2013 广州国际特色食品及餐饮用品展览会 FHW CHINA 2013

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Ambrose Farmer
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1 Date: September 2013 FHW CHINA 2013 Venue:China Import & Export Fair Complex, Area C, Hall 14.2&15.2 (Guangzhou Pazhou) FHW CHINA General Information FOOD HOSPITALITY WORLD CHINA(FHW CHINA)is the first and the most professional international food, beverage and hospitality trade fair in South China. It focuses on a B2B basis, fulfilling the blank of the market of the southern part of China. FHW CHINA is organized by Worldex (China) Exhibition & Promotion Ltd, in collaboration with Fiera Milano Group; being the first professional fair organized by world-leading exhibition organizers in the Pan-pearl River Delta Region of China. FHW CHINA 2012 was successfully held on 29, 30 Nov and 1 Dec, 2012 at Poly World Trade Centre, Guangzhou, with 12,000 square meter show space. There are 350 exhibitors from 15 different countries participated in the fair, including China, Italy, Australia, New Zealand, Holland, Japan, Thailand, Indonesia, Malaysia, Mauritius, Chile, Portugal, Swiss, Russia and Colombia. The advanced and competitive food, beverage and hospitality exhibits products brought by the exhibitors attracted 10 thousand man-time to visit during the three-day fair, with more than 4000 professional trade buyers. Being the prefect combination of two successful exhibitions organized by Fiera Milano Group TUTTOFOOD and HOST, FHW is established as a global brand name in the food, beverage and hospitality industry. FHW is hosted every year in the most prosperous region of the three economy booming countries India, China and Brazil. FHW CHINA invites all the important trade buyers to visit the fair, including food importers, distributors, agent, liquor distributors, professional market catering, large supermarkets and retail terminal etc, fulfilling the huge purchasing demand of buyers in the Chinese market. The international networks, fruitful onsite events, comprehensive and considerate fair services, professional matchmaking activities as well as the advanced quality of visitors achieved FHW CHINA as the high level and efficient business platform for manufacturers and buyers in the Chinese food, beverage and hospitality industry.

2 FHW CHINA Organizers Organizer In Collaboration With Co-Organizer Worldex (China) Exhibition & Promotion Ltd Fiera Milano Group Guangdong Chamber of Commerce of Importers & Exporters Show Management Supported By Sponsors Worldex (China) Exhibition & Promotion Ltd Guangdong Foodstuff Imp & Exp (Group) Corp China Food Newspaper Health Care Food Profession Association of Guangdong Province Asia-Pacific Food Agent Association Southward Tea Agora

3 FHW CHINA Exhibits Profile Food Confectionery Snake Food Canned & Processed Foods Bakery Products Sweets & Chocolates Frozen & Chilled Foods Aquatic Products, Meat Products and Poultry Products Seasoning & Food Ingredients Green Food & Organic Food Fruit & Vegetable Hospitality Catering / Retail Systems Food service / Catering Equipment Cooking Equipment Kitchen System and Technology Chilling / Freezing Equipment Coffee Machine and Accessories Vending Machine for Food and Beverage Tableware & Accessories Tea Set Food and Beverage Packaging Beverage Soft Drinks and Fruit Juice Tea leaves, Tea Drinks and Tea Products Coffee beans, Instant Coffee, Coffee Mate Dairy Products and fresh milk Organic Drinks, Health Drinks & Energy Drinks Drinking Water & Mineral Water non-alcoholic drinks Other Alcohol Wine, Spirits and Liquor Wine, Sparkling Wine & Champaign Spirits Liquor Beer Fruit Wine Health Liquor

