Culinary Challenge FoodPack 2015 and FoodSafety Kintex 1 Halls 1 3 Domestic. Kintex 2 Domestic. the Domestic Hall

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Lynne Willis
6 years ago
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1 Post Show Report

2 Show Facts & Figures Show name: Seoul Food & Hotel 2015 Incorporating: Wine Korea 2015, Meat Korea 2015 Culinary Challenge 2015 Held in conjunction with: Seoul FoodTech 2015, including: Seoul FoodMac 2015, Seoul FoodPack 2015 and FoodSafety 2015 Dates & Opening hours: May 2015, Venue: Kintex 1 Halls 4 and 5 Seoul Food and Hotel Kintex 1 Halls 1 3 Domestic Kintex 2 Domestic Type: Frequency: Trade Only exhibition Annual Show size: Seoul Food ,121m² (Kintex 1 and 2) No. of visitors: 54,117 International Hall 21,384m² (Halls 4 & 5, Kintex 1) No. of exhibitors: 1,474 exhibiting companies including: 651 exhibiting companies in the International Hall and 823 in the Domestic Hall No. of countries: Country pavilions in Intl. Hall: Exhibition profile: 45 nations including Korea 33 pavilions Food, Beverages, Hotel, Restaurant, Foodservice Equipment, Bakery & Supermarkets Website: Organisers: Allworld Exhibitions Korean Trade Investment Promotion Agency

3 Sponsors Ministry of Trade, Industry & Energy (MOTIE) Ministry of Agriculture, Food and Rural Affairs (MAFRA) Ministry of Food and Drug Safety (MFDS) Ministry of Health & Welfare (MW) Korea Federation of Small and Medium Business (KBIZ) Korea Health Industry Development Institute (KHIDI) Korean Society for Food Engineering (KSFE) Korean Society of Food Science and Technology (KoSFoST) The Korean Society of Food Hygiene and Safety (KoSFoS) Korea Distribution Science Association (KODISA) Korea Imported Liquor Wholesale's Association (KILWA) Rural Development Administration (RDA) Korea Wine Association (KWA) Korea Food Research Institute (KFRI) Korea Importers Association (KOIMA) The Korean Dietetic Association (KDA) Korea Restaurant Association (KRA) Korean Bakers Association (KBA) Korea Chefs Association (KCA) Gyeonggi do Goyang City

4 Korea s largest international Food, Drink & Hospitality trade show Seoul Food and Hotel returned to Korea and celebrated its largest edition to date in terms of visitor numbers, exhibitor numbers and in square metre coverage. As the largest international food and hospitality show in the whole of Korea, Seoul Food and Hotel is the annual meeting place for industry professionals to source new products, make note of the latest trends, and to meet business partners from all over the world. The success of the exhibition is largely due to the partnership between Allworld Exhibitions, organisers of Asia s market leading exhibitions (including FHA and HOFEX), and KOTRA, Korea s government trade promotion agency. This unique collaboration has led to the development in size and quality since Seoul Food and Hotel s inception in ***Seoul Food & Hotel 2015 at a glance*** 76,121m 2 of exhibition area with 21,384m 2 dedicated to the International Hall 54,117 trade visitors from all over Korea and 6 continents 651 exhibiting companies from 45 countries 33 international pavilions The show took place from 12th to 15th May 2015, drawing a notable 54,117 local and overseas trade attendees to the 76,121m² of KINTEX s exhibition space. All of this including the domestic side of the show, Seoul Food. Overall exhibitor participation was 1,474 companies, of which 651 were international from 45 countries around the world. This overwhelming international exhibitor attendance, coupled with an increased number of Korean trade attendees helped reinforce Seoul Food and Hotel s position as the focal point of the food and hospitality calendar in Korea.

The launch of the Seoul Food and Hotel Culinary Challenge The Seoul Food and Hotel Culinary Challenge was launched this year, and proved a huge success.

5 The launch of the Seoul Food and Hotel Culinary Challenge The Seoul Food and Hotel Culinary Challenge was launched this year, and proved a huge success. The competition comprised of a series of competitions across 11 different categories where 227 Korean chefs, ranging from students to seasoned professionals, competed for the chance to become the first Seoul Food & Hotel Culinary Challenge Champions. Whilst providing a focal point for chefs from around Korea to meet and compete, it also created an added element of excitement to the floor of Seoul Food and Hotel. Importantly the Culinary Challenge also played an important role in offering the international companies exhibiting, the opportunity to meet with the top Korean chefs sourcing products for their kitchens, hotels and restaurants. The event was supported by Les Toques Blanches, and the Korean Chefs Club who worked alongside competition lead judge Mr Alan Palmer to provide an exemplary maiden competition.

