48,325 professionals exhibitors. 145,000 sqm. 145,000 consumers. Key Figures. (+86.21% onsite-booking) (+29.00%/2017) (+25.

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2 Key Figures 145,000 sqm (+29.00%/2017) 1300 exhibitors (+86.21% onsite-booking) 48,325 professionals (+25.84%/2017) 145,000 consumers (+27.27%/2017)

3 Visitors

4 Domestic Visitor Regional Distribution Top 10 Cities/Provinces 27.72% 17.03% 14.64% 5.25% 3.86% 3.96% 2.98% 2.29% 2.25% 2.00% Shanghai Jiangsu Zhejiang Shandong Guangdong Beijing Anhui Hebei Henan Liaoning DOMESTIC VISITORS North West 3.91% South West 4.81% North East 5.61% North China 11.35% Central China 8.41% East China 59.13% South China 6.78%

5 REGIONAL DISTRIBUTION 7.96 % North America 9.44 % Europe 0.63 % Other Areas % East Asia 1.41 % Middle East 0.95 % % South ASEAN 0.88 % Asia 2.39 % African South America 5.11 % Oceania INTERNATIONAL VISITORS TOP 11 COUNTRIES Korea Taiwan Japan Hong Kong Thailand United States Australia Malaysia Philippines Singapore Germany 9.02% 6.99 % 6.61 % 4.53% 2.98% 2.79% 2.46% 2.27% 1.98 % 28.72% 15.12% Overseas Visitors 4,200 professional visitors From 80 countries (+26.61% / 2017)

6 98.02% audience at Pet Fair Asia 2018 was satisfied or verysatisfied.

7 Visitors Profile Distributors/Wholesalers Dealers Traders (Import-Export) Pet shops Pet hospitals Retailers Groomers Manufactures Veterinarians Media 19.53% 19.53% 20.62% 7.58% 10.20% 3.88% 30.17% 27.22% 40.60% 29.83% Procurement Budget 76.81% visitors were companies decision makers or co-decision makers with purchasing power % 20.23% 100,000$ to 200,000$ 200,000$ to 1M$

8 Exhibitors

9 Exhibitors OVERSEAS EXHIBITORS South Korea 22.99% Taiwan 14.94% New Zealand 13.79% Japan % Hong Kong 4.60 % USA 4.60% United Kingdom 4.60% Germany 4.60% Thailand 3.54% Australia 2.30% PRODUCT SPECTRUM % 50% Articles for dogs, cats 29% 23% 26% 19% Pet Food Pet Treats 14% 7% Grooming Products 11% 7% Supplements 9% 8% 8% 6% Articles for small animals, Terraria Petfood Technology 1163 local exhibitors (including distributors & agents representing foreign brands) 137 overseas exhibitors 6% 7% Veterinary Products Boutique articles 4% 2% 2% 3% 3% 3% Aquaria Others

10 98.02% exhibitors consider Pet Fair Asia to fulfill theirbusiness expectations.

11 EXHIBITOR FEEDBACK Echo Tan NZ Pavilion This is our second time organizing NZ Pavilion at Pet Fair Asia. Compared with last year, we had bigger pavilion and more NZ companies joining. The show again proved to help us to build brand awareness, create good quality leads and network with valuable industry contacts. We are very pleased with the results.

12 92.00% exhibitors rebooked on-site to participate to Pet Fair Asia 2019.

13 EXHIBITOR FEEDBACK Wendy Solis WS Point Ltd (HK) EXHIBITOR FEEDBACK Ben S Winters Aroma (New Zealand) As a first time exhibitionist, I wasn t too sure what to expect. But when I arrived, the system was very organized - from signing up to how the days were scheduled to run. Overall, it proved to be beneficial to us as we met so many other brands and connected with many others in the industry. Great show and I hope to be there next year! We found Pet Fair Asia to be a great networking event and to meet with our clients from Asia. Also a great opportunity to look at innovative new products plus have face to face meetings with distributors to build secure long term business partnerships

14 Conferences

15 International Pet Industry Summit Organized one day before the show, the 8th International Pet Industry Summit was redesigned to give an insight into latest industry trends and inspire pet professionals with presentations from new & disruptive industries. Limited to 300 delegates, the event attracted company owners and CEO, Business Development Managers, Purchasing Directors, etc. They had the opportunity to meet in a relaxing and privilege atmosphere.

16 Petfood Forum China The seventh Petfood Forum China, with pet food technology expert speakers, focused on nutrition, ingredients and formulation. 120 attendees (mainly top level executive and R&D directors) from all major worldwide pet food suppliers joined the conference. Following an update on global and regional pet food markets by Gfk, the speakers discussed in depth about product development stages, then debate about market launch and brand development strategies.

17 Annual Meeting for Pet Hospital Management The fifth annual meeting for Pet Hospital Management was a success beyond expectations, pointing out the magnitude of the impending growth of the veterinary and pet clinics industry in China. More than 200 attendees joined the conference, where international and local professionals exchanged about business management, online/offline communication, customer service, etc.

18 CONNECTING THE PET INDUSTRY WITH ASIA new international expo center (sniec) SHANGHAI PET FAIR ASIA 1,600 exhibitors 185,000sqm 65,000+ professionals AUGUST 21-25, nd International Trade Fair for Pet Supplies

27 February - 1 March, 2019 Shanghai New International Expo Centre 丨 SNIEC Shanghai, China.

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