REPORT POST SHOW POST SHOW REPORT 第 14 届中国 古镇国际灯饰博览会. October 22 26, Main Venue: Guzhen Convention and Exhibition Center, Zhongshan

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1 第 14 届中国 古镇国际灯饰博览会 October 22 26, 2014 Main Venue: Guzhen Convention and Exhibition Center, Zhongshan Sub venues: Star Alliance Lighting & LED Expo Center Besun Lighting Plaza Lighting Era Center Taigu Lighting Plaza of 1

2 GUZHEN TOWN THE WORLD-FAMOUS CHINA S LIGHTING CAPITAL The host city, Guzhen town dubbed as China s Lighting Capital, is the largest lighting production base and wholesale market in China. The reason we call it The Lighting Capital is the whole town specializes in making lights. It has over 15,000 lighting enterprises and sells products to a total of more than 95 countries and regions.

3 GUZHEN LIGHTING FAIR THE IDEAL TRADING PLATFORM FOR LED INDUSTRY Relying on keeping a foothold on the source of the lighting industry, the fair integrates the useful resources of the lighting industry. The lighting enthusiasts from all over the world will find everything they need in the fair. They can purchase high quality lighting products with a competitive wholesale price compared to other regions. SUB VENUES: LIGHTING ERA CENTER BESUN LIGHTING PLAZA NEW PURCHASING MODEL 1MAIN VENUE + 4 SUB VENUES Best collections of product in industry lighting were displayed in main venue, and the sub venue showed full collection of products as a supplement to the main venue. TAIGU LIGHTING PLAZA Star Alliance Lighting & LED Expo Center of

4 -Contents Press release 5 Overview 6 Fact Sheet 7 Events 8 Exhibiting range 9 Visitors profile 10 Overseas visitors profile 11 Products of interest 13 Purpose of visit 14 Exhibitor feedback 15 Tailor made service 16 Onsite impressions 17 Media support Outlook 19 4 of 19 4

5 -Press release The 14th Guzhen Lighting Fair, China's biggest lighting fair, wrapped up 26 October Under fabulous performance of the participating exhibitors and all the support and involvement from universal buyers and visitors, the 14th Guzhen Lighting Fair harvested a successful conclusion on 26 October. From this year, the fair was held by two annual editions in spring and autumn, to set up sub venues in four biggest lighting malls to expand this trade show in terms of the exhibiting range and total square meters. The space of the fair has increased to 600,000 square meters. There were totally 1,500 key Chinese domestic lighting enterprises participated in the fair and displayed their latest products, design and technology. Generally, the exhibitors were very glad with the exhibition service. They remarked that the venue facilities were improved and also the visitor flow was satisfactory with many quality buyers. Combining 56,828 quality buyers which includes 2,849 overseas buyers from 95 countries in the main venue, and 138,566 professional buyers in the four sub venues, this autumn edition totally attracted 195,394 visits, a 105% increase compared with last autumn edition. From feedback of visitors, the limited five-day fair provided them adequate visiting experience through the tailor made service. Furthermore, most overseas visitors said they could find excellent exhibitors for cooperation. 5 of 19 5

6 -Overview The 14th China (Guzhen) International Lighting Fair was hosted with a great success at China s Lighting Capital. From 2014, the exhibition area increased by 140% compared to last year. And the number of exhibitors has increased by 200%. Meanwhile, the number of visitors increased by 105%. This autumn edition of Guzhen Lighting Fair is no doubt the largest and the most successful edition throughout history. People has realized the industry fascination of China s Lighting Capital. 600,000 Growth of space 600, Growth of exhibitors 1, Growth of visitors 195, , , , , of 19 6

7 -Events Date Time Events Location 22 Oct. 14:30-17: International Lighting Design Master Forum 1F, Guzhen Convention Center 23 Oct. 9:30-17: Lighting marketing seminar Meeting room, 2/F, Guzhen Convention Center 10:30-11:00 China s international lighting design awards F, Guzhen Convention Center 14:30-17:00 The 7th China s Lighting Capital industry summit forum 1F, Guzhen Convention Center 9:30-12:00 Decorative lighting technological achievements trade conference 1F, Guzhen Convention Center 14:30-17:00 The 5th Indoor LED application summit forum 1F, Guzhen Convention Center 9:00-12:00 The development trend of China lighting industry summit forum 1F, Guzhen Convention Center 24 Oct. 25 Oct. 26 Oct. 8 of 19 7

8 -Fact sheet Exhibition Dates October, 2014 Main Venue Guzhen Convention and Exhibition Center Sub Venues Star Alliance Lighting & LED Expo Center Lighting Era Center Taigu Lighting Plaza Besun Lighting Plaza Space 600,000 sqm in total No. of Exhibitors 1,500 No. of Visitors 195,394 Sponsors China Association of Lighting Industry Organizers Guzhen Lighting Expo Co., Ltd. 7 of 19 8

9 -Exhibiting range From this year, the fair was held by two annual editions in spring and autumn, to set up sub venues in four biggest lighting malls to expand this trade show in terms of the exhibiting range and total square meters. The space of the fair has increased to 600,000 square meters. There were totally 1,500 key lighting enterprises participated in the fair including 550 exhibitors in the main venue. Decorative lighting LED products Commercial lighting Electric light source Outdoor lighting 33.23% 26.56% 22.40% 8.01% 9.79% 9 of 19 9

