotho ,511 - Madagascar Malawi , Mauritius ,877 - Mozambique ,1 137,6 83,1 Namibia Seychelles South Africa 8,620 9,178 8,683-76,2 73,2 - Swaziland ,950 Tanzania Zambia Zimbabwe , Source: Member States Tourism Expenditures measures the amount spent by Member States nationals when visiting abroad. This figure is vital in determining the BOP contribution of tourism to the region. 9

10 International Tourism Expenditure (US$ Billions) Table 9: Top 50 Tourist Spending Markets (US$ Billions) 2000, 2010, 2012, 2013 and 2014 Rank 2014 International Tourism Expenditure (US$ billions) World China United States Germany Russian Federation United Kingdom France Canada Australia Italy Brazil Singapore Japan Korea, Republic of Belgium Hong Kong(China) Netherlands Norway UAE Saudi Arabia Sweden Spain Switzerland Taiwan Malaysia India Kuwait Austria Denmark Mexico Poland Indonesia Thailand Qatar Iran Philippines Ireland Nigeria Ukraine Argentina Finland Turkey Czech Rep Lebanon Portugal Israel Colombia New Zealand Luxembourg South Africa Egypt Source: UNWTO World Travel and Tourism Barometer 2015, vol 13, Apr 10

11 3. SOCIO ECONOMIC INDICATORS 3.1. Socio Economic Indicators from RETOSA Member States Table 10: RETOSA Member States Socio Economic Indicators, 2014 Country Pop. (mil) % of Total SADC Pop. GDP (US$ bil) % of Total SADC GDP GDP per capita US$ Tourism Receipts (US$ mil) Tourism Receipts as % of GDP Exports (US$ bil) Angola ,949 Botswana ,470 D R C ,109 Lesotho ,024 Madagascar Malawi ,582 Mauritius ,294 Mozambique ,243 Namibia ,458 Seychelles ,089 South Africa ,727 Swaziland ,136 Tanzania ,241 Zambia ,368 Zimbabwe ,200 SADC Source: World Economic Forum

12 4. POPULATION SIZE 4.1. Population Size by Region Table 11: Population Size by Region (2014) Region 2013 (000s) 2025 (000s) Increase % Africa Europe Latin Americans North America Asia Source: World Economic Forum 2014 The World Bank estimates that by 2020 more than half the World s middle class will be from Asia with China and India accounting for two thirds of the changing demographics and increasing global population. Larger populations entail larger travelling markets. These projected developments call for changes in target marketing strategies. Africa s population size depicts an enormous increase compared to other region and Southern Africa contributes to the population size as depicted in table

13 4.2. Population Size in Southern Africa Table 12: Population Size in Southern Africa (2014) Country Population Size of SADC (mil) % of Total SADC Population Angola Botswana D R C Lesotho Madagascar Malawi Mauritius Mozambique Namibia Seychelles South Africa Swaziland Tanzania Zambia Zimbabwe SADC Source: World Economic Forum

14 5. AIR TRANSPORT 5.1. Air Transport by Region Table 13: Passenger Air Transport World Wide by Region, 2014 Region Total Number of Departing and Arriving Passengers (millions) Revenue Passengers km (RPK) Share (%) Market share of International Travellers by Region Revenue Passengers km (RPK) Share (%) Market Share of Domestic Travellers by Region World 6, , , North America 1, , Africa Latin America & , Caribbean Europe 1, Asia &Pacific 2, , Middle East Source: International Civil Aviation Organisation (ICAO) 2014 Revenue Passengers km (RPK) Share (%) Graph 4: Passenger Air Transport: Africa and World Africa Passenger Carried Air Transport: Africa & World Africa Domestic Travel World: Passenger World: Domestic Carried Travel Air Transport: Africa & World International tourism performed well in 2014, regardless of geopolitical conflicts and risks that occurred in certain parts of the world. Both international and domestic air traffic recorded sturdy growth last year: 5.8% and 4.5% respectively. The overall number of passengers carried increase to 6.6 billion in 2014, with a percentage increase of 5.1% (ICAO, 2014). Africa experienced a growth of 4.8% in terms of passengers carried increasing to 172 million in 2014 (ICAO, 2014). It is remarkable to note that Africa has the fourth lowest domestic travel market share, with domestic travel accounting for only 5.3% of overall air travel in the region. This is a reflection of the impacts of critical factors like accessibility to and within each region. 14

