POST SHOW REPORT September th International Food Products and Processing Technologies Exhibition

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1 POST SHOW REPORT 25 th International Food Products and Processing Technologies Exhibition 7-10 September 2017 Tüyap Fair Convention and Congress Center Istanbul, Turkey Organiser

2 Content WORLDFOOD ISTANBUL 1 ABOUT WORLDFOOD ISTANBUL 2 ABOUT THE EXHIBITORS 3 Exhibitor Survey Results 4 Exhibitor Feedback 5 ABOUT THE VISITORS 6 Visitor Survey Results 7 Visitor Feedback Specialised Sections 8 EVENTS 9 WorldFood Istanbul Food Show Supporters 10 Retail Center - B2B Meetings 11 ORGANISER 1

3 About WorldFood Istanbul 13,198 Visitors 354 Exhibitors 29 Countries The biggest international meeting point in the region WorldFood Istanbul is Turkey's leading food and drink event. It is not only a meeting point for Turkey but for the whole Eurasia region. The show is the perfect place to meet the food sector - wholesalers, key buyers, national chains, retailers and HoReCa representatives from Turkey, Eurasia and Europe. 2 10,102 m Total area 2,082 International visitors 97 Countries 2

4 About the exhibitors Top 10 exhibiting countries Turkey / 236 companies Korea / 21 companies China / 13 companies India / 12 companies Mexico / 10 companies Algeria / 10 companies Tunisia / 5 companies Sri Lanka / 5 companies Moldova / 5 companies Thailand / 4 companies Exhibitors Profile Grocery & Oils Confectionery Food ingredients Confectionery & nuts Beverages Alcoholic beverages WorldFood Istanbul's exhibitors represent the full spectrum of the food and drink industry - from grocery and oils to seafood. Companies come to take part in the show from all around the world - drawn by the size of the regional market and its growing appetite for new tastes. Milk & dairy Meat & poultry Fruits & vegetables Seafood Frozen food Coldchain 3

5 Exhibitor survery results 91% of the exhibitors are likely to exhibit next year 86% of the exhibitors stated that they were happy with the number of professional visitors they interacted with Every year, we survey the companies who take part in WorldFood Istanbul to learn about their time at the show - and how we can make next year even better. This is what they told us in % of the exhibitors met their overall event objectives 85% of the exhibitors were generally satisfied with the exhibition 4

6 Exhibitor feedback We are attending WorldFood Istanbul for the 4th consecutive time. As Ünifo Gıda, we serve domestic and foreign markets with our modern technology, high quality standards and innovative methods. Our purpose of establishment is based solely on the production of convenience food. At this exhibition, we have the chance to exhibit our products. In a way, we are performing the launch of our new products here. With the Tada brand, we meet our consumers in retail. We produce convenience chicken, hummus and food that people can consume with the heat-and-eat method. We attend the exhibition with many of our newest products. WorldFood Istanbul was a huge success in terms of reaching our goals. We met the right consumers at the right time; so it was a very positive exhibition for us. We had the opportunity to expand our client portfolio. Meral Tek Ünifo Marketing Manager This is our 2nd consecutive attendance to WorldFood Istanbul. Our purpose of attendancewas to find new clients and put our product on themap. We reached all of our goals related to theexhibition. The visitor profile mostly consistedof foreigners coming for the purposes of export and purchasing. Generally, we are pleased with the exhibition; everything is smooth. Kaan Tamer Sunar Marketing Specialist This is our 2nd time attending WorldFood Istanbul. Here, we perform the launch of our new products. Our dealers visit WorldFood Istanbul and see our new products. With our attendance, we aim to establish connections in domestic and foreign markets. This year, the visitor profile mostly consists of foreigners. Emine Erbaşı Altaylar Group Brand and License Manager 5

7 About the visitors 13,198 Visitors 2,082 International visitors 97 Countries 32 Hosted buyers WorldFood Istanbul attracts over 13,000 highly engaged, professional visitors, who come ready to do business and find new suppliers in the food and drink market. Visitors Profile Food Wholesale and Distribution Food Retail HoReCa Foodstuffs Production 32 Hosted Buyers Delegations from... Afghanistan, Germany, Australia, Azerbaijan, UAE, Bahrain, Belarus, Bosnia-Herzegovina, Algeria, Ethiopia, Palestine, India, Iraq, Sweden, Japan, Qatar, Kazakhstan, Korea, Kosovo, Kuwait, Libya,Lebanon, Egypt, Uzbekistan, Pakistan, Rwanda, Sudan, Saudi Arabia, Taiwan, Jordan, Greece 6

