Contents. Overview of Seoul Food Review of Seoul Food Exhibition Stand Fittings

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Georgiana Anderson
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2 Contents Ⅰ Overview of Seoul Food 2015 Ⅱ Review of Seoul Food 2014 Ⅲ Exhibition Stand Fittings

3 Overview of Seoul Food 2015 Dates Edition 5. 12(Tue) ~ 5. 15(Fri) [4 Days] 33 rd Scale 76,121 m 2 SEOUL FOOD 2015 Exhibition Composition SEOUL FOOD & HOTEL SEOUL FOODTECH SEOUL FOODPACK Venue KINTEX Hall 1,2,3,4,5,7 and 8 Target Goal Events 1,350 Exhibitors (Domestic 800, Overseas 550) 2,550 Booths (Domestic 1,900, Overseas 650) Global Food Plaza, Business Meetings K-Food Seminar etc.

4 Overview of Seoul Food 2015 Hall 1-5, 7-8 by KOTRA Hall 9-10 by Ministry for Food, Agriculture, Forestry and Fisheries Hall 1,2,3 Hall 4,5 Hall 7,8 SEOUL FOODTECH SEOUL FOODPACK SEOUL FOOD&HOTEL (DOMESTIC & INTERNATIONAL) SEOUL FOOD&HOTEL (DOMESTIC)

5 Commencement Year : 1983 The Third-Largest Food Exhibition in Asia Facts & Figures Exhibition Space ( m2 ) 53,541 64,766 64,831 64,831 Exhibitors 1,102 1,155 1,210 1,336 Booths 2,125 2,333 2,308 2,553 Visitors 45,331 49,156 51,974 52,800

6 Seoul Food s Status Comparison between Asia s Major Food Exhibitions Exhibition Space ( m2 ) Foodex Japan Tokyo2013 Food&Hotel Asia Singapore2012 Seoul Food ,193 m2 102,000 m2 64,831 m2 Exhibitors 2,808 3,214 1,336 Visitors 71,536 64,826 52,800

7 A Steady Growth Course with Seoul Food Seoul Food 2015 was yet another record-breaking success: 10.4% increase in total exhibitors 29% increase in International Pavilion booths 1.5% increase in total visitors 18.4% increase in visitor countries The industry and its internationality are continuing apace: The success story of Seoul Food continues! Success on All Levels

8 Exhibitor Information Number of Exhibiting Countries 45 Total Number of Exhibitors 1,336 Number of Domestic Exhibitors 762 Number of International Exhibitors % compared to 2013 Domestic Pavilion International Pavilion

Nationalities of Exhibitors Country Exhibitors Booths China 190 162 USA 36 72 Thailand 39 39 Australia 31 16 Taiwan 30 33 Indonesia 22 20 Canada 21 24 Spain 19 20

9 Nationalities of Exhibitors Country Exhibitors Booths China USA Thailand Australia Taiwan Indonesia Canada Spain Turkey Germany 8 16 Mexico 7 20 Vietnam Ecuador Colombia 7 10 Denmark New Zealand 8 10 Seoul Food 2014 had more overseas exhibitors than ever before

10 Booth Information Total Number of Booths 2,553 Number of Booths in Domestic 1,910 Number of Booths in International % compared to 2013 Domestic Pavilion International Pavilion

11 Visitor Information Number of Visiting Countries 81 Total Number of Visitors 52,800 Number of Domestic Visitors 49,532 Number of International Visitors 3, % compared to 2013

12 Exhibition Space Total Gross Exhibition Space Domestic Pavilions International Pavilion 64,831 sqm 50,314 sqm 14,517 sqm No difference to 2013

13 Exhibitor Analysis Overall Assessment of Exhibitor (in %) Willingness to Recommend (in %) Very unsatisfied 17 Not at all likely unsatisfied Not very likely Neutral Satisfied Very Satisfied Neutral Very likely Extremely likely Intention to Participate in the Future (in %) Not at all likely Not very likely Neutral Very likely Extremely likely

Exhibitor Analysis Achievement of Exhibitor Objectives (in %) General Assessment of Exhibition (in %) 60 40

