May POST SHOW REPORT. Concurrent Events. Oman Convention & Exhibition Centre. Under the patronage of

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1 Under the patronage of Sultanate of Oman Ministry of Agriculture and Fisheries Concurrent Events May 2018 Oman Convention & Exhibition Centre POST SHOW REPORT

2 Inaugurated by H.E. Dr. Fuad bin Jafar Al Sajwani, Minister of Agriculture and Fisheries, Sultanate of Oman The Second Agro-Food Oman - Agriculture, Fisheries, Food & Halal Products Exhibition along with the World Halal Food Assembly was held from the 7-9 May 2018 at Oman Convention & Exhibition Centre (OCEC). The exhibition was organized under the patronage of the Ministry of Agriculture & Fisheries, Sultanate of Oman and inaugurated by H.E. Dr. Fuad bin Jafar Al Sajwani, Minister of Agriculture & Fisheries and accompanied by Ministry officials, members of the diplomatic forces, media and top business people. The Agriculture and Fisheries sector plays an important role in diversifying the economy of the Sultanate of Oman. The government s economic development policy emphasizes the expansion of non-oil sectors, one being the agriculture and fisheries sector. The expo aims to link the sector as well as the related government organizations with industry experts and suppliers by sharing innovative ideas and solutions to transform the sector, showing the potential involved toward its contribution to the Sultanates growing economy. The exhibition featured over 150 companies locally and internationally, including countries from Belgium, Canada, China, Czech Republic, Denmark, Germany, Greece, Iran, Indonesia, India, Italy, Jordan, Kingdom of Saudi Arabia, Kuwait, Lebanon, Qatar, Slovenia, The Netherlands, Turkey, United Arab Emirates, South Africa and many more. After reviewing on-site interviews, post-show questionnaires, media reports and key-persons remarks, from all perspectives, the feedback is that Agro-Food Oman 2018 was a success and is indeed the mandatory platform for doing business in the Sultanate of Oman. From the exhibitors point of view, an important result can be drawn from the 2018 edition. A high-quality attendance kept the halls busy during the three days. The show was successful in drawing more than 4,300 professionals and end-users from Oman, GCC, Middle East and Other countries. The survey shows that 95% of the companies regarded Agro-Food Oman visitors from very good to excellent. This tells a lot about the opportunities that the show offers in terms of business relations and brand exposure, and about the show s quality standards. The majority of the visitors included ministry officials, CEOs and senior managers, agents and distributors; Manufactures and professional buyers were well represented as well. World Halal & Food Assembly Oman, a two-day conference was held along the Agro- Food Oman Exhibition on the 8 & 9 May. The conference featured top international & local speakers from the sector to share their knowledge and discuss on the various challenges faced by the industry. After an overwhelming response in the second edition, Agro-Food Oman 2019 promises to be bigger & better!

3 Event Details Event Type Trade Venue Oman Convention & Exhibition Center Dates 7 9 May 2018 Website Number of Exhibitors 150 International Exhibitors 85 Local Exhibitors 65 Participated Countries 21 Total Size of the Show 1410 Sqm of build-up area 4200 Sqm Gross Space Exhibitor Satisfaction 95% 92% 87% 90% of exhibitors were satisfied with the number and quality of visitors & were satisfied with the services provided by the organizers. of exhibitors stated their participation as successful and they have achieved the objective. of exhibitors managed to discuss and sign business deals at Agro Food Oman of exhibitors stated that they will participate at the Agro Food Oman Al Ariq participated in the Agro Food Oman Exhibition as the Diamond Sponsors. Overall, the show was really good and unlike the past years, I could see a very good number of trade visitors, who were sincerely interested to do sustainable agricultural projects. I could also witness financing companies offering their supporting hands to accomplish turnkey projects. Al Nimr had also arranged the Minister of Agriculture & Fisheries to inaugurate the event and give awards to the sponsors. This was truly an encouragement for the companies involved in agri-business. I wish Al-Nimr all success in the future Agro Oman events in order to promote agriculture & fisheries in the region. Al Ariq Equipment LLC Covered Sectors Agriculture & Foods Products Aquaculture, Fisheries & Livestock Farming Technology Greenhouse & Horticulture Camels & Horses Dairy & Poultry Coffee, Tea, Dates & Honey Frozen Meat & Preserved Food Industry Environmental Management, Pesticides & Chemicals Ventilation, Cooling, Heating & Feeding Systems Slaughterhouses & Quartering Rooms Machineries Finance, Health and Logistics Food Processing Technology Organic Food Halal Products Reasons for Attending AGRO FOOD Oman Network with decision-makers Place order & Purchase Gather Product information Apply for agency Learn about new technologies Visitor s by Job Function CEO, GM, MD & Divisional & Project Head Government / Association, Affluent Buyers - End Users Manufacturer. Supplier, Agent & Distributor Survey Result for Visitors Agro Food Oman 2018 Visitors achieved their goals Visitors satisfied with Agro Food Oman 2018 Participate or recommend 3rd Agro Food Oman 2019 VisITOR s by region Visitors Media Oman GCC International 55% 25% 20% Omani National Livestock Development Co. SAOG is proud to be the Gold Sponsor in the first Agro Food Oman Exhibition. The exhibition organized by Al Nimr Exhibitions was very professional and knowledge yielding process which included speeches and informative dialogue between well-known faces of Agriculture, Livestock, Food Security and Halal Food committees all over the world. It was our pleasure to give the presentation on Development of Livestock and Animal Feed in Oman. I hope we can have more of these kind of events where we and all other companies related to Agriculture and Livestock can show case there products and discuss ideas to enhance food security in Oman. Umair Ahmad Assistant Marketing Manager Technical Omani National Livestock Development Co. SAOG

