Regional cykelstrategi. David Schubert Project Manager County Administrative Board of Stockholm, Sweden

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2 Regional cykelstrategi David Schubert Project Manager County Administrative Board of Stockholm, Sweden

3 Territorial marketing: initiatives of the City of Stockholm in order to improve the connectivity to the city territory

4 Total Passengers Nordic Countries

5 International passengers

6 Scheduled flights

7 Available seats Nordic Region

8 Domestic passengers

9 Passengers Nordic Capitals

10 SATSA II Working together for efficient transport system in Stockholm Aim of the project is to strengthen and improve International routes to the region in order to promote the region's longterm development economically, socially and culturally.

11 Vision Our vision is that Stockholm should be north Europe's most attractive metropolitan region for people to live and work, for businesses to start and grow and for people to visit To fulfill this vision (among other things) we need more International direct lines to region

12 Stakeholders County Administrative Board of Stockholm County Council SL Stockholm Public Transportation Stockholm Business Region (SBR) Uppsala Regional Council Swedish Agency for Economic and Regional Growth Invest in Sweden County of Sigtuna The Swedish Transport Administration European Union Swedavia

13 Activities Increased knowledge of the aviation market and the drivers of route development provides an opportunity to implement initiatives to develop international accessibility Analyses and interventions in close collaboration with key strategic stakeholders within and outside the region

14 SWOT Strengths: Growing economy & population Good airport capacity Strong domestic hub Oppertunities More airlines choose Stockholm-Arlanda as a base More strategic direct routes Regional network among the region's airports Increased knowledge about Airports impact on growth Strengthen public transport to the airport within the region Destination marketing Route Development Fund Weaknesses: Limited catchement area SAS has its base in Copenhagen No network thinking among the region's airports Poor public transportation to the airport from the southwest and northwest Stockholm Threats Stockholm Arlanda environmental permission Uncertain future for SAS Good public transport to the Stockholm-Arlanda will be delayed

15 SWOT Strengths: Growing economy & population Good capacity Strong domestic hub Oppertunities More airlines choose Stockholm-Arlanda as a base More strategic direct routes Regional network among the region's airports Increased knowledge about Airports impact on growth Strengthen public transport to the airport within the region Destination marketing Route Development Fund Weaknesses: Limited catchement area SAS has its base in Copenhagen No network thinking among the region's airports Poor public transportation to the airport from the southwest and northwest Stockholm Threats Stockholm Arlanda environmental permission Uncertain future for SAS Good public transport to the Stockholm-Arlanda will be delayed

16 SWOT Strengths: Growing economy & population Good capacity Strong domestic hub Oppertunities More airlines choose Stockholm-Arlanda as a base More strategic direct routes Regional network among the region's airports Increased knowledge about Airports impact on growth Strengthen public transport to the airport within the region Destination marketing Route Development Fund Weaknesses: Limited catchement area SAS has its base in Copenhagen No network thinking among the region's airports Poor public transportation to the airport from the southwest and northwest Stockholm Threats Stockholm Arlanda environmental permission Uncertain future for SAS Good public transport to the Stockholm-Arlanda will be delayed

17 SWOT Strengths: Growing economy & population Good capacity Strong domestic hub Oppertunities More airlines choose Stockholm-Arlanda as a base More strategic direct routes Regional network among the region's airports Increased knowledge about Airports impact on growth Strengthen public transport to the airport within the region Destination marketing Route Development Fund Weaknesses: Limited catchement area SAS has its base in Copenhagen No network thinking among the region's airports Poor public transportation to the airport from the southwest and northwest Stockholm Threats Stockholm Arlanda environmental permission Uncertain future for SAS Good public transport to the Stockholm-Arlanda will be delayed

18 Major stakeholders Route Development Stockholm region Swedavia State owned corporation which operates major airports in Sweden (including Stockholm- Arlanda Airport and Stockholm Bromma Airport) Visit Sweden State owned corporation responsible for the marketing of Sweden abroad Stockholm Visitors Board a municipal company responsible of the marketing of Stockhom abroad Stockholm Business Region a municpal corporation responsible for promoting Stockholm for foreign direct investments

19 Swedavia State owned company (1 April 2010) Swedavia owns, operates and develops 11 airports To increase air travel to and from Sweden, Swedavia is working actively with airlines as well as regional partners like tourism and business organisations to develop and market destinations.

20 Stockholm Visitors Board Stockholm Visitors Board (SVB) is the official visitors bureau of Stockholm and fully owned by the City of Stockholm. SVB works on a long term basis with the marketing and development of Stockholm and the Stockholm Region as a travel destination. Stockholm Visitors Board markets and promotes Stockholm through attending workshops and travel fairs, producing and distributing promotion material as well as offering educational tours for individuals and groups from the tourist industry. Stockholm Visitors Board also assist the travel trade with advice and creative support regarding product development.

21 Visit Sweden The international marketing of the Swedish brand The foreign marketing of Swedish destinations and experiences Visit Sweden is active on 12 prioritised markets : Norway, Denmark, Finland, Russia, Germany, Netherlands, United Kingdom, United States, France, Italy, Spain and China

22 Stockholm Business Region Development Stockholm Business Region Development works to increase the number of foreignstart-ups in the Stockholm region. Stockholm Business Region Development offer potential investors information and advice on establishment issues, provide contacts and are available at their side from concept to establishment decisions.

23 Stockholm Access Joint project between Swedavia, Stockholm Visitors Board (SVB), Visit Sweden and Stockholm Business Region Development (SBR) which aims to promote more direct routes to Stockholm region. Passenger Development - Swedavia Tourism Development - Visit Sweden and SVB Foreign direct investments - SBR

24 Stockholm Access - Objectives Increase the Stockholm region market exchange with foreign destinations in terms of traffic / passenger development, tourism development, and foreign start-ups.

25 Why Stockholm Access? Accessibility matched with a good offer from the destination creates opportunities for positive development both for the current airlines and destination. The promotional work carried out in Stockholm Access together with partners, airlines and the destination creates a good framework of the above combination, i.e. marketing of the route and destination together.

26 Stockholm Access major Delegation trips Exhibitions and workshops PR Inspection- and press trips Educational trips Marketing support Information and statistics And more!! activities

27 Continued work Increased knowledge Seminarier Workshops Conferences Increased co-operation Increase regional cooperation through active participation in organizations, projects, networks in which the project has common interests and initiate activities for greater cooperation within the region Benchmark Analysis of International experiences which have shown to be successful

28 Future markets and destinations Continued work Analyses of future destinations / markets of importance for the Stockholm Analysis of the Stockholm Region International contact patterns Analysis of the Stockholm-Arlanda current and desired network Strategy Develop a strategy and proposals for cooperation, working methods and regional connections to increase the Stockholm region's international accessibility from/to Implementation Based on strategy start the implemention

29 Thank you!

Sweden. Tourism in the economy. Tourism governance and funding

Sweden. Tourism in the economy. Tourism governance and funding Sweden Tourism in the economy In 2014 Sweden s GDP was SEK 3 907 billion. Tourism s share of GDP is 2.8%, and has been growing steadily for the last ten years and is an important contributor to the economy