4 FHW CHINA Highlight: Very Important Buyer ( VIB ) Program In order to ensure FHW CHINA an effective platform for real business, FHW CHINA attaches importance to the matchmaking activities between exhibitors and buyers. Very Important Buyer (VIB) Program is the highlighted show service of FHW CHINA. The marketing team of the fair carefully select those well-established companies with high purchasing power and diverse sales channels as the valued members of VIB Program. FHW VIB enjoys the comprehensive and professional service from the fair. They will receive the information of exhibitors and exhibit products in order to adjust their visiting plan in advance. The marketing team also helps VIB to build the pre-connection with targeted buyers before show date. Other considerate services for VIB includes free hotel accommodation, exclusive business lounge, tea break, free WIFI etc. More importantly, during the span of three days in FHW CHINA, the organizer arranges a special guiding service to lead the VIBs to their target exhibitors stand and brief about the exhibitor as well as the exhibits, to make sure the direct and efficient communication between both parties. VIB Program makes FHW CHINA the first and the unique exhibition in food, beverage and hospitality industry that provides the professional matchmaking activities between the exhibitors and buyers. FHW CHINA Buyer Profile As the experienced fair organizer, Worldex & Fiera Milano China attaches importance in professional trade buyer recruitment. FHW CHINA buyer profile is as below: Food Agent/Maker/Importer/Distributor/Wholesaler Beverage Agent/Maker/Importer/Distributor/Wholesaler Wine Importer/ Distributor/Wholesaler Hotel/Restaurant/Café/Bar/Club/Resort Team Meals Service/ Food suppliers Hotel Supplies Agent/ Inventory Internet Food & Beverage Supermarket/Retailer Consultant/Chef/ QC Director Supermarket Chain/ Franchise Chain Institutions/Retail Store Government & Trade Association Food/Beverage/Wine/Hospitality/Catering Equipment Wholesale Market

5 During the three day fair, 50% of buyers are from Pan-pearl River Delta Region, the most prosperous region of China. 30% buyers are from other parts of China and 10% of them from Hong Kong, Macao, Taiwan, 10% from rest of the world. All of FHW CHINA buyers are decision makers. Region of Buyers 10% 10% Pan-pearl River Delta Region other parts of China 30% 50% Hong Kong, Macao, Taiwan Rest of the world FHW CHINA Onsite Activities Matchmaking meetings between exhibitors and VIB Conference of the hottest issues and new trends in food/beverage/hospitality industry New product launching seminars and press conference All day wine tasting and food matching events Tea show and tea tasting event Workshop hosted by food/beverage/hospitality Associations Food tasting Event/Cooking competition

6 Domestic and International Support for FHW CHINA FHW CHINA enjoys a great reputation and receives rich support both on domestic and international scale, thanks to its international networks, fruitful onsite events, comprehensive and considerate fair service, professional matchmaking activities as well as the advanced quality of visitors. FHW CHINA has signed more than 30 promotion agents all around the world, including Italy, Germany, Austria, Swiss, Spain, France, Belgium, Luxembourg, UK, United States, Canada, Greece, Chile, Egypt, Turkey, Morocco, India, Thailand, Singapore, Malaysia, Vietnam, Indonesia, Japan, Philippines, New Zealand, Australia and so on. The global promotion activities for FHW CHINA 2013 have already started. The mass promotion approaches such as press conference, seminars, media coverage, road show etc ensure the information of FHW CHINA delivers to every corner of the world and in the food, beverage and hospitality industry. FHW CHINA has been receiving great support from government departments of different countries, related chambers of commerce and associations. In China, the fair receives support from Guangdong Foodstuff Imp & Exp (Group) Corp., China Food Newspaper, Pacific Wharf International Wine Trade Center, Southward Tea Agora, Asia-Pacific Food Agent Association, Guangdong Chain-stores Association, Health Care Food Profession Association of Guangdong Province, Guangdong Provincial Alcohol Industry Association, CCPIT (China Council For the Promotion of International Trade) of Haizhu District, Heyuan City, Food Chamber of Commerce of Yuexiu District, Catering Chamber of Commerce of Yuexiu District. On international scale, consulates of different countries including Thailand, Indonesia, Australia, New Zealand, Chile, Spain, United Kingdom, Cambodia, Ecuador and Thailand Ministry of Agriculture, Japan External Trade Organization (JETRO), International Enterprise Singapore (IE Singapore) Guangzhou, Ministry of Industry Republic of Indonesia, Finland Trade Center Guangzhou (Finpro) and so on showed their great attention to the fair and maintain high interest in FHW CHINA 2013.

