Exhibitor s Guide 6 8 November 2013
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1 Exhibitor s Guide 6 8 November
2 HIGH-END HIGH-DE WORLDWIDE IFFT/Interior Lifestyle Living 2013 Products, designs and lifestyles, from retail to contract business You will find a wide range of items and designs, from interior goods to innovative materials and technologies for various living spaces. 02
3 IFFT/Interior Lifestyle Living 2013 SIGN About IFFT/Interior Lifestyle Living The first IFFT/Interior Lifestyle Living took place in 2008, combining IFFT(International Furniture Fair Tokyo) with the concept of Interior Lifestyle Tokyo, as the leading trade fair for the Japanese high-end interior market. IFFT/Interior Lifestyle Living is also a sister fair of Interior Lifestyle Tokyo held in June, which is based on Messe Frankfurt s largest international consumer goods fair Ambiente and international fair Heimtextil. The best business opportunity of the season! Tokyo gets more energized in autumn as many design events are held from the end of October to the beginning of November across the city. Compared to other fairs, IFFT/Interior Lifestyle Living is the number one business-oriented trade fair aiming to create effective opportunities for exhibitors and visitors throughout the world. 03
4 Outline IFFT/Interior Lifestyle Living 2013 Date 6 8 (Wed Fri) November 2013 Venue Tokyo Big Sight, East hall Opening hours 10:00 18:00 (Last day until 17:00) Zoning Special feature CREATIVE RESOURCE This zone presents innovative interior materials and components for interior goods production and housing construction such as floor coverings, wall coverings, paints and related items. Produced by the architect Keiji Ashizawa, the zone offers new business styles suited for reformation and lifestyle editing. It also provided the unique showcase Material Park, set within the area where renowned designers and architects generated inspiring ideas, by presenting the potential of material resources last year. *Please contact the fair organiser for more details on this special zone. 1 HOME Presenting furniture, lighting, textiles and decorative flower items. Exhibits from such domestic furniture-making regions as Hokkaido, Shizuoka, and Tokushima are some of the highlights of this exhibition. Designer furniture from France and Italy, and brands targeted to the casual market were exhibited at KITCHEN LIFE This zone offers foodrelated stylish products from dishes to kitchen tools. It is a wide array of origin-specific products that present new opportunities for these associated regions, and introduces new styles of dining to Japan. 3 EVERYDAY A look at new designs for storage, household appliances and cleaning tools. This zone focuses on everyday household supplies with unique designs for an increasingly affluent and global market. 04
5 IFFT/Interior Lifestyle Living 2013 Organiser International Development Association of the Furniture Industry of Japan (IDAFIJ) Mesago Messe Frankfurt Corp. 4 ACCENT 5 GLOBAL Scent, art, stationery, or gift items that cross category boundaries add personality to sales departments. This zone specialises in products that offer an extra touch to highlight distinction. A high-quality range of lifestyle products from around the world. This zone welcomed several Scandinavian companies last year that were featured within the special area Nordic Lifestyle. More international brands are welcome to the fair. 6 MOVEMENT Premium zone(screening required) This premium zone features the latest designs and popular design products. Critically-acclaimed new works from such famous designers as Mikiya Kobayashi and Konstantin Grcic were showcased here last year. 7 Showcasing Japanese aesthetic design and manufacturing, this zone invites companies who wish to expand their brand worldwide through exhibiting at Ambiente, the world's biggest consumer fair, held in Frankfurt. The first step to entering the global market is by exhibiting at JAPAN STYLE! JAPAN STYLE Premium zone(screening required) *Photos are the exhibits from the fair Fair topics Finnish brand ARTEK 's vintage furniture was imported from Finland and was appreciated at the Trend cafe, which was one of the fair's top highlights. Many international media visited the fair and covered exhibitors and their superior design and technology. For more information 05