15 6. ACCOMMODATION 6.1. International Hotel Performance by Region Table 14: Hotel Performance by Region, Region 2014 Occupancy % 2014 ADR 2014 Rev PAR 2015 Occupancy % 2015 ADR 2015 Rev PAR Americas (US$) 74(US$) (US$) 78(US$) Europe (Euro) 68(Euro) (Euro) 75(Euro) Asia &Pacific (US$) 77(US$) (US$) 72(US$) Africa and Middle East (US$) 107(US$) (US$) 104(US$) Source: UNWTO, STR (North America) and STR Global, 2015 *Africa and the Middle East are bundled together. *ADR=Average Daily Room Rate *Rev PAR= Revenue per available room 6.2. RETOSA Member States Number of Rooms Available and Room Occupancy Rate (%) in Table 15: RETOSA Member States Number of Rooms Available and Room Occupancy Rate (%) in Country No. of Rooms: 2014 Occupancy Rate (%) Angola Botswana - - D R C - - Lesotho Madagascar Malawi - - Mauritius Mozambique - - Namibia Seychelles 242, South Africa 115, Swaziland Tanzania - - Zambia - - Zimbabwe Source: Member States NB: Table 15 and Table 14 Blank statistics depicts that there were no statistics submitted by the member states. 15

16 6.3. RETOSA Member States Number of Beds Available and Bed Occupancy Rate (%) in Table 16: RETOSA Member States Number of Beds Available and Bed Occupancy Rate (%) in Country No. of Beds: 2014 Bed Occupancy Rate (%) Angola Botswana - - D R C - - Lesotho Madagascar - - Malawi - - Mauritius Mozambique Namibia Seychelles South Africa 115, Swaziland Tanzania - - Zambia - - Zimbabwe Source: Member States NB: Table 16 and Table 17 Blank statistics depicts that there were no statistics submitted by the member states Average Length of Stay in RETOSA Member States Table 17: RETOSA Member States Average Length of Stay (days) 2014 Country Number of Days Angola 3 Botswana - DR Congo - Lesotho 5 Madagascar 20 Malawi - Mauritius 11 Mozambique 8 Namibia 20 Seychelles 10 South Africa 9 Swaziland 2.2 Tanzania - Zambia - Zimbabwe 4 Source: Member States 16

17 7. EMPLOYMENT 7.1. Tourism Employment in RETOSA Member States Table 18: RETOSA Member States Tourism Employment 2014 Country Direct Employment National Tourism Contribution (%) Angola 67, Botswana - - D R C - - Lesotho Madagascar Malawi 135, Mauritius Mozambique 52,050 - Namibia 24,000 - Seychelles South Africa 617,287 - Swaziland 5,600 - Tanzania 402,500 - Zambia 23,300 - Zimbabwe 43,500 - Source: Member States and World Travel and Tourism Council 2014 Figure 18 depicts direct employment from Member States in Southern Africa. NB: Blank statistics depicts that there were no statistics submitted by the member states. 17

18 ANGOLA BOTSWANA DR CONGO LESOTHO MADAGASCAR MALAWI MAURITIUS MOZAMBIQUE NAMIBIA SEYCHELLES SOUTH AFRICA SWAZILAND TANZANIA ZAMBIA ZIMBABWE 18

19 A publication of RETOSA Editorial Team Compiled by Prisca Lete (Research, Planning and Development Department Intern) Edited by Simba Mandinyenya (Acting Executive Director) Tel: (+27 11) /1 Fax: (+27 11) Website: 19