Final report. 7-9 November 2016 East hall Tokyo Big Sight, Japan

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1 Final report 7-9 November 2016 East hall Tokyo Big Sight, Japan

2 Outline of the fair Title IFFT/Interior Lifestyle Living Period 7-9 (Mon- Wed) November :00-18:00 (last day until 17:00) Venue Organisers Tokyo Big Sight (Tokyo International Exhibition Center) East hall Ariake Koto-ku Tokyo, Japan Japan Furniture Industry Development Association (JFA) No. 301 Sun Park Mansion Chiyoda Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax Web. Mesago Messe Frankfurt Corporation Shosankan 7F Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax info@ifft-interiorlifestyleliving.com Web. Official supports Ministry of Economy, Trade and Industry Forestry Agency Manufactured Imports and Investment Promotion Organization (MIPRO) Japan External Trade Organization (JETRO) Public Interest Incorporated Association Japan Interior Industry Association Japan General Merchandise Promotion Center Bed Manufacturers Association All Japan The Tokyo Chamber of Commerce and Industry Japan Interior Architects / Designers' Association JAPAN OFFICE AND INSTITUTIONAL FURNITURE ASSOCIATION THE GLASS MANUFACTURES ASSOCIATION OF JAPAN THE JAPAN SMOKING ARTICLES CORPORATE ASSOCIATION JAPAN CRAFT DESIGN ASSOCIATION THE ASSOCIATION FOR THE PROMOTION OF INTERNATIONAL TRADE, JAPAN Japan Institute of Design Promotion Japan Jewellery Designers Association Japan Chamber of Commerce and Industry Japan Lighting Manufacturers Association The Federation of Japan Safe Furniture Cooperatives THE JAPAN TEXTILES IMPORTERS ASSOCIATION Japan Chain Stores Association JAPAN DIRECT MARKETING ASSOCIATION THE TEXTILE DESIGN ASSOCIATION OF JAPAN Federation of Japan Pottery Manufacturers' Co-operative Associations JAPAN HOUSEWARE & INTERIOR ASSOCIATION JAPAN PACKAGE DESIGN ASSOCIATION Japan Department Stores Association JAPAN INDUSTRY UNION OF PLASTIC HOUSEWARE MANUFACTURERS EMBASSY OF CANADA Embassy of Finland EMBASSY OF MALAYSIA IN JAPAN Embassy of Pakistan Embassy of the Republic of Korea in Japan Royal Thai Embassy TAIWAN TRADE CENTER, TOKYO the Royal Danish Embassy Admission fee JPY 2,000 (Free of charge with admission ticket, online visitor registration)

3 Number of exhibitors Referring source: Official data tallied by the organiser s office Exhibitors by country region 450 exhibitors / 14 countries regions (Japan 370, Overseas 80) 1 Japan India 1 2 China Canada 1 3 Finland Pakistan 1 4 South Korea Vietnam 1 5 Taiwan 10 6 Hong Kong 7 7 Italy 2 8 Thailand 2 9 Denmark 2 10 Malaysia 2 Total 450 Japan 370 Overseas 80 Japan 82.2% Asia 12.7% Europe 4.9% North America 0.2%

4 Number of visitors Referring source: Official data tallied by the organiser s office Visitors by day Date 7 (Mon) Nov. 8 (Tue) Nov. 9 (Wed) Nov. Total Multiple count 5,139 7,156 8,128 20, multiple count 5,529 6,040 6,430 17,999 Visitors by country region 17,369 visitors / 29 countries regions 1 Japan 19, Indonesia 8 2 South Korea Vietnam 8 3 China Singapore 6 4 Taiwan Macao 5 5 Hong Kong U.K. 4 6 France Switzerland 4 7 Finland Spain 4 8 Malaysia Philippines 4 9 Thailand Netherland 3 10 U.S.A Turkey 3 11 Australia Russia 1 12 Italy 9 28 Austria 1 13 India 9 29 Guam 1 14 Canada 9 30 Sweden 1 15 Denmark 9 31 Brazil 1 16 Germany 9 Total 20,423 Japan 19,602 Overseas 821 Japan 96.0% Asia 3.3% Europe 0.5% North / Central / South America 0.1% Oceania 0.1%

5 Number of visitors Referring source: Official data tallied by the organiser s office Visitors by business categories Specialty retail store 5, % -Lifestyle shop 1, % -Texitile shop % -Apparel shop % -Furniture shop 1, % -General merchandise shop % -Stationary shop % -Others 1, % Department store % Large scale retail outlet % Mail order / E-Commerce / TV Shopping % Distributor / Wholesaler 1, % Importer / Exporter 1, % Manufacturer 3, % Design studio 1, % Interior designer / Decorator % Architect office % Construction / Housing manufacturer 1, % Hotel / Leisure Facility % Restaurant / Cafe / Bar % Governmental agency/ Association/ Embassy % Student from design related school % Others 1, % N/A % Total 20, %

6 Highlights Atrium highlight THE HOTEL~Heartwarming hotel~ CREATIVE RESOURCE Special presentaion DIY by professionals DOIT FURNITURE- CAFE by Smiles Co.,Ltd., Luckshare Trade Co.,Ltd. HEIMTEXTIL TRENDS 2017/2018 PREVIEW IFFT/Interior Lifestyle Living Award Award Award winner Judge Young Designer Award Bouillon Messe Frankfurt Exhibition GmbH Vice President Ambiente, Ms. Nicolette Naumann Best Buyer s Choice 2016 Corp. ACTUS Corp. Executive Officer Marketing General Maneger, Mr. Toru Oshige LIFESTYLE SALON 2016

7 1) Occupational position of trade visitors 1 Self-employed entrepreneur, co-owner, freelancer Visitors survey Referring source: Official data tallied by Messe Frankfurt GmbH 17% 2 Managing director, board member 17% 3 Division manager, operations / plant manager, branch manager 11% 4 Department head, group head 8% 5 Other employee 43% 6 Other occupational status 4% 2) Influence of trade visitor 1 Decisive 33% 2 Collective 27% 3 Consultative 24% 4 No influence 16% 3) Trade visitors preparation (multiple answers)

8 4) Trade visitors objectives in visiting the trade fair (multiple answers) 5) Trade visitors interest (multiple answers) 6) Trade visitors intention to visit the next IFFT/Interior Lifestyle Living Extremely strongly 14% Very strongly 24% Strongly 53% Less strongly / not at all 9%

9 Upcoming events APPLY NOW! IFFT/Interior Lifestyle Living (Mon - Wed) November 2017 Tokyo Big Sight West hall Enquiry Mesago Messe Frankfurt Corporation IFFT/Interior Lifestyle Living organiser s office Tel Fax info@ifft-interiorlifestyleliving.com Web.

10 Fairs worldwide Ambiente (Fri - Tue) February 2017 Messe Frankfurt Fairground Intertextile Shanghai Home Textiles (Wed - Fri) March 2017 National Exhibition and Convention Center Shanghai Ambiente India / Heimtextil India (Tue - Thu) June 2017 Pragati Maidan, New Delhi Tendence (Sat - Tue) June 2017 Messe Frankfurt Fairground Interior Lifestyle China (Thu - Sat) September 2017 Shanghai Exhibition Centre Heimtextil Russia (Wed - Fri) September 2017 IEC Crocus Expo, Moscow Heimtextil (Tue - Fri) January 2018 Messe Frankfurt Fairground

11 Mesago Messe Frankfurt Corp. IFFT/Interior Lifestyle Living organiser s office Shosankan 7F Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax info@ifft-interiorlifestyleliving.com Web.

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