Equipment & Supplies May Hong Kong Convention and Exhibition Centre. Hong Kong Exhibition Services Ltd. Organiser.

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1 Equipment & Supplies Hong Kong Convention and Exhibition Centre May 2007 Organiser Hong Kong Exhibition Services Ltd. Supporters Hong Kong Tourism Board Hong Kong Hotels Association The Hong Kong Chefs Association

2 MARKET FOCUS Where the World Trades with ASIA The unifying Hong Kong and Macau is heading for a tourism boom with visitor figures rapidly growing on a rise that will annually draw 35 millions travellers by Hong Kong Maintaining its status as a worldwide international business hub Situated at the world s busiest international sea & cargo centre, Hong Kong remains to be the major transit export & re-export market for China (account for 44%), the USA (16%), the EU (14%) and Japan (5%). Hong Kong s location at the gateway to Southern China s Pearl River Delta, a region of global economic importance, provides a secure hub for exporting products into this emerging market. In fact, Hong Kong manages 80% of the region s imports. Hong Kong s regional position is strengthened by the fact that it is within four flying hours from key cities such as Bangkok, Beijing, Kuala Lumpur, Manila, Seoul, Shanghai, Singapore, Taipei and Tokyo. Major luxury projects are underway including a 383-room W Hotel and the HK$1 billion, 658-room airport SkyCity Marriott Hotel are scheduled to open in 2008, followed in 2009 by the 292-room Ritz-Carlton on the top 15 floors of the 118-storey International Commerce Centre. China International hotel chains are establishing their presence in China for the Beijing 2008 Olympic Games InterContinental Hotel Group (IHG) will open 74 more hotels in China by Shangri-La plans to enlarge its portfolio to 17 more hotels by Marriott will increase its portfolio to 35 and 100 hotels in China by 2008 and 2010, respectively. Accor will add 70 more hotels to its Asia Pacific portfolio, with China accounts for 43% of its additions. HOFEX 2005 was very successful as it provided a showcase for China food products and a good opportunity to meet potential buyers both locally and overseas. It is a gateway to international market. Mr. Reynaldo Alfonso Managing Director Sutherland Company Ltd HOFEX 2005, like all those editions we participated in, was an effective and efficient platform for our company s development in the food and hospitality industry and we are extremely satisfied with the result. Mr. Wat Hon Cheng Project Sales Manager (Marketing & Customer Services Business Group) CLP Power Hong Kong Ltd

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4 The 12 th Asian International Exhibition of Food & Drink, Hotel, Restaurant & Foodservice Equipment, Supplies & Services returns to Hong Kong on May Hall Layout HOFEX 2007 continues to build on its impressive twenty year history and this year will grow to be bigger than EVER. With expansion to the 4 th hall totalling exhibit space of over 35,000sqm and the increasing number of regional & international exhibitors, HOFEX 2007 is your business destination for effective food & hospitality trading in Asia. Grand Hall Atrium 1 The Regional Hotel General Managers Forum was widely acclaimed by attendees and cited to be a highly effective networking platform for our industry. Hong Kong Hotels Association looks forward to stage our 4th Regional Hotel General Managers Forum at HOFEX With the strong support of Hotel Associations, we will make this unique and prestigious event another success. Mr. Mark Lettenbichler Chairman Hong Kong Hotels Association Comprehensive Visitor Promotion Campaign Building on the continuing success of HOFEX, we have further strengthened the visitor promotion campaign for 2007 to ensure maximum exposure for the exhibition and to attract an international and regional reach of qualified trade buyers to visit the show. Over 400 ad insertions in 55+ regional trade magazines, newspapers & electronic media Monthly e-newsletter Show Official Website Overseas roadshows coverage in China, Macau, Korea, Taiwan, Thailand, Singapore, etc. Comprehensive database of over 140,000 leads VIP Fly-In Programme Support from 48 Trade Publications & 69 Industry Organisations Public Relations Through Regional Media Press Conferences Maintain Buyer Delegations

5 HOFEX 2007 EXHIBIT PROFILE Foodservice Equipment & Supplies Bar & Coffee Equipment & Supplies Foodservice Equipment Chinaware/ Glassware/ Crystalware Refrigeration Equipment Bakery Equipment & Ingredients Bakery & Confectionery Equipment Pizza Equipment & Supplies Ingredients/ Agents/ Essences Bake-off Products & Finished Goods Hospitality Interiors Furnishing Fixtures Tableware & Accessories Lighting & Accessories Contract Furnishing & Interior Design Guest Amenities Outdoor Furniture Cleaning & Laundry Equipment Professional Cleaning & Maintenance Vermin & Pest Control Services Detergents & Cleaning Products Laundry Equipment & Services Spa & Well-Being Professional Spa & Beauty Equipment Well-being Candles & Essential Oils Spa Management & Consulting Services Fitness & Gym Equipment Spa & Gym Accessories Signature Zone for 2007 Cleaning & Laundry Equipment Hospitality IT Concurrent HOFEX 2007 Asian Club Management Conference 2007 Hong Kong International Culinary Classic (HKICC) 2007 Hospitality IT Seminar Regional Hotel General Managers Forum Flexible Participation Options Three options are offered to enhance your company s image and marketing presence throughout the exhibition. For further information or space proposal, please contact your nearest Allworld office listed overleaf. Space Only US$380 per m 2 Walk-on Package US$445 per m 2 Premium Package* US$465 per m 2 *Minimum 15m 2

6 The Venue HOFEX 2007 will take place in the awardwinning, multipurpose-built Hong Kong Convention and Exhibition Centre which is one of the largest in Asia. Located in the heart of Wanchai on the Hong Kong Island, the centre is one of the world s most impressive, efficient and functional exhibition venues for exhibitors and buyers alike. The Organisers Since 1981, Hong Kong Exhibition Services Ltd (HKES) has staged a number of successful shows in Hong Kong and China, providing full and professional exhibition services. We have developed a comprehensive portfolio of general and specialised exhibitions. And today, we are one of the leading show organisers in the region. HKES is also a member of the highly respected Allworld Exhibitions (formerly The Montgomery Network) based in London. With an established portfolio of 150 shows over 11 countries and regions, Allworld s internationally renowned Apple programme of food and hospitality events include HOFEX in Hong Kong, FHA in Singapore, FHC China in Shanghai and Seoul Food and Hotel in South Korea. HKES draws on the alliances vast resources and is represented worldwide by Overseas Exhibition Services Ltd and International Expo Management Pte Ltd, both members of Allworld Exhibitions Network. HOFEX has been awarded the prestigious UFI (The Global Association of the Exhibition Industry) status. Membership of UFI is only awarded to those exhibitions that have taken place at least three times and have a proven record of international exhibitors and buyers. FURTHER INFORMATION, PLEASE CONTACT YOUR NEAREST ALLWORLD OFFICE: Hong Kong Exhibition Services Ltd Unit 2010, 20/F, China Resources Building 26 Harbour Road, Wanchai, Hong Kong Tel : Fax : Contact : Heidi Au heidi@hkesallworld.com Website: Overseas Exhibition Services Ltd 12th Floor, Westminster Tower 3 Albert Embankment London SE1 7SP, United Kingdom Tel : +44 (0) Fax : +44 (0) Contact : Justin Pau jpau@oesallworld.com Website: International Expo Management Pte Ltd 47 Scotts Road, Goldbell Towers #05-02, Singapore Tel : Fax : Contact : Cassandra Chan cassandra@iemallworld.com

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