4 EXHIBITION PHOTO GALLERY Agro Food Oman is an important exhibition that gathers companies in the same field to spread their markets & build relationships with others. The quality of the visitors was great. We are happy with organizers. I wanted to take this opportunity to thank you for inviting us. Mohammed Al Taani Plant Manager Global Gypsum Co. LLC

5 Conference Photo Gallery Key Sessions Day1 Sessions Harmonizing Global Halal Standards The Significance of HALAL Finance to Secure HALAL TAYYAB Developing Systems & Controls for improving Halal Compliance Day2 Sessions Development of Poultry & Livestock Industry Promotion of Halal Travel & Tourism Industry Talk Way Forward to promote Halal Trade of Oman Outdoor Media 45 screens at muscat international airport and throughout muscat SOCIAL MEDIA & BLOGGING 3 weeks exposure Media Plan PRINT MEDIA 30 AdvertS & Several ArticleS in the MaJOR newspapers & MagazineS over 2 million SMS sent out 1 million DIRECT ERS & 5000 PERSONAL INVITATIONS

6 About Sultanate of Oman Sultanate of Oman is the third largest country in the Arabian Peninsula. It borders the Kingdom of Saudi Arabia in the West and the United Arab Emirates in the North East. The country has been experiencing rapid progress over the past 45 years under the visionary leadership of His Majesty Sultan Qaboos bin Said. The Sultanate s continued economic growth has also effectively resulted in the development of industrial, manufacturing and infrastructure sector. Muscat was ranked as the second best city in the world to visit in Oman Convention & Exhibition Centre (OCEC) OCEC is set to become an iconic landmark for Muscat and the Sultanate of Oman. Surrounded by nature it overlooks a wadi which is a haven for Oman s exotic bird life. The Centre is conveniently located only 10 minutes from the new Muscat International Airport. Located in its own precinct, this world-class facility is perfectly suited to host international, regional and national conventions, exhibitions and business events. Amongst its features is a tiered auditorium seating 3,200 people and more than 22,000 square meters of column-free exhibition space. For more information, visit Find out more about the Oman Convention & Exhibition Centre by visiting The Organizer Al Nimr International Exhibition Organizers is a leading event management company in Oman and is renowned for the quality of its trade exhibitions. To facilitate the participation of its exhibitors, the company offers a full suite of services ranging from travel and accommodation bookings, stand design and construction, logistics support as well as marketing and promotional solutions. Al Nimr Expo has highly experienced professionals who are passionate about exhibition management and are ready to serve all exhibitors from the time of registration until the conclusion of the exhibition. For more information about Al Nimr Expo, please visit For stand reservations or for details on sponsorship opportunities and other information on Agro Oman, please contact: Mr. Marvin Pinto infra@alnimrexpo.com Organized by Al Nimr International Exhibition Organizers PO Box 71, PC 117, Wadi Kabir, Sultanate of Oman Tel.: , Fax: Member of