8 About the visitors: purpose of visiting Purpose of visiting the exhibition 37% To source products and services 6% Promotional 37% 30% 30% To obtain general information 20% Personal interest 6% Educational purposes 6% 6% 1% 20% 1% To investigate the opportunity to participate next year Visitor profiles by level of responsibility 42% Company Owner - General Manager 42% 17% 8% 17% Sales & Marketing Manager Food, Chemical and Agriculture Engineer, Veterinary 7% Media Representative 7% 8% 20% 6% 6% Purchasing Manager 20% Chefs 7

9 About the visitors: products of interest 50% % visitors visitors 45% % visitors visitors Beverages Confectionery and flour-based products & nuts Grocery & oils Confectionery 38% % visitors visitors 35% % visitors visitors Food ingredients Frozen food Milk & dairy Meat & poultry WorldFood Istanbul's visitors come tot he event to search for a wide variety of products and technologies. These are the main product groups on the minds of 2017's visitors. 30% visitors 23% visitors 4% 393 visitors Fruits & vegetables Seafood Other food products & technologies 8

10 Visitor survey results 93% of the visitors are likely to exhibit next year 82% of the visitors were generally satisfied with the exhibition 63% of the visitors sourced new suppliers and business partners 60% of the visitors saw new products and innovation 9

11 Exhibitor feedback I learned about WorldFood Istanbul thanks to our colleagues in the organization. I visited the exhibition to find new suppliers/clients. I am pleased with the exhibitor profile. Next year, we plan on opening a stand at WorldFood Istanbul. Overall, the exhibition is very good; no problems at all. Kılıç Tarım Gıda Hafriyat Petrol Tur. San. Ltd. Şti. I learned about WorldFood Istanbul thanks to the regular mailing to my address. I visited the exhibition to find producers for the supply of the products that we use. Next year, we want to come back as exhibitors. This year, it was apparent that there were many national brands. Dada Gıda I learned about WorldFood Istanbul thanks to a friend. We came to the exhibition to establish new connections and cooperate with foreign companies. When we look at the exhibitor profile, we mostly see foreign companies; with which I am very pleased. Next year, we will attend the exhibition as exhibitors. Bay Şeker Gıda Tic. A.Ş. 10

12 Events WorldFood Istanbul is the meeting place for the market. So, alongside the producers and services on display, the show also includes a wide range of business events, conferences, buyers programmes and dedicated negotiation zones for exhibitors to meet new business contacts. Food Show Retail Center All these events are designed to maximise the business potential of participants, and to give valuable insights into the future of the food sector across the region. Konferanslar Conferences HoReCa Hosted Buyer Programme 11

13 Food shows 58 Chefs itqi Sample Cooking with Superior Taste Award Winning Products 3 Days itqi Superior Taste Awards Conference Co-organisers and partners One reason for WorldFood Istanbul's strong visitor base is a lively and exciting programme of shows. Masterclasses from top chefs, tasting contests and more - all organised in partnership with leading Turkish and international organisations. 12

14 About the exhibitors Turkish Food Codex Labeling Legislation, Health and Nourishment Claims Department of Food Codex Food Products Import Legislation Department of Border Inspection for Plant & Plant Products Responsible Supply = Sustainable Agriculture - We are responsible for each of the products that we produce PepsiCo Turkey WorldFood Istanbul s conferences addressed the most pressing issues facing the Turkish and global food market. Held by respected industry bodies and heavyweight multinationals, the sessions attracted strong audiences and ensured an engaged, knowledgeable visitor base for the exhibition and its participants. Heat Monitoring for Storage and Carriage of Cold Chain Products - Indicator Labels Tempix Turkish Food and Beverage Sector - Consumers and Trends Federation of Food & Drink Industry Associations of Turkey 13

15 Retail center - B2B meetings Participants of the Retail Centre included The Retail Centre area, where the international hosted buyer delegation were hosted and the B2B meetings were held, enabled different partnerships with hosted buyer delegations from Azerbaijan, Kazakhstan, Uzbekistan, Sudan and the United Arab Emirates. 14

16 About the organiser ITE Turkey is the Turkish branch of international exhibitions company ITE Group. With a network of 32 offices in 20 countries, and more than 1,000 experienced personnel, ITE organises 240 exhibitions and conferences worldwide per year. Comprised of YEM Exhibitions, EUF E Uluslararasi Fuar Tanitim Hizmetleri, Platform Uluslararasi Fuarcilik and TF Fuarcilik event companies, ITE Turkey is the country s primary exhibition organiser. ITE Turkey s scope covers all of the major Turkish economic sectors, including construction, tourism, food and drink, transport and logistics, cosmetics, and more. Thanks to its global reach, and expert knowledge in putting on exhibitions, trade shows and conferences, ITE Turkey is able to create new business cooperation and buying opportunities for both Turkish and international companies. Follow us facebook.com/worldfoodistanbul worldfood-istanbul.com/linkedin twitter.com/gidafuari WorldFood Istanbul 5-8 September 2018 Tüyap Fair Convention and Congress Center Istanbul For more information