4 Finding New Clients 64 28 8 Exhibition Facilities 49 46 6 Image Building / Increasing 61 25 14 Service Quality

43 25 32 Number of Visitors at Booth 40 47 13 Attractivess of Accompanying Events Very Satisfied/Satisfied Neutral

14 Exhibitor Analysis Achievement of Exhibitor Objectives (in %) General Assessment of Exhibition (in %) Obtaining Market Information Staff Kindness Finding New Clients Venue Accessibility Finding New Clients Exhibition Facilities Image Building / Increasing Service Quality Management Introducing New Products Information Service Attracting New Business Contracts Number of Visitors at Booth Attractivess of Accompanying Events Very Satisfied/Satisfied Neutral Dissatisfied/Very Dissatisfied Number of Business Contacts Very Satisfied/Satisfied Neutral Dissatisfied/Very Dissatisfied

Areas of Interested to Visitors Visitors by Exhibition Hall (in %)¹ FoodMac Pavilion Processing Machinery 34 Food IT Equipment 17 Kitchen Appliances Furniture 15 Kitchen & Restaurant Machinery 12

15 Areas of Interested to Visitors Visitors by Exhibition Hall (in %)¹ FoodMac Pavilion Processing Machinery 34 Food IT Equipment 17 Kitchen Appliances Furniture 15 Kitchen & Restaurant Machinery 12 Bakery & Confectionery Equipment 10 1 These sections of the survey allowed for multiple selections. FoodPack Pavilion Packaging Materials / Container 37 Packaging Machinery / Component 24 Packaging Processing 18 Packaging Related Machinery 12 Packaging Related Service 6 Catering Service 8 Food Transportation Equipment 4 FoodSafety Pavilion Sanitation Equipment 45 Preservation Technology 32 Inspection & Analysis Machinery 21 Floor Safety 2

Livestock 9 Bakery & Confectionery 9 Seafood Products 9 Health & Organic 7 Food

16 Areas of Interested to Visitors Visitors by Exhibition Hall (in %)¹ Food & Hotel Pavilion Agricultural Products 17 Ingredients & Additives 10 Coffee & Tea 10 Livestock 9 Bakery & Confectionery 9 Seafood Products 9 Health & Organic 7 Food Information 7 Dairy 6 Franchise 5 Beverage 5 Traditional Food 3 Poultry 2 Catering Service 2

Conducted Meetings 1,036 Number of Concluded Deals

17 Global Food Plaza Number of Participating Countries 19 Number of Invited Companies 87 Number of Conducted Meetings 1,036 Number of Concluded Deals US$1,400 million All buyers invited by KOTRA s 31 branch offices

18 Exhibition Stand Fittings Stand Packages Space Only Walk on Stand Premium Stand $340/sqm (minimum 18 m 2 ) 1 booth=18 m2 (3mx6m) $410/sqm (minimum 9 m 2 ) 1 booth=9 m2 (3mx3m) $440/sqm (minimum 18 m 2 ) 1 booth=18 m2 (3mx6m) $340/m x 18 m2 USD 6,120/booth Features - $410/m x 9 m2 USD 3,690/booth walls, carpet, spotlight, fluorescent lights, power point, chairs, Info counter, table, fascia, shelves $440/m x 18 m2 USD 7,920/booth walls, carpet, spotlight, fluorescent lights, power point, chairs, counter, table, fascia, lockable cupboard display cube, shelves * Features and specification are subject to change without notice. * Official stand fitting contractor s contact details to be advised later.

19 Exhibition Stand Fittings Walk on Stand Premium Stand * Specifications and images are subject to change without notice.

20 SEOUL FOOD 2015 Mark a date on your calendar to attend this essential event, which focuses on major food trends in the global food industry.

21 Thank you See you in 2015!

Overview of Seoul Food Review of Seoul Food Exhibition Stand Fittings

Overview of Seoul Food Review of Seoul Food Exhibition Stand Fittings Contents Ⅰ Overview of Seoul Food 2016 Ⅱ Review of Seoul Food 2015 Ⅲ Exhibition Stand Fittings Ⅰ Overview of Seoul Food 2016 Overview of Seoul Food 2016 Dates Edition 5. 10(Tue) ~ 5. 13(Fri) [4 Days] 34