Final report November 2015 West hall Atrium Tokyo Big Sight, Japan
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1 Final report November 2015 West hall Atrium Tokyo Big Sight, Japan
2 Outline of the fair Title IFFT/Interior Lifestyle Living Period (Wed - Fri) November :00-18:00 (last day until 17:00) Venue Organiser Tokyo Big Sight (Tokyo International Exhibition Center) West hall Atrium Ariake Koto-ku Tokyo, Japan Japan Furniture Industry Development Association (JFA) No. 301 Sun Park Mansion Chiyoda Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax Web. Mesago Messe Frankfurt Corporation Shosankan 7F Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax info@ifft-interiorlifestyleliving.com Web. Official supports Forestry Agency Ministry of Economy, Trade and Industry Japan External Trade Organization (JETRO) Manufactured Imports and Investment Promotion Organization (MIPRO) THE ASSOCIATION FOR THE PROMOTION OF INTERNATIONAL TRADE, JAPAN Japan General Merchandise Promotion Center The Japan Chamber of Commerce and Industry The Tokyo Chamber of Commerce and Industry JAPAN INTERIOR INDUSTRY ASSOCIATION Bed Manufacturers Association All Japan JAPAN INTERIOR DESIGNERS ASSOCIATION JAPAN OFFICE AND INSTITUTIONAL FURNITURE ASSOCIATION JAPAN HOUSEWARE & INTERIOR ASSOCIATION The Glass Manufacturers' Association of Japan The Japan Smoking Articles Corporate Association Japan Craft Design Association Japan Industrial Design Promotion Organization Japan Jewellery Designers Association JAPAN LUMINAIRES ASSOCIATION Japan Safe Furniture Cooperative Associations The Japan Textiles Importers Association Japan Chain Stores Association Japan Direct Marketing Association The Textile Design Association of Japan Federation of Japan Pottery Manufacturers Co-operative Associations JAPAN PACKAGE DESIGN ASSOCIATION JAPAN DEPARTMENT STORES ASSOCIATION Japan Industry Union of Plastic Houseware Manufacturers Embassy of Italy - Tokyo Royal Thai Embassy, Tokyo TAIWAN TRADE CENTER,TOKYO the Royal Danish Embassy German Chamber of Commerce and Industry in Japan Royal Norwegian Embassy Embassy of Pakistan Embassy of Finland Embassy of the Republic of Poland Trade and Investment Promotion Section Embassy of the Republic of Lithuania Admission fee JPY 2,000 (Free of charge with admission ticket, online visitor registration)
3 Exhibitors by country region Number of exhibitors Referring source: Official data tallied by the organiser s office 431 exhibitors / 18 countries regions (Japan 378, Overseas 53) 1 Japan Denmark 1 2 China Germany 1 3 South Africa France 1 4 Taiwan 6 14 Vietnam 1 5 Finland 4 15 Poland 1 6 Italy 3 16 Hong Kong 1 7 Thailand 2 17 Morocco 1 8 U.S.A 1 18 Latvia 1 9 South Korea 1 19 Lithuania 1 10 Sweden 1 Total 431 Japan 378 Overseas 53 Japan 87.7% Asia 5.7% Europe 3.2% Africa 3.2% North America 0.2% 0.2% 3.2% 3.2% 5.7% 87.7%
4 Number of visitors Referring source: Official data tallied by the organiser s office Visitors by day Date 25 (Wed) Nov 26 (Thu) Nov 27 (Fri) Nov Total Multiple count 5,529 6,040 6,430 17,999 Single count 5,529 5,791 6,049 17, single count 4,743 5,327 5,597 15,667 Visitors by country region 17,369 visitors / 29 countries regions 1 Japan 16, Germany 4 2 China Vietnam 4 3 South Korea Malaysia 4 4 Taiwan Netherlands 3 5 Hong Kong France 3 6 Thailand Belgium 3 7 Singapore 9 23 Indonesia 2 8 Canada 6 24 Australia 2 9 Denmark 6 25 Philippines 2 10 Finland 6 26 Spain 1 11 Norway 5 27 Sri Lanka 1 12 U.S.A 4 28 Turkey 1 13 U.K 4 29 Hungary 1 14 Italy 4 30 Mexico 1 15 India 4 Unknown 3 16 Sweden 4 Total 17,369 Japan 16,890 Overseas 479 Japan 97.2% Asia 2.0% Europe 0.4% North / Central / South America 0.2% Oceania 0.1% Unknown 0.1% 0.4% 2.0% 0.2% 0.1% 0.1% 97.2%
5 Number of visitors Referring source: Official data tallied by the organiser s office Visitors by business categories Specialty retail store 4, % -Lifestyle shop 1, % -Texitile shop % -Apparel shop % -Furniture shop 1, % -General merchandise shop % -Stationary shop % -Others % Department store % Large scale retail outlet % Mail order / E-Commerce / TV Shopping % Distributor / Wholesaler 1, % Importer / Exporter 1, % Manufacturer 3, % Design studio 1, % Interior designer / Decorator % Architect office % Construction / Housing manufacturer 1, % Hotel / Leisure Facility % Restaurant / Cafe / Bar % Governmental agency/ Association/ Embassy % Student from design related school % Others 1, % N/A % Total 17, %