10 -Visitors profile The 14th Guzhen Lighting Fair attracted totally 195,394 visitors, and there were 56,828 quality buyers which includes 2,849 overseas buyers from 95 countries in the main venue. By business scope, Trader is occupied 72.15%, Manufacturer 14.02%, Specialist (designer, architect and Engineer) 7.73%, Contractual End-User 3.87% and others 2.23%. Business Nature Job Fonction Trader 72.15% CEO/General Manager 46.94% Manufacturer 14.02% Purchasing 22.86% Specialist 7.73% Sales/Marketing Engineering 14.69% 10.41% Contractual End-User 3.87% R&D 2.65% Others 2.23% Others 2.45% 10 of 19 10

11 -Overseas visitors profile By regional scope, the overseas visits were from 95 countries & regions, consisting of 54.66% Asian (including the Middle East), 28.22% European, 6.11% North American, 5.71% South American, 3.78% African, 1.52% Oceania. North America 6.11% South America 5.71% Europe 28.22% Africa 3.78% Asia 54.66% Oceania 1.52% 11 of 19 11

12 -Overseas visitors profile The top 11 best represented countries & regions of 5 continents Continent Countries & Regions Asia 8 countries & regions Hong Kong, Russia, Korea, Taiwan, India, Malaysia, Turkey, Singapore HONG KONG Europe 1 countries Russia North America 1 countries USA South America 1 countries Brazil The Top 11 Countries RUSSIA KOREA TAIWAN INDIA MALAYSIA Africa 1 countries Egypt Oceania 1 countries Australia USA BRAZIL TURKEY SINGAPORE Australia Hong Kong Russia Korea Taiwan India Malaysia USA Brazil Turkey Singapore Australia 11.25% 7.32% 6.35% 6.11% 4.74% 4.74% 4.10% 3.62% 3.05% 2.65% 1.37% 12 of 19 12

13 -Products of interest SOUCRCING FOR THE BEST PRICED AND HIGH QUALITY PRODUCTS All kinds of lighting products were displayed onsite to meet the different demands of global traders. Decorative lighting continued its reign as the most popular and interested section of the exhibition. Meanwhile, Energy Saving Lamp, Architectural lighting and LED Indoor Lighting products got more attention from the visitors. Decorative lighting 25.99% - Crystal Lamp 4.11% - Floor Lamp 4.6% - Ceiling Lamp 4.57% - Pendant Lamp 4.55% - Table Lamp 4.35% - Chandelier 3.82% LED Products 19.98% - LED Indoor Lighting 5.05% - LED Landscape Lights 4.03% - LED Display Screen 3.76% - LED Package Device 3.59% - LED control system 3.55% Commercial Lighting 23.75% - Architectural lighting 5.36% - Track Light 4.85% - Grille Lamp 4.78% - Emergency Lamp 4.41% - Recessed Light 4.36% Outdoor Lighting 15.55% - Street Lamp 3.44% - Lawn Lamp 3.08% - Outdoor Wall Lamp 3.03% - Flood Light 3% - Garden Lamp 3% Electric Light Source 14.73% - Energy Saving Lamp 5.76% - Fluorescent Lamp 4.89% - Fiber 4.08% Decorative lighting Commercial lighting LED products Outdoor lighting Electric light source 13 of 19 13

14 -Purpose of visit 92% visitors rated very well concerning their purpose to attend the Fair. 91% visitors were satisfied with the product quality and exhibitor service. Valued global buyers came to this unique platform to source new lighting products, collect latest market information and meet professionals from world lighting industry. The majority of them said that their targets are reached. Source new products 32.46% Keep informed of updated 31.31% market Willing to attend to next edition Willing to recommend colleague to next edition Seek new business partners 20.15% Attend the forums 5.14% 98% 90% Consolidate contacts with suppliers 4.78% Place orders 4.15% 14 of 19 14

15 -Exhibitor feedback Companies choose to participate in Guzhen Lighting Fair as it s a great lighting trade platform being upgraded every year. Most exhibitors have made a long-term relationship with Guzhen Lighting Fair % of the exhibitors were satisfied with the exhibition service and the visitor flow, which was satisfactory with many quality buyers. Willing to participate in next edition Willing to recommend friends and peer to next edition 93.27% 89.31% 15 of 19 15

16 -Tailor made service From 2014, the organizer has cooperated with official travel agency to provide overseas visitors many special services. These services are aimed to provide the overseas visitors a perfect procurement environment. Free Traffic Service Free compact executive car run among airports official hotels and main venue. Official Booking Service Upscale business hotel booking arrangement for the overseas visitors. 2 Hours Translation Service 2 hours free translation service during the show. VIP Service - Nice Rest in the VIP Lounge The VIP Lounge offers free Wi-Fi and sweet snacks as standard for every overseas visitors. 16 of 19 16

17 -Onsite impressions 17 of 19 17

18 -Media support 18 of 19 18

19 -2015 Outlook 2015 Meeting Here Again Same Venue, Better Value Spring: March Autumn: Oct Same Venue, Better Value The 15th China (Guzhen) International Lighting Fair will continue to provide a highly efficient trading platform for global lighting dealers. The 15th Guzhen Lighting Fair will held from March, same exhibition venues in Guzhen, Guangdong. 19 of 19 19

20 THANK YOU -SEE YOU AT Lighting Fair 2015 Thank you for being with us through the wonderful the 14th Guzhen Lighitng Fair! We look forward to meeting you in 2015! of 20

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