6 Costs + schedule Fact and figures 2012 February 2013: Apply Now Participation fee (Raw space only) JPY340,200 (5% tax included) / 1 booth=9m² (W3m D3m) Discount fee booths: JPY 306,180(5% tax included) / 1 booth Over 20 booths: JPY 289,170(5% tax included) / 1 booth *Application is available with the multiple of 9m² (W3m D3m) *Construction costs such as booth furnishings, electricity and water supply is at the exhibitor s responsibility. 5 July 2013: Application deadline If your application is received after the hall is at maximum capacity, you will be added to the wait list of potential exhibitors. July: Start preparation Delivery of Exhibitor manual and Promotion guide Please submit the necessary forms. Exhibitor data Result of the fair 51.0% Very satisfied / Satisfied 34.6% Uncommitted 14.4% 14.4% Other 51.0% 34.6% 26 July: Booth presentation draft deadline Intention to participation in 2013 Booth location will be assigned by the organiser, based on products, concept, taste and booth presentation. 5.8% 94.2% Will participate / Considering 5.8% Not participate September: Booth location assignment Online Exhibitor search open 94.2% September: Visitor promotion 6 8 November: IFFT/Interior Lifestyle Living After fair: Visitor follow-up Fair schedule (Wed Fri) June 2013 Tokyo Big Sight, West Hall 06
7 IFFT/Interior Lifestyle Living 2013 Title: IFFT/Interior Lifestyle Living Date: (Wed Fri) October 2012 Venue: Tokyo Big Sight, East hall 5 6 Exhibition space: Exhibition hall (gross) 17,020 / Exhibition Space (net): 16,391.80m² (Rent space net: 5,563.80m² + Special presentation: 828m²) Pavilion exhibition: Asahikawa Furniture Industry Cooperative / DESIGN CENTER ISHIKAWA / Iwate Industry Promotion Center / SHIZUOKA FURNITURE INDUSTRY ASSOCIATION / SOON JAPAN DESIGN PROJECT / TOKUSHIMA MOKUTIKU INDUSTRIALS ASSOCIATION / FINLAND PAVILION / TAIWAN BAMBOO Exhibitors: 338 (Domestic 306 Overseas 32, 11 Countries / Regions) Visitors: 19,166 (26 Countries / Regions) Target visitors Retail stores / Interior shops / Department stores / Large scale retail outlets / Mail order houses / Trading companies / Importers / Wholesalers / Interior designers / Interior planners / Builders / Architects / Developers and constructors / Hotels / Restaurants, Cafe, Bar / Florist / Flower shop / Manufacturers Buyers visited at 2012 (Extracted) ACTUS / Aoyama Flower Market / BALS / BEAMS / CIBONE / Daimaru Matsuzakaya Department Stores / HILTON TOKYO BAY HOTEL / Hoshino Resort / InterContinental Yokohama Grand / ISETAN MITSUKOSHI / ITO YOKADO / ITOCHU / LOFT / MARUI / Mitsubishi Estate Home / Mitsui Home / Prince Hotel / Sogo & Seibu / Sumitomo / TAKASHIMAYA / TOKYU HANDS / WORLD and more. Visitor data Proportion of decision maker Purpose of participation and satisfaction Visitors by business categories 58.8% Have full or partial authority to purchase Market survey 96.3% Design studio, Interior Designer, Decorator, Architect office 22.5% 23.6% 17.6% 58.8% 17.6% Have influence in purchasing 23.6% No authority to purchase Collecting information for purchasing Purchasing products 94.1% 89.7% Speciaplity Retail Store Distributor, Trading house, Importer 21.9% 16.4% Participation in seminar 88.5% Manufacture 15.8% Intention to visit in % 98.4% Will participate 1.6% Not participate 98.4% Targeted product categories Tableware, Kitchenware, Houseware Furniture, Textile Home accessories, Lightings, Interior plants, Flower Vases, Plants Interior equipment Gift items, Garments, Baby & Kids Design business Food & Beverage, Machines & Instruments (Multiple answer) 5.5% 27.4% 21.4% 13.8% 66.3% 61.8% 55.7% (Multiple answer) Governmental agency, Association, Embassy, Other Large scale retail outlet, Mail order house Department store Press Hotel, Restaurant, Cafe 4.0% 3.1% 1.6% 1.0% 13.7% (Sat Tue) August (Wed Fri) September (Wed Fri) November (Wed Sat) January (Fri Tue) February 2014 Messe Frankfurt Fairground Shanghai New International Exhibition Center Tokyo Big Sight, East Hall Messe Frankfurt Fairground Messe Frankfurt Fairground 07
8 Inquiry sheet This is NOT an application form. In order to let us know about your current exhibit plan, please fill out the following form. Company information Company Contact person Mr. Ms. Address Exhibit inquiry Please check one of the followings We are planning to exhibit. ( Booth(s)) *JPY 340,200 (5% tax included) / 1 booth=9m² (W3m D3m) *Application deadline is 5 July 2013 We are interested in exhibiting. The decision will be made by / / (date) and ( Booth(s)) We are interested in visiting. Our product categories include Furniture Tableware Garments Design business Home Kitchenware Baby & Kids Others Web. Textiles Housewares Food & Beverage Dept Title Postal code City Country Tel. (Country code / Area code / Number) . Interior equipment Gift items Machines & Instruments Personal information Your personal data may be used for the purpose of providing information on fairs/magazines and related services of the Messe Frankfurt Group companies as well as on products and services provided by exhibitors and sponsors. We will utilize your data for no other purposes. The personal information received will be kept under our strict control and management. Fax. Mesago Messe Frankfurt Corp. All rights reserved. No part of this brochure may be reproduced without the prior permission. Subject to change, as of January SAFARI inc. 2/2013/3000 Mesago Messe Frankfurt Corp. IFFT/Interior Lifestyle Living Organiser s Office Shosankan 7F Iidabashi Chiyoda-ku Tokyo Tel Fax info@ifft-interiorlifestyleliving.com
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