EXPO TRAVEL & LEISURE 2017 POST SHOW REPORT

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EXPO TRAVEL & LEISURE 2017 POST SHOW REPORT 26-29

1 EXPO TRAVEL & LEISURE 2017 POST SHOW REPORT April, 2017 Shanghai New International Expo Centre

2 CONCENTS Part 01 Summary Part 02 Exhibitors & Visitors Feedback Part 03 Events & Conferences Part 04 Media & Forecast

3 01 Summary

About Expo The 5 th Leisure & Travel Expo It took four days, and successfully closed on 29 th April.

, Ltd. There were three main parts of the event: leisure and themed tourism, RV camping and water sports.

At the same time, there were 30,448 domestic and international visitors from 73 regions.

Meanwhile, it was the first time for Travel & Leisure Expo to be part of Hotel Plus Shanghai Phase Ⅱ.

4 About Expo The 5 th Leisure & Travel Expo It took four days, and successfully closed on 29 th April. The expo was organized by Shanghai Tourism Trade Association and Shanghai UBM Sinoexpo International Exhibition Co., Ltd. There were three main parts of the event: leisure and themed tourism, RV camping and water sports. 109 exhibitors from mainland China, Korea, Hong Kong, Taiwan and other regions attend the expo. At the same time, there were 30,448 domestic and international visitors from 73 regions. More than 30 themed events were held during four-day period. Meanwhile, it was the first time for Travel & Leisure Expo to be part of Hotel Plus Shanghai Phase Ⅱ. It was organized at the same time and place with China (shanghai) International Boat Show and Hotel Plus Shanghai Phase Ⅱ, shared the high-quality visitors and renowned brands, provided a platform for public to communicate the diversified leisure living.

5 Summary W3Hall Date/Venue: 26 th 29 th April, 2017 Shanghai New International Expo Center Hall W3 Organizer: Shanghai Tourism Trade Association Shanghai UBM Sinoexpo International Exhibition Co., Ltd Leisure Tourism/Tailor-made Travel Watersports and Related Products Recreational Vehicle and Camping Co-organizer: Shanghai Tourism Trade Association Alliance District Tourist Association Associated with: China (Shanghai) International Boat Show China (Shanghai) RV Camping & Leisure Sports Industry Expo Expo Life Style 2017 Shanghai Hotel Engineering and Commercial Space Exhibition Series

6 02 Exhibitor & Visitor

Leisure Tourism Themed Tourism Leisure and Themed Exhibitor Tourist destination, scenery spot holiday village and homestay are exhibited by leisure tourism service providers and suppliers on site,

, Ltd and Shanghai Best Boutique Hotel The district of tailor-made themed tourism is extremely popular, combining with stage show and high visitor involvement.

7 Leisure Tourism Themed Tourism Leisure and Themed Exhibitor Tourist destination, scenery spot holiday village and homestay are exhibited by leisure tourism service providers and suppliers on site, which shows the substantial and unique tourism products. There are many renowned exhibitors, including: Shanghai Yiqiyou International Travel Agency, Shanghai Ever Bright Town International Agency Co., Ltd and Shanghai Best Boutique Hotel The district of tailor-made themed tourism is extremely popular, combining with stage show and high visitor involvement. Travel agencies include Tripolers, 8 Continents, Zhongtang International, Shuofeng, Shoulie, Panduo, etc. The in-depth tour product to the South Pole, Africa, Germany and Finland are provided by them, making customer to enjoy the unique tour.

Watersports Exhibitor Basing on the advantage of same period Boat Show, the

The main products include: inflatable boats, canoe, paddle board, surfboard and

Renowned exhibitors like Shenyang Huayu, Hangzhou Jinni, Beilun Jinguan, Weihai

The organizer specially build a 300 sqm pool, which helps visitors to assess new

8 Watersports Exhibitor Basing on the advantage of same period Boat Show, the showcase of water sports and related products develop at fast speed. The main products include: inflatable boats, canoe, paddle board, surfboard and life jacket. Renowned exhibitors like Shenyang Huayu, Hangzhou Jinni, Beilun Jinguan, Weihai chaoyang and burger attend the expo. The organizer specially build a 300 sqm pool, which helps visitors to assess new products. Also, they can experience the watersports like inflatable boats and canoe for authenticity and enjoyment. Model Show in pool is specially held, which helps to catch audience s attention on new products