6 Korea s most diverse international showcase of Food and Hospitality products Over the course of the 4 day event, 651 international exhibitors displayed a wide variety of food and hospitality products ranging from wine, coffee, meat, ingredients, to hotel and restaurant equipment also saw the Seoul Food and Hotel international equipment section in order to assist international foodservice, café, and hospitality equipment exporters in finding, and meeting key buyers in Korea. Seoul Food and Hotel enables quality buyers, key decision makers and industry experts from Korea to sample and source premium goods, view the latest worldwide industry trends, and discuss future business ideas regarding the following sectors: Meat & Poultry Fruits & Vegetables Seafood Wine & Spirits Beverages Tea & Coffee Cheese & Dairy Bakery & Confectionery Gourmet Foods Grocery Products Organic Products Frozen Foods Tinned, Preserved Baby Foods Food Supplements Foodservice Equipment Hotel & Restaurant Café Machinery

7 A truly international food and hospitality exhibition The growing demand for international product in Korea is clear, and the continued growth of Seoul Food and Hotel over the last 9 years has demonstrated the evolving Korean taste, which is also reflected in increases in the number of cafes, bakeries, restaurants, supermarkets and fast food outlets. As a result, Seoul Food and Hotel saw a record 651 international companies exhibiting increased from 574 in 2014, these companies coming from 45 different countries, from all corners of the globe. There was also participation from 33 national groups coordinated by government bodies, trade export associations and pavilion organisers. The number of national groups present is a testament to the international quality of the exhibition, and support from these 33 different national group organisers is evidence of Seoul Food and Hotel s global recognition. 33 overseas official national groups Argentina Colombia Indonesia Philippines Australia Croatia Italy Spain Austria Cuba Kenya Sri Lanka Belgium Cyprus Mozambique Taiwan Bolivia Denmark Mexico Thailand Canada Ecuador Netherlands Turkey Chile Germany New Zealand UK China Hungary Peru USA Vietnam Exhibitors came also from Ethiopia India Lithuania Singapore France Japan Malaysia South Africa Hong Kong Korea Poland Ukraine

8 The focal point for buyers and decision makers in the food industry Seoul Food & Hotel is the annual meeting place for key industry experts, buyers and decision makers from the food and hospitality in Korea; not only for sourcing new products and noting worldwide trends, but for essential meetings with their exhibiting business partners. In order to draw the best quality visitor numbers to the show, Seoul Food & Hotel is promoted through a carefully selected, and targeted promotion campaign across all relevant industry media including food, wine and hotel magazines, direct from Seoul Food and Hotel s supporting associations, and direct mail campaigns. The end result for 2015 saw 54,117 trade visitors coming from all over Korea, as well as 6 continents Asia, Europe, North and South America, Oceania, Africa, Middle East. Exhibitors Objectives To seek agents / distributors / importers / partners...37% To promote company / brand.14% To promote product / increase product awareness 14% To find trade buyers / customers.13% To meet / maintain relationships with existing clients / distributors 7% To develop sales / expand business..6% To penetrate a new market / the Korean Market..5% To generate new leads / new business..2% To research the Korean market..1% To attract investment.1% Exhibitors Feedback 90% of exhibitors said they achieved their objectives at SFH % of exhibitors expected to receive orders as a result of the show 94% of exhibitors rated visitor quality as excellent/ good/ fair (Note the percentage given is of those exhibitors who completed feedback questionnaires)

9 Visitors by region Map of South Korea Visitors geographical distribution

10 Interested Item in Seoul Food & Hotel 16.70% 21.30% 25.20% 36.80% Main Viewing Hall by visitors Category Total Attendees % of Total Food & Hotel Hall 25, % Food Tech Hall 19, % Food Pack Hall 13, % Food hotel & equipment 10, % Non response 18, % Total 36, % Type of Visitors Category Total Attendees % of Total Manufacturer 20, % Wholesaler 2, % Retailer 1, % Trader 4, % Hotel & Restaurant 5, % Distributor 6, % Institute 1, % Researcher 2, % Press % Visitor 4, % Overseas Buyer 1, % Domestic Buyer 2, % Total 54, %

11 SFH 2015 in our exhibitors words "Thailand as a World's leading food exporting country considers Seoul Food & Hotel as an important platform for our food products to enter into Korean market." Panot Punyahotra, Minister Counselor (Commercial), Royal Thai Embassy Seoul Food is the largest gathering of food sector professionals in Korea. And the VIP invitee sent out by organiser was helpful to us. This service is not provided by other show organisers in Korea. Desmond Scully, Korea Representative, HÄLSSEN & LYON Seoul Food was an excellent way to gain exposure, contacts and business in South Korea. Jennifer Fontaine, International Account Manager, United Natural Foods we did get a very good impression of the show, not only for its organisation and infrastructure, but also for the quality of the participants that visited our stand. This was an excellent showcase to validate the flavours profiles of our natural snacks SAMAI and to make business contacts in Korea and the region." Vladimir A. Torres, President, Samai Snacks It was great to see various food categories and products from different countries. Jeff Jang, Manager, BIGELOWTEA For further information, visit or contact the organisers; Allworld Exhibitions 12th Floor, Westminster Tower 3 Albert Embankment London, SE1 7SP UK Tel: Fax: tpoole@oesallworld.com Contact: Mr. Tom Poole KOTRA 13, Heolleungno Seocho gu Seoul, Korea Tel: Fax: seobi68@kotra.or.kr Contact: Mr. Young Seop, Sung

The International Exhibition for the Food, Drink, Hotel, Restaurant, Foodservice, Bakery & Supermarket Industries

The International Exhibition for the Food, Drink, Hotel, Restaurant, Foodservice, Bakery & Supermarket Industries Held in conjunction with : CO-HOSTED BY SHOW FACTS & FIGURES Show name: Seoul Food & Hotel