6 Atrium highlight THE HOTEL CREATIVE RESOURCE Charm of Black CAFE by Yuwaeru Welcome reception HEIMTEXTIL THEME PARK IFFT/Interior Lifestyle Living Award Highlights Award Award winner Judge Young Designer Award MUTE Messe Frankfurt Exhibition GmbH Vice President Ambiente/Tendence Mrs. Nicolette Naumann Best Buyer s Choice LIFESTYLE SALON 2015 KARIMOKU FURNITURE INC. Isetan Mitsukoshi Ltd. General manager, Home Furnishing & Housewares Mr. Hidetoshi Soma
7 1) Your occupational status Visitors survey Referring source: Official data tallied by Messe Frankfurt GmbH 1 Self-employed entrepreneur, co-owner, freelancer 15.9% 2 Managing director, board member 15.6% 3 Division manager, operations / plant manager, branch manager 16.4% 4 Department head, group head 7.6% 5 Other employee 39.4% 6 Other occupational status 4.6% 7 Trainee, apprentice 0.5% 4.6% 0.5% 15.9% 39.4% 15.6% 7.6% 16.4% 2) Your influence on purchasing / procurement decisions 1 Decisive 26.7% 2 Collective 32.1% 3 Consultative 24.5% 4 No influence 16.7% 16.7% 26.7% 24.5% 32.1%
8 3) How did you prepare for your trade fair visit? (multiple answers) 0% 10% 20% 30% 40% acquired information via internet 29.9% used information from exhibitors 22.1% used information from the organiser conducted discussions with colleagues, business partners contacted exhibitors beforehand set visit objectives used information from trade associations used trade press 7.3% 7.0% 4.9% 3.2% 1.3% 13.2% no preparation (no time/not necessary) 25.3% N/A 3.0% 4) Which objectives are you pursuing in visiting this trade fair? (multiple answers) 0% 10% 20% 30% 40% 50% view/get to know product variants expand specialist knowledge achieve an overall impression of the market situation view/get to know innovations, new developments initiate new business relations conduct purchases cultivate existing business relations compare competitors prepare purchasing decisions exchange experience N/A 25.9% 23.2% 19.9% 17.5% 10.8% 10.2% 7.5% 7.5% 5.7% 2.2% 49.1%
9 5) Which product range are you interested in at this trade fair? (multiple answers) 0% 10% 20% 30% 40% 50% 60% interior products furniture design & style building, interior material tableware, kitchen ware, houseware home textiles gift items garments baby & kids other N/A 20.8% 17.5% 12.4% 7.3% 5.4% 3.5% 0.8% 50.4% 43.1% 38.5% 31.0% 6) To what extent, at the moment, would you tend to visit next IFFT/Interior Lifestyle Living? Extremely strongly 10.8% Very strongly 27.0% Strongly 52.6% Less strongly 8.6% Not at all 1.0% 8.6% 1.0% 10.8% 27.0% 52.6%
10 Exhibitors survey Referring source: Official data tallied by Messe Frankfurt GmbH 1) Overall impression of the fair Very satisfied 22.1% Satisfied 71.7% Dissatisfied 4.8% N/A 1.4% 1.4% 4.8% 22.1% 71.7% 2) Number of the visitors Very satisfied 15.2% Satisfied 68.6% Dissatisfied 7.2% N/A 9.0% 7.2% 9.0% 15.2% 68.6%
11 3) Visitor profile Very satisfied 17.2% Satisfied 72.8% Dissatisfied 5.5% N/A 4.5% 4.5% 5.5% 17.2% 72.8% 4) Will you participate in the next IFFT/Interior Lifestyle Living again? Will exhibit 29.7% Considering 57.2% Will not exhibit 9.0% N/A 4.1% 9.0% 4.1% 29.7% 57.2%
12 Upcoming events APPLY NOW! Interior Lifestyle Tokyo (Wed - Fri) June 2016 Tokyo Big Sight West hall IFFT/Interior Lifestyle Living (Mon - Wed) November 2016 Tokyo Big Sight East hall Expanding hall! Enquiry Mesago Messe Frankfurt Corporation IFFT/Interior Lifestyle Living organiser s office Tel Fax info@ifft-interiorlifestyleliving.com Web.
13 Fairs worldwide Ambiente (Fri - Tue) February 2016 Messe Frankfurt Fairground Ambiente India / Heimtextil India (Wed - Fri) June 2016 Pragati Maidan, New Delhi Intertextile Shanghai Home Textiles (Wed - Sat) August 2016 National Exhibition and Convention Center Shanghai Tendence (Sat - Tue) August 2016 Messe Frankfurt Fairground Interior Lifestyle China (Tue - Thu) September 2016 Shanghai New International Expo Centre Heimtextil Russia (Tue - Fri) September 2016 IEC Crocus Expo, Moscow Heimtextil (Tue - Fri) January 2017 Messe Frankfurt Fairground
14 Mesago Messe Frankfurt Corp. IFFT/Interior Lifestyle Living organiser s office Shosankan 7F Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax info@ifft-interiorlifestyleliving.com Web.
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