RV Exhibitor With the development of domestic RV and camping, the whole

Many famous exhibitors including Haichi RV, Jiangsu Fameirui, Kunshan Auto,

Products included: Road Camp Home International RV and camping zone There

9 RV Exhibitor With the development of domestic RV and camping, the whole industry is motivated. Many famous exhibitors including Haichi RV, Jiangsu Fameirui, Kunshan Auto, Diwei, Fodable and Yutai Auto are attracted and exhibit on site. Products included: Road Camp Home International RV and camping zone There are more then 20 scenery camps in the zone, which helps to improve the investment on camp project. At the same time, visitors can enjoy different camps. Recreational vehicle (RV), after sales market, accessory and related product, camping plan and service, log cabin, outdoor equipment and rent service.

10 Exhibitor Feedback This part includes Satisfaction Degree, Recommendation Rate and Rate of Rejoin. Data samples is based on 94 exhibitors 98% exhibitors are very satisfied of satisfied with the exhibition of this year 90% exhibitors are willing to attend the exhibition again and they would like to recommend to friends and peers. Satisfaction Degree Rejoin rate Recommendation rate 29% 69% need to be improved satisfied 90% will attend 90% maybe for sure very satisfied

The area of Hotel Plus II reached 200,000 square meters, and the visitors attendance reached 136,622 (including the

11 Visitor It is the first time for Leisure and Travel Expo as a part of Hotel Plus Phase II at Shanghai New International Expo Center, sharing the exhibitors and visitors resources with Hotel Plus II. The area of Hotel Plus II reached 200,000 square meters, and the visitors attendance reached 136,622 (including the number of visitors to C- STAR and SFE). The number of visitors is 30,448 and from more than 70 countries. Data is shared with CIBS and Hotel Plus II

12 Domestic Visitor Source Top 10 Domestic Visitor Source Shanghai 40.4% 10.5% Zhejiang 11.4% Jiangsu Guangdong Beijing 9.3% 6.6% 5.7% 1.4% 3.2% Shandong 3.4% Fujian Henan 2.3% 1.4% 3.5% 69.0% Liaoning 1.2% Anhui 1.2% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 4.1% 8.3%

13 International Visitor Source Top 10 International Visitor Source International Visitor Source South Korea Hong Kong Taiwan Malaysia Thailand Australia Japan USA New Zeland Singapore 3% 4% 4% 6% 6% 6% 8% 10% 10% 10% Asia 66.1% North America 4.8% Africa 2.6% others 2.4%

14 Visitor Satisfaction 90% 的 visitors are very satisfied or satisfied with the expo,which leads to 92% visitor rejoin. 20% Visitor Satisfaction Visitor Survey This part includes satisfaction degree and visitor rejoin rate Data shared with CIBS, basing on 524 visitors 19.8% Manufacturer 26.1% User / Buyer Industry Visitors in 16% Government Department R&D / Education 70% need to be improved very satisfied satisfied 14.3% 10.1% 13.7% 92% Visitor Rejoin Dealer / Agent Marketing / PR / Media Others

15 Purpose of Visit Personal interest is the most important reason for visitors to attend. We can learn that the public would like the get more information about boat and watersports. The second reason collecting market information. With four-year experience and the perfect combination with CIBS, the demands of visitors are basically fulfilled % +32.7% % Personal Interest Collect Market Information Look for new suppliers +11.5% +7.1% +0.7% Look for franchisor and agent authority Consolidate the connection with supplied and business partners others

16 7.0% Products Visitors Interested in Data Shared with CIBS 9% 31.6% Ground driving Special vehicle Motorcycle 12.8% Jewelry Vacation Tour Marine Accessory 12.6% 29.6% Boats Sailboats Golf Outdoor camping Entertainment Watersports related service RV 27.1% 15.7% 22.6% 21.2%

17 03 Events & Conferences

18 Joy Zone JOY For getting rid of the conventional methods, organizers set up Joy Zone for the audience to experience different activities. There are many interactive activities such as science and technology, music, naked eyes 3D and so on. Coffee, sparkling wine is uninterrupted supplied on site, and the interactive lottery makes audience get something handed return. zone Wonderful Events YuzuoYuyou:Fly Fishing, the extreme of fishermen China Fishing Club Association:Change the Harbor form Blue to White Zhongtang International:Industrial Tour, Lecturer: Wang zhichao Moliquyou:Tailor-made themed tour in Germany F1 self-drive, Experience Super Sport with out speed limitation Tripolers: Go to polar for spectacular view Shuofeng Tourism: Experience Europe in another way Shouliezhilv: Experience of hunting Born for sea:dongfeng Race Team Sharing Meeting Sydney Hobart Race Sharing Meeting