7 FHW CHINA Media Partners FHW CHINA cooperates with more than 10 domestic and international professional magazines and over 40 important websites in the food/ beverage /hospitality industry to cover a full range promotion. FHW CHINA is reported and posted through various approaches by logo and link, news releases, series reports, advertisement and so on. The comprehensive media promotion plan helps the fair to maintain a very good reputation within the food/ beverage/ hospitality industry. Part of the media partners list: Newspapers Magazines TV and Radio Channels Websites

8 FHW CHINA Stand Packages Standard Shell Schemes (3*3 sqm) with two options Option 1: Standard Shell Scheme with shelves 320 USD (per square meter) (Basic Fittings: Stand Wall, Carpet and Fascia board, 3 100W spotlight, 1 5A/220V Socket, 1 Information Counter, 3 Chairs, 3 Shelves, 1 Round table). Option 2: Standard Shell Scheme with Showcase 320 USD (per square meter) (Basic Fittings: Stand Wall, Carpet and Fascia board, 3 100W spotlight, 1 5A/220V Socket, 1 Information Counter, 3 Chairs, 1 Lockable Cabinet, 1 Round table). Option 3: Raw Space 250 USD (per square meter) Advertising Package Directory Pocket Guide Second Page Third Page Back Page By Summary Flitter Logo USD1850 USD1550 USD 2300 USD1230 USD 385 USD 230 USD 925 USD 775 USD 1150 USD 615 USD 190 USD 115

9 Appendix FHW(FHW INDIA, FHW CHINA, FHW BRAZIL) FOOD HOSPITALITY WORLD (FHW) is the prefect combination of two established exhibitions organized by Fiera Milano Group TUTTOFOOD and HOST. FHW is made as a global brand name in the food, beverage and hospitality industry. FHW INDIA has been successfully held twice this year in Mumbai (January) and Bangalore (June). Both fairs in India were highly commended by professionals and companies within the food, beverage and hospitality industry. There are more than 11,000 visitors in both fair, conducting over 260 pre-fixed business meeting for exhibitors and buyers respectively. FOOD HOSPITALITY WORLD (FHW) proves to be a great platform for interaction, understanding, business generation and exchange of ideas. It serves a great ground for advanced food/drinks/hospitality companies to meet and start business with potential buyers and partners in new market. FHW INDIA is a very good first step of this new brand name. Following the success of FHW CHINA 2012, FHW BRAZIL will be held in San Paolo, Brazil in 2013 March. TUTTOFOOD TUTTOFOOD is a big, highly qualified professional food business exhibition, and the only truly international show among Italian food business exhibitions. In 2011, it attracted 1,750 exhibitors and over 40 thousand professional visitors with over 40 thousand square meter NET. HOST is the world leading B2B hospitality show, always providing positive outcome for industrial professionals. In its 2011 edition, the show space covers 95 thousand square meter NET. There are 1550 exhibitors and more than 130 thousand visitors participated in the show. TUTTOFOOD becomes the most well known and a must-attended exhibition in Europe for food/beverage professions by its guarantee on its innovation, international characters, right buyers and specific marketing and communication plans. Website: HOST HOST is the world leading B2B hospitality show, always providing positive outcome for industrial professionals. It is held every two years and has met its 38 edition in In HOST 2011, the show space covers 95 thousand square meter NET. There are 1550 exhibitors and more than 130 thousand visitors participated in the show. HOST is where trends are set, where the pulse of the market can truly be taken, where one meets the competition as well as new and loyal clients but that s not all. Website:

10 Fiera Milano Group Fiera Milano Group is the leading trade fair organizer in Italy and one of the largest in the world. Fiera Milano heads up a group of companies operating in the following business areas: organization of trade fairs and conferences, management of exhibition spaces and provision of essential exhibition services and provision of other value-added services. Fiera Milano can boast a portfolio of professional shows that is unique in terms of quality and variety of events. It hosts seventy shows (of which about one third directly organized) and 40,000 exhibitors every year, and it has an exhibition infrastructure to rival anything else in the international trade fair market.some of the famous exhibitors organized by Fiera Milano including TUTTOFOOD, HOST, MACEF, isaloni, LivinLuce, EICMA etc. Fiera Milano is also the partner of World Expo Milan Website: Worldex (China) Exhibition & Promotion Ltd Worldex China (member of the most powerful Asian exhibition group Worldex G. E. C.) was established in Guangzhou China since As a professional exhibition organizer, it undertakes various full-scale and expert exhibitions, both on an international and regional scale. Worldex China has been cooperating closely with a strong relationship with different governmental departments, chambers of commerce and various associations. It is the first world leading joint venture in the exhibition industry in Guangdong Province. As the managing organizer of FHW CHINA, it received great support from the Chinese government. Website:

Press Information. Post Show Report

Press Information. Post Show Report Press Information Post Show Report Date: October 11 (Wed.) - 13 (Fri.), 2017 Venue: Makuhari Messe, Japan Organiser: Reed Exhibitions Japan Ltd. Co-organiser: Japan External Trade Organization (JETRO)