Water Carnival the latest collection of aquatic products and

pool. The show attendees will have the opportunity to try out

optimist sailing, water skiing, fishing, diving, underwater

Special thanks to the exhibitors below: Jetsurf : surfboard show

19 Water Carnival the latest collection of aquatic products and entertainment equipment will be gathered in 300 square meters pool. The show attendees will have the opportunity to try out various elements of water sports including Kayaks, paddle boards, optimist sailing, water skiing, fishing, diving, underwater photography and many other watersports. Special thanks to the exhibitors below: Jetsurf : surfboard show Fareast: OP sailing Seaflo: revreational canoeing experience and testing Fantai: canoe and kayak experience

attention: Michael International Golf Academy

20 Experience Golf on Site Golf experience district is set up in The exhibitors of indoor golf simulator, golf apparel and golf ball have caughted high attention: Michael International Golf Academy Special Guest:Joe Hoblyn SG Golf Simulator try HONMA Golf Fashion Show

RV Conference RV and Camping equipment Sales Conference International RV Camping Management Mode Sharing Session Special Guests: President of F.I.C.C International Camping Association Mr.

21 RV Conference RV and Camping equipment Sales Conference International RV Camping Management Mode Sharing Session Special Guests: President of F.I.C.C International Camping Association Mr. Gérard Couté Association Chinoise des Agences de Voyage de France Mr. Yao xiaojing Suzhou Campark Management Co,. Ltd Chairman Mr. Huang weirong

Foreign Real Estate Investment Presentation The organizer have invited many experienced guest to make foreign real estate investment presentation

Partial investment forum: International Education and Study Tour Presentation: Wei JIANG, David McCubbin Why invest in Phuket.: Mr.

22 Foreign Real Estate Investment Presentation The organizer have invited many experienced guest to make foreign real estate investment presentation during the event. Audience are highly interested in investment, and the presentation helps them to get valued information at ease. Partial investment forum: International Education and Study Tour Presentation: Wei JIANG, David McCubbin Why invest in Phuket.: Mr. Esa Huovila Real Estate Investment in the USA: Gary Leventhal Internationalization from Labuan International Financial Center: Labuan IBFC Malaysia EB5 Policy analysis: Jason Pugh

23 04 Media & Forecast

300,000 Advertising value: 1 million RMB Traditional Media Official Website Page

24 Digital Media + Mobile Terminal Technology Promote the Brand Influence Wechat Official Account Official Wechat Account Cover: 10 million people Reading times: 300,000 Advertising value: 1 million RMB Traditional Media Official Website Page View: 65000PV Print and online media: 60 + Mainstream media initiative reports: 100+ Advertising value: 1 million RMB. Internet Celebrity Live 新闻稿 Report number: 669 Advertising value: 150W APP News Serve: 500W people Accurate reading: 100W Advertising value: 50W

25 Strategic Cooperation Media

RV Camping & Leisure Sports Industry Expo + + 4 parts:

meter & 2,000 exhibitors Professional team Website:

26 XIUGLE. COM 2017 the 5 th Leisure & Travel Expo The 4 th China RV Camping & Leisure Sports Industry Expo parts: Furniture, Hotel, Decoration and Leisure 20,0000 square meter & 2,000 exhibitors Professional team Website: Internet+ It is not only an event. App Magazine:China Boat App store Download

27 2018 The 6 th Leisure & Travel Expo WELCOME 26 th 29 th April, 2018 Shanghai New International Expo Center Contact for exhibition booth: Mr. Zhang Tel: Allen.zhang@ubmsinoexpo.com Contact for market cooperation: Miss Zhu Tel: Joy.zhu@ubmsinoexpo.com

28 THANK YOU 2018 the 6 th Leisure & Travel Expo The 6 th China (Shanghai) RV Camping & Leisure Sports Industry EXPO 26 th -29 th April, 2018 Shanghai New International Expo Center

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